US Services Recruitment - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
ziprecruiter.com	17.92
indeed.com	16.45
jobs2careers.com	8.64
flexjobs.com	6.43
monster.com	3
snagajob.com	2.81
goarmy.com	2.48
myperfectresume.com	2.4
resume-now.com	2
insightglobal.com	1.88
others	35.99

ZipRecruiter leads with 17.92% click share, closely followed by Indeed at 16.45%. Others dominate with 35.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ziprecruiter.com	myperfectresume.com	indeed.com	flexjobs.com	resume-now.com	resume.co	resume.io	resumegenius.com	jobs2careers.com	goarmy.com
2025/03/01	5.97%	9.45%	7.83%	3.58%	7.58%	7.35%	3.86%	5.63%	7.16%	1.57%
2025/03/02	7.65%	10.15%	7.02%	3.53%	8.09%	7.91%	4.35%	5.19%	3.87%	0.68%
2025/03/03	8.22%	10.38%	9.82%	4.07%	8.12%	5.11%	5.36%	5.9%	4.14%	1.84%
2025/03/04	10.76%	7.57%	10.75%	3.95%	6.63%	5.52%	3.29%	5.02%	6.6%	1.32%
2025/03/05	12.1%	7.17%	8.16%	3.91%	5.76%	5.15%	4.42%	4.67%	7.32%	1.21%
2025/03/06	7.15%	7.1%	7.8%	4.58%	5.62%	4.85%	4.34%	3.87%	9.74%	1.38%
2025/03/07	8.39%	6.79%	8.33%	3.32%	5.44%	5.32%	4.08%	3.69%	7.71%	1.29%
2025/03/08	7.85%	5.83%	17.81%	5.14%	4.67%	4.63%	4.19%	3.49%	5.98%	1.54%
2025/03/09	6.36%	8.04%	9.95%	5%	6.59%	4.53%	5.2%	5.27%	5.21%	2.81%
2025/03/10	10.63%	8.26%	8.63%	4.95%	6.03%	5.24%	3.31%	5.14%	6.26%	1.55%
2025/03/11	9.41%	7.64%	7.21%	4.29%	6.16%	5.18%	3.51%	4.85%	6.62%	3.62%
2025/03/12	8.81%	7.77%	5.41%	5.18%	6.08%	6.07%	3.19%	4.21%	7.09%	3.13%
2025/03/13	7.46%	8.19%	5.82%	5.07%	6.5%	6.48%	4.2%	4.85%	5.5%	2.6%
2025/03/14	7.05%	7.88%	6.34%	6.22%	6.23%	6.34%	4.06%	3.73%	4.62%	5.97%
2025/03/15	8.79%	7.19%	8.92%	4.56%	5.51%	5.73%	3.45%	4.38%	7.11%	2.55%
2025/03/16	8.76%	6.6%	12.71%	3.5%	5.39%	4.26%	4.55%	4.01%	6.97%	2.01%
2025/03/17	9.86%	8.21%	7.24%	5.17%	6.45%	5.55%	5.26%	4.91%	5.13%	4.35%
2025/03/18	11%	7.83%	7.79%	5.78%	6.07%	6.36%	5.33%	4.14%	5.64%	1.96%
2025/03/19	8.65%	7.93%	5.67%	5.06%	6.35%	5.71%	5.26%	4.02%	6.27%	5.7%
2025/03/20	8.58%	8.49%	6.27%	5.3%	6.44%	4.6%	5.18%	2.91%	5.59%	4.84%
2025/03/21	9.68%	8.02%	6.59%	5.29%	5.93%	4.89%	4.97%	1.74%	6%	2.91%
2025/03/22	8.42%	7.47%	8.66%	4.31%	5.32%	5.65%	5.04%	1.3%	6.54%	2.65%
2025/03/23	7.31%	7.25%	12.44%	4.44%	5.43%	4.35%	5.14%	2.28%	6.85%	4.3%
2025/03/24	7.61%	8.31%	7.19%	5.31%	6.22%	4.88%	5.19%	2.6%	5.27%	4.35%
2025/03/25	11.21%	8.11%	4.03%	5.29%	6.77%	5.44%	5.13%	2.35%	6.84%	3.31%
2025/03/26	8.52%	9.06%	4.51%	5.97%	6.7%	6.18%	5.47%	2.87%	6.94%	5.32%
2025/03/27	9.13%	8.3%	4.72%	7.61%	6.24%	5.38%	5.01%	3.16%	7.72%	3.06%
2025/03/28	10.61%	7.74%	7.98%	7.26%	6.43%	5.36%	4.81%	3.24%	5.26%	0.97%
2025/03/29	16.35%	7.44%	9.29%	6.47%	6.15%	4.59%	4.56%	2.8%	6.5%	1.03%
2025/03/30	7.98%	7.8%	11.66%	5.4%	5.7%	6.07%	5.19%	3.85%	5.33%	1.68%
2025/03/31	9.83%	8.4%	7.3%	7.06%	6.46%	6.24%	5.26%	3.8%	3.76%	0.81%

In March 2025, ZipRecruiter led with a peak spend share of 16.35% on March 29. Indeed saw a significant spike on March 8, reaching 17.81%. MyPerfectResume maintained steady performance, while GoArmy experienced fluctuations, ending at 0.81%.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	727
2025/03/02	786
2025/03/03	836
2025/03/04	887
2025/03/05	837
2025/03/06	997
2025/03/07	961
2025/03/08	968
2025/03/09	754
2025/03/10	924
2025/03/11	839
2025/03/12	889
2025/03/13	862
2025/03/14	918
2025/03/15	756
2025/03/16	789
2025/03/17	841
2025/03/18	847
2025/03/19	865
2025/03/20	830
2025/03/21	786
2025/03/22	844
2025/03/23	800
2025/03/24	870
2025/03/25	836
2025/03/26	842
2025/03/27	865
2025/03/28	818
2025/03/29	821
2025/03/30	777
2025/03/31	853

March began with 727 advertisers, peaking at 997 on the 6th. Fluctuations followed, ending with 853 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ziprecruiter.com	2.19%
flexjobs.com	1.52%
goarmy.com	0.75%
resumenerd.com	0.58%
joinhandshake.com	0.53%
jobtoday.com	-0.43%
myworkdayjobs.com	-0.44%
jobs2careers.com	-0.56%
careerbuilder.com	-0.57%
indeed.com	-3.57%

ZipRecruiter surged with a 2.19% click share increase, while Indeed faced a 3.57% decline. FlexJobs and GoArmy also saw positive growth, contrasting with CareerBuilder’s slight drop.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ziprecruiter.com	flexjobs.com	indeed.com	jobs2careers.com	monster.com	myperfectresume.com	resume-now.com	snagajob.com	resume.co	goarmy.com
2025/03/01	7.69%	6.21%	8.8%	14.25%	2.24%	4.27%	4.2%	1.55%	2.95%	1.67%
2025/03/02	10.72%	6.02%	8.19%	7.9%	3.3%	4.38%	4.33%	0.59%	2.97%	0.37%
2025/03/03	10.68%	6.91%	10%	8.14%	3.49%	4.81%	4.54%	0.65%	2.18%	1.63%
2025/03/04	13.25%	5.52%	10.26%	11.19%	4.22%	3.02%	3.1%	1.22%	1.91%	0.66%
2025/03/05	15.63%	5.75%	7.93%	12.59%	2.62%	2.98%	2.82%	0.88%	1.89%	0.93%
2025/03/06	8.75%	6.1%	7.73%	15.27%	2.28%	2.79%	2.61%	3.57%	1.73%	1.28%
2025/03/07	10.57%	4.53%	8.67%	11.66%	1.99%	2.8%	2.62%	2.53%	1.81%	1.29%
2025/03/08	9.75%	7.37%	16.17%	9.71%	3.58%	2.42%	2.22%	3.53%	1.57%	1.44%
2025/03/09	7.61%	8.79%	10.02%	8.92%	1.05%	3.48%	3.32%	4.04%	1.91%	3.23%
2025/03/10	14.06%	7.34%	7.64%	10.64%	3.49%	3.42%	2.96%	2.11%	1.97%	1.41%
2025/03/11	11.71%	6.5%	6.08%	11.03%	2.28%	3.34%	3.12%	4.06%	2.03%	4.03%
2025/03/12	10.84%	7.59%	5.84%	11.87%	2.02%	3.28%	2.93%	3.66%	2.23%	3%
2025/03/13	8.21%	7.57%	5.95%	9.56%	1.62%	3.78%	3.33%	3.53%	2.49%	3.06%
2025/03/14	8.83%	9.04%	5.82%	7.82%	3.41%	3.3%	3.06%	2.73%	2.49%	4.87%
2025/03/15	11.24%	6.71%	9.38%	12.21%	4.94%	3.08%	2.75%	4.97%	2.04%	2.33%
2025/03/16	12.15%	5.02%	11%	11.78%	3.69%	2.77%	2.58%	3.92%	1.65%	1.65%
2025/03/17	12.39%	7.75%	6.95%	8.95%	1.92%	3.55%	3.16%	1.95%	2.2%	6.14%
2025/03/18	14.32%	9.29%	8.63%	10.01%	1.98%	3.52%	3.11%	3.26%	2.34%	1.41%
2025/03/19	10.43%	7.17%	5.24%	11.07%	1.25%	3.33%	3.11%	2.97%	2.33%	5.53%
2025/03/20	10.99%	7.66%	6.83%	9.72%	2.64%	3.75%	3.18%	2.27%	1.86%	5.23%
2025/03/21	11.89%	7.21%	7.35%	9.97%	2.19%	3.09%	2.66%	3.62%	1.6%	2.86%
2025/03/22	10.3%	6.3%	8.64%	10.72%	4.29%	2.99%	2.59%	3.62%	2%	2.38%
2025/03/23	8.52%	6.62%	11.16%	11.9%	2.4%	3.38%	2.92%	3.78%	1.87%	4.46%
2025/03/24	10.02%	7.85%	6.77%	9.23%	2.03%	3.59%	3.11%	1.93%	1.96%	5.62%
2025/03/25	13.67%	8.18%	4.07%	11.2%	2.87%	3.43%	3.32%	4.62%	2.13%	3.73%
2025/03/26	10.68%	9.3%	5.17%	11.86%	2.96%	4.08%	3.56%	2.37%	2.39%	5.24%
2025/03/27	11.84%	11.15%	4.89%	12.88%	4%	3.57%	2.98%	3.16%	1.94%	3.65%
2025/03/28	13.19%	10.6%	7.73%	9.22%	5.56%	3.53%	3.26%	0%	2.2%	0.46%
2025/03/29	21.24%	8.95%	9.27%	10.27%	3%	3.05%	2.87%	1.05%	1.59%	0.55%
2025/03/30	11.34%	8.06%	11.04%	9.01%	3.06%	3.5%	3.04%	4.5%	2.19%	1.64%
2025/03/31	12.98%	11.08%	7.59%	6.37%	5.8%	3.57%	3.11%	2.87%	2.28%	0.33%

In March 2025, ZipRecruiter led with a peak of 21.24% on the 29th. FlexJobs and Indeed showed steady fluctuations, while Jobs2Careers maintained consistency. Monster and MyPerfectResume had minor variations. The month ended with ZipRecruiter dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
No Set Hours - Become A Dasher https://dasher.doordash.com › doordash › driver
Simple App Makes Earning Easy. Work When You Want, Where You Want. Start Delivering Today.
2
$17-35/Hr (Flexible Schedules) - Student Jobs, No Experience https://www.jobs2careers.com › part-time-jobs › near-me
Part Time Jobs For Students Hiring In Your City. Higher Wages, Flexible Schedule & More
3
The #1 Job Posting Site - Find a Job in Minutes https://www.monster.com
Start by Creating a Free Profile Today and Take the Next Step in Finding your Dream Job.
4
Target Careers https://corporate.target.com
Now Hiring — Explore the many opportunities Target has for you! Learn more and apply today. Target provides many opportunities to help grow & develop your skills.
5
Free Job Posting For Employers | Rated #1 Hiring Site https://www.ziprecruiter.com
4 out of 5 Employers Get a Quality Candidate On The First Day. Try ZipRecruiter For Free.

In the bustling world of PPC ads, DoorDash entices with flexibility, offering dashers the freedom to work on their terms. Jobs2Careers appeals to students with competitive wages and adaptable schedules. Monster simplifies job hunting, while Target highlights growth opportunities. ZipRecruiter promises swift, quality hires, emphasizing efficiency.

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Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

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A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Services Recruitment - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Services Recruitment brands

Share of Spend for the top 10 US Services Recruitment brands

Competitor Count for US Services Recruitment

Market Loss & Market Gains for US Services Recruitment

US Services Recruitment Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance