US Media & Entertainment Sports - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	29.88
seatgeek.com	19.42
ticketmaster.com	15.36
vividseats.com	10.53
tickets-center.com	4.31
gametime.co	3.48
viagogo.com	2.05
nba.com	1.68
mlb.com	1.53
dickssportinggoods.com	1.5
others	10.26

In the competitive landscape of Google PPC, StubHub leads with 29.88% click share, followed by SeatGeek at 19.42%. Ticketmaster captures 15.36%, while Vivid Seats holds 10.53%. Others collectively account for 10.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	stubhub.com	ticketmaster.com	seatgeek.com	vividseats.com	gametime.co	tickets-center.com	mlb.com	viagogo.com	nba.com	boxofficeticketsales.com
2025/03/01	28.02%	14.65%	22.81%	6.48%	5.73%	6.9%	1.29%	2.64%	1.28%	1.07%
2025/03/02	25.28%	16.59%	22.52%	7.39%	3.96%	6.97%	1.27%	1.37%	0.52%	3.66%
2025/03/03	26.88%	16.79%	21.13%	6.44%	5.82%	6.52%	0.94%	3.21%	0.57%	1.69%
2025/03/04	26.27%	16.51%	22.02%	9.69%	4.24%	3.66%	0.7%	2.87%	1.2%	1.11%
2025/03/05	25.45%	16.78%	20.35%	15.16%	3.27%	3.74%	1.25%	2.37%	0.55%	1.91%
2025/03/06	24.57%	12.79%	22.33%	13.68%	4.25%	5.94%	0.48%	3.93%	0.59%	2.42%
2025/03/07	25.53%	13.83%	23.08%	13.71%	3.57%	4.55%	1.04%	2.35%	1.03%	2.54%
2025/03/08	27.46%	14.34%	22.26%	13.6%	2.32%	3.49%	0.88%	3.06%	1.32%	1.9%
2025/03/09	28.67%	14.78%	19.06%	14.96%	2.8%	4.68%	1.3%	2.03%	1.23%	1.3%
2025/03/10	27.85%	14.77%	20.9%	13.39%	3.64%	4.26%	0.86%	3.43%	1.08%	1.6%
2025/03/11	26.45%	15.82%	20.6%	13.48%	3.13%	4.36%	0.6%	1.82%	1.3%	1.67%
2025/03/12	27.57%	17.33%	21.35%	12.44%	3.54%	4.53%	1.22%	2.52%	0.71%	1.79%
2025/03/13	25.72%	14.89%	20.01%	11.76%	3.03%	4.57%	1.01%	2.65%	1.19%	1.79%
2025/03/14	26.87%	16.49%	19.22%	11.19%	3.37%	4.47%	0.7%	2.29%	0.42%	1.2%
2025/03/15	28.22%	16%	18.9%	12.22%	3.81%	5.56%	1.32%	2.27%	0.8%	0.98%
2025/03/16	28.65%	15.01%	16.3%	13.73%	3.76%	5.05%	1.43%	2.42%	0.67%	1.5%
2025/03/17	27.4%	15.72%	17.32%	13.43%	3.86%	4.61%	1.19%	3.44%	0.47%	1.16%
2025/03/18	30.83%	16.04%	18.36%	12.95%	3.03%	3.34%	1.17%	1.6%	1.88%	0.59%
2025/03/19	29.19%	17.3%	19.51%	11.24%	3.34%	4%	1%	2.97%	2.05%	1.26%
2025/03/20	32.26%	18.93%	16.72%	10.83%	3.09%	3.17%	1.03%	3.23%	0.93%	0.76%
2025/03/21	32.67%	16.7%	17.31%	11.05%	3.4%	3.61%	1.06%	2.55%	0.6%	0.83%
2025/03/22	34.32%	17.56%	16.12%	10.71%	2.93%	4.34%	1.63%	3%	1.32%	1.12%
2025/03/23	35.77%	17%	17.52%	10.24%	3.27%	5.69%	1.55%	2.4%	0.77%	1.22%
2025/03/24	34.2%	18.54%	18.27%	10.12%	2.85%	3.52%	1.04%	2.15%	1.01%	1.46%
2025/03/25	33.18%	18.95%	15.92%	11.36%	2.93%	3.3%	0.87%	1.96%	1.31%	1.23%
2025/03/26	32.83%	15.94%	18.79%	10.78%	1.98%	4.05%	0.85%	2.29%	2.45%	1.02%
2025/03/27	34.21%	17.07%	16.15%	10.49%	2.01%	4.57%	1.1%	2.49%	1.1%	0.79%
2025/03/28	35.21%	15.15%	17.45%	10.21%	2.21%	4.36%	0.66%	4.6%	0.88%	0.85%
2025/03/29	32.7%	18.83%	15.35%	12.13%	2.27%	5.05%	0.93%	2.51%	1.44%	0.91%
2025/03/30	31.66%	18.03%	15.17%	11.61%	2.65%	6.07%	0.94%	2.54%	1.37%	0.97%
2025/03/31	35%	22.27%	12.21%	8.27%	2.97%	2.93%	1.7%	1.39%	1.34%	0.46%

March saw StubHub’s spend share rise from 28.02% to 35.00%, leading the market. Ticketmaster’s share increased to 22.27%, while SeatGeek’s declined to 12.21%.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	166
2025/03/02	157
2025/03/03	155
2025/03/04	153
2025/03/05	159
2025/03/06	171
2025/03/07	169
2025/03/08	159
2025/03/09	141
2025/03/10	161
2025/03/11	148
2025/03/12	152
2025/03/13	152
2025/03/14	179
2025/03/15	160
2025/03/16	165
2025/03/17	150
2025/03/18	148
2025/03/19	153
2025/03/20	150
2025/03/21	163
2025/03/22	151
2025/03/23	140
2025/03/24	158
2025/03/25	149
2025/03/26	133
2025/03/27	143
2025/03/28	143
2025/03/29	148
2025/03/30	139
2025/03/31	143

March saw fluctuating advertiser numbers, peaking at 179 on March 14. The month concluded with 143 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
stubhub.com	5.9%
ticketmaster.com	2.11%
nba.com	0.65%
dickssportinggoods.com	0.6%
mlb.com	0.35%
ticketsales.com	-0.44%
bleacherreport.com	-0.45%
boxofficeticketsales.com	-0.7%
vividseats.com	-1.78%
seatgeek.com	-4.14%

StubHub surged with a 5.9% click share increase, while SeatGeek plummeted by 4.14%. Ticketmaster gained 2.11%, contrasting Vivid Seats’ 1.78% drop.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	stubhub.com	ticketmaster.com	seatgeek.com	dickssportinggoods.com	vividseats.com	tickets-center.com	gametime.co	viagogo.com	gotickets.com	boxofficeticketsales.com
2025/03/01	29.33%	12.03%	20.91%	1.93%	7.11%	7.94%	5.37%	2.61%	1.89%	1.62%
2025/03/02	25.47%	13.17%	20.21%	3.76%	7.47%	8.08%	4.08%	1.18%	1.81%	4.56%
2025/03/03	27.32%	13.47%	21.23%	3.84%	6.76%	6.91%	5.07%	2.73%	1.1%	2.04%
2025/03/04	27.14%	12.51%	20.48%	3.08%	9.92%	4.67%	3.66%	2.8%	0.87%	1.43%
2025/03/05	27.39%	13.59%	21.64%	1.07%	15.09%	4.47%	2.96%	2.09%	0.97%	2.33%
2025/03/06	25.03%	10.29%	21.69%	0.22%	13.8%	7.02%	4.03%	3.8%	0.97%	2.72%
2025/03/07	26.57%	11.28%	21.84%	1.15%	14.21%	5.22%	3.16%	2.36%	0.72%	3.17%
2025/03/08	28.47%	11.63%	22.52%	2.5%	13.95%	3.77%	2.19%	2.42%	1.1%	1.98%
2025/03/09	29.32%	12.11%	18.39%	2.23%	15.92%	5.53%	2.6%	1.89%	2.16%	1.32%
2025/03/10	28.51%	11.54%	20.76%	1.44%	14.2%	4.93%	3.09%	3.33%	1.44%	1.76%
2025/03/11	27.86%	12.4%	19.53%	2.03%	12.62%	5.11%	2.96%	1.64%	1.23%	2.11%
2025/03/12	28.5%	13.79%	20.8%	1.12%	12.44%	5.45%	3.15%	2.82%	1.69%	2.5%
2025/03/13	26.87%	12.59%	18.94%	3.54%	11.52%	4.98%	2.77%	2.79%	1.81%	2.12%
2025/03/14	27.34%	12.5%	20.36%	2.42%	10.96%	5.76%	3.59%	2.03%	1.06%	1.39%
2025/03/15	29.36%	12.97%	19.11%	2.57%	12.17%	6.24%	3.72%	2.16%	1.25%	1.4%
2025/03/16	30.09%	11.06%	16.83%	1.97%	13.67%	5.62%	3.83%	2.49%	1.7%	1.63%
2025/03/17	31.27%	12.42%	17.92%	2.32%	12.29%	4.95%	3.2%	3.31%	1.49%	1.48%
2025/03/18	33.08%	13.08%	18.05%	0.28%	13.51%	4.27%	3.24%	1.61%	0.97%	0.79%
2025/03/19	30.18%	14.25%	18.83%	2.97%	11.93%	4.36%	3.17%	2.85%	1.03%	1.17%
2025/03/20	34.09%	15.92%	16.12%	1.72%	10.62%	3.71%	3.04%	2.93%	0.76%	0.76%
2025/03/21	34.77%	12.88%	15.98%	0.69%	10.7%	4.16%	3.32%	2.24%	0.87%	0.92%
2025/03/22	35.53%	14.18%	15.57%	0.75%	11.33%	5.39%	3%	3.1%	1.38%	1.41%
2025/03/23	36.92%	13.46%	16.96%	1.79%	11.03%	6.72%	3.25%	2.03%	0.55%	1.09%
2025/03/24	36.2%	13.98%	18.41%	2.13%	10.5%	4.38%	2.99%	1.82%	0.74%	1.64%
2025/03/25	35.04%	15.14%	15.94%	5.42%	11.38%	4.13%	2.4%	1.94%	0.77%	1.01%
2025/03/26	33.84%	13.11%	17.91%	2.9%	11.5%	5.29%	2.17%	2.55%	0.67%	1.53%
2025/03/27	33.39%	13.38%	16.17%	5.97%	11.15%	5.32%	2.07%	2.71%	1.03%	0.79%
2025/03/28	36.24%	11.67%	16.64%	3.23%	9.65%	5.25%	2.2%	4.43%	0.95%	0.87%
2025/03/29	35.09%	14.54%	14.99%	1.8%	13.03%	5.38%	2.24%	2.34%	1%	1.26%
2025/03/30	34.4%	13.25%	14.63%	5.2%	10.97%	6.89%	2.49%	2.58%	0.87%	1.06%
2025/03/31	36.42%	19.12%	11.32%	8.93%	8.01%	2.74%	2.2%	1.06%	0.62%	0.53%

In March 2025, StubHub’s impression share rose from 29.33% to 36.42%, leading the market. Ticketmaster saw a significant jump, ending at 19.12%. SeatGeek’s share declined, closing at 11.32%. Dick’s Sporting Goods surged to 8.93%, while Vivid Seats dropped to 8.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Tickets | 2025 Notre Dame Stadium Events | SeatGeek https://www.seatgeek.com
Tickets for Notre Dame Stadium Events On Sale Now. Millions of Customers Served. Low...
2
Los Angeles Lakers | Tickets - Crypto Arena Tickets Available https://www.stubhub.com
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025
3
Boston Celtics | Home Game Schedule | 2025 NBA Season https://www.ticketmaster.com
Buy Tickets At Ticketmaster To See The Boston Celtics Play In The 2025 NBA Season!
4
Notre Dame Football - 2025 Schedule & Tickets https://www.tickets-center.com/
2025 Notre Dame Football Schedule & Tickets. Secure Notre Dame Football Resale Tickets.
5
Boston Celtics Tickets | Safe & Secure Purchasing https://www.vividseats.com
Buy Boston Celtics Single Game Tickets. View Team Schedule and Order Online. Find...

In the competitive arena of ticket sales, SeatGeek, StubHub, Ticketmaster, Tickets-Center, and Vivid Seats dominate Google’s SERP. Their ads highlight exclusive events like Notre Dame Stadium and NBA games, emphasizing secure purchasing and vast customer bases, enticing fans to secure their seats.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Media & Entertainment Sports - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Media & Entertainment Sports brands

Share of Spend for the top 10 US Media & Entertainment Sports brands

Competitor Count for US Media & Entertainment Sports

Market Loss & Market Gains for US Media & Entertainment Sports

US Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance