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UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
disneylandparis.com	25.74
loveholidays.com	8.13
wbstudiotour.co.uk	7.87
attractiontickets.com	6.53
disneyholidays.co.uk	6.24
magicbreaks.co.uk	5.64
altontowers.com	4.26
getyourguide.com	3.72
booking.com	3.46
picniq.co.uk	1.73
others	26.68

In the hospitality PPC landscape, Disneyland Paris leads with 25.74% click share, closely followed by ‘others’ at 26.68%. Loveholidays.com and WB Studio Tour also capture significant attention.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	disneylandparis.com	disneyholidays.co.uk	loveholidays.com	attractiontickets.com	booking.com	getyourguide.com	picniq.co.uk	attractiontix.co.uk	jet2holidays.com	magicbreaks.co.uk
2025/01/01	23.76%	2.21%	14.4%	8.66%	4.61%	5.35%	1.14%	4%	1.47%	5.88%
2025/01/02	21.94%	3.62%	13.29%	7.05%	5.84%	6.98%	1.19%	1.67%	2.18%	7.36%
2025/01/03	22.67%	1.82%	12.32%	10.71%	4.71%	5.7%	0.92%	1.59%	2.23%	6.8%
2025/01/04	23.43%	4.2%	13.3%	7.47%	5.09%	5.15%	0.77%	1.13%	2.56%	9.78%
2025/01/05	23.49%	0.35%	15.45%	6.67%	6.63%	5.56%	1.03%	1.59%	2.81%	5.51%
2025/01/06	26.32%	2.18%	13.14%	6.5%	4.92%	4.69%	1.48%	1.97%	2.76%	6.29%
2025/01/07	27.38%	0.54%	14.22%	9.7%	4.76%	3.43%	1.21%	1.67%	1.83%	7.81%
2025/01/08	25.04%	0.84%	13.19%	9.12%	4.29%	5.67%	2.87%	1.83%	2.12%	5.51%
2025/01/09	23.36%	1.41%	12.6%	9.68%	4.58%	5.55%	2.77%	2.67%	1.81%	9.88%
2025/01/10	25.26%	4.71%	9.94%	8.21%	2.79%	4.99%	2.95%	3.24%	1.87%	10.22%
2025/01/11	21.46%	8.1%	10.82%	7.59%	4.3%	5.99%	2.84%	2.62%	2.78%	10.33%
2025/01/12	21.74%	6.93%	10.58%	7.38%	4.53%	5.37%	2.23%	3.23%	3.27%	7.56%
2025/01/13	24.96%	10.85%	8.49%	6.74%	3.33%	5.69%	2.1%	2.82%	2.55%	6.79%
2025/01/14	24.27%	10.44%	9.01%	8.36%	2.94%	4.85%	2.33%	2.93%	1.69%	9.16%
2025/01/15	23.84%	9.55%	9.21%	6.22%	3.32%	3.9%	2.29%	3.62%	2.69%	11.7%
2025/01/16	23.19%	1.39%	12.5%	9.57%	4.48%	5.51%	2.75%	2.66%	1.8%	9.81%
2025/01/21	17.41%	6.76%	9.17%	8.04%	3.38%	6.84%	4.29%	2.33%	2.55%	10.86%
2025/01/22	29.21%	8.43%	6%	8.07%	2.06%	5.32%	3.43%	1.19%	1.43%	10.18%
2025/01/23	26.94%	10.26%	5.75%	7.26%	4.64%	3.45%	2.65%	1.07%	1.15%	11.31%
2025/01/24	27.21%	8.42%	7.16%	9.12%	4.2%	3.82%	2.14%	1.06%	1.28%	14.33%
2025/01/25	19.93%	9.29%	8.71%	7.69%	3.85%	5.97%	2.82%	1.67%	1.83%	11.3%
2025/01/26	25.73%	9.41%	7.76%	8.39%	3.25%	5.05%	1.83%	1.81%	2.56%	9.67%
2025/01/27	23.73%	12%	10.82%	9.08%	4.95%	4.85%	0.75%	0.92%	2.4%	3.59%
2025/01/28	28.01%	13.35%	8.79%	7.07%	2.87%	4.75%	1.97%	1.28%	1.87%	0%
2025/01/29	31.23%	10.29%	9.92%	8.01%	4.21%	4.37%	3.22%	2%	1.71%	0%
2025/01/30	30.16%	11.26%	8.26%	9.28%	4.72%	4.43%	2.79%	3.16%	2.03%	0%
2025/01/31	26.12%	12.65%	8.99%	7.74%	5.45%	4.14%	2.78%	2.71%	2.44%	0%

Disneylandparis.com led January’s PPC spend, peaking at 31.23%. Disneyholidays.co.uk surged mid-month, while magicbreaks.co.uk dropped to 0% by month’s end.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	403
2025/01/02	385
2025/01/03	395
2025/01/04	354
2025/01/05	360
2025/01/06	363
2025/01/07	387
2025/01/08	388
2025/01/09	416
2025/01/10	395
2025/01/11	395
2025/01/12	375
2025/01/13	333
2025/01/14	391
2025/01/15	391
2025/01/16	416
2025/01/21	364
2025/01/22	297
2025/01/23	336
2025/01/24	323
2025/01/25	333
2025/01/26	336
2025/01/27	359
2025/01/28	329
2025/01/29	371
2025/01/30	441
2025/01/31	416

January saw fluctuating advertiser numbers, starting at 403, dipping mid-month, and peaking at 441. The month concluded with 416 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
disneyholidays.co.uk	5.29%
disneylandparis.com	1.19%
easyjet.com	0.72%
wbstudiotour.co.uk	0.52%
hollywoodbowl.co.uk	0.47%
attractiontix.co.uk	-0.59%
expedia.co.uk	-0.64%
legoland.co.uk	-0.7%
magicbreaks.co.uk	-2.09%
loveholidays.com	-2.22%

Disneyholidays.co.uk soared with a 5.29% click share increase, while loveholidays.com dropped by 2.22%. Disneylandparis.com gained 1.19%, contrasting magicbreaks.co.uk’s 2.09% decline.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	disneylandparis.com	disneyholidays.co.uk	loveholidays.com	booking.com	attractiontickets.com	getyourguide.com	wbstudiotour.co.uk	picniq.co.uk	viator.com	magicbreaks.co.uk
2025/01/01	12.82%	1.75%	16.1%	5.43%	7.64%	6.89%	2.53%	1.3%	1.99%	5.3%
2025/01/02	10.39%	2.98%	14.21%	6.4%	6.7%	9.44%	3.67%	1.39%	2.5%	6.78%
2025/01/03	10.57%	1.41%	13.67%	5.2%	9.34%	8.3%	2.71%	1.16%	2.69%	6.3%
2025/01/04	12.09%	3.63%	14.69%	5.9%	6.8%	7.11%	3.96%	1.09%	2%	9.07%
2025/01/05	11.19%	0.31%	16.4%	8%	6.25%	6.95%	2.37%	1.35%	3.31%	5.67%
2025/01/06	13.06%	2.07%	14.71%	5.4%	5.84%	6.64%	2.97%	1.83%	2.27%	6.64%
2025/01/07	14.39%	0.37%	17.1%	5.53%	8.47%	4.66%	2.77%	1.55%	1.05%	7.31%
2025/01/08	12.23%	0.6%	15.38%	4.19%	7.87%	8.15%	3.05%	3%	4.17%	4.92%
2025/01/09	12.8%	1.14%	14.85%	5.22%	8.21%	7.75%	2.31%	2.93%	3.34%	9.53%
2025/01/10	13.14%	4.49%	11.58%	3.22%	7.3%	7.67%	2.3%	3.41%	4.13%	10.12%
2025/01/11	11.26%	7.3%	12.02%	4.84%	6.76%	8.17%	2.31%	3.08%	3.17%	9.9%
2025/01/12	10.78%	6.81%	11.32%	5.14%	6%	7.83%	3.39%	2.3%	4.17%	7.99%
2025/01/13	12.14%	10.05%	9.56%	3.6%	6.1%	8.73%	2.91%	2.46%	3.12%	7.06%
2025/01/14	12.76%	10.43%	10.58%	3.13%	6.97%	7.02%	2.06%	2.51%	2.7%	9.1%
2025/01/15	12.45%	9.88%	11.56%	3.56%	5.4%	5.45%	2.35%	2.41%	1.86%	11.59%
2025/01/16	12.85%	1.14%	14.89%	5.18%	8.22%	7.77%	2.32%	2.94%	3.35%	9.57%
2025/01/21	8.28%	6.59%	10.7%	3.46%	6.11%	9.74%	2.07%	4.29%	5.51%	9.76%
2025/01/22	15.57%	8.88%	8.37%	2.14%	6.79%	8.56%	2.93%	3.8%	2.68%	9.72%
2025/01/23	14.21%	9.65%	8.15%	5.66%	6.24%	5.3%	3.83%	2.85%	1.14%	10.28%
2025/01/24	14.56%	7.85%	9.85%	5.02%	7.99%	5.68%	2.62%	2.59%	1.96%	13.53%
2025/01/25	10.17%	7.96%	11.35%	4.38%	6.17%	8.92%	2.05%	2.96%	4.05%	9.92%
2025/01/26	13.68%	8.8%	10.25%	3.71%	7.37%	8.16%	2.86%	2%	3.24%	8.96%
2025/01/27	12.48%	11.14%	12.57%	5.37%	8.65%	6.66%	2.29%	0.81%	1.77%	3.15%
2025/01/28	14.88%	13.86%	10.94%	2.67%	6%	7.11%	3.66%	2.16%	1.35%	0%
2025/01/29	16.64%	11.24%	13.55%	5.34%	7.19%	6.44%	2.6%	3.6%	1.68%	0%
2025/01/30	15.97%	11.28%	10.54%	5.72%	8.1%	6.19%	3.14%	3.01%	1.45%	0%
2025/01/31	12.43%	12.03%	11.02%	6.73%	6.48%	5.62%	4.02%	2.79%	1.58%	0%

Disneylandparis.com saw fluctuating impressions, peaking at 16.64% on January 29. Loveholidays.com led early, but disneyholidays.co.uk surged late, finishing strong at 12.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Disneyland Paris Tickets | Buy Now And Get 10 Free Prints https://www.attractiontickets.com
We Guarantee To Be Cheapest. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers!
2
Book a magical stay - Hotel & Ticket Packages https://www.disneylandparis.com
On Hotel Cheyenne & Ticket Package/2 adults/2 kids/4 nights/5 days/arrivals 23 Jul-30 Aug. Experience the magic of our enchanting Disney Hotels & 2 Disney Parks.
3
Disneyland Paris Holidays 2025 from £149 | loveholidays https://www.loveholidays.com
Thousands of Great Deals Now Live - Save £100s In Our Sale With Deposits from £25pp. More Deals...
4
Book Disneyland Paris Tickets Today and Save Up To 49% https://tickets.picniq.co.uk › disneylandparis
Picniq provides 100% refund up to 3 days before visit for Disneyland Paris. Save money on...
5
Disneyland Paris Holidays 2025 / 2026 from £145 | Thomas Cook https://www.thomascook.com
Thomas Cook Holidays | Package Holidays & City Breaks from £39pp Deposit. Discover Amazing...

In the competitive world of Disneyland Paris promotions, advertisers captivate with enticing offers. Attractiontickets.com promises unbeatable prices and exclusive deals, while disneylandparis.com highlights magical hotel and ticket packages. Loveholidays.com and thomascook.com offer affordable holiday options, and picniq.co.uk tempts with significant ticket savings.

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