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UK Healthcare & Medical Hospitals - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
spirehealthcare.com 7.51
nuffieldhealth.com 6.33
hje.org.uk 5.17
thelondonclinic.co.uk 5.04
bupa.co.uk 3.56
londondoctorsclinic.co.uk 3.52
clevelandcliniclondon.uk 2.56
amazon.co.uk 2.39
victoriahealth.com 2.19
specsavers.co.uk 1.91
others 59.82

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 59.82% click share, overshadowing Spire Healthcare’s 7.51% and Nuffield Health’s 6.33%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bupa.co.uk spirehealthcare.com specsavers.co.uk londondoctorsclinic.co.uk thelondonclinic.co.uk hje.org.uk amazon.co.uk dronline.uk opticalexpress.co.uk clevelandcliniclondon.uk
2025/01/01 4.53% 3.31% 1.16% 1.24% 2.85% 3.7% 2.83% 0.47% 0.8% 0.01%
2025/01/02 4.46% 2.8% 0.96% 0.97% 3.46% 4.37% 3.77% 0.5% 0.87% 0.56%
2025/01/03 4.45% 3.31% 1.16% 1.03% 3.87% 3.05% 2.6% 0.51% 0.93% 1.17%
2025/01/04 3.82% 5.06% 1.21% 1.16% 3.88% 3.41% 4.96% 0.42% 1.05% 3.59%
2025/01/05 3.36% 3.89% 1.28% 0.96% 4.57% 3.51% 4.07% 0.6% 0.92% 4.03%
2025/01/06 3.47% 3.5% 1.04% 1.03% 2.81% 4.02% 4.63% 0.56% 1.08% 3.37%
2025/01/07 3.64% 3.3% 1.06% 1% 2.45% 3.6% 3.03% 0.36% 1.27% 5.04%
2025/01/08 3.59% 2.98% 1.61% 3.18% 2.63% 3.12% 0.96% 1.63% 1.16% 4.06%
2025/01/09 3.79% 2.67% 1.73% 4.22% 2.24% 2.65% 1.5% 1.26% 1.72% 3.99%
2025/01/10 3.52% 2.39% 1.32% 4.26% 2.24% 2.68% 1.12% 1.63% 1.27% 3.44%
2025/01/11 3.74% 3.4% 1.74% 3.38% 2.86% 2.91% 1.53% 1.96% 1.07% 3.59%
2025/01/12 3.85% 3.51% 1.55% 3.17% 3.41% 3.49% 0.33% 1.85% 1.4% 5.04%
2025/01/13 3.81% 2.45% 1.14% 4.24% 2.48% 3.3% 1.32% 1.46% 1.1% 3.01%
2025/01/14 4.05% 3.16% 1.49% 4.61% 2.26% 2.35% 0.43% 2.56% 1.5% 1.58%
2025/01/15 4.58% 3.05% 1.35% 4.17% 1.93% 2.61% 1.29% 1.75% 1.68% 0.69%
2025/01/16 3.68% 2.64% 1.64% 4.11% 2.22% 2.59% 1.46% 1.23% 1.67% 4.07%
2025/01/21 3.42% 2.6% 2.64% 6.87% 4.05% 2.15% 0.84% 2.29% 1.64% 0.33%
2025/01/22 3.69% 1.91% 2.28% 5.55% 2.65% 1.55% 0.56% 2.51% 1.72% 0.37%
2025/01/23 3.34% 1.51% 1.87% 5.15% 3.61% 2.03% 1% 1.99% 1.43% 0.34%
2025/01/24 4.19% 1.59% 1.74% 4.53% 2.9% 2.1% 0.33% 2.06% 1.47% 1.01%
2025/01/25 3.99% 2.81% 2.6% 5.44% 3.06% 2.04% 0.29% 2.8% 2.13% 0.55%
2025/01/26 5.31% 3.59% 2% 6.26% 3.19% 2.34% 0.17% 2.74% 1.47% 0.53%
2025/01/27 3.88% 3.04% 2.43% 3.19% 2.89% 2.53% 0.28% 1.55% 1.34% 0.7%
2025/01/28 3.55% 2.09% 2.57% 5.23% 1.64% 2.77% 3.22% 3.03% 1.42% 0.6%
2025/01/29 3.77% 2.74% 2.66% 3.6% 2.42% 2.16% 2.04% 1.89% 1.58% 0.77%
2025/01/30 4.13% 3.43% 2.36% 2.25% 1.29% 2.24% 3.11% 0.97% 1.17% 0.69%
2025/01/31 4.97% 3.78% 2.52% 2.46% 2.29% 2.13% 1.51% 1.18% 1.07% 0.84%

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Bupa.co.uk’s spend share fluctuated, peaking at 5.31% on January 26. Londondoctorsclinic.co.uk surged mid-month, reaching 6.87% on January 21. Clevelandcliniclondon.uk started strong but declined, ending at 0.84%.

Market Exposure

Competitor Count for UK Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/01/01 1305
2025/01/02 1234
2025/01/03 1328
2025/01/04 1241
2025/01/05 1284
2025/01/06 1272
2025/01/07 1340
2025/01/08 1347
2025/01/09 1395
2025/01/10 1405
2025/01/11 1361
2025/01/12 1345
2025/01/13 1299
2025/01/14 1336
2025/01/15 1334
2025/01/16 1395
2025/01/21 1281
2025/01/22 1268
2025/01/23 1269
2025/01/24 1263
2025/01/25 1220
2025/01/26 1209
2025/01/27 1232
2025/01/28 1229
2025/01/29 1330
2025/01/30 1388
2025/01/31 1401

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 1,405 on the 10th. A dip followed, but the month ended strong at 1,401.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
gpathand.nhs.uk 1.38%
londondoctorsclinic.co.uk 1.34%
nhsgp-online.uk 1.26%
specsavers.co.uk 1.15%
bupa.co.uk 1.08%
medexpress.co.uk -0.8%
hje.org.uk -0.82%
doctorsa.com -1.08%
spirehealthcare.com -1.51%
clevelandcliniclondon.uk -3.62%

Copyright © Adthena. All rights reserved.

Cleveland Clinic London saw a significant drop of 3.62% in click share, while GP at Hand experienced a notable rise of 1.38%.

Campaign Efficiency

UK Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date spirehealthcare.com thelondonclinic.co.uk hje.org.uk amazon.co.uk londondoctorsclinic.co.uk dronline.uk clevelandcliniclondon.uk virtually.healthcare met-medical.co.uk doctorsa.com
2025/01/01 2.88% 3.13% 4.59% 4.64% 0.97% 0.44% 0.01% 3.02% 4.9% 2.49%
2025/01/02 2.94% 3.8% 5.81% 6.8% 0.77% 0.55% 0.71% 2.18% 2.31% 1.02%
2025/01/03 3.29% 4.32% 4.14% 4.73% 0.72% 0.53% 1.57% 2.56% 5.39% 1.73%
2025/01/04 4.42% 3.54% 3.98% 7.65% 0.77% 0.38% 5.23% 4.01% 3.79% 0.67%
2025/01/05 3.38% 5.04% 4.48% 6.24% 0.74% 0.52% 5.96% 3.59% 4.63% 2.82%
2025/01/06 3.17% 2.86% 4.65% 7.13% 0.64% 0.49% 5.13% 3.41% 3.5% 2.98%
2025/01/07 3.05% 2.95% 4.54% 5.04% 0.81% 0.31% 7.3% 2.32% 0.23% 4.29%
2025/01/08 2.79% 3.56% 3.69% 1.83% 3.19% 1.69% 6.65% 2.28% 2.94% 2.61%
2025/01/09 2.68% 2.31% 3.31% 2.55% 3.9% 1.42% 5.73% 3.66% 0.92% 2.3%
2025/01/10 2.24% 2.17% 2.98% 1.95% 4.08% 2.02% 5.27% 2.8% 1.85% 1.67%
2025/01/11 3.21% 3.18% 3.4% 2.39% 3.04% 2.51% 4.96% 2.51% 1.7% 2.28%
2025/01/12 2.96% 3.84% 4.36% 0.65% 3.4% 2.35% 6.8% 2.42% 2.34% 3.19%
2025/01/13 2.22% 2.63% 3.89% 2.33% 5.04% 1.54% 4.17% 2.3% 1.25% 3.1%
2025/01/14 3.33% 2.22% 3.15% 0.89% 4.72% 3.25% 2.32% 3.44% 0.6% 1.71%
2025/01/15 2.9% 1.7% 3.4% 2.1% 4.28% 2.32% 0.86% 1.95% 2.47% 0.83%
2025/01/16 2.68% 2.31% 3.31% 2.56% 3.91% 1.43% 5.74% 3.66% 0.92% 2.31%
2025/01/21 2.69% 5.08% 2.83% 1.39% 6.69% 2.99% 0.35% 2.21% 0% 0.48%
2025/01/22 2.01% 2.74% 2.01% 0.85% 5.63% 3.16% 0.45% 1.73% 0% 0.25%
2025/01/23 1.62% 4.66% 2.32% 1.59% 5.28% 2.51% 0.58% 1.99% 1.27% 1.21%
2025/01/24 1.55% 3.67% 2.48% 0.59% 4.2% 3.22% 1.17% 1.14% 1.06% 1.45%
2025/01/25 2.67% 3.74% 2.4% 0.54% 5.34% 3.37% 0.51% 1.98% 0.02% 0.42%
2025/01/26 3.21% 3.69% 2.95% 0.41% 6.13% 3.44% 0.5% 1.2% 0.35% 0.56%
2025/01/27 3.2% 3.03% 3.59% 0.71% 3.14% 1.75% 0.71% 2.52% 0.77% 1.26%
2025/01/28 2.11% 2.03% 3.33% 5.17% 5.07% 3.68% 0.53% 2.78% 1.05% 0.55%
2025/01/29 2.44% 3.15% 2.83% 3.43% 3.09% 2.3% 0.67% 1.29% 1.36% 1.07%
2025/01/30 3.3% 1.64% 2.84% 5.34% 1.59% 0.93% 0.69% 1.01% 0.56% 0.46%
2025/01/31 3.48% 3.05% 2.5% 2.48% 1.82% 1.12% 1.09% 0.88% 0.39% 0.38%

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January 2025 saw dynamic shifts in PPC impressions. Spire Healthcare started strong, peaking mid-month, then declined. The London Clinic fluctuated, ending with a slight rise. HJE maintained stability, while Amazon’s share dropped significantly. London Doctors Clinic surged mid-month, finishing lower. Cleveland Clinic London had a strong start, then decreased. Virtually Healthcare and Met Medical showed volatility, ending with lower shares. DoctorSA’s impressions dipped throughout the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    GPs Near You | Cleveland Clinic London | Find a Private GP Near You https://www.clevelandcliniclondon.uk

    Book Your Private Appointment with a Leading GP or Consultant at Cleveland Clinic London. Our...

  2. 2
    Doctors In in the UK - 24/7 Doctors, Seen in 15 Min https://www.doctorsa.com

    Get urgent medical help online. See a UK doctor fast, no waiting! From just £16. Walk-in centre...

  3. 3
    Private GP Appointments https://www.jorjahealthcare.com › private-gp

    Complete Private GP Service — Open Monday-Friday 9.30am-5.30pm, With Out Of Hours Appointments Available. Book Today

  4. 4
    met-medical.co.uk https://www.met-medical.co.uk/

    Urgent Care At Your Door Alternative to Private GP. Get Urgent Care at Your Door When You Have Medical Needs. Learn More Now.

  5. 5
    Same Day Appointment https://www.southlondonprivategp.co.uk

    Private GP Southeast London — Need to See a GP? Book today at a time convenient to you! Urgent Reviews & Ongoing Care.

Copyright © Adthena. All rights reserved.

In the competitive landscape of private healthcare, Cleveland Clinic London stands out with its promise of leading GPs and consultants. DoctorSA emphasizes speed, offering 24/7 access and quick consultations. Jorja Healthcare provides comprehensive services with flexible hours. Met-Medical offers urgent care at your doorstep, while South London Private GP highlights convenience with same-day appointments.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.