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UK Healthcare & Medical Medical Imaging and Radiology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medical Imaging and Radiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
specsavers.co.uk 24.42
yorktest.com 4.29
ebay.co.uk 3.2
opticalexpress.co.uk 2.74
medichecks.com 2.74
bootshearingcare.com 2.46
checkmybodyhealth.com 2.36
onedaytests.com 2.26
thriva.co 2.03
outsideclinic.co.uk 1.85
others 51.65

Copyright © Adthena. All rights reserved.

Specsavers.co.uk dominates with 24.42% click share, while ‘others’ collectively hold 51.65%. Yorktest.com follows at 4.29%, with eBay.co.uk at 3.2%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medical Imaging and Radiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date specsavers.co.uk yorktest.com opticalexpress.co.uk checkmybodyhealth.com medichecks.com thriva.co optimax.co.uk onedaytests.com bootshearingcare.com outsideclinic.co.uk
2025/03/01 36.97% 2.78% 3.35% 3.03% 2.15% 0.01% 1.32% 2.09% 1.84% 2.42%
2025/03/02 33.09% 3.03% 2.69% 3.24% 2.98% 0% 1.7% 2.11% 1.89% 1.58%
2025/03/03 36.86% 1.64% 3.09% 1.8% 2.72% 1.54% 1.59% 2.14% 1.51% 1.97%
2025/03/04 43.51% 2.29% 2.3% 2.01% 1.92% 2.01% 1.23% 2.09% 1.51% 1.86%
2025/03/05 32.92% 3.33% 2.73% 2.35% 2.15% 2.02% 1.41% 1.72% 1.89% 2.88%
2025/03/06 16.82% 2.86% 2.82% 2.89% 2.93% 2.77% 2.28% 1.93% 2.12% 3.75%
2025/03/07 17.77% 2.51% 3.39% 2.26% 2.11% 2% 3.44% 1.62% 2.63% 4.28%
2025/03/08 19.49% 3.69% 2.41% 2.27% 1.9% 2% 2.37% 2.09% 2.23% 4.15%
2025/03/09 16.69% 3.98% 2.51% 2.89% 2.5% 2.63% 2.09% 2.27% 1.48% 4.15%
2025/03/10 12.54% 3.64% 3.28% 2.64% 2.29% 2.91% 4.7% 2.38% 2.07% 4.41%
2025/03/11 20.97% 2.7% 2.92% 3.06% 2.04% 2.02% 2.02% 2.03% 2.66% 3.28%
2025/03/12 20.8% 2.91% 3.63% 2.86% 2.26% 2.74% 1.91% 2.23% 2.12% 4.18%
2025/03/13 19.91% 3.71% 4.27% 2.73% 2.01% 1.91% 2.81% 1.68% 2.5% 4.54%
2025/03/14 19.87% 3.84% 3.35% 2.88% 1.69% 1.97% 1.29% 2.48% 2.44% 6.1%
2025/03/15 20.12% 2.87% 2.93% 2.69% 2.24% 2.29% 0.93% 2.57% 2.12% 5.53%
2025/03/16 20.41% 3.36% 3.62% 3.26% 2.76% 2.05% 1.45% 3.43% 2.77% 3.9%
2025/03/17 20.48% 2.72% 3.22% 3.01% 2.47% 2.25% 1.05% 2.59% 2.44% 4.32%
2025/03/18 21.24% 4.42% 3.83% 2.82% 2.53% 1.96% 1.43% 1.78% 2.48% 4.52%
2025/03/19 20.38% 5.09% 2.27% 2.77% 1.97% 1.89% 1.76% 2% 2.65% 5.11%
2025/03/20 18.27% 4.09% 3.41% 3.59% 2.44% 2.46% 1.38% 2.03% 3.07% 2.71%
2025/03/21 21.45% 3.87% 4.65% 3.16% 2.33% 2.53% 1.72% 1.79% 2.64% 0.08%
2025/03/22 26.27% 4.56% 3.07% 3.13% 2.41% 2.26% 1.72% 2.95% 2.41% 0.06%
2025/03/23 24.21% 4.06% 2.87% 2.57% 2.65% 1.7% 1.38% 2.8% 2.49% 0.04%
2025/03/24 23.79% 3.56% 3.3% 2.91% 2.45% 2.52% 1.47% 2.47% 2.56% 0.03%
2025/03/25 27.93% 3.75% 3.11% 2.94% 2.39% 1.84% 2.45% 1.49% 3.42% 0.03%
2025/03/26 23.17% 4.62% 2.61% 3.04% 2.54% 2.47% 1.87% 2.5% 2.88% 0.02%
2025/03/27 26.7% 3.35% 3.13% 2.34% 2.32% 2.3% 2.16% 2.05% 2.39% 0%
2025/03/28 24.97% 4.48% 3.31% 2.48% 2.78% 2.28% 3.1% 2.52% 2.51% 0%
2025/03/29 26.81% 3.97% 3.51% 2.56% 2.55% 2.15% 2.89% 2.15% 1.53% 0%
2025/03/30 21.91% 3.88% 2.42% 2.89% 2.58% 2.27% 1.71% 3.19% 1.7% 0%
2025/03/31 21.57% 4.24% 3.8% 3.09% 2.96% 2.6% 2.41% 2.1% 1.89% 0%

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In March 2025, Specsavers.co.uk led with fluctuating spend, peaking at 43.51% on March 4. Yorktest.com and Opticalexpress.co.uk showed steady growth, while Outsideclinic.co.uk’s spend plummeted after mid-month.

Market Exposure

Competitor Count for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 544
2025/03/02 567
2025/03/03 585
2025/03/04 553
2025/03/05 573
2025/03/06 561
2025/03/07 566
2025/03/08 566
2025/03/09 548
2025/03/10 562
2025/03/11 513
2025/03/12 503
2025/03/13 505
2025/03/14 535
2025/03/15 525
2025/03/16 502
2025/03/17 520
2025/03/18 507
2025/03/19 487
2025/03/20 464
2025/03/21 466
2025/03/22 478
2025/03/23 489
2025/03/24 509
2025/03/25 475
2025/03/26 488
2025/03/27 522
2025/03/28 484
2025/03/29 495
2025/03/30 483
2025/03/31 503

Copyright © Adthena. All rights reserved.

March began with 544 advertisers, peaking at 585 by the 3rd. A decline followed, reaching 464 on the 20th. The month concluded with a slight recovery, ending at 503 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medical Imaging and Radiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
yorktest.com 1.8%
gettested.co.uk 1.55%
prostatecanceruk.org 1.07%
medichecks.com 0.33%
medisave.co.uk 0.33%
focusclinics.com -0.41%
oclvision.com -0.42%
welzo.com -0.59%
wcrf.org -1.8%
outsideclinic.co.uk -2.49%

Copyright © Adthena. All rights reserved.

Yorktest.com leads with a 1.80% click share increase, while outsideclinic.co.uk drops by 2.49%.

Campaign Efficiency

UK Healthcare & Medical Medical Imaging and Radiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date specsavers.co.uk gettested.co.uk medichecks.com ebay.co.uk thriva.co smile-therapy.co.uk onedaytests.com yorktest.com checkmybodyhealth.com outsideclinic.co.uk
2025/03/01 21.2% 0.92% 2.65% 3.72% 0.01% 3.31% 3.2% 1.91% 2.03% 3.07%
2025/03/02 17.73% 1.14% 3.74% 3.78% 0.01% 3.62% 3.17% 2.09% 2.23% 1.72%
2025/03/03 20.01% 0.9% 3.57% 2.1% 2.14% 2.68% 3.11% 1.25% 1.44% 2.12%
2025/03/04 23.61% 0.92% 2.48% 4.49% 2.87% 0.86% 3.23% 1.71% 1.6% 2.16%
2025/03/05 17.59% 1.22% 2.43% 2.89% 2.66% 3.84% 2.58% 2.3% 1.81% 3.55%
2025/03/06 8.72% 1.29% 2.61% 7.02% 2.96% 3.23% 2.36% 1.78% 1.9% 3.78%
2025/03/07 9.07% 1.16% 2.2% 4.2% 2.33% 2.82% 2.13% 1.65% 1.42% 4.58%
2025/03/08 10.96% 1.46% 2% 4.02% 2.29% 2.55% 2.64% 2.35% 1.71% 4.16%
2025/03/09 8.92% 1.25% 2.71% 3.63% 3.19% 2.48% 2.82% 2.42% 2.16% 4.42%
2025/03/10 7.14% 1.7% 2.33% 3.5% 3.28% 2.24% 3.12% 2.26% 1.7% 4.33%
2025/03/11 10.52% 2.31% 2.03% 7.67% 2.15% 4% 2.59% 1.72% 1.92% 2.76%
2025/03/12 11.87% 1.87% 2.47% 3.66% 3.09% 2.99% 2.97% 1.92% 1.88% 4.33%
2025/03/13 10.02% 1.61% 2.14% 6.6% 2.1% 3.96% 2.25% 2.23% 1.86% 4.64%
2025/03/14 10.5% 1.27% 1.7% 5.71% 2.15% 3.17% 3.38% 2.33% 2% 6.58%
2025/03/15 10.62% 1.36% 2.31% 2.84% 2.65% 3.46% 3.59% 1.9% 1.93% 6.17%
2025/03/16 11.37% 1.61% 2.84% 4.3% 2.35% 2.83% 4.52% 2.12% 2.22% 3.86%
2025/03/17 10.96% 1.71% 2.58% 4.96% 2.54% 2.17% 3.43% 1.82% 1.99% 4.29%
2025/03/18 11.49% 1.88% 2.74% 2.66% 2.38% 3.14% 2.49% 2.96% 2.2% 4.49%
2025/03/19 10.98% 1.97% 1.86% 4.97% 2.01% 3.12% 2.67% 3.1% 1.83% 5.23%
2025/03/20 9.5% 2.62% 2.09% 6.52% 2.58% 5.91% 2.51% 2.37% 2.28% 2.4%
2025/03/21 11.36% 2.51% 2.32% 7.26% 2.88% 5.62% 2.37% 2.29% 2.09% 0.05%
2025/03/22 13.67% 2.67% 2.61% 2.65% 2.66% 4.96% 3.96% 2.9% 2.24% 0.04%
2025/03/23 12.43% 2.74% 2.67% 7.84% 1.81% 3.59% 3.67% 2.52% 1.82% 0.03%
2025/03/24 12.69% 3.36% 2.47% 5.06% 2.84% 3.97% 3.24% 2.16% 2.14% 0.02%
2025/03/25 14.73% 3.86% 2.65% 4.21% 2.15% 2.41% 2.08% 2.51% 2.22% 0.02%
2025/03/26 12.3% 4.55% 2.7% 5.13% 2.83% 2.91% 3.43% 2.9% 2.08% 0.01%
2025/03/27 15.37% 4.02% 2.44% 4.54% 2.61% 3.32% 2.72% 2.17% 1.74% 0%
2025/03/28 13.11% 5.07% 2.82% 4.89% 2.68% 3.1% 3.4% 2.89% 1.72% 0%
2025/03/29 14.3% 5.05% 2.82% 3.54% 2.6% 2.02% 3.15% 2.68% 1.89% 0%
2025/03/30 10.29% 5.14% 2.56% 4.92% 2.58% 2.87% 4.31% 2.46% 2.13% 0%
2025/03/31 11.62% 5.09% 3.17% 2.97% 2.91% 2.89% 2.82% 2.76% 2.29% 0%

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In March 2025, Specsavers.co.uk started strong but saw a decline, ending at 11.62%. Gettested.co.uk steadily rose, finishing at 5.09%. Medichecks.com fluctuated, closing at 3.17%. Ebay.co.uk had a volatile month, ending at 2.97%. Thriva.co showed consistent growth, ending at 2.91%. Smile-therapy.co.uk had ups and downs, closing at 2.89%. Onedaytests.com remained stable, finishing at 2.82%. Yorktest.com had a steady month, ending at 2.76%. Checkmybodyhealth.com showed slight growth, closing at 2.29%. Outsideclinic.co.uk started strong but dropped to 0.00% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medical Imaging and Radiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    PSA Test Accuracy https://www.cancerresearchuk.org

    Reliable Cancer Information — Learn More About Cancer Today. Cancer Research UK. Together We Are Beating Cancer.

  2. 2
    Book A Free Appointment Today - Free NHS Home Eye Tests https://www.outsideclinic.co.uk

    OutsideClinic Offers Free NHS Home Eye Tests By Qualified Opticians. Book An Appointment

  3. 3
    How much is an eye test? | Specsavers UK https://www.specsavers.co.uk

    Book Your Eye Test Online Now And Visit Your Local Store. Our Experts Are Here To Help. Visit The...

  4. 4
    Free Eye Test Offers & Deals | Vision Express https://www.visionexpress.com

    Thorough Eye Tests. Find Your Nearest Vision Express Opticians And Book Online. Find Your...

  5. 5
    BMI Calculator https://www.wcrf.org

    Use Our BMI Calculator — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out...

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In the competitive landscape of healthcare PPC ads, Cancer Research UK stands out with its compelling message of unity against cancer. Meanwhile, OutsideClinic and Vision Express emphasize accessibility with free eye tests, while Specsavers highlights convenience. WCRF offers a practical tool with its BMI calculator, promoting health awareness.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.