UK Automotive Online Car Retailers - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
webuyanycar.com	17.34
carwow.co.uk	14.13
cargurus.co.uk	11.06
motors.co.uk	5.67
motorway.co.uk	4.76
pistonheads.com	4.24
arnoldclark.com	2.79
cinch.co.uk	2.67
citroen.co.uk	2.1
carsupermarket.com	2.08
others	33.16

In the competitive landscape of online car retail, ‘webuyanycar.com’ leads with a 17.34% click share, followed by ‘carwow.co.uk’ at 14.13%. ‘Others’ collectively hold a significant 33.16%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carwow.co.uk	webuyanycar.com	cargurus.co.uk	motorway.co.uk	citroen.co.uk	motors.co.uk	arnoldclark.com	heycar.com	carsupermarket.com	mercedes-benz.co.uk
2025/01/01	14.57%	9.18%	6.77%	10.22%	7.8%	2.56%	2.24%	1.99%	2.9%	0.53%
2025/01/02	21.59%	11.45%	5.23%	9.9%	4.67%	2.8%	1.6%	1.83%	3.67%	0.74%
2025/01/03	18.09%	11.06%	5.66%	12.78%	1.36%	3.01%	1.87%	1.79%	2.9%	0.97%
2025/01/04	16.95%	11.49%	5.68%	13.21%	3.06%	4.66%	1.73%	2.38%	3.22%	1.74%
2025/01/05	16.03%	10.57%	4.4%	13.83%	3.11%	1.06%	1.32%	2.16%	2.71%	2.7%
2025/01/06	19%	9.54%	4.51%	14.49%	3.14%	3.74%	1.27%	1.76%	2.31%	3.04%
2025/01/07	21.88%	10.24%	4.51%	16%	2.71%	2.86%	1.17%	1.24%	2.75%	2.87%
2025/01/08	15.1%	10.47%	9.72%	11.57%	2.87%	1.98%	1.57%	3.25%	2.09%	1.35%
2025/01/09	19.95%	9.93%	4.22%	13.84%	1.97%	1.78%	1.74%	2.89%	2.19%	1.41%
2025/01/10	18.5%	9.3%	5.72%	10.17%	3.34%	4.23%	2.56%	2.48%	2.97%	1.53%
2025/01/11	14.84%	10.09%	6.56%	10.9%	3.51%	3.39%	3.04%	2.79%	2.11%	2.34%
2025/01/12	19.45%	10.68%	4.14%	14.01%	3.31%	1.24%	2.33%	1.48%	1.79%	1.66%
2025/01/13	15.97%	15.73%	3.5%	15.65%	4.57%	2.35%	1.56%	1.78%	1.05%	1.57%
2025/01/14	16.88%	11.92%	3.65%	14.74%	3.73%	1.2%	2%	1.52%	1.36%	0.78%
2025/01/15	14.16%	11.44%	5.37%	9.43%	6.38%	2.1%	2.14%	2%	1.62%	4.09%
2025/01/16	19.7%	9.81%	4.2%	13.75%	2%	1.77%	1.72%	2.89%	2.18%	1.54%
2025/01/21	14.72%	10.77%	9.4%	8.46%	0.2%	3.47%	3.33%	2.77%	1.96%	1.36%
2025/01/22	13.4%	11.89%	10.52%	8.46%	0.35%	5.29%	2.33%	2.05%	1.49%	3.22%
2025/01/23	14.11%	11.49%	8.66%	7.88%	1.58%	4.11%	2.43%	3.06%	3.57%	1.28%
2025/01/24	15.37%	15.13%	5.78%	8.19%	2.87%	1.81%	2.06%	2.05%	1.31%	1.49%
2025/01/25	16.09%	11.9%	7.04%	8.15%	1.74%	3.39%	2.38%	3.45%	1.28%	0.76%
2025/01/26	18.35%	10.79%	6.06%	8.32%	2.72%	2.1%	2.61%	1.97%	2.75%	1.42%
2025/01/27	27.55%	6.61%	6.27%	5.83%	3.64%	6.93%	2.71%	1.66%	1.52%	3.48%
2025/01/28	22.88%	10.07%	8.52%	9.24%	3.04%	2.25%	2.08%	1.92%	1.43%	1.71%
2025/01/29	33.96%	7.47%	5.5%	5.15%	2.29%	2.36%	1.89%	1.56%	1.44%	8.02%
2025/01/30	20.04%	8.43%	8.81%	7.57%	2.37%	3.31%	2.58%	2.58%	1.62%	0.89%
2025/01/31	21.53%	9.84%	9.22%	7.93%	5.44%	3.57%	1.78%	1.56%	1.46%	0.55%

Carwow.co.uk led January with fluctuating spend, peaking at 33.96% on the 29th. Webuyanycar.com saw a dip, while Cargurus.co.uk and Motorway.co.uk had varied trends. Mercedes-benz.co.uk spiked on the 29th, ending the month with a decline.

Market Exposure

Competitor Count for UK Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	812
2025/01/02	728
2025/01/03	795
2025/01/04	750
2025/01/05	803
2025/01/06	777
2025/01/07	777
2025/01/08	800
2025/01/09	863
2025/01/10	851
2025/01/11	838
2025/01/12	848
2025/01/13	778
2025/01/14	866
2025/01/15	799
2025/01/16	863
2025/01/21	851
2025/01/22	809
2025/01/23	769
2025/01/24	833
2025/01/25	773
2025/01/26	781
2025/01/27	841
2025/01/28	799
2025/01/29	906
2025/01/30	941
2025/01/31	884

January saw fluctuating advertiser numbers, starting at 812 and dipping to 728. Mid-month, numbers peaked at 866, ending strongly at 884.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cargurus.co.uk	3.87%
carwow.co.uk	3.05%
motors.co.uk	1.33%
pistonheads.com	1.15%
theaa.com	0.55%
ebay.co.uk	-0.78%
copart.co.uk	-0.8%
cinch.co.uk	-1.08%
motorway.co.uk	-2.81%
webuyanycar.com	-3.41%

CarGurus.co.uk and Carwow.co.uk surged in click share, gaining 3.87% and 3.05% respectively. Meanwhile, Webuyanycar.com and Motorway.co.uk saw declines of 3.41% and 2.81%.

Campaign Efficiency

UK Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carwow.co.uk	cargurus.co.uk	citroen.co.uk	motors.co.uk	motorway.co.uk	webuyanycar.com	arnoldclark.com	carsupermarket.com	heycar.com	mercedes-benz.co.uk
2025/01/01	10.87%	12.39%	7.95%	4.63%	7.39%	4.17%	3.71%	3.95%	2.83%	0.63%
2025/01/02	16.5%	10.52%	5.89%	5.49%	7.18%	5.36%	2.68%	4.99%	2.81%	0.99%
2025/01/03	14.66%	11.06%	1.63%	5.62%	9.09%	5.32%	3.4%	4.23%	2.64%	1.01%
2025/01/04	13.38%	11.31%	3.6%	8.1%	9.04%	4.99%	3.14%	4.51%	3.43%	2.03%
2025/01/05	13.38%	8.14%	3.18%	2.15%	10.56%	5.08%	2.35%	4.1%	3.01%	2.72%
2025/01/06	15.53%	8.47%	3.63%	7.02%	11%	4.38%	2.06%	3.21%	2.56%	3.77%
2025/01/07	15.75%	9.14%	2.97%	5.57%	12.31%	4.86%	2.31%	4.58%	1.92%	3.42%
2025/01/08	12.72%	15.48%	3.42%	3.5%	8.74%	4.69%	2.22%	2.96%	3.98%	2.26%
2025/01/09	14.97%	9.06%	2.32%	3.45%	11.22%	5.04%	2.87%	3.11%	3.84%	1.83%
2025/01/10	12.38%	9.59%	3.62%	6.4%	6.95%	3.95%	3.73%	4.87%	3.13%	7.44%
2025/01/11	11.8%	11.11%	4.05%	6.03%	7.42%	4.24%	4.24%	2.87%	3.41%	5.22%
2025/01/12	15%	7.96%	4.37%	2.38%	9.83%	4.95%	3.65%	2.27%	1.96%	3.74%
2025/01/13	14.47%	7.24%	7.04%	5.09%	12.34%	7.6%	2.77%	1.64%	2.68%	2.3%
2025/01/14	12.39%	6.68%	6.19%	2.5%	10.22%	5.63%	3.49%	2.08%	2.13%	2.28%
2025/01/15	11.47%	10.38%	6.79%	3.85%	6.97%	5.38%	3.18%	2.18%	4.49%	4.27%
2025/01/16	15.01%	8.92%	2.33%	3.46%	11.26%	5.06%	2.88%	3.07%	3.86%	1.84%
2025/01/21	11.67%	14.43%	0.39%	5.44%	5.95%	4.93%	4.69%	2.55%	2.97%	2.13%
2025/01/22	9.72%	16.1%	0.31%	6.89%	5.48%	5.09%	3.29%	1.73%	2.22%	6.16%
2025/01/23	11.74%	14.86%	1.71%	6.91%	6.1%	5.52%	3.26%	4.35%	4.11%	1.26%
2025/01/24	13.74%	10.71%	3.88%	3.16%	6.3%	7.38%	2.84%	1.8%	2.77%	1.66%
2025/01/25	14.1%	11.58%	2.61%	5.32%	5.17%	5.07%	3.48%	1.57%	3.88%	0.83%
2025/01/26	18.23%	9.91%	3.19%	3.56%	6.26%	4.89%	3.75%	3.44%	2.41%	1.86%
2025/01/27	22.25%	10.5%	4.7%	10.37%	4.01%	2.86%	3.77%	1.83%	1.91%	3.9%
2025/01/28	22.68%	14.75%	3.68%	3.92%	6.75%	4.36%	3.32%	1.84%	2.02%	3.39%
2025/01/29	27%	9.84%	2.86%	4.42%	4.27%	3.52%	2.87%	1.77%	1.97%	10.48%
2025/01/30	17.21%	14.58%	2.79%	5.82%	5.45%	3.76%	3.44%	1.97%	2.71%	0.9%
2025/01/31	19.7%	14.92%	6.89%	5.92%	5.58%	4.38%	2.87%	1.87%	1.8%	0.53%

Carwow.co.uk’s impression share surged from 10.87% to 27.00% in January, peaking at 27.00% on the 29th. Cargurus.co.uk fluctuated, ending at 14.92%. Citroen.co.uk saw a low start, closing at 6.89%. Motors.co.uk and Motorway.co.uk showed varied trends, finishing at 5.92% and 5.58%, respectively. Webuyanycar.com remained steady, ending at 4.38%. Arnoldclark.com and Carsupermarket.com had minor fluctuations, closing at 2.87% and 1.87%. Heycar.com and Mercedes-benz.co.uk experienced ups and downs, ending at 1.80% and 0.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Cargurus.com® Official Site - Largest Online Inventory https://www.cargurus.co.uk
Best Prices From Local Dealers. Shop for Great Deals On Cars Today! Don't Wait.
2
We collect & pay quickly https://www.carwow.co.uk
No haggling or hassle — We only work with verified dealers to give you an only WOW experience when you sell a car. We put...
3
Free Valuation - Enter Reg https://www.motorway.co.uk
Enter Your Reg - Sell For Free — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. What's...
4
Scrap My Car For Cash Today | We offer the Best Prices https://www.redcorn.co.uk
MOT failure, crashed or incomplete car? No problem. We will offer your the best price. Get an instant...
5
webuyanycar https://www.webuyanycar.com
Sell Your Car Online — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away. Get...

In the competitive landscape of online car retail, Cargurus.co.uk leads with its vast inventory and enticing deals. Carwow.co.uk emphasizes a hassle-free, verified dealer experience. Motorway.co.uk offers instant valuations, while Redcorn.co.uk promises top prices for scrap cars. Webuyanycar.com highlights convenience with numerous branches.

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