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UK Retail Health and Beauty - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 10.44
boots.com 7.59
theperfumeshop.com 6.03
lookfantastic.com 5.26
spacenk.com 3.32
charlottetilbury.com 3.26
cultbeauty.co.uk 3.21
oralb.co.uk 2.59
allbeauty.com 2.42
sephora.co.uk 1.92
others 53.96

Copyright © Adthena. All rights reserved.

Amazon.co.uk leads with a 10.44% click share, followed by Boots.com at 7.59%. The “others” category dominates, capturing 53.96% of the pie.

Market Exposure

Share of Spend for the top 10 UK Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk boots.com lookfantastic.com oralb.co.uk charlottetilbury.com theperfumeshop.com allbeauty.com cultbeauty.co.uk sephora.co.uk spacenk.com
2025/03/01 6.76% 9.93% 5.94% 2.91% 2.74% 3.89% 2.06% 3.1% 2.13% 1.53%
2025/03/02 6.53% 9.83% 5.15% 2.23% 3.28% 4.79% 2% 2.73% 2.44% 1.68%
2025/03/03 6.35% 10.89% 4.98% 2.5% 4.26% 1.55% 2.04% 2.45% 2.17% 1.35%
2025/03/04 7.5% 8.89% 3.85% 2.62% 4.22% 2.6% 2.22% 2.36% 2.28% 1.48%
2025/03/05 8.78% 6.82% 3.2% 3.61% 3.97% 4% 2.21% 2.36% 2.19% 1.38%
2025/03/06 10.72% 6.28% 3.12% 3.72% 3.19% 3.49% 2.28% 1.81% 2.01% 1.59%
2025/03/07 10.66% 4.63% 2.83% 3.9% 2.28% 5.33% 1.99% 1.89% 2.25% 1.7%
2025/03/08 8.77% 5.1% 3.1% 3.56% 1.69% 8.4% 2.03% 2.93% 2.27% 1.65%
2025/03/09 8.98% 5.23% 3.06% 3.34% 2.43% 4.68% 2.1% 3.31% 2.48% 1.6%
2025/03/10 10.27% 5.33% 3.54% 3.96% 1.51% 3.58% 2.1% 3.35% 2.06% 1.52%
2025/03/11 10.1% 5.59% 3.7% 4.18% 1.63% 4.52% 2.15% 3.54% 1.96% 2.01%
2025/03/12 10.52% 6.44% 3.99% 3.65% 2.13% 3.48% 2.08% 3.26% 1.84% 2.09%
2025/03/13 11.29% 5.47% 3.77% 3.97% 2.54% 3.54% 2.16% 2.64% 1.71% 1.74%
2025/03/14 10.88% 5.08% 3.76% 3.42% 2.78% 4.35% 2.24% 2.45% 1.48% 1.63%
2025/03/15 10.64% 4.77% 3.73% 4.01% 3.18% 4.08% 2.14% 2.38% 1.8% 1.61%
2025/03/16 10.69% 4.41% 3.83% 4.27% 2.87% 4.94% 2.4% 1.87% 3.35% 1.53%
2025/03/17 10% 4.28% 4.15% 4.3% 3.07% 5.95% 1.96% 1.76% 3% 1.39%
2025/03/18 9.89% 4.6% 4.59% 4.48% 3.43% 5.39% 2.07% 1.41% 2.28% 1.38%
2025/03/19 9.78% 5.66% 4.5% 5.27% 3.58% 5.12% 1.86% 1.52% 2.36% 1.39%
2025/03/20 9.98% 6.68% 3.79% 4.87% 3.58% 5.79% 1.73% 1.95% 1.81% 2.45%
2025/03/21 9.26% 7.55% 3.51% 4.37% 3.05% 6.98% 1.49% 1.58% 2.16% 2.1%
2025/03/22 9.02% 8.02% 3.44% 5.02% 2.35% 6.2% 1.34% 1.06% 2.12% 2.91%
2025/03/23 8.35% 7.77% 3.5% 4.04% 2.53% 4.33% 1.44% 1.08% 2.06% 3.78%
2025/03/24 10.05% 8.07% 3.34% 4.57% 2.95% 4.77% 1.31% 1.17% 1.59% 2.55%
2025/03/25 11.68% 6.55% 4.22% 4.01% 3.92% 5.21% 1.32% 1.72% 1.44% 0.68%
2025/03/26 12.62% 6.58% 4.41% 4.17% 3.13% 4.14% 1.44% 1.8% 1.58% 0.67%
2025/03/27 12.56% 7.04% 4.62% 3.81% 3.15% 5.08% 1.61% 1.39% 1.31% 0.64%
2025/03/28 12.4% 5.69% 5.08% 3.28% 3.31% 5.5% 1.61% 1.27% 1.31% 0.61%
2025/03/29 10.93% 5.7% 4.35% 3.31% 3.69% 5.68% 1.8% 1.61% 1.33% 0.47%
2025/03/30 10.4% 5.8% 4.06% 3.8% 3.87% 4.55% 1.89% 1.37% 1.54% 1.07%
2025/03/31 11.15% 6.1% 4.38% 4.23% 3.7% 3.28% 2.07% 1.46% 1.41% 1.06%

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s PPC spend surged in March, peaking at 12.62% on the 26th. Boots.com saw a decline, while Lookfantastic.com and Oralb.co.uk experienced fluctuations. The month ended with Amazon.co.uk leading.

Market Exposure

Competitor Count for UK Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 3589
2025/03/02 3506
2025/03/03 3547
2025/03/04 3552
2025/03/05 3613
2025/03/06 3709
2025/03/07 3749
2025/03/08 3701
2025/03/09 3666
2025/03/10 3692
2025/03/11 3590
2025/03/12 3589
2025/03/13 3572
2025/03/14 3644
2025/03/15 3572
2025/03/16 3548
2025/03/17 3526
2025/03/18 3536
2025/03/19 3538
2025/03/20 3454
2025/03/21 3499
2025/03/22 3478
2025/03/23 3456
2025/03/24 3495
2025/03/25 3360
2025/03/26 3401
2025/03/27 3440
2025/03/28 3384
2025/03/29 3415
2025/03/30 3371
2025/03/31 3351

Copyright © Adthena. All rights reserved.

March began with 3,589 advertisers, peaking at 3,749 on March 7. A decline followed, ending the month at 3,351.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
boots.com 1.18%
lookfantastic.com 0.95%
theperfumeshop.com 0.83%
charlottetilbury.com 0.79%
johnlewis.com 0.59%
fragrancedirect.co.uk -0.25%
allbeauty.com -0.49%
sephora.co.uk -0.65%
hudabeauty.com -0.77%
cultbeauty.co.uk -1.39%

Copyright © Adthena. All rights reserved.

Boots.com leads with a 1.18% click share rise, while cultbeauty.co.uk drops by 1.39%. Lookfantastic.com and theperfumeshop.com also see positive growth.

Campaign Efficiency

UK Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk boots.com lookfantastic.com theperfumeshop.com allbeauty.com ebay.co.uk oralb.co.uk sephora.co.uk cultbeauty.co.uk spacenk.com
2025/03/01 9.19% 10.47% 7.69% 3.49% 2.59% 1.95% 1.43% 2.46% 3.35% 1.98%
2025/03/02 9.1% 10.51% 6.65% 4.51% 2.56% 2.05% 1.26% 2.95% 2.77% 2.1%
2025/03/03 8.72% 12.19% 6.4% 1.52% 2.81% 2.21% 1.36% 2.9% 2.28% 1.78%
2025/03/04 10.07% 9.76% 4.81% 2.43% 3.12% 2.01% 1.37% 3.19% 2.3% 1.87%
2025/03/05 11.37% 7.47% 4.04% 3.75% 3.12% 2.19% 1.75% 2.95% 2.42% 1.71%
2025/03/06 13.37% 6.97% 3.92% 3.22% 3.21% 2.57% 1.82% 2.62% 1.89% 2.03%
2025/03/07 13.62% 5.04% 3.54% 5.02% 2.79% 2.53% 1.86% 2.94% 2.01% 2.17%
2025/03/08 11.23% 5.39% 3.83% 7.62% 2.74% 2.34% 1.76% 3.01% 2.92% 2.14%
2025/03/09 11.68% 5.54% 3.74% 4.62% 2.84% 2.54% 1.69% 3.19% 3.24% 1.98%
2025/03/10 12.79% 5.57% 4.33% 3.49% 2.86% 2.43% 1.97% 2.66% 3.3% 1.89%
2025/03/11 12.74% 5.92% 4.7% 4.42% 3% 2.43% 1.96% 2.62% 3.78% 2.53%
2025/03/12 13.3% 6.8% 5.01% 3.16% 2.86% 2.74% 1.78% 2.45% 3.44% 2.63%
2025/03/13 14.43% 5.89% 4.82% 3.4% 2.96% 2.43% 1.94% 2.31% 2.82% 2.17%
2025/03/14 13.93% 5.54% 4.64% 4.32% 3.03% 2.18% 1.61% 1.91% 2.47% 2.03%
2025/03/15 13.83% 5.28% 4.65% 3.99% 2.99% 2.3% 2.02% 2.34% 2.26% 2.05%
2025/03/16 13.9% 4.86% 4.74% 4.77% 3.32% 2.58% 2.24% 4.33% 1.76% 1.93%
2025/03/17 12.95% 4.8% 5.34% 5.97% 2.72% 2.42% 2.27% 3.92% 1.69% 1.78%
2025/03/18 12.84% 5.01% 5.87% 5.66% 2.87% 2.15% 2.31% 3.02% 1.36% 1.8%
2025/03/19 12.64% 6.13% 5.81% 5.31% 2.6% 2.14% 2.68% 3.17% 1.52% 1.82%
2025/03/20 12.98% 7.22% 4.95% 5.82% 2.37% 2.34% 2.42% 2.42% 1.83% 3.21%
2025/03/21 12.14% 8.36% 4.55% 6.94% 2.05% 2.04% 2.19% 2.9% 1.41% 2.75%
2025/03/22 11.63% 8.65% 4.41% 6.29% 1.86% 2.11% 2.49% 2.82% 1.03% 3.8%
2025/03/23 11.16% 8.49% 4.47% 4.32% 1.96% 2.51% 2.07% 2.65% 1.05% 4.88%
2025/03/24 13% 8.78% 4.39% 4.75% 1.81% 2.2% 2.37% 2.06% 1.17% 3.37%
2025/03/25 15.08% 7.21% 5.48% 5.01% 1.8% 2.26% 2.07% 1.89% 1.76% 0.88%
2025/03/26 16.17% 7.22% 5.67% 4.14% 1.95% 2.47% 2.11% 1.99% 1.79% 0.83%
2025/03/27 15.64% 7.69% 5.95% 4.74% 2.18% 2.25% 2.01% 1.66% 1.4% 0.85%
2025/03/28 15.53% 6.39% 6.64% 5.37% 2.19% 1.82% 1.73% 1.71% 1.31% 0.81%
2025/03/29 14.15% 6.51% 5.6% 5.4% 2.5% 2.16% 1.74% 1.77% 1.53% 0.59%
2025/03/30 13.78% 6.72% 5.3% 4.6% 2.64% 2.46% 1.92% 1.98% 1.29% 1.36%
2025/03/31 14.46% 7.01% 5.61% 3.32% 2.87% 2.35% 2.12% 1.81% 1.4% 1.33%

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March saw Amazon.co.uk’s impression share rise from 9.19% to 14.46%, peaking mid-month. Boots.com fluctuated, ending at 7.01%. Lookfantastic.com and Theperfumeshop.com showed varied trends, closing at 5.61% and 3.32%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Holland & Barrett https://www.hollandandbarrett.com

    Shop Now and Save! Find Your Favourite Brands For Less At Holland & Barrett! Boost Your Wellness With Deliciously Good Food From Holland & Barrett. Click & Collect.

  2. 2
    £6 Prescription Glasses | Code BIRTHDAY20 For 20% Off https://www.selectspecs.com

    Shop our collection of frames over £69 & get 20% off code: BIRTHDAY20.

  3. 3
    The Body Shop | Mother's Day Gifts https://www.thebodyshop.com

    Celebrate the Petals & Prickles this Mother's Day. Free Sleep Balmy Body Cream when you spend £60.

  4. 4
    The Fragrance Shop - Up To 50% Off: Mother’s Day* https://www.thefragranceshop.co.uk

    Shop The Latest Fragrances At The Best Prices. MyTFS Get 20% Everything & Free Delivery. Show...

  5. 5
    The Perfume Shop - Save 50% Off This Mother's Day https://www.theperfumeshop.com

    Genuine Perfumes From One of The UK's Largest Retailers! Browse Our Luxury Scents & Gifts.

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Holland & Barrett entices with wellness savings, while SelectSpecs offers stylish affordability with a birthday discount. The Body Shop and The Fragrance Shop celebrate Mother’s Day with exclusive gifts and discounts, and The Perfume Shop promises luxury scents at half price.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.