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UK Services IT and Technology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
checkatrade.com 6.29
airtasker.com 6.09
claritycheck.com 5.68
skillmatch-pro.com 4.35
ionos.co.uk 2.67
amazon.co.uk 2.64
verisure.co.uk 2.53
electricalsafetyfirst.org.uk 2.49
webador.co.uk 2.02
tester.co.uk 1.83
others 63.41

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In the PPC landscape, ‘others’ dominate with 63.41% click share. Checkatrade.com leads individual advertisers at 6.29%, followed by Airtasker.com at 6.09%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ionos.co.uk names.co.uk fasthosts.co.uk verisure.co.uk 123-reg.co.uk zoho.com top10.com one.com checkatrade.com heatable.co.uk
2025/03/01 8.07% 3% 2.88% 3.01% 2.96% 4.45% 3.02% 4.33% 2.06% 1.14%
2025/03/02 9.48% 4.73% 2.76% 3.4% 2.53% 1.71% 3.44% 4.45% 9.12% 0.98%
2025/03/03 10.55% 2.29% 3.61% 3.34% 1.72% 2.04% 4.05% 4.96% 4.55% 1.47%
2025/03/04 4.38% 1.54% 2.21% 2.69% 2.42% 3.02% 2.5% 2.08% 5.98% 1.63%
2025/03/05 6.45% 1.67% 4.07% 2.51% 1.77% 3.11% 3.26% 2.57% 3.45% 1.92%
2025/03/06 5.83% 2.89% 4.01% 4.57% 1.15% 2.02% 2.25% 2.4% 5.4% 3.75%
2025/03/07 6.84% 2.04% 3.86% 6.63% 3.49% 2.65% 1.74% 2.81% 1.68% 3.09%
2025/03/08 9.93% 6.07% 7.09% 2.99% 2.11% 1.94% 2.34% 3.76% 1.43% 2.58%
2025/03/09 7.07% 3.62% 5.4% 2.46% 0.84% 1.5% 2.97% 3.71% 7.09% 0.57%
2025/03/10 5.79% 5.4% 5.56% 4.5% 2.04% 3.24% 2.47% 3.34% 1.43% 2.87%
2025/03/11 6.07% 4.41% 4.92% 2.77% 1.72% 2.36% 2.36% 1.73% 2.15% 1.66%
2025/03/12 7.16% 4.15% 3.51% 3.5% 3.26% 3.45% 2.22% 1.77% 6.1% 2.04%
2025/03/13 9.72% 6.16% 7.57% 3.71% 4.31% 2.54% 3.17% 3.27% 4.29% 1.54%
2025/03/14 9.95% 6% 6.19% 3.55% 3.17% 1.33% 2.45% 1.79% 6.33% 1.85%
2025/03/15 9.9% 2.88% 5.15% 1.99% 4.54% 2.6% 3.16% 4.1% 2.91% 3.78%
2025/03/16 9.74% 4.27% 6.24% 6.08% 3.35% 4.98% 2.68% 1.66% 1.62% 2.71%
2025/03/17 6.92% 4.02% 3.7% 4.77% 1.86% 2.84% 2.42% 2.8% 4.6% 1.56%
2025/03/18 8.08% 6.15% 4.88% 5.59% 3.42% 2.86% 1.57% 1.87% 3.22% 1.54%
2025/03/19 6.61% 4.17% 4.88% 4.26% 1.56% 4.11% 2.53% 3.11% 3.81% 1.94%
2025/03/20 7.02% 3.77% 2.89% 2.72% 2.06% 2.38% 2.06% 2.28% 1.06% 1.11%
2025/03/21 8.37% 5.2% 4.96% 4.46% 2.51% 3.36% 3.92% 2.06% 2.13% 1.28%
2025/03/22 10.14% 7.58% 5.9% 5.26% 3.33% 5.27% 2.66% 2.95% 2.05% 1.85%
2025/03/23 7.64% 5.61% 4.24% 5.29% 2.76% 3.29% 2.34% 2.77% 10.3% 2.01%
2025/03/24 5.96% 7.39% 4.68% 6.02% 5.93% 4.13% 2.25% 1.62% 5.35% 1.46%
2025/03/25 4.83% 5.54% 4.76% 4% 6.01% 2.67% 2.34% 2.03% 2.4% 2.1%
2025/03/26 5.75% 4.56% 4.14% 4.22% 2.4% 2.32% 2.56% 2.42% 4.84% 2.86%
2025/03/27 8.74% 6.56% 4.7% 4.09% 3.8% 3.72% 1.85% 2.45% 2.85% 2.73%
2025/03/28 5.43% 6.08% 4.93% 3.79% 1.17% 4.57% 1.65% 3.46% 2.06% 1.92%
2025/03/29 11.21% 6.38% 7.49% 2.17% 4.29% 3.41% 1.99% 4.92% 1.48% 2.65%
2025/03/30 8.27% 7.52% 6.52% 3.6% 3.5% 3.07% 3.44% 4.59% 1.77% 1.18%
2025/03/31 6.9% 6.05% 6.04% 3.26% 2.82% 2.8% 2.62% 2.45% 1.58% 1.29%

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In March 2025, ionos.co.uk led with fluctuating spend, peaking at 11.21% on the 29th. names.co.uk and fasthosts.co.uk showed steady mid-range activity. checkatrade.com spiked on the 23rd, while heatable.co.uk remained low.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 449
2025/03/02 429
2025/03/03 510
2025/03/04 484
2025/03/05 507
2025/03/06 528
2025/03/07 512
2025/03/08 440
2025/03/09 429
2025/03/10 486
2025/03/11 458
2025/03/12 477
2025/03/13 451
2025/03/14 467
2025/03/15 401
2025/03/16 349
2025/03/17 405
2025/03/18 404
2025/03/19 437
2025/03/20 413
2025/03/21 395
2025/03/22 370
2025/03/23 372
2025/03/24 410
2025/03/25 404
2025/03/26 417
2025/03/27 434
2025/03/28 416
2025/03/29 354
2025/03/30 355
2025/03/31 399

Copyright © Adthena. All rights reserved.

March began with 449 advertisers, peaking at 528 on the 6th. A decline followed, reaching a low of 349 on the 16th. The month concluded with 399 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
quantum-electrical.co.uk 1.9%
webador.co.uk 1.68%
192.com 1.28%
test-meter.co.uk 1.02%
viking-direct.co.uk 0.9%
dataannotation.tech -0.61%
spindoctoruk.co.uk -0.65%
checkatrade.com -0.71%
links-bridges.com -0.81%
skillmatch-pro.com -3.03%

Copyright © Adthena. All rights reserved.

Skillmatch-pro.com saw a significant decline of 3.03%, while quantum-electrical.co.uk experienced a notable increase of 1.9%.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date skillmatch-pro.com claritycheck.com electricalsafetyfirst.org.uk fasthosts.co.uk airtasker.com verisure.co.uk checkatrade.com amazon.co.uk ionos.co.uk heatable.co.uk
2025/03/01 3.56% 5.47% 0.65% 1.24% 3.1% 1.78% 2.2% 1.14% 2.35% 1.02%
2025/03/02 4.64% 3.03% 0% 1.27% 5.64% 2.45% 7.79% 1.4% 3.29% 1.02%
2025/03/03 4.71% 3.8% 0.42% 1.3% 3.89% 1.77% 4.86% 1.24% 2.31% 1.18%
2025/03/04 4.26% 3% 3.81% 0.84% 5.53% 1.72% 5.21% 3.35% 1.1% 1.66%
2025/03/05 5.1% 3.85% 2.88% 1.37% 4.25% 1.81% 4.61% 2.65% 1.39% 1.8%
2025/03/06 4.95% 5.8% 2.12% 1.32% 1.37% 2.38% 3.3% 3.42% 1.19% 3.05%
2025/03/07 5.75% 2.6% 1.21% 1.54% 1.23% 3.77% 1.93% 0.8% 1.67% 2.85%
2025/03/08 7.99% 2.55% 2.43% 2.47% 0.53% 1.78% 2.13% 4.81% 2.24% 2.75%
2025/03/09 8.7% 3.11% 1.12% 1.86% 4.5% 1.61% 7.23% 1.69% 1.58% 0.65%
2025/03/10 5% 2.67% 2.06% 2.02% 1.46% 2.65% 2.11% 1.51% 1.4% 3.04%
2025/03/11 4.88% 6.45% 1.89% 1.51% 1.79% 1.31% 3.01% 1.58% 1.2% 1.44%
2025/03/12 7.44% 5.46% 0.49% 1.32% 1.49% 2.35% 7.62% 4.38% 1.54% 1.74%
2025/03/13 4.18% 4.57% 1.02% 3.06% 0.97% 2.51% 5.29% 1.09% 2.54% 1.18%
2025/03/14 4.39% 6.16% 1.36% 2.23% 2.41% 2.13% 6.5% 1.2% 2.32% 1.56%
2025/03/15 4.97% 5.46% 0.64% 1.95% 1.99% 1.65% 3.76% 2.55% 2.44% 3.45%
2025/03/16 6.66% 4.17% 2.93% 2.61% 1.93% 3.39% 2.28% 3.15% 2.43% 2.15%
2025/03/17 6.85% 4.21% 0% 1.26% 1.35% 2.33% 4.17% 1.45% 1.72% 1.09%
2025/03/18 5.48% 3.52% 3.03% 1.72% 1.6% 3.61% 4.59% 2.26% 2.07% 1.62%
2025/03/19 4.86% 1.26% 2.65% 1.84% 1.64% 2.47% 5.69% 0.89% 1.6% 1.71%
2025/03/20 1.88% 4.8% 1.82% 1.23% 2.53% 1.7% 1.28% 1.34% 1.4% 0.85%
2025/03/21 0.01% 4.86% 1.27% 1.84% 1.65% 3.01% 3.81% 3.42% 2.06% 1%
2025/03/22 0.01% 4.06% 2.92% 3% 1.27% 3.55% 3.82% 4.17% 2.88% 1.98%
2025/03/23 0% 6.11% 1.36% 1.59% 2.33% 3.61% 10.23% 3.84% 1.9% 1.91%
2025/03/24 0% 6.37% 1.1% 2% 1.7% 3.93% 5.24% 1.3% 1.63% 1.52%
2025/03/25 0% 7.43% 0.99% 1.66% 1.98% 2.24% 3.06% 1.7% 1.07% 2.15%
2025/03/26 0% 6.74% 3.39% 1.49% 1.23% 2.68% 5.6% 4.52% 1.44% 2.99%
2025/03/27 0% 4.8% 1.76% 2.11% 1.84% 2.46% 3.74% 2.05% 2.2% 2.92%
2025/03/28 3.59% 5.28% 1.02% 1.69% 1.1% 2.39% 3.24% 2.12% 1.37% 1.61%
2025/03/29 9.55% 6.87% 0.51% 2.99% 2.95% 1.66% 2.53% 3.98% 2.79% 1.98%
2025/03/30 8.13% 6.48% 1.95% 3.05% 2.56% 2.51% 2.64% 4.03% 2.71% 0.98%
2025/03/31 6.98% 3.56% 3.06% 2.66% 2.64% 2.08% 2.01% 1.69% 1.67% 1.19%

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March saw dynamic shifts in PPC impressions. Skillmatch-pro.com peaked mid-month, then plummeted. Claritycheck.com rose steadily, while electricalsafetyfirst.org.uk fluctuated. By month’s end, checkatrade.com led, showcasing resilience amidst volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Local Plumbers Near You - Half Hour Rates - No Extras https://www.aspect.co.uk › plumbers › near-me

    Reliable same day plumbers charged at 1/2 hr rates. Easy booking process. Fast response.

  2. 2
    Local Washing Machine Repair https://www.checkatrade.com › birmingham › tradespeople

    Washing Machine Repair — We Take The Hassle Out Of Finding A Tradesperson You Can Trust. Get Started Today. Find A...

  3. 3
    Up To £350 A Day - Work From Home Jobs Remote https://www.skillmatch-pro.com

    Experience the flexibility of remote work, and enjoy endless career possibilities. Start your journey with...

  4. 4
    It Support Jobs from Home https://www.totaljobs.com › it-support › from-home

    It Support Vacancies {area } We Will Help You Deliver Your CV in The Best Way to the Latest Available Jobs. Apply Now!

  5. 5
    Viessmann Combi Boilers | The UK's Most Reliable https://offer.viessmann.co.uk › gas-condensing › boilers

    Answer 5 simple questions, get a free quote & find the perfect combi boiler. Lambda Pro...

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In the competitive world of Google PPC, five top-performing ads stand out. Aspect.co.uk entices with local plumbers offering half-hour rates, emphasizing reliability and speed. Checkatrade.com simplifies finding trusted tradespeople for washing machine repairs. Skillmatch-pro.com highlights remote work flexibility with lucrative earnings. Totaljobs.com focuses on IT support jobs, aiding CV delivery. Viessmann.co.uk promises reliable combi boilers with easy quotes. Each ad uniquely addresses consumer needs, from convenience to career opportunities.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.