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UK Media & Entertainment Publishing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 56.1
ebay.co.uk 4.23
spectator.co.uk 4.03
thestoryexchange.org 3.65
audible.co.uk 2.92
buysubscriptions.com 2.1
magazine.co.uk 2.09
psychologytoday.com 1.85
awesomebooks.com 1.54
good-deeds-day.org 1.38
others 20.11

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominates with 56.1% click share, overshadowing others at 20.11%. eBay.co.uk follows at 4.23%, while Spectator.co.uk holds 4.03%. Audible.co.uk captures 2.92%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk magazine.co.uk spectator.co.uk buysubscriptions.com audible.co.uk thestoryexchange.org moo.com photobox.co.uk ebay.co.uk mixam.co.uk
2025/03/01 2.96% 2.62% 2.01% 4.56% 10.59% 6.58% 3.9% 5.87% 0.5% 5.59%
2025/03/02 29.34% 2.78% 2.63% 5.04% 3.77% 5.02% 0.55% 6.22% 0.28% 2.31%
2025/03/03 33.9% 1.68% 3.06% 5.1% 6.35% 2.84% 0.78% 5.4% 9.24% 1.63%
2025/03/04 34.64% 0.87% 3.13% 2.18% 6.38% 3.63% 2.64% 0.5% 10.04% 1.3%
2025/03/05 45.89% 2.35% 4.17% 3.35% 8.93% 1.19% 2.18% 0.46% 2.88% 2.15%
2025/03/06 49.47% 0.98% 1.84% 2.51% 4.3% 1.73% 2.34% 0.05% 6.24% 3.05%
2025/03/07 47.89% 1.26% 2.94% 2.1% 3.36% 3.88% 3.19% 0.23% 2.15% 2.9%
2025/03/08 34.55% 1.93% 3.68% 3.52% 4.15% 2.99% 1.78% 5.18% 5.77% 2.86%
2025/03/09 53.86% 1.44% 4.32% 1.38% 4.22% 2.17% 1.44% 1.77% 4.83% 2.69%
2025/03/10 42.41% 0.91% 3.27% 1.53% 5.12% 3.68% 2.41% 4.02% 0.32% 2.38%
2025/03/11 51.74% 0.28% 4.09% 1.09% 4.05% 4.22% 2.67% 0.66% 4.55% 3.16%
2025/03/12 38.69% 0.66% 4.56% 2.76% 5.63% 5.48% 1.83% 1.04% 3.49% 4.16%
2025/03/13 34.97% 0.77% 4.15% 3.09% 3.19% 7.54% 2.01% 3.79% 3.84% 3.35%
2025/03/14 30.84% 1.66% 4.45% 1.83% 4.81% 5.53% 1.03% 2.33% 7.66% 3.15%
2025/03/15 35.38% 1.29% 6.43% 1.97% 6.98% 6.91% 2.17% 0.58% 6.84% 4.47%
2025/03/16 40.72% 1.53% 5.49% 2.6% 4.74% 7.24% 2.51% 0.64% 0.35% 4.26%
2025/03/17 44.89% 0.81% 5.31% 2.18% 4.11% 7.12% 2.95% 0.44% 2.18% 3.24%
2025/03/18 34.74% 1.51% 4.1% 2.19% 2.62% 9.99% 4.53% 0.76% 1.09% 4.22%
2025/03/19 48.85% 0.91% 2.32% 1.81% 3.03% 4.94% 3.11% 0.48% 3.31% 2.99%
2025/03/20 54.64% 1.38% 3.22% 3.06% 2.98% 5.74% 1.57% 0.49% 3.64% 2.2%
2025/03/21 32.5% 2.73% 6.3% 3.18% 7.86% 6.12% 3.45% 0.61% 1.06% 3.71%
2025/03/22 36.71% 6.65% 5.06% 3.58% 4.49% 5.12% 1.88% 2.05% 3.98% 1.8%
2025/03/23 39.59% 2.54% 3.82% 2.62% 3.45% 4.16% 0.58% 8.07% 3.91% 1.29%
2025/03/24 41.31% 4.62% 3.34% 1.93% 5.42% 3.87% 1.1% 4.04% 4.25% 1.95%
2025/03/25 25.59% 4.94% 5.78% 2.64% 4.59% 7.22% 1.33% 6.83% 1.69% 4.3%
2025/03/26 22.86% 5.04% 6.68% 3.79% 5.71% 5.84% 2.41% 4.19% 3.74% 4.31%
2025/03/27 25.35% 4.83% 5.54% 6.21% 5.66% 7.99% 2.83% 4.77% 1.18% 1.88%
2025/03/28 35.9% 3.2% 2.99% 6.86% 5.66% 8.5% 0.94% 0.64% 1.02% 1.93%
2025/03/29 36.7% 4.14% 5.34% 6.51% 4.76% 4.25% 2.59% 0.98% 5.01% 0.36%
2025/03/30 40.73% 7.1% 3.15% 4.28% 3.75% 1.85% 1.93% 4.31% 4.31% 0.45%
2025/03/31 44.18% 9.02% 6.08% 4.95% 4.25% 2.98% 1.15% 1.13% 0.49% 0.22%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominated March with fluctuating spend, peaking mid-month. Magazine.co.uk saw a late surge, while Spectator.co.uk maintained steady growth. Audible.co.uk and TheStoryExchange.org showed varied trends, ending strong. March concluded with diverse advertiser performances.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 139
2025/03/02 133
2025/03/03 132
2025/03/04 138
2025/03/05 143
2025/03/06 152
2025/03/07 159
2025/03/08 161
2025/03/09 154
2025/03/10 159
2025/03/11 144
2025/03/12 138
2025/03/13 136
2025/03/14 151
2025/03/15 116
2025/03/16 134
2025/03/17 129
2025/03/18 153
2025/03/19 139
2025/03/20 120
2025/03/21 146
2025/03/22 135
2025/03/23 143
2025/03/24 135
2025/03/25 130
2025/03/26 128
2025/03/27 137
2025/03/28 137
2025/03/29 122
2025/03/30 120
2025/03/31 120

Copyright © Adthena. All rights reserved.

March began with 139 advertisers, peaking at 161 on the 8th. A decline followed, ending the month at 120.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
magazine.co.uk 2.76%
thestoryexchange.org 1.67%
buysubscriptions.com 1.28%
spectator.co.uk 0.97%
good-deeds-day.org 0.79%
scholastic.co.uk -0.63%
greatmagazines.co.uk -0.65%
ebay.co.uk -1.48%
awesomebooks.com -1.75%
amazon.co.uk -8.16%

Copyright © Adthena. All rights reserved.

Amazon.co.uk saw a significant drop of 8.16%, while magazine.co.uk surged by 2.76%. TheStoryExchange.org and BuySubscriptions.com also experienced positive growth, contrasting with declines from AwesomeBooks.com and eBay.co.uk.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk buysubscriptions.com thestoryexchange.org audible.co.uk commonslibrary.org spectator.co.uk good-deeds-day.org ebay.co.uk awesomebooks.com scholastic.co.uk
2025/03/01 8.5% 7.32% 12.07% 7.27% 4.83% 2.48% 3.62% 1.91% 0.17% 0%
2025/03/02 53.71% 5.24% 6.59% 1.27% 2.61% 2.67% 0.65% 0.63% 0.02% 0%
2025/03/03 58.29% 3.51% 2.7% 2% 1.35% 0.74% 0% 13.98% 0.05% 0%
2025/03/04 51.15% 1.5% 2.53% 1.41% 1.12% 0.69% 0.56% 12.82% 8.38% 0%
2025/03/05 64.14% 3.16% 1.55% 3.29% 0.77% 1.11% 1.16% 6.95% 0.06% 0%
2025/03/06 63.23% 2.11% 1.61% 1.17% 0.42% 0.43% 0% 6.62% 9.33% 0%
2025/03/07 67.92% 1.75% 2.72% 0.8% 1.35% 0.55% 1.13% 3.82% 3.41% 3.35%
2025/03/08 56.7% 3.01% 2.8% 1.18% 0.25% 0.83% 0.76% 8% 7.63% 0%
2025/03/09 78.61% 0.92% 1.23% 0.87% 0.41% 0.67% 0.55% 6.42% 2.05% 0%
2025/03/10 62.95% 1.4% 3.47% 1.88% 1.46% 0.8% 0.49% 0.75% 7.29% 3.62%
2025/03/11 66.86% 0.98% 4.77% 1.36% 0.71% 0.83% 1.18% 6.26% 3.4% 2.22%
2025/03/12 51.11% 2.31% 5.83% 1.52% 4.25% 1.09% 2.69% 6.57% 5.99% 2.93%
2025/03/13 51.52% 2.31% 6.96% 0.72% 1.63% 0.89% 1.92% 5.48% 6.22% 3.07%
2025/03/14 40.79% 1.85% 5.38% 1.54% 2.05% 1% 2.52% 11.29% 9.21% 4.54%
2025/03/15 50.79% 2.53% 6.72% 2.41% 1.94% 1.69% 2.62% 11.74% 0.05% 0%
2025/03/16 62.16% 2.26% 7.18% 1.73% 1.47% 1.58% 2.8% 0.71% 0.05% 0%
2025/03/17 61.25% 1.88% 5.32% 1.06% 2.07% 1.12% 0.91% 4.03% 7.5% 3.71%
2025/03/18 52.3% 1.66% 8.75% 0.79% 5.07% 1.07% 1.6% 1.58% 5.68% 0%
2025/03/19 64.67% 1.53% 4.07% 0.73% 1.47% 0.45% 1.79% 5.71% 6.66% 0%
2025/03/20 64.87% 3.09% 5.57% 0.85% 1.82% 0.84% 1.52% 5.57% 0.11% 3.82%
2025/03/21 49.78% 4.02% 6.78% 2.73% 1.34% 1.87% 1.34% 4.15% 0.06% 0%
2025/03/22 56.74% 3.27% 5.42% 1.22% 0.66% 1.34% 4.11% 5.74% 0.21% 0%
2025/03/23 59.81% 2.83% 4.42% 0.99% 1.14% 1.08% 2.13% 5.6% 0.24% 0%
2025/03/24 55.09% 2.93% 5.06% 1.96% 1.16% 1.11% 1.09% 6.81% 0.57% 0%
2025/03/25 51.67% 2.91% 8.45% 1.43% 1.65% 1.86% 1.28% 2.66% 0.16% 0%
2025/03/26 47.35% 4.16% 6.39% 1.83% 1.72% 1.74% 1.72% 9.02% 0.11% 0%
2025/03/27 47.14% 5.1% 9.32% 2.3% 2.53% 1.6% 3.51% 2.78% 0.11% 0%
2025/03/28 54.39% 5.54% 8.67% 1.58% 3.8% 0.77% 1.98% 2.11% 0.08% 0%
2025/03/29 62.38% 4.74% 3.66% 1.04% 1.7% 1.3% 3.28% 5.86% 0.07% 0%
2025/03/30 64.68% 3.95% 1.88% 1.19% 0.33% 0.82% 1.81% 5.59% 0.06% 0%
2025/03/31 70.56% 4.29% 2.64% 1.53% 1.45% 1.3% 1.19% 0.75% 0.08% 0%

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Amazon.co.uk dominated March with a peak impression share of 78.61% on the 9th. Buysubscriptions.com struggled, peaking at 7.32% on the 1st. The month ended with Amazon.co.uk leading at 70.56%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Motivational quotes for work to inspire your daily routine https://www.adobe.com

    Choose from Thousands of Templates to Customise for Your Business with Adobe Express. Make...

  2. 2
    Free Audiobooks Podcast on Amazon Music https://music.amazon.co.uk/

    Listen to millions of podcast episodes and exclusive shows. Now included with Prime.

  3. 3
    Bloomberg UK https://www.bloomberg.com

    Bloomberg Business Offer — Subscriptions for only £115 for your first year. Sign up today for this exclusive offer. Sign up...

  4. 4
    The Spectator https://www.spectator.co.uk

    Trusted Political Views — Explore global and UK politics with The Spectator. Subscribe to stay informed today. Your go-to...

  5. 5
    Healthy Breakfast Recipes https://www.wcrf.org

    Quick Breakfast Recipes — We have a range of break recipes for your to try. Start your morning right. Wake up and try one of our quick and easy breakfast recipes. Simple and Healthy. Hot And Cold Dishes.

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, Adobe inspires with customizable templates, while Amazon entices with free audiobooks for Prime members. Bloomberg and The Spectator offer exclusive subscriptions, focusing on business and political insights. WCRF promotes healthy breakfast recipes, emphasizing simplicity and health.

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