UK Media & Entertainment Publishing - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
roman.co.uk	62.01
amazon.co.uk	15.22
ebay.co.uk	2.28
worldofbooks.com	1.88
bloomberg.com	1.5
magazine.co.uk	1.44
photobox.co.uk	1.17
redletterdays.co.uk	0.85
rosemood.co.uk	0.82
greatmagazines.co.uk	0.72
others	12.11

In the PPC landscape, roman.co.uk dominates with 62.01% click share, overshadowing amazon.co.uk’s 15.22%. Meanwhile, ‘others’ collectively hold 12.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	roman.co.uk	amazon.co.uk	photobox.co.uk	papier.com	magazine.co.uk	rosemood.co.uk	ebay.co.uk	printerpix.co.uk	bloomberg.com	worldofbooks.com
2025/01/01	15.48%	25.65%	6.96%	0%	4.46%	2.91%	4.88%	1.08%	0%	7.31%
2025/01/02	24.6%	22.22%	7.58%	0.56%	6.83%	5.81%	0.37%	1.93%	2.23%	2.9%
2025/01/03	22.2%	20.35%	11.46%	2.24%	3.66%	6.43%	0.56%	3.74%	1.52%	2.18%
2025/01/04	25.05%	20.52%	5.94%	0.78%	4.78%	2.29%	3.37%	1.01%	1.85%	7.53%
2025/01/05	28.55%	19.37%	6.62%	1.24%	4.65%	1.14%	1.92%	1.15%	2.17%	1.31%
2025/01/06	27.56%	11.02%	9.51%	2.94%	4.26%	4.06%	1.8%	1.31%	2.4%	3.07%
2025/01/07	17.36%	21.69%	6.94%	4.86%	4.03%	4.25%	3.26%	4.02%	1.93%	1.35%
2025/01/08	16.97%	13.25%	10.26%	4.2%	2.93%	6.05%	2.55%	3.36%	3.46%	0.12%
2025/01/09	8.86%	16.57%	10.69%	5.78%	1.74%	6.43%	5.14%	7.35%	2.41%	2.68%
2025/01/10	19%	27.04%	4.54%	0.55%	2.69%	0.65%	3.01%	0.97%	3.17%	2.43%
2025/01/11	22.55%	14.47%	11.93%	3.1%	2.38%	4.1%	2.87%	5.82%	2.26%	1.52%
2025/01/12	35.29%	15.69%	2.64%	0.03%	4.24%	0%	4.25%	1.46%	2.59%	1.4%
2025/01/13	51.39%	5.54%	1.57%	0.65%	4.53%	1.51%	2.1%	0.93%	2.82%	0.11%
2025/01/14	38.84%	9.4%	9.08%	2.07%	1.21%	7.11%	2.83%	2.86%	2%	2.21%
2025/01/15	49.21%	13.45%	0.31%	0.08%	2.4%	0.07%	1.49%	0.17%	2.25%	3.48%
2025/01/16	8.93%	16.55%	10.77%	5.83%	1.69%	6.48%	5.17%	7.41%	2.42%	2.7%
2025/01/21	47.17%	12.55%	2.7%	2.18%	0.94%	5.86%	1.58%	0.64%	1.49%	0.93%
2025/01/22	55.96%	4.94%	4.19%	1.86%	1.13%	4.5%	0.76%	1.32%	2.35%	0.04%
2025/01/23	46.97%	6.03%	10.55%	0.04%	0.73%	3.27%	0.76%	2.81%	2.08%	1.12%
2025/01/24	46.2%	8.8%	0.37%	1.98%	0.75%	6.1%	1.37%	1.03%	2.25%	0.78%
2025/01/25	49.11%	5.52%	4.54%	2.16%	1.63%	2.29%	1.96%	1.54%	2.37%	0.69%
2025/01/26	40.33%	12.34%	5.05%	1.6%	1.29%	3.09%	6.02%	1.26%	1.92%	1.34%
2025/01/27	39.48%	14.71%	4.18%	2.09%	2.26%	0.38%	4.37%	0.63%	1.68%	8.03%
2025/01/28	59.11%	2.38%	7.26%	0.13%	1.69%	1.81%	0.29%	1.36%	1.98%	1.38%
2025/01/29	53.47%	13.13%	2.18%	0%	1.02%	0.02%	4.86%	0.96%	1.01%	1.06%
2025/01/30	56.65%	9.36%	3.34%	0.96%	1.78%	1.55%	0.69%	1.03%	0.57%	0.65%
2025/01/31	55.61%	8.72%	3.69%	2.35%	1.75%	1.56%	1.48%	1.23%	0.36%	0.31%

In January 2025, roman.co.uk dominated PPC spend, peaking at 59.11% on January 28. Amazon.co.uk fluctuated, ending at 8.72%. Photobox.co.uk and papier.com showed modest activity, while magazine.co.uk and rosemood.co.uk maintained low levels. Ebay.co.uk and printerpix.co.uk had sporadic spikes. Bloomberg.com and worldofbooks.com remained minimal.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	298
2025/01/02	266
2025/01/03	287
2025/01/04	268
2025/01/05	321
2025/01/06	302
2025/01/07	301
2025/01/08	334
2025/01/09	321
2025/01/10	294
2025/01/11	283
2025/01/12	270
2025/01/13	266
2025/01/14	312
2025/01/15	289
2025/01/16	321
2025/01/21	287
2025/01/22	260
2025/01/23	214
2025/01/24	199
2025/01/25	220
2025/01/26	230
2025/01/27	220
2025/01/28	220
2025/01/29	249
2025/01/30	253
2025/01/31	245

January began with 298 advertisers, fluctuating throughout the month. Peaks occurred on January 8th with 334, while a notable dip to 199 was seen on January 24th. The month concluded with 245 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
roman.co.uk	21.89%
mixam.co.uk	0.17%
axelbooks.com	0.08%
cewe.co.uk	0.06%
blackwells.co.uk	0.05%
worldofbooks.com	-0.92%
bloomberg.com	-0.93%
ebay.co.uk	-1.29%
magazine.co.uk	-1.29%
amazon.co.uk	-8.35%

Roman.co.uk surged with a 21.89% click share increase, while Amazon.co.uk dropped by 8.35%. Other notable declines include eBay.co.uk and Magazine.co.uk, both at -1.29%.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	roman.co.uk	amazon.co.uk	ebay.co.uk	greatmagazines.co.uk	photobox.co.uk	magazine.co.uk	rosemood.co.uk	worldofbooks.com	awesomebooks.com	buysubscriptions.com
2025/01/01	7.33%	45.74%	7.43%	0.62%	1.33%	1.36%	0.84%	10.43%	2.79%	1.08%
2025/01/02	18.27%	36.94%	1.07%	1.6%	1.62%	3.19%	2.53%	5.71%	5.4%	1.7%
2025/01/03	16.6%	43.83%	1.66%	1.37%	2.3%	1.65%	2.67%	4.28%	2.11%	1.2%
2025/01/04	14.74%	36.48%	6.03%	1.8%	1.42%	1.56%	0.83%	13.22%	3.56%	1.15%
2025/01/05	18.14%	40.6%	3.29%	2.61%	1.59%	1.66%	0.44%	2.51%	0.03%	1.52%
2025/01/06	20.14%	26.93%	4.31%	2.35%	2.14%	2.12%	1.72%	5.85%	5.7%	2.26%
2025/01/07	11.53%	41.61%	6.89%	3.15%	1.2%	1.56%	1.74%	2.96%	2.38%	2.29%
2025/01/08	13.05%	27.53%	6.78%	1.35%	2.22%	1.27%	2.65%	0.28%	0.06%	2.05%
2025/01/09	6.17%	35.1%	10.65%	1.14%	1.91%	0.7%	2.55%	5.83%	2.75%	1.17%
2025/01/10	11.48%	43.08%	5.16%	1.47%	0.73%	0.85%	0.2%	3.59%	3.06%	1.89%
2025/01/11	17.26%	35.39%	5.7%	0.71%	2.31%	1.01%	1.83%	2.79%	2.73%	0.77%
2025/01/12	20.37%	36.06%	7.55%	1.56%	0.55%	1.38%	0%	2.41%	4.71%	1.26%
2025/01/13	41.51%	16.87%	5.13%	0.71%	0.51%	1.85%	0.75%	0.18%	0.04%	2.05%
2025/01/14	31.41%	23.66%	6.92%	0.81%	1.98%	0.54%	3.18%	3.55%	2.41%	1.04%
2025/01/15	32.07%	29.64%	3.27%	1.46%	0.28%	0.78%	0.04%	5.45%	4.76%	1.15%
2025/01/16	6.24%	35.35%	10.76%	0.98%	1.94%	0.67%	2.58%	5.9%	2.79%	1.01%
2025/01/21	41.12%	26.25%	3.96%	0.91%	0.85%	0.38%	2.8%	0.8%	0.22%	1.02%
2025/01/22	54.68%	13.35%	2.58%	0.13%	1.24%	0.52%	2.46%	0.08%	0.06%	0.39%
2025/01/23	40.7%	18.93%	1.92%	0.66%	2.59%	0.32%	1.71%	2.83%	2.82%	0.55%
2025/01/24	33.69%	21.33%	4.71%	1.47%	0.23%	0.37%	2.65%	1.93%	3.76%	0.64%
2025/01/25	39.77%	14.29%	5.53%	1.11%	1.16%	0.62%	1.14%	1.41%	2.77%	0.89%
2025/01/26	27.49%	30.25%	12.74%	1.4%	1.08%	0.42%	1.23%	3.08%	3.04%	1.34%
2025/01/27	19.25%	30.48%	7.68%	0.28%	0.65%	0.58%	0.12%	12.74%	5.45%	0.5%
2025/01/28	55.86%	6.88%	1.35%	1.73%	1.99%	0.77%	1.1%	4.05%	4.01%	0.56%
2025/01/29	37.28%	28.74%	9.74%	1.15%	0.57%	0.33%	0.01%	2.28%	2.24%	0.01%
2025/01/30	46.74%	24.22%	2.39%	1.39%	1.05%	0.64%	0.75%	0.57%	0.04%	0.01%
2025/01/31	46.45%	21.56%	2.71%	1.83%	0.94%	0.73%	0.71%	0.32%	0.03%	0.01%

In January 2025, roman.co.uk’s impression share surged, peaking at 55.86% on the 28th. Meanwhile, amazon.co.uk’s share fluctuated, ending at 21.56%. ebay.co.uk remained low, while greatmagazines.co.uk and photobox.co.uk showed minimal changes. The month concluded with roman.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Prime member discounts - Audible is now included https://www.amazon.co.uk/
Listen to one audiobook each month. Choose from best sellers, exclusives, and classics.
2
Bloomberg UK https://www.bloomberg.com
Bloomberg Business Offer — Subscriptions for only £115 for your first year. Sign up today for this exclusive offer. Sign up with...
3
Magazine Subscriptions | Try 2 Months Free https://gb.readly.com
Unlimited Access To Magazines From All The Major Publishers - Your Favourite Titles Await.
4
Experience Vouchers & Gifts | Red Letter Days https://www.redletterdays.co.uk
Treat A Loved One To An Unforgettable Experience From Pampering To Adrenaline Days Out.
5
Birthday eCards for Everyone - Happy Birthday https://ecards.wordforest.org › birthday › cards
Send fabulous birthday eCards from Word Forest Organisation to help reforestation projects. Say Happy Birthday | Congratulations | Thank you for your kindness for the mother earth. Send one today! Donate Today.

In the competitive landscape of Google’s SERP, five advertisers stand out with compelling narratives. Amazon.co.uk entices with Prime member discounts, integrating Audible for a rich auditory experience. Bloomberg.com offers an exclusive subscription deal, emphasizing value. Readly.com captivates with unlimited magazine access, promising a world of reading. Redletterdays.co.uk invites users to gift unforgettable experiences, from pampering to adrenaline. Wordforest.org combines birthday eCards with environmental impact, promoting reforestation. Each ad weaves a unique story, blending value, experience, and purpose.

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