Log in Book a Demo

UK Services Real Estate Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
onthemarket.com 42.61
spareroom.co.uk 3.56
zoopla.co.uk 3.14
barratthomes.co.uk 2.32
bellway.co.uk 1.62
yopa.co.uk 1.29
purplebricks.co.uk 1.27
gumtree.com 1.24
berkeleygroup.co.uk 1.11
rentola.co.uk 1.08
others 40.76

Copyright © Adthena. All rights reserved.

In the real estate PPC landscape, onthemarket.com dominates with 42.61% click share, followed by others at 40.76%. Spareroom.co.uk and zoopla.co.uk trail with 3.56% and 3.14%, respectively.

Market Exposure

Share of Spend for the top 10 UK Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date onthemarket.com purplebricks.co.uk zoopla.co.uk barratthomes.co.uk yopa.co.uk regus.com spareroom.co.uk getagent.co.uk berkeleygroup.co.uk bellway.co.uk
2025/03/01 5.57% 2.24% 4.73% 1.61% 2.27% 7.56% 1.76% 3.02% 0.77% 0.94%
2025/03/02 5.71% 1.63% 3.51% 1.7% 1.9% 6.03% 1.68% 2.77% 0.98% 1.26%
2025/03/03 19.94% 3.29% 3.11% 1.52% 2.03% 4.63% 1.26% 2.59% 0.83% 1.01%
2025/03/04 18.21% 2.84% 2.85% 1.6% 2.18% 4.74% 1.26% 2.38% 1.08% 1.07%
2025/03/05 20.93% 2.54% 2.38% 2.71% 2.27% 4.12% 1.19% 2.08% 1.24% 1.26%
2025/03/06 19.69% 2.44% 2% 3.15% 2.89% 3.3% 1.13% 2.52% 1.34% 1.64%
2025/03/07 24.86% 2.17% 2.39% 2.4% 2.44% 2.87% 1.41% 2.28% 1.68% 1.77%
2025/03/08 9.77% 2.4% 2.63% 3.29% 2.41% 3.66% 1.92% 1.71% 1.87% 2.47%
2025/03/09 8.99% 2.49% 2.32% 2.63% 3.02% 4.55% 1.54% 1.95% 1.26% 1.88%
2025/03/10 24.03% 3.06% 2.93% 1.95% 2.54% 3.38% 1.57% 1.78% 1.36% 1.96%
2025/03/11 23.57% 2.62% 2.51% 1.81% 2.42% 4.29% 1.69% 1.78% 0.98% 1.43%
2025/03/12 22.8% 2.95% 2.09% 2.86% 2.46% 3.39% 1.55% 1.38% 1.21% 2%
2025/03/13 23.09% 2.57% 2.91% 3.59% 2.56% 3.79% 1.55% 1.28% 1.43% 2.03%
2025/03/14 24.72% 2.54% 2.75% 2.81% 2.41% 3.65% 1.39% 1.03% 1.36% 1.52%
2025/03/15 6.77% 1.97% 3.67% 3.17% 2.69% 6.55% 1.64% 1.08% 1.37% 1.8%
2025/03/16 7.24% 1.92% 2.96% 2.93% 2.35% 5.6% 2.22% 1.09% 1.37% 2.11%
2025/03/17 24.13% 1.93% 3.29% 2.16% 1.99% 4.36% 1.61% 1.13% 2% 1.44%
2025/03/18 24.02% 2.81% 3.03% 2.52% 2.12% 4.17% 1.65% 1.88% 1.34% 1.94%
2025/03/19 21.83% 3.32% 3.3% 2% 2.43% 3.66% 1.51% 2.07% 1.16% 1.6%
2025/03/20 25.27% 2.91% 2.81% 1.91% 2.76% 1.94% 1.7% 2.94% 0.98% 1.52%
2025/03/21 30.33% 4.27% 3.95% 2.16% 2.28% 1.68% 1.55% 1.94% 1.04% 1.37%
2025/03/22 7.23% 3.25% 4.16% 3.32% 2.63% 3.41% 2.25% 2.65% 1.22% 2.01%
2025/03/23 6.97% 3.25% 5.24% 3.07% 2.86% 2.83% 2.17% 2.87% 1.49% 2.13%
2025/03/24 25.04% 2.66% 2.57% 2.35% 2.59% 1.93% 1.84% 2.68% 1.4% 1.9%
2025/03/25 26.04% 2.73% 2.2% 2.11% 2.41% 2.39% 1.72% 2.39% 0.89% 1.32%
2025/03/26 23.3% 2.81% 2.21% 1.97% 2.67% 1.57% 1.37% 3.33% 0.98% 1.63%
2025/03/27 24.27% 3.26% 2.86% 2.12% 2.48% 1.34% 1.57% 2.78% 1.28% 2.03%
2025/03/28 30.94% 1.86% 2.7% 1.97% 2.17% 1.86% 1.75% 2.83% 1.37% 1.44%
2025/03/29 7.45% 2.75% 3.65% 3.33% 2.88% 3.48% 2.04% 3.19% 1.36% 1.3%
2025/03/30 8.19% 2.44% 4.45% 3.79% 1.94% 3.57% 2.1% 3.11% 1.45% 0.78%
2025/03/31 27.67% 2.78% 2.44% 2.35% 2.05% 1.89% 1.83% 1.64% 1.28% 0.43%

Copyright © Adthena. All rights reserved.

In March 2025, onthemarket.com dominated with fluctuating peaks, ending strong. Purplebricks.co.uk and zoopla.co.uk showed steady, moderate activity. Regus.com and spareroom.co.uk experienced varied trends, while getagent.co.uk and berkeleygroup.co.uk maintained low, consistent shares.

Market Exposure

Competitor Count for UK Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 1805
2025/03/02 1831
2025/03/03 2008
2025/03/04 1897
2025/03/05 2042
2025/03/06 2131
2025/03/07 2246
2025/03/08 2027
2025/03/09 1933
2025/03/10 2066
2025/03/11 1910
2025/03/12 1987
2025/03/13 1954
2025/03/14 2032
2025/03/15 1855
2025/03/16 1801
2025/03/17 1885
2025/03/18 1864
2025/03/19 1832
2025/03/20 1714
2025/03/21 1712
2025/03/22 1740
2025/03/23 1682
2025/03/24 1795
2025/03/25 1668
2025/03/26 1743
2025/03/27 1824
2025/03/28 1696
2025/03/29 1764
2025/03/30 1640
2025/03/31 1683

Copyright © Adthena. All rights reserved.

March began with 1,805 advertisers, peaking at 2,246 on the 7th. A decline followed, ending the month at 1,683.

Campaign Efficiency

Market Loss & Market Gains for UK Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
onthemarket.com 1.52%
foxtons.co.uk 1.1%
zoopla.co.uk 0.73%
spareroom.co.uk 0.4%
airbnb.co.uk 0.4%
graingerplc.co.uk -0.26%
barratthomes.co.uk -0.28%
allsop.co.uk -0.31%
rentaroof.co.uk -0.67%
gumtree.com -1.46%

Copyright © Adthena. All rights reserved.

In the past month, onthemarket.com surged by 1.52% in click share, while gumtree.com dropped by 1.46%.

Campaign Efficiency

UK Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date onthemarket.com barratthomes.co.uk purplebricks.co.uk spareroom.co.uk rentola.co.uk yopa.co.uk berkeleygroup.co.uk getagent.co.uk zoopla.co.uk bellway.co.uk
2025/03/01 10.76% 2.21% 1.79% 2.42% 1.33% 2.26% 1.11% 2.45% 3.18% 1.11%
2025/03/02 10.65% 2.23% 1.2% 2.22% 1.44% 1.91% 1.37% 2.19% 2.18% 1.46%
2025/03/03 31.12% 1.92% 2.76% 1.64% 1.18% 1.66% 0.97% 1.97% 1.85% 1.04%
2025/03/04 29.2% 1.97% 2.24% 1.65% 1.34% 1.85% 1.21% 2.02% 1.59% 1.07%
2025/03/05 32.48% 3.44% 1.96% 1.53% 1.11% 1.73% 1.52% 1.61% 1.22% 1.24%
2025/03/06 30.27% 3.9% 1.71% 1.48% 1.12% 2.2% 1.53% 2.33% 0.96% 1.59%
2025/03/07 33.61% 2.52% 1.6% 1.64% 0.85% 1.75% 1.86% 2.59% 1.06% 1.59%
2025/03/08 16.18% 3.79% 1.87% 2.46% 0.78% 2% 2.21% 1.5% 1.34% 2.5%
2025/03/09 17.03% 3.42% 1.99% 2.24% 1% 2.47% 1.48% 1.44% 1.3% 1.9%
2025/03/10 34.38% 1.98% 2.56% 1.95% 1.06% 2.12% 1.46% 1.59% 1.58% 1.92%
2025/03/11 33.82% 1.97% 2.03% 2.19% 1.38% 1.85% 1% 1.32% 1.29% 1.34%
2025/03/12 31.96% 3.29% 2.29% 1.95% 1.42% 1.91% 1.27% 0.99% 1.21% 1.95%
2025/03/13 33.03% 4.06% 1.94% 1.88% 1.34% 2.13% 1.55% 0.92% 1.55% 1.96%
2025/03/14 32.13% 3.42% 2.07% 1.63% 1.56% 1.82% 1.84% 0.65% 1.36% 1.59%
2025/03/15 13.8% 4.26% 1.44% 2.29% 2.06% 2.23% 1.66% 0.76% 2.13% 2.06%
2025/03/16 14.34% 3.51% 1.34% 3.05% 1.82% 1.73% 1.58% 0.75% 1.69% 2.19%
2025/03/17 33.33% 2.46% 1.35% 2.05% 0.72% 1.47% 3.41% 0.74% 3.45% 1.47%
2025/03/18 33.21% 2.64% 1.94% 2.05% 0.68% 1.61% 1.53% 1.32% 1.59% 1.97%
2025/03/19 32.19% 2.25% 2.8% 1.98% 1.09% 1.91% 1.33% 1.51% 1.8% 1.67%
2025/03/20 35.82% 2.18% 2.23% 2.2% 0.88% 2% 1.13% 2.16% 1.53% 1.58%
2025/03/21 41.54% 2.22% 3.93% 1.71% 1.16% 1.52% 1.09% 1.27% 3.66% 1.27%
2025/03/22 12.55% 3.77% 2.64% 2.78% 1.82% 1.97% 1.31% 1.82% 2.19% 1.99%
2025/03/23 12.67% 3.48% 2.79% 2.81% 2.52% 1.96% 1.79% 2.06% 5.62% 2.14%
2025/03/24 34.16% 2.57% 2.32% 2.24% 1.31% 1.88% 1.65% 2.04% 1.45% 1.88%
2025/03/25 36.87% 2.27% 2.22% 1.98% 1.48% 1.73% 0.97% 1.9% 1.12% 1.24%
2025/03/26 32.36% 2.18% 2.25% 1.73% 1.47% 1.91% 1.03% 3.05% 1.09% 1.55%
2025/03/27 33.15% 2.27% 2.66% 1.91% 1.58% 1.92% 1.51% 2.7% 1.56% 2.07%
2025/03/28 40.74% 2.05% 1.51% 2.01% 1.22% 1.62% 1.42% 2.68% 1.37% 1.32%
2025/03/29 13.56% 4.02% 2.38% 2.67% 2.57% 2.44% 1.63% 2.94% 2.07% 1.36%
2025/03/30 14.7% 4.73% 2.42% 2.7% 2.38% 1.34% 1.72% 3.11% 2.56% 0.73%
2025/03/31 37.33% 2.78% 2.78% 2.14% 1.52% 1.48% 1.42% 1.37% 1.29% 0.36%

Copyright © Adthena. All rights reserved.

In March 2025, onthemarket.com saw fluctuating PPC impressions, peaking at 41.54% on the 21st. Barratthomes.co.uk maintained a steady presence, while purplebricks.co.uk and spareroom.co.uk showed minor variations. Rentola.co.uk and yopa.co.uk had consistent low shares. Berkeleygroup.co.uk and getagent.co.uk experienced slight increases. Zoopla.co.uk and bellway.co.uk remained stable. The month concluded with onthemarket.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Holland & Barrett - HollandandBarrett.com https://www.hollandandbarrett.com

    Unmissable Offers — Free Delivery When You Spend £30 Or Free Next Day Click & Collect From 800+ Stores. From Meal Replacements To Supplements, Discover 100s Of Sports Nutrition Products.

  2. 2
    OnTheMarket - Rent property https://www.onthemarket.com › to-rent › london

    Property To Rent — We'll Help You Find Your Dream Property In The Right Location. Property, Houses & Flats...

  3. 3
    London Flats For Rent | Enjoy Up To 16% Off Your Rent https://www.quintainliving.com

    Get Up To 16% Off Your Rent. Hurry, Limited Offer Applies To Selected Apartments! Join A...

  4. 4
    Studio Room for Rent London | SpareRoom® https://www.spareroom.co.uk › room-for-rent › london

    Your Safety is Our Top Priority, With Our Team of Moderators Working 7 Days a Week.

  5. 5
    Free Accurate Valuation https://www.zoopla.co.uk › home › valuation

    Zoopla — Get an accurate valuation with no strings attached - it's free, simple, and no-obligation. Looking to sell?

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Holland & Barrett entices with free delivery and a vast range of sports nutrition. OnTheMarket and Quintain Living captivate renters with dream properties and enticing discounts. SpareRoom prioritizes safety, while Zoopla offers free, no-obligation valuations.

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study
Georgia Law Firm Case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.