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UK Healthcare & Medical Nursing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
meditelle-dental.co.uk 10.27
tommys.org 9.52
ebay.co.uk 7.22
ramsayhealth.co.uk 5.28
quirumed.com 3.67
cavendishhomecare.com 3.05
hcacareers.co.uk 2.35
myjuniper.co.uk 2.25
helpinghandshomecare.co.uk 2.09
meditelle.co.uk 1.98
others 52.32

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In the healthcare PPC landscape, ‘others’ dominate with 52.32% click share. ‘Meditelle Dental’ follows at 10.27%, while ‘Tommy’s’ captures 9.52%. ‘Ebay’ holds 7.22%, and ‘Ramsay Health’ secures 5.28%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date meditelle-dental.co.uk myjuniper.co.uk ramsayhealth.co.uk tommys.org counselling-directory.org.uk helpinghandshomecare.co.uk ebay.co.uk quirumed.com cavendishhomecare.com betterhelp.com
2025/03/01 12.94% 8.22% 2.71% 4.87% 2.37% 0.92% 3.13% 0% 1.97% 7.42%
2025/03/02 6.42% 9.45% 3.65% 4% 0.21% 0.21% 0.26% 0% 4.9% 10.03%
2025/03/03 4.93% 5.78% 2.58% 4.41% 2.99% 1.71% 1.7% 1.1% 1.4% 5.75%
2025/03/04 0% 5.66% 2.18% 2.16% 2.28% 3.09% 0.89% 0% 2.86% 6.78%
2025/03/05 3.25% 5.07% 4.02% 4.82% 3.17% 4.03% 2.35% 1.58% 3.82% 5.24%
2025/03/06 8.12% 3.15% 2.85% 2.77% 1.2% 2.27% 3.35% 1.21% 2.83% 6.23%
2025/03/07 0% 4.19% 4.81% 4.46% 2.81% 3.07% 3.65% 1.63% 9.6% 3.91%
2025/03/08 10.25% 3.72% 4.34% 5.8% 4.11% 0.07% 2.22% 0.85% 6.25% 6.3%
2025/03/09 4.18% 5.41% 4.82% 3.36% 0% 0.43% 4.23% 1.1% 5.54% 9.24%
2025/03/10 6.02% 3.95% 4.16% 3.23% 2.12% 1.22% 3.58% 1.09% 13.06% 5.65%
2025/03/11 9.33% 3.52% 6.48% 2.73% 1.59% 4.1% 3.18% 1.44% 3.55% 5.38%
2025/03/12 6.25% 3.76% 7.19% 6.53% 3.65% 1.18% 3.4% 0.57% 3.3% 4.02%
2025/03/13 7.44% 4.7% 6.68% 5.4% 0% 0.66% 4.41% 3.49% 5.46% 2.36%
2025/03/14 8.39% 4.86% 1.29% 4.76% 3.75% 2.26% 4.24% 3.76% 3.19% 4.9%
2025/03/15 4.42% 5.35% 4.66% 3.8% 1.66% 3.23% 3.08% 1.14% 1.82% 5.57%
2025/03/16 7.98% 5.25% 4.9% 5.87% 2.1% 0.79% 1.53% 1.45% 1.21% 5.99%
2025/03/17 11.31% 7.37% 8.02% 6.02% 0% 1.68% 3.86% 1.38% 3.66% 3.56%
2025/03/18 11.04% 5% 7.44% 3.98% 0% 0.97% 1.68% 1.9% 5.1% 3.84%
2025/03/19 11.2% 5.15% 7.08% 4.93% 0% 1.75% 4.05% 1.44% 9.73% 0.99%
2025/03/20 7.88% 5.23% 6.25% 4.35% 2.05% 1.63% 7.37% 1.67% 3.69% 0.93%
2025/03/21 5.71% 4.38% 5.57% 5.82% 7.06% 1.95% 3.54% 1.79% 3.66% 5.29%
2025/03/22 3.55% 5.55% 7.29% 6.56% 0% 1.43% 4.2% 5.81% 12.34% 1.3%
2025/03/23 7.34% 6.26% 5.71% 2.57% 4.53% 0.61% 0.55% 3.38% 4.46% 3.38%
2025/03/24 7.55% 4.53% 6.15% 6.28% 6.3% 2.26% 6.49% 2.28% 4.76% 3.39%
2025/03/25 4.93% 5.55% 6.17% 7.75% 4.71% 3.23% 2.31% 2.03% 3.99% 2.85%
2025/03/26 5.34% 5.84% 0% 3.27% 4.51% 4.47% 0.9% 2.66% 2.15% 4.16%
2025/03/27 2.59% 5.23% 0% 3.53% 4.21% 2.41% 1.52% 6.03% 5.51% 2%
2025/03/28 2.59% 5.18% 0% 7.14% 0% 2.56% 5.72% 11.01% 5.53% 1.6%
2025/03/29 4.67% 6.04% 0% 7.71% 1.81% 1.56% 4.76% 4.92% 3.31% 2.41%
2025/03/30 4.57% 6.84% 0% 2.61% 6.55% 0.32% 6.09% 2.45% 5.47% 3.79%
2025/03/31 7.43% 6.88% 4.09% 4.08% 3.8% 3.77% 3.55% 3.24% 3.17% 2.29%

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In March 2025, meditelle-dental.co.uk led with fluctuating spend, peaking mid-month. Myjuniper.co.uk showed consistent growth, while ramsayhealth.co.uk surged mid-month. Tommys.org and counselling-directory.org.uk had varied trends. Cavendishhomecare.com peaked late, and betterhelp.com started strong but declined.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 276
2025/03/02 266
2025/03/03 282
2025/03/04 272
2025/03/05 286
2025/03/06 293
2025/03/07 294
2025/03/08 282
2025/03/09 264
2025/03/10 272
2025/03/11 277
2025/03/12 255
2025/03/13 266
2025/03/14 272
2025/03/15 270
2025/03/16 256
2025/03/17 249
2025/03/18 251
2025/03/19 263
2025/03/20 244
2025/03/21 237
2025/03/22 236
2025/03/23 253
2025/03/24 255
2025/03/25 236
2025/03/26 243
2025/03/27 266
2025/03/28 252
2025/03/29 246
2025/03/30 242
2025/03/31 239

Copyright © Adthena. All rights reserved.

March began with 276 advertisers, peaking at 294 on the 7th. A decline followed, ending the month at 239.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
quirumed.com 3.26%
viking-direct.co.uk 1.35%
ebay.co.uk 1.01%
curedpharmacy.com 0.87%
tommys.org 0.63%
meditelle-dental.co.uk -0.68%
hphomecare.co.uk -0.72%
trinityhomecare.co.uk -0.84%
betterhelp.com -1.23%
ramsayhealth.co.uk -1.54%

Copyright © Adthena. All rights reserved.

Quirumed.com surged with a 3.26% click share increase, while ramsayhealth.co.uk dropped by 1.54%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date meditelle-dental.co.uk ebay.co.uk meditelle.co.uk tommys.org quirumed.com ramsayhealth.co.uk myjuniper.co.uk cavendishhomecare.com helpinghandshomecare.co.uk hcacareers.co.uk
2025/03/01 21.15% 5.83% 1.06% 6.51% 0% 3.71% 5.34% 2.43% 0.42% 0.51%
2025/03/02 10.87% 0.58% 1.55% 6.03% 0% 5.26% 6.48% 2.21% 0.1% 0%
2025/03/03 10.16% 4.79% 4.52% 5.63% 2.26% 3.62% 4.51% 0.67% 0.75% 0.58%
2025/03/04 0% 1.73% 0% 2.64% 0% 2.95% 4.57% 2.21% 4.83% 2.68%
2025/03/05 6.14% 5.44% 0% 7.84% 3.07% 5% 3.57% 1.46% 3.1% 3.43%
2025/03/06 14.9% 8.66% 0% 4% 2.35% 3.3% 2.07% 1.71% 2.67% 1.99%
2025/03/07 0% 9.23% 7.27% 6.48% 3.23% 6.06% 3.12% 4.31% 2.87% 1.91%
2025/03/08 20.61% 4.78% 0% 7.52% 1.79% 5.69% 2.68% 4.35% 0.04% 2.23%
2025/03/09 9.46% 10.22% 0% 5.17% 2.36% 6.29% 3.95% 3.93% 0.16% 3.26%
2025/03/10 11.56% 9.79% 0% 4.26% 2.31% 5.84% 2.97% 5.66% 0.56% 3.02%
2025/03/11 16.15% 6.49% 4.25% 3.07% 2.55% 6.74% 2.16% 1.7% 4.24% 2.91%
2025/03/12 11.91% 8.28% 0% 9.36% 1.08% 8.94% 2.81% 1.47% 1.23% 3.19%
2025/03/13 12.41% 9.16% 0% 6% 6.2% 7.1% 2.89% 2.36% 1.37% 1.96%
2025/03/14 13.19% 8.85% 2.64% 4.15% 6.15% 1.33% 2.87% 1.23% 1.09% 1.07%
2025/03/15 8.09% 6.44% 5.06% 5.08% 2.02% 5.24% 3.58% 2.7% 3.16% 2.82%
2025/03/16 16.37% 3.17% 1.49% 8.49% 2.98% 6.21% 3.93% 0.5% 0.9% 1.53%
2025/03/17 17.2% 8.65% 1.15% 5.62% 2.29% 8.17% 4.27% 3.23% 2.65% 1.77%
2025/03/18 20.13% 4.05% 5.59% 5.29% 3.35% 8.45% 3% 1.91% 0.48% 2.34%
2025/03/19 18.44% 8.81% 0.35% 5.38% 2.44% 7.08% 2.99% 4.6% 2.52% 2.64%
2025/03/20 13.56% 16.98% 4.4% 4.89% 2.93% 6.37% 3.21% 0.97% 1.7% 1.94%
2025/03/21 11.21% 8.25% 0% 7.8% 3.59% 7.04% 3.21% 3.04% 1.37% 2.66%
2025/03/22 6.19% 9.08% 0% 7.76% 10.31% 7.75% 3.21% 5.46% 1.59% 2.54%
2025/03/23 12.9% 0.91% 0% 3.88% 5.86% 6.19% 3.85% 5.2% 0.67% 2.63%
2025/03/24 13.22% 15.15% 0% 7.19% 4.07% 6.76% 2.85% 1.46% 2.46% 1.76%
2025/03/25 8.46% 5.35% 0% 8.88% 3.63% 7.27% 3.44% 1.38% 5.58% 1.21%
2025/03/26 10.95% 1.75% 0% 5.12% 5.47% 0% 4.32% 1.22% 2.55% 2.87%
2025/03/27 4.95% 3.65% 0% 4.5% 11.55% 0% 3.5% 2.21% 3.52% 1.13%
2025/03/28 4.03% 12.04% 5.04% 7.97% 18.14% 0% 3% 2.55% 2.8% 1.74%
2025/03/29 7.27% 9.86% 6.23% 8.45% 8.3% 0% 3.58% 1.94% 1.49% 3.21%
2025/03/30 7.13% 13.06% 0% 4.21% 4.08% 0% 3.73% 4.55% 0.27% 2.4%
2025/03/31 12.24% 8.19% 6.68% 5.7% 5.57% 4.55% 3.7% 2.86% 2.4% 0.61%

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In March 2025, meditelle-dental.co.uk led with fluctuating impressions, peaking at 21.15%. ebay.co.uk showed consistent presence, while quirumed.com surged late month. Overall, meditelle-dental.co.uk maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Pregnancy Due Date Calculator https://www.aptaclub.co.uk › uk › advice

    Week By Week Advice — With Our Scientific Expertise & Support, We Can Help You & Your Baby Embrace Tomorrow. Join...

  2. 2
    Only £34 Per Week https://www.myjuniper.co.uk

    Now £125, Was £189 — Jumpstart your weight loss journey with Juniper. Scientifically proven to...

  3. 3
    NHS Diet Plan - 28 Day Meal Plan https://www.perfectbody.me

    Get a Personalized PerfectBody™ Plan by Completing a Quiz. Use 10k+ Meals & 125+ Workouts. Great Meal Plan Can Be Cheap. Try...

  4. 4
    Pregnancy Calculators https://www.tommys.org

    Sign up to weekly emails from our midwives telling you all about how your baby is growing. Donate to research into miscarriage and stillbirth, so we can keep saving babies’ lives.

  5. 5
    BMI Calculator https://www.wcrf.org

    Calculate Your BMI — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our handy...

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In the competitive landscape of healthcare PPC ads, five advertisers stand out with unique offerings. Aptaclub.co.uk provides scientific pregnancy advice, while Myjuniper.co.uk offers a cost-effective weight loss journey. Perfectbody.me personalizes diet plans, Tommys.org supports pregnancy health, and Wcrf.org helps users assess their BMI. Each ad targets specific health needs, creating a diverse tapestry of solutions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.