US Healthcare & Medical Nursing - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
indeed.com	14.26
babylist.com	4.03
incrediblehealth.com	3.27
marchofdimes.org	2.91
zocdoc.com	2.74
ayahealthcare.com	2.01
trustedhealth.com	1.93
medicalsolutions.com	1.82
care.com	1.73
betterhelp.com	1.69
others	63.61

In the healthcare PPC landscape, Indeed.com leads with 14.26% click share, while ‘others’ dominate at 63.61%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	zocdoc.com	indeed.com	chamberlain.edu	betterhelp.com	growtherapy.com	brightside.com	ayahealthcare.com	care.com	incrediblehealth.com	talkiatry.com
2025/01/01	5.65%	3.95%	2.31%	4.57%	2.34%	2.11%	2.59%	1.75%	0.1%	3.2%
2025/01/02	6.82%	3.61%	1.61%	4.95%	1.96%	1.69%	2.03%	2.42%	1.4%	2.89%
2025/01/03	4.43%	4.63%	1.3%	3.46%	0.9%	1.07%	2.26%	2.08%	1.86%	0.93%
2025/01/04	4.94%	5%	1.29%	4.72%	2.71%	1.22%	1.86%	1.59%	1.59%	3.27%
2025/01/05	2.44%	4.7%	1.95%	4.96%	1.9%	1.3%	1.7%	2.2%	1.96%	2.87%
2025/01/06	4.24%	4.16%	2.29%	2.63%	1.4%	1.14%	2.46%	2.18%	2.29%	3.26%
2025/01/07	5.45%	2.89%	2.09%	3.96%	1.04%	2.26%	2.13%	1.4%	1.75%	2.9%
2025/01/08	6.41%	3.87%	2.47%	3.96%	2.18%	1.54%	2.22%	1.75%	1.88%	2.72%
2025/01/09	3.39%	3.86%	1.76%	4.22%	1.99%	1.03%	1.94%	2.28%	1.57%	1.83%
2025/01/10	2.74%	4.74%	3.12%	3.94%	2.08%	1.94%	1.96%	1.75%	2.12%	2.77%
2025/01/11	3.83%	4.36%	2.87%	3.54%	1.81%	1.96%	1.74%	1.74%	1.78%	2.03%
2025/01/12	4.51%	4.81%	2.09%	5.61%	1.81%	2.43%	1.59%	1.73%	2.16%	2.66%
2025/01/13	5.55%	4.31%	1.95%	5.06%	2.36%	0.98%	2.24%	2.32%	1.63%	3.41%
2025/01/14	3.29%	5.03%	3.37%	3.33%	1.06%	1.56%	1.94%	2.06%	2.17%	1.73%
2025/01/15	6.23%	3.75%	2.4%	3.84%	2.11%	1.5%	2.02%	1.72%	1.82%	2.64%
2025/01/16	3.21%	3.64%	1.66%	3.98%	1.89%	0.98%	1.75%	2.16%	1.48%	1.74%
2025/01/21	6.76%	4.41%	2.9%	3.78%	2.03%	1.43%	1.77%	2%	1.36%	3.11%
2025/01/22	3.08%	5.49%	3.16%	3.76%	1.83%	1.47%	1.95%	1.13%	1.99%	2.7%
2025/01/23	5.25%	5.39%	4.23%	2.62%	2.1%	2.01%	2.14%	0.61%	2.09%	2.77%
2025/01/24	4.14%	5.79%	2.54%	3.74%	1.7%	2.02%	1.85%	1.28%	1.99%	2.68%
2025/01/25	4.87%	5.64%	2.78%	3.63%	2.58%	2.23%	1.54%	1.69%	1.98%	2.42%
2025/01/26	2.33%	7.38%	2.75%	3.74%	1.76%	2.07%	2.04%	1.19%	1.95%	2.46%
2025/01/27	3.18%	4.82%	3.46%	3.55%	1.19%	0.6%	2.56%	1.6%	1.74%	1.13%
2025/01/28	5.68%	4.89%	2.38%	2.59%	1.81%	2.19%	2.06%	1.76%	1.1%	1.24%
2025/01/29	4.8%	5.4%	2.79%	2.07%	1.64%	2.07%	2.55%	1.25%	1.1%	1.14%
2025/01/30	6.61%	6.2%	3.35%	2.35%	1.6%	3.42%	2.59%	2.25%	1.51%	2.66%
2025/01/31	6.36%	4.8%	3.34%	2.92%	2.03%	1.94%	1.9%	1.47%	1.45%	0.9%

Zocdoc.com saw fluctuating spend, peaking at 6.82 on January 2nd, ending strong at 6.36. Indeed.com’s spend peaked at 7.38 on January 26th. Chamberlain.edu’s spend was steady, peaking at 4.23 on January 23rd. Betterhelp.com had a peak of 5.61 on January 12th, ending at 2.92. Growtherapy.com and Brightside.com had lower, stable spends. Ayahealthcare.com and Care.com showed moderate fluctuations. Incrediblehealth.com and Talkiatry.com had lower, consistent spends.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1472
2025/01/02	1412
2025/01/03	1581
2025/01/04	1407
2025/01/05	1437
2025/01/06	1645
2025/01/07	1407
2025/01/08	1601
2025/01/09	1626
2025/01/10	1752
2025/01/11	1637
2025/01/12	1698
2025/01/13	1552
2025/01/14	1636
2025/01/15	1601
2025/01/16	1626
2025/01/21	1603
2025/01/22	1672
2025/01/23	1551
2025/01/24	1524
2025/01/25	1608
2025/01/26	1468
2025/01/27	1480
2025/01/28	1477
2025/01/29	1561
2025/01/30	1688
2025/01/31	1615

January saw fluctuating advertiser numbers, peaking at 1,752 on January 10th. The month concluded with 1,615 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
indeed.com	2.23%
marchofdimes.org	1.02%
aplaceformom.com	0.97%
medicalsolutions.com	0.83%
babylist.com	0.71%
travelnursing.org	-0.51%
betterhelp.com	-0.56%
shiftkey.com	-0.6%
incrediblehealth.com	-0.79%
americanpregnancy.org	-0.84%

Indeed.com surged with a 2.23% click share increase, while americanpregnancy.org dropped by 0.84%. Marchofdimes.org also rose by 1.02%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	indeed.com	marchofdimes.org	babylist.com	zocdoc.com	trustedhealth.com	incrediblehealth.com	medicalsolutions.com	betterhelp.com	talkiatry.com	nomadhealth.com
2025/01/01	5.58%	1.11%	2.62%	2.67%	0.11%	0.21%	1.9%	3.33%	2.42%	3.04%
2025/01/02	4.93%	1.79%	4.25%	4.05%	1.61%	2.81%	1.2%	3.74%	2.23%	1.97%
2025/01/03	6.05%	2.12%	3.04%	2.28%	2.76%	3.22%	1.44%	2.27%	0.66%	2.16%
2025/01/04	6.29%	3.03%	3.7%	2.38%	2.59%	2.67%	1.39%	2.83%	2.59%	1.49%
2025/01/05	5.8%	0.97%	1.58%	1.28%	2.27%	3.62%	1.71%	3.11%	2.28%	1.75%
2025/01/06	5.43%	1.71%	1.82%	2.05%	2.65%	4.03%	1.09%	1.79%	2.66%	1.8%
2025/01/07	4.27%	1.8%	2.32%	2.54%	2.27%	3.31%	1.02%	2.66%	2.13%	1.35%
2025/01/08	5.29%	2.47%	2.38%	2.86%	2.41%	3.3%	1.41%	2.53%	2.09%	1.91%
2025/01/09	5.49%	2.22%	3.52%	1.47%	2.37%	2.91%	1.72%	2.74%	1.34%	1.93%
2025/01/10	6.07%	1.87%	3.08%	1.54%	1.83%	3.77%	1.21%	2.48%	2.12%	1.34%
2025/01/11	5.76%	2.15%	2.81%	1.85%	2.08%	3.16%	1.75%	2.39%	1.5%	1.6%
2025/01/12	6.4%	2.12%	2.27%	1.99%	1.66%	3.76%	1.53%	3.38%	2.04%	1.83%
2025/01/13	5.96%	1.89%	2.53%	2.9%	1.32%	3.03%	0.93%	3.3%	2.96%	1.78%
2025/01/14	6.37%	2.84%	4.25%	1.61%	2.4%	3.6%	1.17%	2.01%	1.16%	2.3%
2025/01/15	5.35%	2.55%	2.45%	2.9%	2.4%	3.34%	1.41%	2.55%	2.12%	1.91%
2025/01/16	5.51%	2.29%	3.67%	1.48%	2.37%	2.93%	1.73%	2.76%	1.35%	1.92%
2025/01/21	5.57%	3.37%	3.95%	3.38%	1.94%	2.5%	1.74%	2.35%	2.36%	1.78%
2025/01/22	6.44%	2.41%	3.22%	1.36%	1.69%	3.33%	2.41%	2.61%	2%	1.81%
2025/01/23	6.36%	2.87%	2.94%	2.36%	1.78%	3.55%	2%	1.62%	1.87%	2.05%
2025/01/24	6.62%	3.24%	2.97%	1.97%	1.67%	3.34%	2.48%	2.31%	2.01%	1.92%
2025/01/25	6.61%	2.85%	2.34%	2.48%	1.8%	3.4%	2.41%	1.93%	1.9%	2.69%
2025/01/26	8.08%	3.3%	3.72%	1.08%	2.24%	3.21%	2.46%	2.06%	1.7%	2.03%
2025/01/27	6.06%	2.71%	4.86%	1.21%	1.27%	2.82%	2.46%	1.74%	0.73%	1.93%
2025/01/28	6.69%	3.66%	4.99%	2.84%	0.93%	1.86%	2.66%	1.34%	0.86%	1.62%
2025/01/29	6.86%	2.45%	3.42%	2.37%	2.16%	1.63%	2.4%	1.23%	0.86%	1.95%
2025/01/30	7.5%	3.04%	2.99%	2.68%	1.98%	2.39%	2.17%	1.09%	1.81%	1.63%
2025/01/31	6.23%	3.92%	3.86%	3.1%	2.76%	2.47%	2.1%	1.77%	0.78%	0.27%

Indeed.com saw a fluctuating trend, peaking at 8.08% on January 26. Marchofdimes.org steadily increased, ending at 3.92%. Babylist.com and Zocdoc.com showed varied patterns, closing at 3.86% and 3.10% respectively. Trustedhealth.com and Incrediblehealth.com had moderate fluctuations, finishing at 2.76% and 2.47%. Medicalsolutions.com remained stable, ending at 2.10%. Betterhelp.com and Talkiatry.com experienced declines, closing at 1.77% and 0.78%. Nomadhealth.com dropped significantly, ending at 0.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Due Date Calculator https://www.babylist.com
Calculate Your Due Date — Free Registry Checklist | Price Comparison Tool | Easy & Convenient | Cash Funds & Favors. Free...
2
Nurse Job Opportunities - Salaries Up To $220,000 https://job.incrediblehealth.com › nursing-jobs
Matching you to your dream Staff Nursing Job is what we do. Let us help find yours today. We're not...
3
Due Date Calculator https://www.marchofdimes.org › calculator › duedate
Free due date calculator — Interactive Calculator to help estimate your baby's arrival date. Use our free due date calculator to see when your baby arrives. Getting pregnant. Easy to use.
4
High Pay for RN Jobs - Job openings for RN near me https://www.medicalsolutions.com
Looking for travel RN Jobs? Medical Solutions has thousands of jobs available nationwide.
5
Choose Days, Hours & Shift | Skip the Recruiter & Make More https://go.nomadhealth.com › rn-jobs › travel
Nomad Health Gives Travel Nurses More Choices. Choose Your Location, Pay, Hours & Shift

In the competitive landscape of Google PPC, advertisers like Babylist and March of Dimes captivate with due date calculators, emphasizing convenience and ease. Meanwhile, Incredible Health, Medical Solutions, and Nomad Health highlight lucrative nursing opportunities, focusing on flexibility, high salaries, and nationwide availability.

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US Healthcare & Medical Nursing - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Competitor Count for US Healthcare & Medical Nursing

Market Loss & Market Gains for US Healthcare & Medical Nursing

US Healthcare & Medical Nursing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Frequently Asked Questions

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

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the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena