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AUS Finance Banks - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
westpac.com.au 20.11
stgeorge.com.au 12.83
commbank.com.au 10.69
ing.com.au 8.01
anz.com 4.89
finder.com.au 4.47
greatsouthernbank.com.au 4.13
bankwest.com.au 3.64
macquarie.com.au 3.59
suncorpbank.com.au 3.49
others 24.15

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for finance, Westpac leads with a 20.11% click share, followed by St. George at 12.83%. CommBank holds 10.69%, while ING captures 8.01%. Others collectively dominate with 24.15%.

Market Exposure

Share of Spend for the top 10 AUS Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date westpac.com.au ing.com.au commbank.com.au finder.com.au boq.com.au anz.com stgeorge.com.au macquarie.com.au suncorpbank.com.au nab.com.au
2025/03/01 12.22% 10.12% 7.77% 7.58% 7.16% 4.62% 6.63% 5.48% 5.92% 6.09%
2025/03/02 10.49% 7.62% 7.81% 7.44% 6.22% 6.03% 7.32% 5.39% 7.38% 6.47%
2025/03/03 11.8% 9.7% 7.41% 9.61% 7.23% 4.34% 6.62% 5.1% 6.19% 6.16%
2025/03/04 14.76% 8.94% 8.26% 7.3% 6.6% 6.3% 7.12% 4.94% 5.67% 5.55%
2025/03/05 14.11% 9.98% 7.59% 6.79% 6.98% 5.95% 6.1% 5.46% 4.67% 4.38%
2025/03/06 10.63% 9.48% 7.99% 7.62% 7.33% 5.86% 5.31% 6% 5.27% 4.17%
2025/03/07 11.24% 9.87% 7.17% 7.55% 5.75% 6.65% 5.78% 5.76% 4.6% 4.08%
2025/03/08 13.58% 10.37% 6.57% 6.98% 6.51% 7.25% 6.96% 6% 3.91% 3.38%
2025/03/09 12.21% 9.78% 6.42% 7.22% 6.3% 8.38% 6.78% 5.6% 4.77% 3.79%
2025/03/10 9.22% 8.58% 8.13% 8.07% 8.09% 8.18% 5.68% 5.22% 4.92% 3.89%
2025/03/11 11.24% 11.91% 7.49% 7.82% 8.38% 7.3% 5.9% 5.54% 4.89% 3.96%
2025/03/12 10.35% 9.71% 8.05% 6.81% 6.73% 7.62% 5.88% 4.89% 5.97% 3.83%
2025/03/13 11.95% 10.24% 7.39% 8.19% 5.97% 6.08% 6.19% 5.14% 4.66% 3.25%
2025/03/14 11.96% 10.37% 7.99% 7.41% 5.81% 8.02% 6.07% 5.33% 5.06% 3.24%
2025/03/15 11.27% 10.6% 7.12% 7.4% 7.19% 7.17% 6.56% 5.4% 5.22% 3.28%
2025/03/16 11.81% 9.24% 7.28% 5.5% 8.23% 8.18% 7.03% 6.06% 5% 3.86%
2025/03/17 12.98% 12.25% 7.82% 6.63% 8.56% 6.87% 5.78% 5.3% 5.16% 2.85%
2025/03/18 12.44% 11% 8.19% 5.81% 9.27% 5.67% 6.26% 5.56% 5.86% 2.61%
2025/03/19 13.06% 9.17% 8.84% 6.34% 9.3% 6.68% 7.24% 4.94% 5.4% 2.76%
2025/03/20 13.21% 10.42% 7.76% 7.56% 6.64% 7.13% 7.72% 5.38% 3.62% 3.44%
2025/03/21 13.74% 9.39% 8.74% 6.82% 8.22% 8.54% 7.82% 5.22% 3.56% 2.99%
2025/03/22 14.41% 9.37% 8.69% 6.2% 5.05% 8.37% 7.36% 5.49% 4.37% 3.26%
2025/03/23 11.96% 8.45% 9.05% 7% 5.92% 9.36% 7.64% 4.97% 4.21% 3.51%
2025/03/24 6.38% 9.22% 9.44% 8.13% 8.18% 9.61% 7.32% 4.62% 3.07% 3.06%
2025/03/25 7.97% 10.79% 9.03% 8.94% 7.54% 8.86% 7.75% 5.27% 2.85% 3.51%
2025/03/26 12.05% 9.22% 7.81% 7.89% 8.01% 8.95% 6.85% 5.11% 3.29% 3.38%
2025/03/27 12.62% 10.84% 8.02% 7.41% 8.91% 7.88% 7.2% 4.54% 3.16% 3.31%
2025/03/28 14.19% 12.52% 8.08% 7.04% 8.84% 6.32% 6.37% 5.19% 3.38% 2.78%
2025/03/29 16.48% 10.13% 8.04% 6.66% 7.9% 5.93% 7.53% 4.74% 3.43% 2.1%
2025/03/30 18.6% 7.7% 9.92% 7.95% 1.66% 6.96% 6.65% 4.97% 3.24% 3.35%
2025/03/31 16.29% 11.34% 9.34% 7.22% 6.48% 6.24% 5.5% 4.76% 3.54% 2.34%

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Westpac’s PPC spend surged in March, peaking at 18.60% on the 30th. ING and CommBank showed moderate fluctuations, while Finder and BOQ had steady trends. ANZ and St. George experienced minor variations. Macquarie, Suncorp, and NAB saw lower, stable shares.

Market Exposure

Competitor Count for AUS Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 188
2025/03/02 183
2025/03/03 187
2025/03/04 183
2025/03/05 179
2025/03/06 185
2025/03/07 188
2025/03/08 191
2025/03/09 191
2025/03/10 192
2025/03/11 191
2025/03/12 192
2025/03/13 195
2025/03/14 196
2025/03/15 201
2025/03/16 193
2025/03/17 190
2025/03/18 185
2025/03/19 185
2025/03/20 187
2025/03/21 184
2025/03/22 187
2025/03/23 180
2025/03/24 180
2025/03/25 175
2025/03/26 176
2025/03/27 175
2025/03/28 174
2025/03/29 176
2025/03/30 177
2025/03/31 176

Copyright © Adthena. All rights reserved.

March began with 188 advertisers, fluctuating throughout the month. Mid-March peaked at 201, but ended at 176, showing a decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bankwest.com.au 3.23%
stgeorge.com.au 2.11%
commbank.com.au 0.86%
ubank.com.au 0.44%
hsbc.com.au 0.23%
bankaust.com.au -0.68%
macquarie.com.au -0.73%
suncorpbank.com.au -0.75%
ing.com.au -1.23%
rabobank.com.au -1.46%

Copyright © Adthena. All rights reserved.

Bankwest.com.au surged with a 3.23% click share increase, while rabobank.com.au dropped by 1.46%.

Campaign Efficiency

AUS Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date westpac.com.au finder.com.au ing.com.au stgeorge.com.au boq.com.au commbank.com.au macquarie.com.au anz.com suncorpbank.com.au greatsouthernbank.com.au
2025/03/01 12.44% 10.05% 10.36% 8.5% 8.26% 5.41% 5.47% 2.86% 4.77% 5.47%
2025/03/02 11.81% 9.58% 6.77% 10.58% 6.82% 5.38% 5.44% 3.51% 6.19% 5.55%
2025/03/03 12.1% 12.81% 9.42% 8.35% 8.26% 4.71% 4.97% 3.35% 5.79% 4.2%
2025/03/04 16.76% 10.28% 7.85% 9.39% 6.99% 5.3% 5.1% 3.38% 4.97% 4.04%
2025/03/05 14.9% 9.48% 9.09% 7.82% 8.05% 4.74% 5.63% 3.67% 3.79% 3.97%
2025/03/06 12.34% 10.32% 8.69% 8.05% 8% 5.17% 5.95% 3.42% 4.55% 4.27%
2025/03/07 11.35% 10.66% 9.6% 6.29% 6.16% 4.88% 5.72% 4.33% 4.25% 3.4%
2025/03/08 13.72% 9.23% 9.36% 9.1% 7.83% 5.5% 5.47% 4.12% 3.8% 2.9%
2025/03/09 12.47% 9.41% 8.8% 8.29% 6.56% 4.53% 5.04% 6.5% 5.14% 3.83%
2025/03/10 9.47% 11% 7.57% 7.69% 9.19% 5.49% 5.15% 5.57% 4.23% 3.73%
2025/03/11 10.85% 10.4% 10.45% 7.95% 10.02% 6.44% 5.22% 5.84% 5.18% 2.69%
2025/03/12 11.48% 9.04% 9.28% 8.22% 6.41% 6.09% 4.5% 5.17% 5.27% 4.55%
2025/03/13 12.18% 11.31% 9.48% 7.34% 6.41% 5.4% 5.01% 3.75% 4.38% 3.63%
2025/03/14 12.35% 9.65% 9.26% 9.11% 6.46% 5.39% 5.32% 5.71% 5.01% 4.35%
2025/03/15 11.26% 9.75% 9.28% 10.68% 8.85% 5.14% 5.13% 3.37% 4.15% 3.93%
2025/03/16 13.03% 7.38% 8.14% 11.13% 8.75% 5.96% 5.86% 4.29% 4.56% 4.72%
2025/03/17 14.46% 9.18% 11.32% 7.63% 8.65% 5.98% 5.22% 3.34% 4.97% 4.74%
2025/03/18 14.28% 7.83% 9.84% 8.78% 9.89% 6.39% 5.09% 2.95% 5.68% 5.16%
2025/03/19 11.71% 8.78% 8.55% 8.77% 11.08% 6.74% 4.88% 3.4% 5.36% 6.09%
2025/03/20 12.36% 10.21% 9.64% 8.96% 6.69% 5.86% 5.67% 4.42% 3.72% 4.44%
2025/03/21 13.04% 9.97% 8.4% 8.6% 9.48% 6.17% 5.4% 5.62% 3.66% 4%
2025/03/22 13.81% 7.68% 8.34% 12.63% 5.97% 6.11% 5.11% 5.37% 5.19% 3.39%
2025/03/23 9.54% 9.44% 7.64% 10.83% 6.92% 7.19% 4.59% 7.06% 3.98% 3.34%
2025/03/24 5.14% 10.12% 8.15% 9.92% 8.66% 7.78% 4.57% 6.76% 3.14% 4.57%
2025/03/25 7.44% 11.81% 9.65% 10.32% 8.51% 6.83% 4.71% 6.6% 2.7% 3.31%
2025/03/26 11.75% 9.95% 7.71% 10.15% 8.99% 5.43% 4.93% 6.58% 3.19% 2.84%
2025/03/27 12.4% 9.86% 9.8% 9.23% 9.74% 5.61% 4.18% 5.32% 3.01% 3.23%
2025/03/28 13.69% 9.15% 10.34% 10.99% 10.66% 5.11% 4.8% 3.08% 3.11% 3.01%
2025/03/29 15.24% 9.52% 8.73% 9.76% 8.53% 6.29% 4.75% 2.32% 3.33% 3.38%
2025/03/30 18.21% 11.09% 6.23% 8.98% 1.7% 8.2% 4.87% 3.07% 3.03% 3.44%
2025/03/31 15.9% 9.59% 9.26% 8.62% 7.83% 7.63% 4.14% 3.73% 2.8% 2.79%

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Westpac’s impression share fluctuated, peaking at 18.21% on March 30. Finder and ING showed moderate stability, while St. George and BOQ had varied trends. ANZ and Suncorp saw lower shares, with Great Southern Bank remaining steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Open An Account Today | Smart Saver Saving Account https://www.boq.com.au › smart-saver

    With No Account Keeping Fees & A High Interest Rate, Grow Your Savings Today. T&C's Apply.

  2. 2
    Up To 5.40% p.a. (T&C's Apply) https://campaigns.ing.com.au › high-interest › savings-account

    No Monthly Account Fees — Save With Our Highest Variable Rate, Currently Up To 5.40% p.a. For Eligible Customers Only

  3. 3
    High Interest Savings Account | 5.10% p.a. Welcome Rate Offer https://www.macquarie.com.au › savings

    Earn A Variable Welcome Rate For Four Months Up To $250K On Your First Savings Account.

  4. 4
    St. George Incentive Saver - Earn Up To 5.00% p.a https://www.stgeorge.com.au

    Earn 5.00% p.a. Variable Rate When You Open Online. T&Cs Apply. Quick Balance.

  5. 5
    18-29? Get Up To 5.00% p.a. | Westpac Transactions & Savings https://www.westpac.com.au › savings › account

    Spend & Save Variable Rate. Eligibility, Savings, Card Purchase Criteria, T&Cs Apply.

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In the competitive landscape of high-interest savings accounts, BOQ, ING, Macquarie, St. George, and Westpac stand out. BOQ emphasizes no fees and high interest, while ING offers a top rate of 5.40% p.a. Macquarie and St. George highlight welcome rates and incentives, and Westpac targets young savers with tailored offers.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.