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AUS Retail Health and Beauty - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 14.58
adorebeauty.com.au 8.33
amazon.com.au 8.25
temu.com 2.94
iherb.com 2.35
musclenation.org 2.26
priceline.com.au 2.11
woolworths.com.au 2.02
sephora.com.au 2.02
laroche-posay.com.au 1.88
others 53.26

Copyright © Adthena. All rights reserved.

In the PPC landscape, Chemist Warehouse leads with 14.58% click share, followed by Adore Beauty at 8.33%. Amazon trails closely at 8.25%, while ‘others’ dominate with 53.26%.

Market Exposure

Share of Spend for the top 10 AUS Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com.au chemistwarehouse.com.au temu.com iherb.com adorebeauty.com.au woolworths.com.au laroche-posay.com.au clearly.com.au kiehls.com.au bulknutrients.com.au
2025/03/01 4.82% 10.65% 3.26% 1.14% 4.3% 1.46% 3.5% 1.55% 0.99% 0.74%
2025/03/02 4.08% 8.43% 3.63% 1.17% 5% 1.58% 2.69% 1.67% 1.12% 1.65%
2025/03/03 5% 8.99% 3.18% 3.19% 4.6% 1.25% 3.23% 1.98% 1.11% 1.4%
2025/03/04 4.67% 12.75% 2.54% 3.04% 4.23% 1.08% 3.35% 1.51% 1.06% 1.31%
2025/03/05 3.93% 7.81% 2.84% 2.69% 4.7% 2.39% 4.01% 1.7% 1.08% 1.52%
2025/03/06 3.38% 7.73% 2.87% 2.26% 4.78% 1.86% 2.98% 1.22% 0.98% 1.87%
2025/03/07 4.89% 7.38% 2.95% 1.55% 4.09% 1.68% 2.8% 1.87% 1.02% 1.14%
2025/03/08 4.89% 8.01% 3.63% 5.1% 2.6% 2.31% 2.96% 1.58% 1.03% 1.25%
2025/03/09 3.97% 8.02% 3.81% 4.21% 4.44% 2.48% 2.62% 1.82% 1.18% 1.43%
2025/03/10 9.35% 6.64% 4.3% 3.31% 3.99% 1.99% 2.77% 1.75% 1.06% 1.51%
2025/03/11 10.65% 6.71% 3.55% 2.99% 3.67% 2.21% 2.94% 2.78% 1.17% 1.39%
2025/03/12 8.91% 7.26% 3.6% 2.88% 4.69% 1.8% 2.83% 2.19% 1.83% 1.46%
2025/03/13 8.3% 7.92% 3.68% 2.5% 4.32% 1.44% 3.71% 2.11% 2.43% 1.41%
2025/03/14 7.34% 9.26% 3.4% 2.82% 3.74% 1.34% 2.9% 1.91% 2% 1.63%
2025/03/15 7.42% 8.19% 3.36% 3.1% 3.44% 1.38% 3.55% 1.98% 2.17% 1.15%
2025/03/16 8.02% 10.29% 3.53% 2.57% 4.19% 1.62% 3.46% 2.03% 1.71% 1.19%
2025/03/17 12.19% 7.54% 2.68% 2.06% 7.09% 1.34% 2.25% 2.53% 1.69% 1.35%
2025/03/18 12.16% 6.7% 2.08% 1.96% 10.37% 0.97% 3.92% 2.52% 1.97% 1.17%
2025/03/19 11.4% 8.04% 2.36% 2.01% 10.78% 1.23% 3.56% 2.06% 1.66% 1.26%
2025/03/20 10.87% 6.04% 2.42% 1.97% 10.69% 1.35% 3.65% 2.2% 1.51% 1.14%
2025/03/21 10.8% 6.43% 2.62% 2.23% 8.49% 1.29% 3.04% 1.78% 1.74% 1.15%
2025/03/22 10.07% 6.66% 2.92% 2.18% 7.12% 1.55% 3.53% 1.84% 2.46% 1.24%
2025/03/23 7.72% 5.96% 1.74% 2.15% 13.5% 1.65% 3.72% 2.08% 1.85% 1.08%
2025/03/24 9.55% 6.67% 2.6% 2.68% 4.28% 1.99% 3.57% 2.47% 1.15% 1.29%
2025/03/25 10.06% 6.66% 2.69% 2.41% 3.64% 1.89% 4.15% 2.41% 2.27% 1.3%
2025/03/26 8.77% 8.13% 3.39% 3.89% 3.85% 1.78% 2.06% 1.83% 1.7% 1.4%
2025/03/27 9.17% 7.99% 3.12% 3.71% 4.42% 1.73% 4.89% 1.44% 1.41% 1.24%
2025/03/28 9.97% 9.43% 3.2% 3.43% 3.5% 1.98% 3.73% 1.04% 1.45% 1.37%
2025/03/29 8.85% 11.8% 3.83% 3.62% 3.63% 2.11% 0.99% 1.01% 1.25% 1.27%
2025/03/30 9.5% 9.11% 4.15% 3.89% 4.3% 2.28% 1.26% 1.15% 1.3% 1.57%
2025/03/31 12.15% 9.12% 3.62% 3.5% 3.31% 2.38% 1.64% 1.47% 1.22% 1.1%

Copyright © Adthena. All rights reserved.

Amazon.com.au’s spend share surged mid-month, peaking at 12.19% on March 17. Chemistwarehouse.com.au fluctuated, ending at 9.12%. Temu.com saw a dip, closing at 3.62%.

Market Exposure

Competitor Count for AUS Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 3757
2025/03/02 3677
2025/03/03 3663
2025/03/04 3644
2025/03/05 3623
2025/03/06 3545
2025/03/07 3704
2025/03/08 3693
2025/03/09 3669
2025/03/10 3663
2025/03/11 3634
2025/03/12 3609
2025/03/13 3612
2025/03/14 3579
2025/03/15 3648
2025/03/16 3564
2025/03/17 3551
2025/03/18 3493
2025/03/19 3483
2025/03/20 3494
2025/03/21 3479
2025/03/22 3501
2025/03/23 3446
2025/03/24 3439
2025/03/25 3466
2025/03/26 3427
2025/03/27 3435
2025/03/28 3448
2025/03/29 3455
2025/03/30 3419
2025/03/31 3397

Copyright © Adthena. All rights reserved.

March saw a steady decline in distinct advertisers, starting at 3,757 and ending at 3,397. Despite fluctuations, the overall trend was downward.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 3.38%
adorebeauty.com.au 2.77%
clinique.com.au 0.61%
esteelauder.com.au 0.6%
gotoskincare.com 0.55%
hudabeauty.com -0.49%
myer.com.au -0.55%
yslbeauty.com.au -0.57%
priceline.com.au -0.97%
chemistwarehouse.com.au -3.91%

Copyright © Adthena. All rights reserved.

Amazon.com.au surged with a 3.38% click share increase, while ChemistWarehouse.com.au dropped by 3.91%. AdoreBeauty.com.au gained 2.77%, contrasting Priceline.com.au’s 0.97% decline.

Campaign Efficiency

AUS Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com.au chemistwarehouse.com.au temu.com iherb.com woolworths.com.au adorebeauty.com.au coles.com.au priceline.com.au myer.com.au sephora.com.au
2025/03/01 7.02% 15.72% 5.31% 1.12% 2.37% 4.33% 2% 1.94% 2.93% 1.57%
2025/03/02 5.94% 11.68% 5.88% 1.17% 2.52% 5.54% 2.43% 1.82% 4.42% 1.68%
2025/03/03 6.96% 13.98% 4.88% 3.22% 1.98% 5.11% 1.91% 1.7% 3.41% 1.57%
2025/03/04 7.03% 15.04% 4.03% 3.19% 1.83% 4.66% 1.6% 2.12% 2.71% 1.57%
2025/03/05 5.93% 12.02% 4.46% 2.8% 3.83% 5.19% 1.66% 2.65% 2.24% 1.94%
2025/03/06 5.05% 11.67% 4.27% 2.31% 3.04% 5.35% 1.68% 2.9% 1.85% 2.38%
2025/03/07 6.96% 9.44% 4.69% 1.43% 2.81% 4.48% 1.33% 2.75% 1.84% 1.95%
2025/03/08 6.95% 10.91% 5.46% 5.14% 3.52% 2.88% 1.98% 3.04% 1.86% 1.56%
2025/03/09 5.88% 10.89% 5.63% 4.26% 3.86% 4.67% 1.83% 3.26% 1.69% 1.59%
2025/03/10 13.04% 8.41% 6.72% 3.36% 3.18% 4.22% 1.64% 2.95% 1.42% 1.4%
2025/03/11 14.91% 9.43% 5.63% 2.95% 3.53% 3.87% 1.59% 2.96% 1.45% 0.99%
2025/03/12 12.73% 10.63% 5.65% 2.84% 2.75% 5.1% 1.76% 2.85% 1.36% 1.47%
2025/03/13 11.91% 10.78% 5.57% 2.47% 2.26% 4.78% 1.77% 3.04% 1.54% 1.67%
2025/03/14 10.78% 12.15% 5.06% 2.66% 2.06% 3.89% 1.92% 2.7% 1.32% 2.41%
2025/03/15 11.02% 11.79% 5.15% 3.09% 2.06% 3.23% 2.16% 2.74% 1.43% 2.06%
2025/03/16 11.98% 12.41% 5.09% 2.44% 2.39% 4% 2.29% 3.28% 2.14% 2.42%
2025/03/17 17.33% 9.63% 3.86% 1.91% 2.02% 7.89% 1.73% 2.39% 1.44% 1.79%
2025/03/18 17.41% 9.44% 3.11% 1.83% 1.55% 12.28% 1.98% 2.01% 0.9% 1.35%
2025/03/19 16.29% 9.86% 3.49% 1.92% 1.89% 12.96% 1.53% 1.69% 0.78% 3.9%
2025/03/20 15.28% 7.87% 3.62% 1.91% 2.21% 12.68% 1.79% 1.25% 0.63% 5.31%
2025/03/21 15.23% 9.09% 3.81% 2.07% 2.08% 10.04% 1.67% 1.19% 0.74% 5.44%
2025/03/22 14.82% 9.06% 4.34% 2.07% 2.33% 8.46% 2.26% 1.13% 0.79% 0.76%
2025/03/23 11.24% 7.81% 2.55% 2.03% 2.47% 17.1% 2.47% 1.18% 1.21% 1.02%
2025/03/24 14% 8.34% 3.97% 2.51% 3.17% 4.78% 2.25% 1.13% 0.84% 0.52%
2025/03/25 14.34% 8.91% 4.12% 2.28% 2.98% 4.08% 1.92% 1.35% 1% 1.07%
2025/03/26 12.6% 10.66% 5.11% 3.92% 2.9% 3.99% 1.92% 1.59% 0.85% 0.74%
2025/03/27 13.27% 10.08% 4.78% 3.88% 2.88% 5.02% 2.23% 1.39% 1.23% 0.89%
2025/03/28 14.22% 12.39% 4.74% 3.5% 3.28% 3.57% 2.29% 1.58% 1.09% 0.67%
2025/03/29 12.65% 13.6% 5.57% 3.87% 3.28% 3.5% 2.56% 1.64% 0.97% 0.74%
2025/03/30 13.83% 10.92% 5.61% 3.99% 3.55% 4.11% 2.82% 1.84% 1.88% 0.6%
2025/03/31 16.99% 11.9% 5.15% 3.6% 3.51% 3.29% 1.99% 1.44% 1.08% 0.72%

Copyright © Adthena. All rights reserved.

Amazon.com.au’s impression share surged mid-month, peaking at 17.41% on March 18. Chemistwarehouse.com.au saw a decline, ending at 11.9%. Temu.com fluctuated, closing at 5.15%. Adorebeauty.com.au spiked on March 23, reaching 17.1%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Chemist Warehouse - Chemist Warehouse Online https://www.chemistwarehouse.com.au/

    Shop Discount Beauty & Health Care Products At Chemist Warehouse. Fast Shipping Available. Click & Deliver Now Available.

  2. 2
    Hairhouse Australia https://www.hairhouse.com.au

    Shop Online Or Instore — Shop The Best Brands At Great Prices. Join Style Society For 10% Off Your First Purchase!* With...

  3. 3
    Priceline Online - Save Up To Half Price https://www.priceline.com.au

    Save Up To Half Price. Shop Over 500 Health & Beauty Brands. Shop Online & Click & Collect. Join Sister Club & Get Exclusive Perks. OnePass & Apple Pay Now Available.

  4. 4
    Sephora AU | Official Site https://www.sephora.com.au

    Official Sephora Australia — Discover the best in makeup, skin care, and more. Free samples & free delivery above $25.

  5. 5
    Specsavers Optometrists https://www.specsavers.com.au › stores › optometrists

    Shop Glasses & Contact Lenses — Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award. With...

Copyright © Adthena. All rights reserved.

In the competitive landscape of health and beauty PPC ads, Chemist Warehouse entices with discounts and fast shipping. Hairhouse and Priceline offer exclusive perks and savings, while Sephora lures with free samples. Specsavers stands out with award-winning service.

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