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AUS Services Legal - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
abn-registration-australia.com.au 7.53
abn-register.com.au 7.33
tradingas.com.au 6.79
abnregistration.com.au 5.81
lawpath.com.au 5.36
mauriceblackburn.com.au 4.77
namecorp.com.au 4.33
abnfile.com.au 2.41
easycompanies.com.au 1.58
australianfamilylawyers.com.au 1.49
others 52.6

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In the legal services PPC landscape, ‘others’ dominate with 52.6% click share, overshadowing ‘abn-registration-australia.com.au’ at 7.53% and ‘abn-register.com.au’ at 7.33%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date abn-registration-australia.com.au abn-register.com.au tradingas.com.au lawpath.com.au abnregistration.com.au lawpartners.com.au namecorp.com.au mauriceblackburn.com.au abnfile.com.au australianfamilylawyers.com.au
2025/03/01 7.96% 2.26% 4.92% 4.73% 4.77% 3.89% 3.92% 2.65% 1.39% 2.38%
2025/03/02 8.21% 4.22% 5.62% 4.6% 5.58% 1.32% 4.27% 1.66% 2.56% 1.78%
2025/03/03 8.07% 4.46% 3.55% 3.68% 6.28% 2.83% 3.54% 1.91% 3.6% 1.71%
2025/03/04 5.2% 2.46% 4.26% 3.3% 3.74% 2.62% 3.19% 1.98% 2.41% 2.56%
2025/03/05 6.58% 3.44% 5.01% 3.62% 3.54% 3.32% 3.89% 2% 2.51% 1.82%
2025/03/06 6.74% 5.68% 4.91% 3.94% 4.97% 1.55% 3.4% 2.1% 3.4% 1.44%
2025/03/07 5.78% 4.56% 3.98% 3.65% 3.74% 2.08% 2.31% 2.51% 2.33% 2.3%
2025/03/08 6.15% 5.66% 4.09% 4.1% 4.14% 2.54% 2.5% 2.27% 1.9% 2.72%
2025/03/09 6.43% 4.06% 3.67% 2.76% 3.47% 2.13% 2% 1.81% 1.25% 2.9%
2025/03/10 5.91% 6.01% 3.94% 3.85% 5.06% 2.12% 2.95% 1.89% 1.8% 2%
2025/03/11 5.5% 5.52% 3.96% 3.44% 4.28% 2.27% 2.27% 1.99% 1.25% 2.53%
2025/03/12 6.01% 5.65% 3.33% 4.19% 4.94% 3.01% 2.46% 1.58% 2.99% 3%
2025/03/13 5.36% 5.33% 4.45% 4.08% 4.28% 2.81% 3.03% 2.2% 1.45% 3.3%
2025/03/14 5.45% 6.07% 5.54% 4.79% 4.74% 3.08% 3.94% 1.56% 2.36% 3.39%
2025/03/15 5.75% 6.04% 7.83% 3.85% 4.67% 1.98% 4.31% 1.74% 2.82% 4.58%
2025/03/16 4.56% 5.35% 6.39% 4.17% 3.53% 2.72% 3.76% 2.4% 1.43% 4.22%
2025/03/17 6.33% 7.44% 3.72% 4.57% 6.26% 2.37% 2.74% 2.39% 2.89% 1.92%
2025/03/18 5.22% 5.42% 5.71% 3.6% 4.32% 2.75% 3.81% 1.78% 1.76% 1.34%
2025/03/19 5.29% 6.48% 4.98% 4.42% 4.76% 3.42% 3.4% 1.77% 1.44% 0.84%
2025/03/20 4.32% 5.54% 4.95% 4% 3.68% 2.52% 3.27% 1.82% 0.73% 0.94%
2025/03/21 5.98% 8.12% 5.15% 4.64% 4.95% 1.79% 3.53% 1.55% 1.76% 1.59%
2025/03/22 6.39% 8.81% 6.19% 5.43% 6.43% 3.69% 3.77% 1.68% 1.81% 2.08%
2025/03/23 4.87% 7.4% 6.25% 4.49% 4.98% 2.55% 2.98% 1.86% 1.53% 2.1%
2025/03/24 6.79% 8.21% 6.4% 4.37% 5.55% 2.03% 4.49% 1.46% 1.55% 1.34%
2025/03/25 5.79% 6.49% 5.71% 3.32% 3.8% 3.44% 3.88% 1.52% 1.39% 1.6%
2025/03/26 5.75% 6.31% 6.06% 4.3% 5.07% 2.86% 4.25% 1.7% 1.7% 1.43%
2025/03/27 7.62% 5.49% 4.88% 4.5% 5.43% 3.72% 3.44% 1.73% 2.32% 2.05%
2025/03/28 6.12% 6.4% 5.27% 4.81% 5.53% 3.4% 3.07% 1.54% 1.98% 1.57%
2025/03/29 6.03% 6.71% 5.7% 4.53% 4.32% 4.12% 3.22% 1.85% 1.31% 3.32%
2025/03/30 9.22% 7.27% 7.43% 5.53% 5.7% 3.3% 3.87% 1.12% 2.4% 1.77%
2025/03/31 7.07% 6.92% 5.55% 5.32% 4.78% 4.13% 3.54% 2.1% 2.06% 1.97%

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In March 2025, “abn-registration-australia.com.au” led with fluctuating spend shares, peaking at 9.22% on March 30. “abn-register.com.au” saw a steady rise, reaching 8.81% on March 22. “tradingas.com.au” and “lawpath.com.au” maintained moderate shares, while “mauriceblackburn.com.au” and “abnfile.com.au” had lower, stable shares. The month concluded with “abn-registration-australia.com.au” maintaining dominance.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 779
2025/03/02 746
2025/03/03 754
2025/03/04 780
2025/03/05 769
2025/03/06 774
2025/03/07 865
2025/03/08 793
2025/03/09 768
2025/03/10 782
2025/03/11 820
2025/03/12 792
2025/03/13 836
2025/03/14 809
2025/03/15 757
2025/03/16 699
2025/03/17 756
2025/03/18 727
2025/03/19 718
2025/03/20 788
2025/03/21 759
2025/03/22 713
2025/03/23 708
2025/03/24 722
2025/03/25 755
2025/03/26 729
2025/03/27 741
2025/03/28 735
2025/03/29 683
2025/03/30 658
2025/03/31 667

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March began with 779 advertisers, peaking at 865 on the 7th. A decline followed, ending the month at 667.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
abn-register.com.au 1.55%
tradingas.com.au 1.3%
namecorp.com.au 0.73%
mauriceblackburn.com.au 0.67%
lawpath.com.au 0.64%
primefamilylawyers.com.au -0.3%
shine.com.au -0.34%
lawconnect.com -0.4%
abnfile.com.au -0.75%
australianfamilylawyers.com.au -0.83%

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In the legal services sector, abn-register.com.au surged with a 1.55 increase, while australianfamilylawyers.com.au faced a decline of 0.83.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date abn-registration-australia.com.au abn-register.com.au tradingas.com.au lawpath.com.au abnregistration.com.au namecorp.com.au abnfile.com.au easycompanies.com.au mauriceblackburn.com.au australianfamilylawyers.com.au
2025/03/01 9.6% 2.82% 7.14% 5.53% 5.46% 5.64% 1.65% 0.75% 2.12% 1.59%
2025/03/02 9.28% 5% 8.07% 5.12% 5.83% 6.2% 2.77% 0.93% 1.3% 1.08%
2025/03/03 9.74% 5.86% 5.37% 4.25% 7.23% 5.24% 4.06% 1.25% 1.23% 1.29%
2025/03/04 6.9% 3.41% 6.24% 4.06% 4.74% 4.41% 3% 1.01% 1.58% 2%
2025/03/05 8.59% 4.73% 7.33% 4.36% 4.4% 5.5% 3.2% 1.94% 1.52% 1.38%
2025/03/06 8.44% 7.57% 6.9% 4.43% 6.09% 4.63% 4.01% 0.89% 1.69% 1.02%
2025/03/07 7.52% 6.01% 5.83% 4.4% 4.83% 3.26% 2.9% 1.18% 1.93% 1.68%
2025/03/08 7.95% 7.33% 6.03% 4.63% 5.25% 3.62% 2.3% 1.04% 1.71% 1.95%
2025/03/09 8.63% 5.7% 5.64% 3.4% 4.5% 3.09% 1.54% 1.5% 1.43% 2.03%
2025/03/10 7.7% 8.2% 6.17% 4.7% 6.51% 4.23% 2.35% 1.22% 1.33% 1.48%
2025/03/11 7.53% 7.72% 6.32% 4.38% 5.56% 3.54% 1.65% 1.33% 1.59% 2%
2025/03/12 7.87% 7.64% 4.99% 5.09% 6.16% 3.58% 3.71% 1.62% 1.44% 2.07%
2025/03/13 7.08% 7.22% 6.66% 4.84% 5.51% 4.45% 1.77% 0.87% 1.76% 2.33%
2025/03/14 6.75% 7.77% 7.57% 5.82% 5.8% 5.27% 2.84% 1.33% 1.44% 2.44%
2025/03/15 6.67% 7.59% 10.78% 4.45% 5.26% 5.78% 3.09% 1.4% 1.57% 3.09%
2025/03/16 5.94% 7.34% 9.04% 5% 4.44% 5.31% 1.75% 1.82% 2.3% 2.9%
2025/03/17 7.98% 9.63% 5.59% 5.38% 7.74% 3.99% 3.48% 1.19% 2.04% 1.33%
2025/03/18 6.69% 7.16% 8.01% 4.31% 5.41% 5.51% 2.21% 1.45% 1.71% 0.94%
2025/03/19 7.06% 8.82% 7.47% 5.21% 5.97% 5.16% 1.94% 1.31% 1.7% 0.58%
2025/03/20 5.71% 7.71% 7.18% 4.83% 4.7% 4.8% 0.94% 1.64% 1.72% 0.71%
2025/03/21 7.42% 10.31% 7.33% 5.39% 5.92% 4.86% 2.12% 1.31% 1.31% 1.06%
2025/03/22 7.75% 10.99% 8.83% 6.07% 7.61% 5.1% 1.83% 1.3% 1.59% 1.36%
2025/03/23 6.21% 9.78% 9.22% 5.2% 5.89% 4.4% 1.79% 1.63% 1.72% 1.34%
2025/03/24 8.18% 10.39% 9.12% 4.91% 6.31% 6.21% 1.8% 1.91% 1.33% 0.84%
2025/03/25 7.5% 8.97% 8.36% 4.2% 4.85% 5.56% 1.8% 1.66% 1.35% 1.08%
2025/03/26 7.3% 8.26% 8.63% 5.1% 6.1% 5.83% 2.04% 1.67% 1.69% 0.92%
2025/03/27 9.64% 7.14% 7.02% 5.31% 6.81% 4.76% 2.77% 1.72% 1.58% 1.41%
2025/03/28 7.9% 8.38% 7.63% 5.74% 6.98% 4.39% 2.36% 2.22% 1.34% 1.03%
2025/03/29 7.47% 8.61% 8.27% 5.2% 5.26% 4.47% 1.61% 1.71% 1.72% 2.2%
2025/03/30 11.06% 9.13% 10.25% 6.38% 6.29% 5.4% 2.7% 2.33% 0.89% 1.1%
2025/03/31 9.1% 8.72% 7.96% 6.16% 5.68% 4.97% 2.25% 1.73% 1.67% 1.26%

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In March 2025, “abn-registration-australia.com.au” started strong, peaking at 11.06% on March 30. “abn-register.com.au” surged mid-month, reaching 10.99% on March 22. “tradingas.com.au” saw a notable rise, peaking at 10.78% on March 15. The month concluded with “abn-registration-australia.com.au” leading, followed by “abn-register.com.au” and “tradingas.com.au”.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASIC Business Registration | Apply for a Business Name https://www.abn-register.com.au › business › registration

    Business Name Registration. Fastest and Easiest Way to Register Your Business Name.

  2. 2
    Apply For an ABN Number https://www.abn-registration-australia.com.au › apply-for-abn

    Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application. Streamline your ABN Registration: Swift, Reliable, and Trusted Services.

  3. 3
    Register ABN In Minutes - ABN Registration for $50 https://www.lawpath.com.au

    Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.

  4. 4
    ASIC Business Name Register https://www.namecorp.com.au

    Instant Online Registration — Here You Can Register Your Business Name, ABN & Tax Obligations With One Easy Application.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au › register › business_name

    Register Business Name Now — You can check availability and register Australian business name on the ASIC register

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In the competitive world of business registration, five top advertisers dominate Google’s SERP with compelling offers. Abn-register.com.au and namecorp.com.au promise swift, hassle-free ASIC business name registration. Abn-registration-australia.com.au highlights a 5-minute ABN registration, while lawpath.com.au offers cost-effective ABN services. Tradingas.com.au emphasizes name availability checks, ensuring businesses start seamlessly.

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