AUS Finance Loans & Mortgages - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
commbank.com.au	34.72
aussie.com.au	8.36
anz.com	7.29
nab.com.au	6.56
westpac.com.au	6.17
finder.com.au	3.82
canstar.com.au	3.67
stgeorge.com.au	1.77
suncorpbank.com.au	1.35
bendigobank.com.au	1.27
others	25.02

In the competitive landscape of Google PPC, CommBank dominates with a 34.72% click share. Others collectively hold 25.02%, while Aussie and ANZ follow with 8.36% and 7.29%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	aussie.com.au	canstar.com.au	finder.com.au	nab.com.au	commbank.com.au	anz.com	plenti.com.au	westpac.com.au	harmoney.com.au	ubank.com.au
2025/03/01	7.02%	8.28%	8.41%	2.39%	6.94%	2.41%	3.03%	3.23%	3.4%	3.06%
2025/03/02	7.58%	7.7%	8.33%	2.55%	7.16%	2.13%	2.32%	3.38%	3.35%	3.47%
2025/03/03	8.06%	7.4%	7.23%	3.12%	6.76%	2.67%	2.05%	3.41%	3.09%	2.72%
2025/03/04	7.45%	8.03%	7.69%	2.97%	5.97%	2.27%	2.3%	3.52%	3.99%	2.93%
2025/03/05	7.31%	8.36%	7.62%	3.1%	5.03%	2.32%	2.64%	3.04%	4.2%	2.16%
2025/03/06	8.57%	9.05%	8.11%	2.77%	5.41%	2.8%	2.81%	2.82%	4.23%	2.15%
2025/03/07	7.7%	7.07%	8.35%	2.22%	4.98%	2.36%	2.37%	3.68%	4.11%	2.47%
2025/03/08	7.24%	7.26%	8.26%	2.64%	5.07%	2.35%	2.58%	4.28%	3.86%	2.29%
2025/03/09	6.78%	7.36%	7.96%	2.92%	5.32%	2.72%	3.8%	3.61%	3.43%	2.62%
2025/03/10	7.84%	7.74%	8.48%	3.13%	6.05%	3.45%	2.33%	3.42%	3.65%	1.96%
2025/03/11	8.12%	7.66%	8.02%	3.86%	5.57%	3.26%	2.83%	3.65%	3.91%	1.8%
2025/03/12	8.81%	7.62%	8%	3.63%	5.55%	3.61%	2.05%	3.17%	3.46%	2.19%
2025/03/13	8.11%	7.24%	8.87%	3.5%	4.98%	4.27%	2.36%	3.31%	3.78%	2.05%
2025/03/14	8.33%	7.99%	8.74%	3.9%	5.21%	3.89%	2.06%	3.32%	3.53%	2.96%
2025/03/15	8.75%	7.95%	8.48%	3.66%	4.4%	3.11%	3.17%	3.74%	4.17%	3.03%
2025/03/16	8.62%	7.26%	7.46%	4.54%	4.8%	3.87%	2.97%	3.86%	2.43%	3.21%
2025/03/17	7.61%	7.51%	8.06%	3.92%	4.73%	3.41%	2.65%	3.86%	3.85%	2.11%
2025/03/18	6.86%	6.93%	8%	3.85%	5.75%	3.08%	2.82%	2.88%	5.39%	2.19%
2025/03/19	6.87%	7.23%	7.58%	3.42%	5.62%	3.6%	3.26%	2.88%	4.85%	2.03%
2025/03/20	6.93%	6.67%	7.9%	4.46%	5.09%	4.33%	3.21%	3.04%	5.26%	2.62%
2025/03/21	7.29%	6.67%	8.02%	4.5%	5.41%	5.1%	3.3%	3.37%	4.93%	2.26%
2025/03/22	8.46%	6.77%	7.7%	4.85%	5.72%	4.48%	2.45%	4.01%	3.92%	2.87%
2025/03/23	8.49%	6.38%	7.42%	4.59%	5.53%	4.57%	2.81%	3.8%	3.52%	2.58%
2025/03/24	8.31%	7.36%	8.13%	4.1%	5.48%	4.21%	2.93%	3.14%	2.99%	2.38%
2025/03/25	9.17%	6.8%	7.63%	4.01%	5.35%	4.26%	3.17%	3.16%	3.29%	1.83%
2025/03/26	9.42%	7.15%	7.78%	4.4%	4.94%	4.05%	3.07%	2.57%	2.31%	2.18%
2025/03/27	9.59%	7.16%	7.56%	4.81%	4.78%	3.64%	2.92%	2.74%	3.13%	2.42%
2025/03/28	8.64%	6.94%	6.75%	5.22%	5.5%	4.3%	2.66%	3.27%	4.47%	2.58%
2025/03/29	9.21%	7.28%	7.38%	5.38%	5.56%	3.99%	3.37%	3.82%	4.54%	2.68%
2025/03/30	9.67%	7.68%	7.1%	5.49%	5.57%	3.63%	2.95%	3.76%	3.74%	2.68%
2025/03/31	10.3%	7.79%	7.09%	6.43%	6.3%	5.22%	2.46%	2.38%	2.31%	2.26%

In March 2025, aussie.com.au’s PPC spend share surged, peaking at 10.3% on the 31st. Meanwhile, nab.com.au and commbank.com.au showed steady growth, ending at 6.43% and 6.3%, respectively.

Market Exposure

Competitor Count for AUS Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	458
2025/03/02	466
2025/03/03	463
2025/03/04	456
2025/03/05	454
2025/03/06	442
2025/03/07	446
2025/03/08	449
2025/03/09	450
2025/03/10	446
2025/03/11	452
2025/03/12	436
2025/03/13	441
2025/03/14	434
2025/03/15	439
2025/03/16	432
2025/03/17	434
2025/03/18	428
2025/03/19	425
2025/03/20	430
2025/03/21	428
2025/03/22	425
2025/03/23	414
2025/03/24	411
2025/03/25	408
2025/03/26	405
2025/03/27	400
2025/03/28	401
2025/03/29	402
2025/03/30	401
2025/03/31	404

March began with 458 advertisers, peaking at 466 on March 2. A steady decline followed, reaching 404 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
nab.com.au	3.05%
anz.com	1.8%
stgeorge.com.au	0.85%
plenti.com.au	0.32%
ratecity.com.au	0.32%
canstar.com.au	-0.5%
finder.com.au	-0.66%
suncorpbank.com.au	-0.79%
comparethemarket.com.au	-0.9%
commbank.com.au	-0.92%

NAB.com.au surged with a 3.05% click share increase, while ANZ.com rose by 1.8%. StGeorge.com.au gained 0.85%. Conversely, CommBank.com.au dropped by 0.92%, and CompareTheMarket.com.au fell by 0.9%.

Campaign Efficiency

AUS Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	commbank.com.au	aussie.com.au	nab.com.au	anz.com	finder.com.au	stgeorge.com.au	westpac.com.au	canstar.com.au	ubank.com.au	macquarie.com.au
2025/03/01	16.58%	8.65%	3.04%	2.58%	7.62%	2.12%	5.61%	4.73%	2.46%	3.09%
2025/03/02	15.86%	9.61%	3%	2.03%	7.61%	2.04%	5.23%	4.47%	2.87%	3.24%
2025/03/03	15.8%	10.5%	3.72%	2.89%	6.63%	2.65%	5.54%	4.2%	2.17%	2.38%
2025/03/04	16.37%	10.01%	3.52%	2.66%	7.29%	3.03%	6.57%	4.19%	2.32%	1.97%
2025/03/05	14.86%	10.09%	4.16%	2.88%	7.12%	2.4%	5.18%	4.25%	1.85%	2.99%
2025/03/06	14.47%	12.18%	3.59%	2.97%	7.42%	2.41%	4.68%	4.94%	1.85%	2.63%
2025/03/07	13.53%	11%	3.01%	2.72%	7.55%	2.03%	6.08%	3.66%	1.99%	2.1%
2025/03/08	14.83%	9.51%	3.13%	2.94%	7.35%	1.52%	6.71%	3.76%	1.8%	2.67%
2025/03/09	15.94%	9.54%	3.3%	3.17%	7.4%	1.89%	6.17%	3.92%	2.1%	2.87%
2025/03/10	16.29%	11.29%	3.25%	5.82%	7.66%	2%	4.83%	3.74%	1.48%	2.31%
2025/03/11	15.37%	11.41%	4.9%	5.19%	6.91%	2.36%	6.15%	3.9%	1.46%	2.12%
2025/03/12	15.03%	12.37%	4.77%	6.81%	7.01%	1.53%	4.54%	3.92%	1.71%	1.79%
2025/03/13	13.8%	11.13%	4.62%	8.05%	7.62%	1.94%	4.79%	3.91%	1.67%	1.92%
2025/03/14	13.85%	11.13%	5.51%	6.61%	7.3%	1.79%	4.96%	4.15%	2.26%	1.71%
2025/03/15	12.17%	11.71%	4.75%	5.53%	7.09%	1.84%	5.91%	4.15%	2.41%	2.11%
2025/03/16	12.79%	12.02%	4.69%	7.01%	6.11%	1.81%	6.08%	3.77%	2.58%	1.94%
2025/03/17	12.62%	10.45%	5.73%	5.87%	6.59%	1.56%	5.99%	4.03%	1.76%	2.18%
2025/03/18	16.77%	8.52%	5.38%	5.11%	6.77%	1.51%	4.88%	3.86%	1.79%	1.96%
2025/03/19	16.65%	8.41%	5.48%	5.58%	6.13%	2.3%	5.44%	3.84%	1.71%	1.49%
2025/03/20	14.51%	8.3%	6.71%	6.35%	6.93%	2.27%	5.16%	3.56%	2.26%	1.94%
2025/03/21	14.31%	9.43%	5.93%	7.55%	6.6%	2.22%	6.1%	3.61%	1.75%	1.65%
2025/03/22	14.67%	11.28%	5.86%	5.87%	6.74%	2.43%	7.04%	3.62%	2.17%	2.13%
2025/03/23	13.97%	11.79%	5.59%	6.6%	6.47%	2.75%	6.24%	3.22%	2.38%	1.63%
2025/03/24	14.45%	12.03%	5.27%	6.57%	6.88%	2.68%	5.79%	3.76%	2.13%	1.01%
2025/03/25	13.64%	13.17%	5.3%	7.23%	6.37%	4.15%	6.03%	3.56%	1.58%	1.61%
2025/03/26	12.85%	13.51%	5.93%	6.82%	6.86%	3.65%	4.52%	3.7%	1.74%	1.55%
2025/03/27	12.83%	13.71%	7.12%	5.69%	6.18%	3.55%	4.46%	3.68%	2.01%	1.18%
2025/03/28	14.41%	12.1%	7.5%	7.32%	5.29%	4.55%	6.3%	3.62%	1.95%	1.77%
2025/03/29	14.33%	13.29%	7.71%	6.4%	6.16%	3.6%	6.33%	3.87%	1.96%	1.37%
2025/03/30	14.1%	13.33%	7.68%	5.45%	5.68%	5.82%	6.29%	3.67%	2.17%	1.27%
2025/03/31	14.93%	14.59%	8.67%	7.59%	5.47%	4.23%	3.92%	3.53%	1.7%	1.1%

In March 2025, commbank.com.au’s impression share fluctuated, peaking mid-month. Aussie.com.au steadily rose, ending strong. Nab.com.au and anz.com saw significant growth, while finder.com.au and westpac.com.au experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Home Loan Repayment Calculator https://www.anz.com.au › home-loan › calculator
ANZ Home Loan Calculator — Get A Quick Estimate Of What Your Home Loan Repayments Might Be. T&Cs Apply.
2
Compare Home Loan Rates - Compare 25+ Lenders https://www.aussie.com.au › home-loan
An Aussie broker will compare mortgage features, fees and rates from over 25 lenders.
3
Repayments Calculator https://www.commbank.com.au
CommBank Home Loans — Reduced Rates & Quick Pre-Approvals With CommBank. Effective 28 February 2025. Try Our...
4
Compare Fixed & Variable Rates | Compare Home Loan Rates https://www.comparethemarket.com.au
Compare fixed rate, variable rate & investment home loans for free. Compare & apply today!
5
Estimate Your Repayments https://www.westpac.com.au › repayment › calculator
We're Here for You — Estimate Your Repayments Based Off Your Loan Amount, Interest Rate & Loan Type. Our...

In the competitive landscape of home loans, ANZ, Aussie, CommBank, Compare the Market, and Westpac dominate Google’s PPC with compelling ads. ANZ and Westpac focus on repayment calculators, offering quick estimates. Aussie and Compare the Market emphasize comparison, showcasing diverse lender options. CommBank highlights reduced rates and swift pre-approvals, appealing to efficiency-seekers.

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AUS Finance Loans & Mortgages - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Finance Loans & Mortgages brands

Share of Spend for the top 10 AUS Finance Loans & Mortgages brands

Competitor Count for AUS Finance Loans & Mortgages

Market Loss & Market Gains for AUS Finance Loans & Mortgages

AUS Finance Loans & Mortgages Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Finance Loans & Mortgages

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance