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AUS Automotive Manufacturers - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 24.78
carsales.com.au 9.08
ford.com.au 6.62
hyundai.com 6.22
mercedes-benz.com.au 5.23
volkswagen.com.au 4.84
mazda.com.au 4.82
honda.com.au 3.92
kia.com 3.34
mitsubishi-motors.com.au 3.25
others 27.9

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Toyota leads with 24.78% click share, followed by Carsales at 9.08%. Others collectively hold 27.90%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carsales.com.au toyota.com.au ford.com.au mercedes-benz.com.au nissan.com.au volkswagen.com.au mazda.com.au hyundai.com mitsubishi-motors.com.au honda.com.au
2025/03/01 5.14% 16.2% 8.73% 4.8% 4.69% 9.81% 4.43% 4.29% 4.33% 1.69%
2025/03/02 5.92% 15.5% 10.22% 4.46% 5.98% 6.14% 4.69% 5.1% 3.88% 3.53%
2025/03/03 9.49% 16.43% 7.61% 3.95% 4.68% 8.06% 4.06% 4.47% 3.39% 3.67%
2025/03/04 10.93% 16.72% 10.84% 4.81% 4.8% 7.98% 2.21% 3.61% 2.28% 2.86%
2025/03/05 7.53% 17.7% 9.72% 4.57% 4.87% 8.75% 2.59% 3.79% 3.28% 3.67%
2025/03/06 4.75% 16.42% 10.48% 5.91% 5.28% 6.92% 5.21% 4.64% 3.25% 3.72%
2025/03/07 13.55% 16.35% 6.62% 4.05% 3.89% 9.29% 4.56% 3.24% 2.14% 3.55%
2025/03/08 14.23% 14.44% 7.77% 4.28% 3.99% 9% 5.31% 3.86% 2.03% 3.64%
2025/03/09 9.53% 14.09% 7.8% 3.94% 4.82% 8.53% 5.39% 3.78% 2.63% 3.71%
2025/03/10 11.91% 15.46% 8.01% 3.89% 4.77% 6.84% 5.43% 3.7% 2.85% 3.1%
2025/03/11 8% 16.19% 8.28% 5.58% 5.39% 8.1% 5.89% 3.27% 2.59% 3.14%
2025/03/12 8.99% 15.6% 9.06% 2.68% 7.01% 7.69% 4.73% 3.51% 2.34% 2.55%
2025/03/13 8.63% 16.39% 8.91% 3.11% 6.05% 7.21% 4.07% 3% 3.52% 2.67%
2025/03/14 4.87% 18.22% 10.82% 3.21% 6.07% 7.52% 3.9% 3.63% 3.64% 3.15%
2025/03/15 3.74% 16.5% 9.52% 3.36% 6.54% 7.07% 3.78% 3.6% 4.38% 3.26%
2025/03/16 11.94% 14.22% 8.22% 3.64% 5.64% 6.22% 3.98% 3.06% 3.16% 2.52%
2025/03/17 9.77% 17.93% 8.51% 3.66% 4.87% 7.42% 4.16% 3% 2.86% 2.4%
2025/03/18 5.16% 18.99% 8.53% 4.73% 5.48% 8.71% 4% 3.32% 3.76% 2.15%
2025/03/19 7.58% 18.34% 9.36% 6.83% 5.75% 6.67% 4% 3.07% 3.02% 2.59%
2025/03/20 10.75% 16.69% 8.94% 3.77% 5.41% 6.18% 3.76% 3.03% 3.29% 2.31%
2025/03/21 9.77% 16.85% 9.17% 3.65% 5.73% 6.42% 4.21% 3.22% 3.09% 2.62%
2025/03/22 11.56% 14.95% 7.8% 4.73% 6.04% 6.05% 4.06% 3.26% 3.18% 2.74%
2025/03/23 15.12% 14.22% 6.82% 3.99% 5.65% 6.78% 3.55% 3.15% 2.94% 2.17%
2025/03/24 12.86% 13.25% 8.27% 6.46% 5.64% 7.74% 3.31% 3.03% 2.36% 2.28%
2025/03/25 7.64% 14.91% 9.13% 4.66% 5.14% 6.53% 4.05% 3.38% 3% 2.75%
2025/03/26 10.02% 14.69% 9.79% 5.64% 5.71% 7.46% 3.98% 3.23% 3.88% 2.73%
2025/03/27 8.14% 14.84% 10.15% 4.72% 5.56% 7.15% 4.06% 3.42% 2.72% 3.16%
2025/03/28 10.31% 16.46% 9.49% 4.47% 4.42% 8.47% 4.07% 3.39% 3.55% 2.76%
2025/03/29 11.13% 15.78% 7.29% 5.28% 4.79% 6.75% 3.77% 3.74% 3.28% 2.1%
2025/03/30 10.16% 14.18% 7.18% 4.07% 5.78% 6.28% 4.54% 3.55% 3.58% 2.83%
2025/03/31 15.55% 13.57% 7.22% 5.4% 4.93% 4.92% 4.24% 3.4% 2.83% 2.36%

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In March 2025, Toyota led PPC spend, peaking mid-month. Carsales.com.au surged late, while Ford and Volkswagen fluctuated. Mercedes-Benz and Nissan showed steady growth. Mazda, Hyundai, and Mitsubishi remained stable. Honda’s spend was consistently low.

Market Exposure

Competitor Count for AUS Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 368
2025/03/02 366
2025/03/03 370
2025/03/04 356
2025/03/05 353
2025/03/06 353
2025/03/07 358
2025/03/08 368
2025/03/09 369
2025/03/10 361
2025/03/11 348
2025/03/12 353
2025/03/13 359
2025/03/14 355
2025/03/15 359
2025/03/16 357
2025/03/17 356
2025/03/18 328
2025/03/19 335
2025/03/20 332
2025/03/21 344
2025/03/22 356
2025/03/23 352
2025/03/24 345
2025/03/25 343
2025/03/26 328
2025/03/27 341
2025/03/28 344
2025/03/29 342
2025/03/30 336
2025/03/31 335

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March began with 368 advertisers, fluctuating throughout. Mid-month saw a dip to 328, but it rebounded slightly, ending at 335.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jeep.com.au 1.44%
carsales.com.au 0.97%
mercedes-benz.com.au 0.81%
bmw.com 0.48%
isuzuute.com.au 0.24%
hyundai.com -0.35%
ford.com.au -0.37%
volkswagen.com.au -0.42%
mazda.com.au -0.77%
toyota.com.au -1.15%

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Jeep.com.au surged with a 1.44% click share increase, while toyota.com.au faced a 1.15% decline.

Campaign Efficiency

AUS Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carsales.com.au toyota.com.au mercedes-benz.com.au ford.com.au hyundai.com mazda.com.au mitsubishi-motors.com.au volkswagen.com.au isuzuute.com.au honda.com.au
2025/03/01 9% 17.4% 5.33% 5.2% 3.59% 3.17% 4.42% 4.73% 2.03% 1.4%
2025/03/02 9.37% 17.5% 4.44% 5.83% 3.94% 3.23% 3.94% 3.26% 2.68% 3%
2025/03/03 14.19% 17.09% 4.14% 4.32% 3.73% 2.92% 3.85% 3.95% 2.2% 3.39%
2025/03/04 15.91% 17.79% 5.53% 5.72% 3.83% 1.89% 2.49% 4.23% 2.18% 3.2%
2025/03/05 12.09% 18.74% 4.5% 5.5% 4.22% 1.85% 3.53% 4.45% 1.76% 3.94%
2025/03/06 7.6% 18.61% 6% 6.11% 4.87% 3.96% 3.54% 3.83% 2.03% 4.02%
2025/03/07 18.8% 15.74% 4.22% 3.51% 3.44% 3.38% 2.16% 4.52% 2.46% 3.84%
2025/03/08 20.17% 14.5% 4.3% 4.11% 3.63% 4.37% 2.17% 4.39% 1.29% 3.7%
2025/03/09 12.79% 15.31% 4.05% 4.13% 3.88% 4.44% 2.76% 4.36% 2.05% 4.21%
2025/03/10 16.05% 15.68% 4.38% 4.17% 3.92% 4.53% 3.04% 3.56% 2.54% 3.29%
2025/03/11 12.51% 16.52% 6.11% 4.4% 3.54% 4.72% 2.66% 4.26% 2.59% 3.2%
2025/03/12 13.43% 17.09% 2.95% 5% 3.89% 3.68% 2.53% 4.24% 3.05% 2.77%
2025/03/13 11.96% 17.23% 3.02% 4.71% 3.18% 2.9% 3.86% 3.88% 2.29% 3.02%
2025/03/14 6.22% 19.74% 3.26% 5.92% 4.07% 2.71% 4.23% 4.29% 2.3% 3.54%
2025/03/15 4.65% 17.78% 3.2% 5.67% 3.89% 2.57% 5.04% 4.02% 3.25% 3.32%
2025/03/16 15.52% 14.72% 3.53% 4.63% 3.31% 3.01% 3.36% 3.39% 2.73% 2.63%
2025/03/17 13.29% 18.53% 3.74% 5.14% 3.24% 3.28% 2.94% 4.07% 2.35% 2.35%
2025/03/18 7.55% 20.12% 4.58% 5.33% 3.75% 2.87% 3.97% 5.04% 3.04% 2.51%
2025/03/19 11% 19.11% 7.49% 4.99% 3.4% 3.12% 3.26% 3.73% 2.56% 2.79%
2025/03/20 14.98% 17.06% 3.84% 4.87% 3.45% 2.86% 3.45% 3.52% 2.85% 2.53%
2025/03/21 14.12% 16.92% 3.39% 4.86% 3.65% 3.43% 3.25% 3.58% 2.63% 2.71%
2025/03/22 15.01% 14.86% 4.81% 4.19% 3.57% 2.88% 3.35% 3.31% 3.14% 2.68%
2025/03/23 21.44% 14.05% 3.97% 3.56% 3.17% 2.45% 3.08% 3.43% 2.33% 2.11%
2025/03/24 16.96% 14.35% 6.64% 4.72% 3.23% 2.17% 2.52% 4.23% 2.01% 2.29%
2025/03/25 11.48% 16.85% 4.51% 5.38% 3.69% 2.96% 3.42% 3.55% 2.26% 2.84%
2025/03/26 15.43% 15.17% 6.21% 5.39% 3.6% 3.04% 3.92% 4.05% 2.75% 2.89%
2025/03/27 11.2% 16.46% 4.48% 5.41% 3.67% 2.97% 2.86% 3.93% 2.62% 3.11%
2025/03/28 15.04% 16.39% 4.24% 5.05% 3.63% 3.14% 3.85% 4.54% 2.33% 2.88%
2025/03/29 15.84% 16.66% 5.09% 3.78% 4.06% 2.46% 3.44% 3.56% 3.01% 2.25%
2025/03/30 14.35% 15.24% 3.8% 3.77% 3.55% 3.44% 3.67% 3.4% 2.31% 2.61%
2025/03/31 23.24% 12.74% 5.76% 3.77% 3.38% 2.86% 2.82% 2.57% 2.56% 2.22%

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In March 2025, carsales.com.au’s impression share fluctuated, peaking at 23.24% on the 31st. Toyota maintained a steady presence, while Mercedes-Benz saw a modest rise. Ford and Hyundai showed minor variations, and Mazda experienced a dip. Mitsubishi, Volkswagen, Isuzu, and Honda had stable shares, with slight fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Hyundai Motor Australia https://www.hyundai.com

    Hyundai - Official site — Explore Hyundai Australia's range of vehicles, from city cars to SUVs. Build your Hyundai! Explore Hyundai's range of small cars, sedans & SUVs. Locate your nearest dealer online!

  2. 2
    Isuzu D-MAX https://www.isuzuute.com.au

    Build Your D-MAX & Get a Quote — Drive Away in the D-MAX 4x2 SX 1.9L from $32,990. Visit your Isuzu UTE Dealer today! Experience the Ruggedly Refined D-MAX with 3.5T Towing+ & 3.0L Turbo Diesel Engine.

  3. 3
    Explore Available Vehicles https://www.mercedes-benz.com.au

    Explore Our Newest Models — Shop the GLC 200 today. At $95,500 driveaway* on selected models, it's well worth a look. Make a new...

  4. 4
    MG Motors Australia https://www.mgmotor.com.au

    Official MG Australia — Experience The Perfect Blend of Style & Power Across the MG Range. Book a test drive now. Take...

  5. 5
    Toyota Australia https://www.toyota.com.au › official-site

    Toyota AU Official Website — With Safety & Reliability At The Heart Of Our Vehicles, Start Your Toyota Journey Today. Explore...

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In the competitive landscape of automotive PPC ads, Hyundai, Isuzu, Mercedes-Benz, MG, and Toyota captivate audiences with distinct narratives. Hyundai emphasizes versatility, Isuzu highlights ruggedness, Mercedes-Benz offers luxury, MG combines style with power, and Toyota focuses on safety and reliability. Each brand crafts a unique journey for potential buyers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.