US Automotive Online Car Retailers - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
carvana.com	20.82
kbb.com	18.52
autotrader.com	15.98
cargurus.com	5.5
enterprise.com	5.25
edmunds.com	4.03
cars.com	3.68
avis.com	2.65
carmax.com	2.33
turo.com	2.11
others	19.13

Carvana leads with 20.82% click share, followed by ‘others’ at 19.13%. KBB and Autotrader trail closely, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	carvana.com	kbb.com	cargurus.com	autotrader.com	carmax.com	enterprise.com	avis.com	edmunds.com	driveway.com	truecar.com
2025/03/01	20.65%	9.33%	7.59%	9.43%	6.12%	2.43%	0.51%	5.15%	3.3%	3.7%
2025/03/02	18.4%	11.27%	4.81%	6.74%	7.58%	3.02%	3.72%	5.03%	2.78%	4.24%
2025/03/03	18.3%	7.3%	5.37%	8.61%	6.67%	3.69%	2.76%	3.53%	2.95%	3.36%
2025/03/04	22.41%	10.07%	6.04%	5.84%	6.45%	3.6%	1.68%	4.99%	2.3%	2.68%
2025/03/05	18.54%	7.55%	7.52%	6.41%	6.13%	2.92%	1.77%	4.05%	3.79%	3.64%
2025/03/06	16.46%	10.87%	7.21%	6.14%	5.99%	2.66%	2.03%	4.76%	3.15%	4.12%
2025/03/07	16.89%	14.23%	6%	6.24%	5.22%	2.56%	3.04%	4.6%	2.53%	2.82%
2025/03/08	21.24%	11.73%	6.47%	5.84%	5.81%	3.02%	2.99%	3.39%	2.32%	2.91%
2025/03/09	20.57%	7.44%	7.1%	7.66%	5.32%	1.5%	4.4%	4.13%	3.1%	3.61%
2025/03/10	17.36%	12.44%	5.49%	6.45%	6.21%	3.72%	2.81%	4.56%	2.82%	3.84%
2025/03/11	18.9%	8.62%	5.29%	6.82%	5.59%	4.93%	1.98%	4.52%	2.39%	3.22%
2025/03/12	17.4%	9.3%	6.66%	7.46%	5.67%	3.23%	2.26%	4.01%	3.16%	4%
2025/03/13	16.64%	8.59%	7%	7.42%	5.87%	3.55%	4.14%	3.56%	2.64%	3.52%
2025/03/14	16.03%	7.9%	5.43%	6.04%	6.71%	4.43%	2.82%	4.22%	4.14%	3.73%
2025/03/15	16.61%	14.71%	7%	7.01%	6.81%	2.66%	2.86%	3.37%	3.95%	3.38%
2025/03/16	20.4%	10.15%	6.71%	7.84%	7.22%	2.62%	3.32%	3.34%	2.87%	3.72%
2025/03/17	18.6%	8.07%	6.8%	8.99%	6.6%	2.98%	2.96%	3.96%	2.72%	3.75%
2025/03/18	17.85%	8.29%	6.48%	9.59%	6.11%	3.84%	3.9%	3.46%	2.85%	3.32%
2025/03/19	18.06%	8.76%	7.45%	8.71%	5.44%	2.23%	3.45%	3.55%	2.33%	3.23%
2025/03/20	17.89%	9.93%	6.48%	9.42%	6.59%	2.69%	3.02%	5.09%	2.35%	3.05%
2025/03/21	17.28%	14.63%	6.81%	6.36%	5.89%	3.34%	5.43%	3.83%	2.23%	2.34%
2025/03/22	17.74%	14.34%	6.12%	6.04%	6.14%	4.06%	3.96%	3.54%	3.05%	2.3%
2025/03/23	18.04%	8.82%	7.61%	7.92%	5.8%	2.25%	5.64%	4.45%	2.62%	2.63%
2025/03/24	18.52%	11.26%	7.7%	6.73%	6.31%	1.91%	2.48%	4.63%	2.94%	2.3%
2025/03/25	16.8%	16.19%	6.76%	6.49%	5.19%	3.46%	2.84%	4.32%	2.81%	1.75%
2025/03/26	18.25%	8.73%	7.7%	6.06%	5.18%	2.03%	3.51%	5.4%	3.33%	2.18%
2025/03/27	19.92%	8.36%	7.41%	6.43%	5.56%	3.26%	5.16%	4.12%	3.22%	2.15%
2025/03/28	22.76%	9.03%	7.01%	6.84%	4.8%	2.72%	3.08%	3.87%	2.86%	1.81%
2025/03/29	23.65%	14.01%	4.93%	7.68%	4.91%	2.86%	3.21%	4.36%	3.06%	2.08%
2025/03/30	24.52%	10.55%	5.75%	7.04%	4.93%	1.72%	4.55%	3.85%	3.37%	2.28%
2025/03/31	22.99%	11.07%	6.22%	5.71%	4.45%	4.22%	4.09%	4%	2.36%	1.83%

Carvana led March with a fluctuating spend share, peaking at 24.52% on the 30th. KBB and Cargurus followed, showing varied trends. By month’s end, Carvana maintained dominance, closing at 22.99%.

Market Exposure

Competitor Count for US Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	971
2025/03/02	1073
2025/03/03	1109
2025/03/04	1119
2025/03/05	1090
2025/03/06	1428
2025/03/07	1434
2025/03/08	1420
2025/03/09	1130
2025/03/10	1212
2025/03/11	1101
2025/03/12	1250
2025/03/13	1161
2025/03/14	1132
2025/03/15	1073
2025/03/16	1096
2025/03/17	1100
2025/03/18	1150
2025/03/19	1128
2025/03/20	1083
2025/03/21	1151
2025/03/22	1174
2025/03/23	1102
2025/03/24	1222
2025/03/25	1173
2025/03/26	1268
2025/03/27	1186
2025/03/28	1184
2025/03/29	1227
2025/03/30	1228
2025/03/31	1230

March began with 971 advertisers, peaking at 1,434 on the 7th. The month concluded with a steady 1,230, reflecting dynamic shifts.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
autotrader.com	2.08%
carvana.com	1.43%
avis.com	0.84%
boattrader.com	0.21%
1aauto.com	0.15%
autonation.com	-0.3%
drivetime.com	-0.6%
truecar.com	-0.6%
carfax.com	-0.66%
enterprise.com	-1.25%

Autotrader.com leads with a 2.08% click share rise, while enterprise.com drops by 1.25%. Carvana.com and avis.com also gain, contrasting declines from carfax.com and drivetime.com.

Campaign Efficiency

US Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	carvana.com	cargurus.com	kbb.com	edmunds.com	autotrader.com	carmax.com	cars.com	truecar.com	driveway.com	autonation.com
2025/03/01	21.03%	10.51%	6.94%	5.2%	10.24%	4.74%	3.43%	3.34%	2.94%	2.93%
2025/03/02	17.48%	6.55%	9.58%	7.09%	7.73%	6.06%	3.02%	3.62%	2.55%	3.3%
2025/03/03	15.53%	7.86%	5.24%	3.82%	9.94%	5.92%	5.19%	3.06%	2.15%	2.58%
2025/03/04	22.13%	9.23%	7.24%	6.34%	6.79%	6.05%	4.48%	2.29%	2.11%	2.86%
2025/03/05	16.5%	11.28%	6.68%	4.1%	7.57%	5.36%	3.72%	3.12%	3.3%	2.66%
2025/03/06	15.91%	10.35%	8.01%	6.14%	7.65%	5.88%	3.87%	3.57%	2.17%	2.99%
2025/03/07	16.26%	8.94%	10.36%	6.41%	7.08%	4.66%	3.74%	2.29%	1.85%	4.36%
2025/03/08	20.51%	9.57%	8%	4.68%	6.96%	4.81%	3.7%	2.69%	1.85%	3.57%
2025/03/09	19.54%	10.77%	6.2%	5.59%	8.37%	4.53%	4.5%	3.44%	2.55%	3.03%
2025/03/10	18.19%	8.47%	9.83%	5.56%	7.81%	5.62%	3.82%	3.59%	1.92%	2.2%
2025/03/11	20.22%	7.73%	7.36%	6.12%	7.83%	4.84%	3.93%	2.93%	1.53%	2.34%
2025/03/12	16.79%	10.14%	7.58%	4.09%	9.07%	5.23%	3.2%	3.3%	2.19%	2.59%
2025/03/13	16.63%	10.54%	7.14%	5.13%	8.41%	5.22%	3.79%	3.09%	1.8%	2.4%
2025/03/14	14.86%	8.15%	5.39%	5.3%	7.22%	6.19%	2.74%	3.2%	3.63%	2.91%
2025/03/15	16.57%	11.11%	9.94%	4.02%	8.13%	7.12%	2.98%	2.93%	3.77%	4.44%
2025/03/16	19.39%	10.08%	7.89%	3.44%	9.43%	6.5%	3.56%	3.03%	2.03%	2.84%
2025/03/17	17.47%	9.73%	6.89%	5.65%	10.32%	5.55%	2.96%	2.93%	2.37%	2.97%
2025/03/18	17.98%	10.52%	6.28%	3.71%	11.95%	5.8%	3.01%	2.79%	2.55%	2.43%
2025/03/19	17.84%	12.15%	7.04%	2.96%	10.83%	4.55%	2.7%	2.95%	1.72%	2.29%
2025/03/20	16.62%	9.28%	7.72%	7.87%	10.66%	6.59%	2.19%	3.11%	1.57%	3.13%
2025/03/21	17.82%	10.74%	11.46%	4.76%	7.31%	5.6%	3.74%	2.09%	1.53%	1.95%
2025/03/22	17.84%	8.97%	10.77%	5.1%	7.12%	5.47%	3.7%	2.32%	2.65%	1.74%
2025/03/23	18.21%	11.52%	6.78%	6.05%	8.27%	4.7%	4.42%	2.2%	2.44%	2.79%
2025/03/24	18.66%	11.28%	8.09%	5.3%	7.65%	6.13%	4.08%	1.98%	2.13%	3.01%
2025/03/25	17.82%	10.26%	11.71%	6.34%	6.91%	5.59%	3.49%	1.36%	2.46%	3.8%
2025/03/26	17.6%	10.84%	6.92%	6.98%	6.81%	5.23%	3.8%	1.61%	2.46%	1.72%
2025/03/27	18.61%	11.27%	6.95%	5.68%	7.97%	6.43%	3.87%	1.77%	2.9%	2.55%
2025/03/28	22.47%	10.56%	6.79%	5.71%	7.46%	4.58%	3.3%	1.36%	2.47%	3.46%
2025/03/29	23.52%	8.55%	10.85%	5.51%	8.78%	4.75%	4.11%	2.07%	2.42%	2.97%
2025/03/30	25.27%	9.89%	9.51%	4.34%	8.16%	4.4%	4.76%	1.71%	1.91%	2.58%
2025/03/31	23.09%	9.77%	8.76%	7.01%	6.1%	5.08%	3.54%	1.87%	1.86%	1.56%

Carvana’s impression share fluctuated, peaking at 25.27% on March 30. Cargurus and KBB showed moderate variations, while Edmunds and Autotrader had consistent shares. Truecar and Driveway experienced lower shares, with Autonation ending at 1.56%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Buy Hyundai At Amazon - Buy A Car. Get $2,300. https://www.amazon.com › autos
No haggling–see final price with rebates, trade-in offers, and financing all at check out.
2
New & Used Cars https://www.autotrader.com
Find New & Used Cars — Car payments shouldn’t be a mystery. Know what you’ll pay, before you buy with Autotrader. When...
3
What's Your Car's Value? https://www.carmax.com
Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.
4
Carvana® Official Site https://www.carvana.com
Used Cars Online — See Why More Than 2 Million Happy Customers Have Purchased And Sold Cars With Carvana®.
5
Official Kelley Blue Book Site https://www.kbb.com
Find Your Car's Value — Buy, Sell or Trade-In Your Vehicle All On KBB.com. Get What's Right For You In 2023. KBB.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

In the competitive world of online car retail, Amazon entices with a $2,300 offer on Hyundai, emphasizing no-haggle pricing. Autotrader demystifies car payments, while CarMax and Kelley Blue Book focus on car valuation. Carvana highlights customer satisfaction with over 2 million happy buyers.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Automotive Online Car Retailers - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Automotive Online Car Retailers brands

Share of Spend for the top 10 US Automotive Online Car Retailers brands

Competitor Count for US Automotive Online Car Retailers

Market Loss & Market Gains for US Automotive Online Car Retailers

US Automotive Online Car Retailers Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Online Car Retailers

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance