UK Software & Technology Cloud Computing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
microsoft.com	44.66
aws.amazon.com	6.62
groupon.co.uk	6.1
godaddy.com	5.44
fasthosts.co.uk	3.92
dropbox.com	2.42
winandoffice.com	1.9
ionos.co.uk	1.89
azure.microsoft.com	1.45
westerndigital.com	1.17
others	24.43

Microsoft.com dominates with 44.66% click share, overshadowing AWS at 6.62%. Others collectively hold 24.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	microsoft.com	aws.amazon.com	fasthosts.co.uk	ionos.co.uk	godaddy.com	top10.com	comparingwebhosting.com	names.co.uk	one.com	groupon.co.uk
2025/03/01	27.9%	5.07%	6.17%	5.89%	6.9%	3.58%	4.22%	1.27%	1.59%	2.77%
2025/03/02	23.96%	5.22%	5.64%	5.18%	5.94%	3.44%	4.25%	1.66%	1.9%	4.59%
2025/03/03	30.1%	3.86%	6.8%	6.47%	6.28%	3.65%	4.28%	1.18%	2.32%	0.7%
2025/03/04	27.94%	4.38%	6.43%	5.91%	5.71%	4.03%	4.63%	1.32%	1.66%	1.23%
2025/03/05	26.82%	4.6%	7.24%	6.37%	5.94%	3.24%	3.48%	1.01%	1.85%	2.73%
2025/03/06	24.13%	4.74%	8.71%	7.59%	4.88%	3.48%	4.06%	1.63%	2.03%	0.94%
2025/03/07	21.98%	4.27%	8%	8.93%	5.68%	2.66%	2.87%	1.67%	2.15%	0.57%
2025/03/08	22.08%	5%	7.76%	8.07%	6.18%	2.42%	2.78%	2.06%	2.01%	2.86%
2025/03/09	26.5%	5.99%	8.84%	7.11%	5.12%	2.92%	3.66%	1.04%	2.07%	2.5%
2025/03/10	26.5%	4.46%	7.87%	5.41%	5.91%	3.09%	3.28%	1.97%	2.07%	1.72%
2025/03/11	25.58%	5.07%	7.96%	4.94%	5.79%	3.02%	3.17%	1.33%	1.44%	4%
2025/03/12	22.85%	5.65%	7%	5.57%	5.69%	2.71%	2.98%	1.72%	1.48%	9.91%
2025/03/13	24.33%	5.93%	8.32%	6.1%	6%	2.47%	2.35%	1.8%	1.56%	9.43%
2025/03/14	23.27%	5.11%	7.71%	5.81%	6.54%	2.9%	2.52%	1.56%	1.47%	5.94%
2025/03/15	16.63%	5%	8.53%	6.86%	5.41%	3.2%	3.11%	1.3%	1.53%	11.19%
2025/03/16	19.64%	6.55%	7.46%	7.51%	6.27%	2.83%	2.48%	1.62%	1.49%	7.56%
2025/03/17	28.4%	5.3%	7.37%	5.54%	6%	3.08%	3.16%	1.5%	1.7%	3.53%
2025/03/18	26.48%	5.5%	6.84%	6.62%	7.27%	2.97%	2.58%	2.43%	1.12%	0.23%
2025/03/19	30.08%	5.33%	8.4%	6.4%	5.35%	2.5%	2.25%	1.56%	1.27%	0.35%
2025/03/20	32.1%	5.85%	6.85%	5.65%	4.44%	2.61%	2.19%	1.52%	1.25%	5.35%
2025/03/21	34.64%	6.74%	5.99%	4.98%	4.15%	3.08%	2.42%	1.44%	0.96%	6.19%
2025/03/22	31.32%	5.81%	5.73%	5.63%	4.24%	2.97%	2.26%	1.65%	1.25%	6.46%
2025/03/23	30.07%	5.65%	5.68%	4.95%	4.07%	3.01%	2.58%	1.43%	0.97%	7.32%
2025/03/24	27.25%	6.94%	6.48%	5.15%	5.68%	3.5%	2.68%	2.08%	1.23%	2.32%
2025/03/25	27.99%	7.67%	7.63%	5.77%	4.41%	3.7%	3.04%	2.02%	1.14%	0.33%
2025/03/26	21.59%	5.73%	7.04%	6.11%	4.6%	3.95%	2.84%	1.73%	1.29%	4.92%
2025/03/27	15.48%	7.41%	7.93%	5.99%	3.92%	3.78%	2.18%	2.2%	1.69%	5.19%
2025/03/28	24.35%	7.99%	8.03%	6.13%	3.99%	3.3%	1.95%	1.93%	1.57%	1.35%
2025/03/29	29.92%	6.07%	8.77%	7.54%	4.58%	3.1%	1.96%	1.68%	1.99%	0.4%
2025/03/30	31.14%	7.24%	7.81%	6.84%	4.35%	3.05%	1.89%	1.28%	1.87%	0.62%
2025/03/31	20.48%	8.75%	8.43%	6.04%	4.75%	3.4%	2.24%	2.02%	1.64%	1.11%

March saw Microsoft dominate PPC spend, peaking at 34.64% on March 21. AWS and Fasthosts trailed, with AWS ending strong at 8.75%. Groupon fluctuated, spiking mid-month.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1173
2025/03/02	1172
2025/03/03	1151
2025/03/04	1129
2025/03/05	1157
2025/03/06	1147
2025/03/07	1184
2025/03/08	1172
2025/03/09	1128
2025/03/10	1154
2025/03/11	1122
2025/03/12	1146
2025/03/13	1110
2025/03/14	1131
2025/03/15	1075
2025/03/16	1091
2025/03/17	1107
2025/03/18	1104
2025/03/19	1112
2025/03/20	1087
2025/03/21	1083
2025/03/22	1072
2025/03/23	1077
2025/03/24	1106
2025/03/25	1070
2025/03/26	1079
2025/03/27	1064
2025/03/28	1062
2025/03/29	1043
2025/03/30	1032
2025/03/31	1035

March began with 1,173 advertisers, peaking at 1,184 on the 7th. A steady decline followed, ending the month at 1,035.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
microsoft.com	3.38%
westerndigital.com	2.08%
aws.amazon.com	1.51%
trustedtechteam.co.uk	0.6%
sumologic.com	0.27%
fasthosts.co.uk	-0.32%
wetransfer.com	-0.33%
godaddy.com	-0.94%
winandoffice.com	-1.1%
groupon.co.uk	-2.99%

Microsoft.com surged with a 3.38% increase, while groupon.co.uk dropped by 2.99%. Westerndigital.com and aws.amazon.com also saw positive gains.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	microsoft.com	aws.amazon.com	fasthosts.co.uk	groupon.co.uk	hpe.com	ionos.co.uk	godaddy.com	top10.com	pcboost.co.uk	winandoffice.com
2025/03/01	38.36%	2.61%	2.53%	7.53%	1.43%	2.18%	6.23%	1.67%	1.26%	2.71%
2025/03/02	30.69%	2.56%	2.09%	13.65%	1.25%	2.02%	4.55%	1.6%	1.04%	2.72%
2025/03/03	39.99%	2.21%	2.76%	6.48%	1.13%	2.38%	6.2%	1.72%	1.14%	0.61%
2025/03/04	37.28%	2.5%	2.61%	4.64%	1.3%	2.06%	4.67%	2.04%	1.16%	1.59%
2025/03/05	36.02%	2.56%	2.66%	8.12%	1.35%	2.04%	5.92%	1.39%	1.65%	2.56%
2025/03/06	33.95%	3.18%	3.74%	3.3%	1.79%	3.18%	2.45%	1.84%	2.6%	1.04%
2025/03/07	32.4%	2.87%	3.68%	2.14%	2.14%	3.67%	2.88%	1.32%	2.02%	0.66%
2025/03/08	29.66%	3.02%	3.19%	9.08%	2%	3.05%	4.34%	1.09%	1.54%	4.21%
2025/03/09	33.14%	3.49%	3.53%	7.9%	1.99%	2.72%	2.61%	1.34%	2.51%	3.63%
2025/03/10	35.53%	2.88%	3.19%	5.69%	1.78%	1.96%	4.33%	1.44%	1.85%	2.58%
2025/03/11	31.99%	2.77%	3.19%	10.34%	0.71%	1.82%	4.18%	1.35%	1.19%	4.45%
2025/03/12	26.71%	2.82%	2.68%	24.72%	1.21%	1.98%	2.45%	1.07%	1.02%	5.8%
2025/03/13	28.74%	3.01%	2.9%	22.83%	1%	2.07%	4.02%	0.96%	1.15%	7.21%
2025/03/14	26.31%	2.61%	2.8%	13.52%	1.28%	2.01%	6.12%	1.22%	0.9%	6.14%
2025/03/15	18.43%	2.72%	3.2%	25.08%	1.4%	2.34%	2.29%	1.58%	1.05%	10.26%
2025/03/16	25.66%	3.76%	2.95%	16.65%	1.27%	2.76%	4.77%	1.28%	1.48%	7.75%
2025/03/17	34.44%	2.87%	2.91%	10.65%	1.48%	1.94%	4.44%	1.38%	1.67%	5.12%
2025/03/18	37.47%	3.6%	3.02%	0.81%	2.35%	2.66%	6.06%	1.51%	1.01%	0.65%
2025/03/19	42.45%	3.41%	3.87%	1.2%	1.56%	2.52%	3.87%	1.3%	2.08%	0.75%
2025/03/20	37.01%	2.63%	2.54%	14.17%	0.8%	1.74%	2.11%	1.09%	1.35%	6.81%
2025/03/21	39.39%	3.29%	2.26%	17.24%	1.03%	1.66%	1.89%	1.25%	1.18%	4.18%
2025/03/22	34.05%	2.97%	2.23%	18.01%	1.5%	1.9%	1.88%	1.2%	1.16%	5.29%
2025/03/23	33.85%	2.9%	2.12%	18.2%	1.25%	1.55%	1.66%	1.23%	1.48%	5.62%
2025/03/24	36.04%	3.69%	2.57%	5.83%	1.52%	2.01%	6.01%	1.63%	1.29%	2.65%
2025/03/25	39.21%	4.72%	3.44%	1.13%	1.67%	2.42%	2.53%	1.95%	1.29%	0.57%
2025/03/26	28%	3.3%	2.85%	11.92%	1.54%	2.09%	2.16%	1.78%	1.24%	5.3%
2025/03/27	17.03%	3.89%	3.14%	13.18%	1.32%	2.03%	1.79%	1.62%	0.74%	5.52%
2025/03/28	29.1%	4.76%	3.71%	3.52%	2.53%	2.32%	2.14%	1.77%	1.58%	3.06%
2025/03/29	41.34%	3.83%	3.96%	1.41%	1.94%	3.05%	2.27%	1.61%	1.43%	0.7%
2025/03/30	38.76%	3.94%	3.39%	2.02%	1.99%	2.92%	2.42%	1.47%	1.51%	0.7%
2025/03/31	27.64%	5.07%	3.8%	3.61%	2.57%	2.52%	2.4%	1.56%	1.38%	0.96%

March saw Microsoft.com dominate with fluctuating impressions, peaking at 42.45% on the 19th. AWS.amazon.com steadily rose, ending at 5.07%. Groupon.co.uk had a volatile month, peaking mid-month. The month concluded with Microsoft.com leading, despite fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Web Services https://aws.amazon.com › account › sign-up
Start Building Now at No Cost — Build, Deploy, and Manage Websites, Apps or Processes On AWS Secure, Reliable Network. Sign...
2
Google Cloud Platform Console https://cloud.google.com
Google Cloud Platform (GCP) Secure, reliable and high performance cloud services. Try now with $300 free credit! Use...
3
Microsoft 365 https://www.godaddy.com › business › email
Apps + Email Starting £6.99 — Work smarter with office apps like Word, PowerPoint and Excel. Buy for £6.99/mo ex. VAT
4
Microsoft 365 Backup by IDrive - Office 365 Backup https://www.idrive.com › office365
Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams
5
Microsoft® Official Site | Microsoft 365 https://www.microsoft.com
Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available.

In the competitive landscape of cloud services, Amazon and Google lead with enticing offers: AWS promotes a cost-free start, while Google Cloud lures with $300 credits. Meanwhile, Microsoft 365’s presence is strong, with GoDaddy and IDrive emphasizing productivity and backup solutions.

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UK Software & Technology Cloud Computing - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Competitor Count for UK Software & Technology Cloud Computing

Market Loss & Market Gains for UK Software & Technology Cloud Computing

UK Software & Technology Cloud Computing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance