UK Media & Entertainment Movies & Music - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	32.11
paramountplus.com	17.7
apple.com	10.91
bafta.org	5.21
strangerthingsonstage.com	4.81
abbavoyage.com	4.63
londontheatre.co.uk	2.94
audible.co.uk	2.64
limelight.pk	2.02
ebay.co.uk	1.8
others	15.23

Amazon.co.uk leads with 32.11% click share, followed by Paramountplus.com at 17.7%. Apple.com holds 10.91%, while ‘others’ collectively capture 15.23%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	paramountplus.com	apple.com	bafta.org	abbavoyage.com	audible.co.uk	londontheatre.co.uk	londontheatredirect.com	strangerthingsonstage.com	atgtickets.com
2025/03/01	15.28%	14.82%	9.3%	1.78%	5.32%	1.32%	14.95%	9%	2.17%	10.63%
2025/03/02	32.05%	17.73%	11.09%	1.12%	3.79%	1.22%	8.49%	3.89%	0%	2.46%
2025/03/03	16.9%	18.18%	10.56%	1.87%	3.64%	1.5%	6.19%	0.83%	14.96%	8.79%
2025/03/04	21.92%	19.99%	7.79%	1.66%	3.13%	0.13%	5.76%	3.54%	7.32%	5.87%
2025/03/05	27.39%	20.56%	7.96%	1.41%	2.94%	0.14%	6.47%	0.77%	10.02%	5.17%
2025/03/06	44.61%	15.91%	10.25%	0%	1.83%	2.11%	2.84%	0.52%	4.5%	2.42%
2025/03/07	32.43%	10.95%	11.58%	0.52%	3.62%	1.77%	4.74%	3.57%	9.31%	4.71%
2025/03/08	21.03%	15.81%	14.92%	4.48%	1.65%	5.66%	5.13%	3.35%	12.43%	3.87%
2025/03/09	28.17%	16.23%	9.78%	4.68%	2.83%	7.3%	3.79%	2.2%	7.73%	1.33%
2025/03/10	23.09%	20.29%	11.54%	3.34%	3.99%	6.94%	0.82%	2.32%	9.3%	5.98%
2025/03/11	19.43%	16.79%	10.32%	3.79%	3.79%	8.57%	2.89%	2.81%	13.32%	5.59%
2025/03/12	17.01%	19.17%	11.86%	3.5%	5.37%	10.44%	3.47%	1.74%	9.86%	3.37%
2025/03/13	27.23%	18.41%	13.11%	11.59%	4.5%	6.54%	1.96%	0.48%	0%	0%
2025/03/14	23.44%	20.42%	10.68%	11.39%	4.74%	5.08%	3.49%	1.51%	0%	0%
2025/03/15	18.26%	22.48%	20.3%	11.85%	4.51%	7.32%	2.39%	0.46%	0%	0%
2025/03/16	24.95%	18.45%	16.17%	10.55%	4.01%	9.35%	3.27%	1.7%	0%	0%
2025/03/17	21.13%	21.82%	18%	11.09%	6.9%	3.18%	3.95%	1.55%	0%	0%
2025/03/18	25.59%	20.25%	15.11%	8.86%	7.21%	5.52%	1.15%	0.49%	0%	0.19%
2025/03/19	18.75%	22.2%	22.34%	6.54%	5.22%	3.19%	2.73%	1.53%	0%	0%
2025/03/20	20.18%	29.24%	16.36%	5.92%	6.55%	2.87%	2.44%	0.53%	0%	0%
2025/03/21	23.94%	26.64%	15.91%	4.22%	5.3%	6.15%	0.64%	1.73%	0%	0%
2025/03/22	28.43%	21.41%	18.69%	6.55%	5.96%	2.4%	1.57%	1.51%	0%	0.05%
2025/03/23	28.97%	22.55%	20%	7.05%	5.4%	0.45%	3.68%	0.7%	0.98%	0.52%
2025/03/24	31.49%	28.19%	16.35%	5.21%	4.47%	2.67%	0.35%	0.46%	0%	0%
2025/03/25	22.34%	25.24%	14.14%	6.81%	4.81%	2.34%	4.63%	3.66%	0%	0%
2025/03/26	33.98%	19.39%	12.63%	4.56%	6.5%	2.39%	1.62%	1.23%	0%	0%
2025/03/27	20.17%	17.37%	10.4%	2.86%	3.43%	4.04%	3.38%	2.17%	12.09%	2.84%
2025/03/28	40.72%	18.16%	14.93%	0%	3.51%	3.67%	2.4%	1.79%	0%	0%
2025/03/29	33.32%	20.59%	9.36%	6.23%	5.38%	1.53%	1.75%	1.28%	0%	0%
2025/03/30	33.38%	15.91%	17.88%	7.75%	4.82%	2.61%	1.33%	0.98%	0%	0%
2025/03/31	32.64%	26.75%	14.9%	3.28%	1.89%	1.39%	1.09%	0.97%	0%	0%

Amazon.co.uk dominated March with fluctuating spend, peaking at 44.61% on the 6th. Paramountplus.com saw a steady rise, ending strong at 26.75%. Apple.com had a mid-month surge, while Strangerthingsonstage.com and Bafta.org had sporadic peaks.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	130
2025/03/02	133
2025/03/03	124
2025/03/04	126
2025/03/05	130
2025/03/06	128
2025/03/07	134
2025/03/08	126
2025/03/09	128
2025/03/10	126
2025/03/11	135
2025/03/12	137
2025/03/13	141
2025/03/14	150
2025/03/15	131
2025/03/16	129
2025/03/17	134
2025/03/18	147
2025/03/19	138
2025/03/20	135
2025/03/21	129
2025/03/22	124
2025/03/23	116
2025/03/24	105
2025/03/25	117
2025/03/26	109
2025/03/27	115
2025/03/28	108
2025/03/29	117
2025/03/30	122
2025/03/31	122

March began with 130 advertisers, peaking at 150 mid-month. A decline followed, ending at 122.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	2.54%
paramountplus.com	2.3%
apple.com	2.17%
limelight.pk	1.55%
abbavoyage.com	1.11%
musicnotes.com	-1.03%
londontheatre.co.uk	-1.42%
audible.co.uk	-1.69%
atgtickets.com	-1.91%
strangerthingsonstage.com	-6.04%

Amazon.co.uk leads with a 2.54% click share rise, while strangerthingsonstage.com drops by 6.04%.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	paramountplus.com	ebay.co.uk	apple.com	bafta.org	londontheatredirect.com	abbavoyage.com	londontheatre.co.uk	strangerthingsonstage.com	atgtickets.com
2025/03/01	24.89%	8.56%	4.36%	4.93%	1.1%	10.61%	2.81%	13.8%	1.9%	9.77%
2025/03/02	44.97%	9.27%	7.11%	5.5%	0.62%	3.5%	1.86%	6.24%	0%	1.89%
2025/03/03	30.74%	8.19%	2.65%	4.67%	0.82%	1.14%	2.46%	8.1%	14.03%	10.02%
2025/03/04	32.2%	8.84%	3.69%	3.03%	0.96%	3.9%	2.05%	7.13%	6.66%	6.66%
2025/03/05	39.72%	9.38%	2.87%	3.47%	0.63%	1.35%	1.88%	7.78%	9.57%	5.88%
2025/03/06	54.22%	6.17%	5.67%	3.81%	0%	0.7%	0.93%	3.04%	3.76%	2.51%
2025/03/07	43.44%	4.8%	4.36%	4.33%	0.53%	3.85%	1.96%	5.15%	7.95%	4.87%
2025/03/08	33.21%	7.22%	3.61%	6.66%	2.89%	6.24%	1.06%	5.47%	11.54%	4.69%
2025/03/09	40.88%	7.09%	5.22%	4.23%	2.36%	3.11%	1.73%	4.95%	7.05%	1.76%
2025/03/10	38.24%	9%	4.15%	5.04%	1.5%	2.96%	2.2%	0.54%	8.94%	6.98%
2025/03/11	30.48%	7.72%	2.93%	4.34%	2.11%	3.1%	2.57%	3.1%	12.55%	6.28%
2025/03/12	31.95%	8.83%	4.71%	5.29%	1.61%	1.88%	3.53%	2.92%	9.57%	4.79%
2025/03/13	45.51%	7.5%	6.62%	5.11%	6%	0.73%	2.75%	1.64%	0%	0%
2025/03/14	39.91%	10.25%	4.74%	4.86%	6.56%	2.11%	2.67%	2.99%	0%	0%
2025/03/15	39.23%	11.33%	3.46%	9.22%	6.18%	0.86%	3.02%	1.91%	0%	0%
2025/03/16	42.96%	8.63%	3.79%	6.97%	5.18%	3.05%	2.53%	3.65%	0%	0%
2025/03/17	42.34%	10.32%	3.44%	8.13%	5.73%	2.86%	4.2%	4.49%	0%	0%
2025/03/18	41.92%	9.27%	3.41%	6.41%	5.15%	0.89%	4.53%	0.74%	0%	0.37%
2025/03/19	35.31%	9.64%	2.87%	9.33%	2.89%	2.13%	3.53%	2.32%	0%	0%
2025/03/20	36.2%	13.66%	3.01%	7.17%	3.9%	0.88%	4.29%	3.6%	0%	0%
2025/03/21	36.71%	11.6%	11.8%	6.63%	3.32%	2.95%	3.04%	0.45%	0%	0%
2025/03/22	47.55%	9.96%	2.7%	8.56%	2.99%	2.27%	3.65%	1.62%	0%	0.18%
2025/03/23	45.43%	10.57%	5.59%	8.52%	5.28%	1.38%	3.23%	4.18%	0.63%	0.63%
2025/03/24	50.01%	12.43%	6%	7.17%	2.87%	0.69%	2.81%	0.17%	0%	0%
2025/03/25	42.18%	12.22%	2.56%	6.51%	3.76%	3.66%	3.45%	2.68%	0%	0%
2025/03/26	50.68%	7.45%	7.77%	5.12%	2.23%	1.65%	3.28%	0.85%	0%	0%
2025/03/27	31.45%	7.17%	3.06%	4.65%	1.2%	2.01%	2.19%	2.25%	10.7%	3.68%
2025/03/28	60.47%	7.84%	1.16%	6.14%	0%	2.25%	2.09%	1.96%	0%	0%
2025/03/29	48.88%	9.07%	4.88%	3.6%	4.53%	1.72%	3.32%	2.24%	0%	0%
2025/03/30	49.44%	7.06%	4.52%	8.1%	3.92%	1.46%	2.88%	1.65%	0%	0%
2025/03/31	44.07%	12.08%	8.48%	6.9%	2.42%	1.59%	1.18%	0.99%	0%	0%

Amazon.co.uk dominated March with fluctuating impressions, peaking at 60.47% on the 28th. Paramountplus.com saw a steady rise, ending strong at 12.08%. Strangerthingsonstage.com had a notable spike on the 3rd. The month concluded with Amazon.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apple Music https://music.apple.com
Discover 100 Million Songs — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Play what you love ...
2
70% Off Double Beds | Uk's Leading Bed Specialist https://www.beds.co.uk
Rock Bottom Prices - Great Service - Express Delivery - Rated Excellent on Trustpilot. The...
3
Dreams Big Brand Savings | Free delivery on all orders https://www.dreams.co.uk
Save on selected products in the Dreams Big Brand Savings event. Shop today. Shop high quality beds, mattresses, headboards, bedding, furniture & more...
4
Dune London™ Shoes & Bags - Shop Up To 60% Off Sale https://www.dunelondon.com
Discover the Dune London SS25 Collection, Explore Our Latest Women and Men Arrivals. Shop...
5
Paramount+ UK Now Streaming http://www.paramountplus.com
Start Your Free Trial Today — New episodes & complete series - with something for everyone, it's always worth watching. 7 day free...

In the competitive landscape of Google’s PPC, Apple Music entices with a vast library of 100 million songs, while Paramount+ offers a free trial to captivate viewers. Meanwhile, Dreams and Beds.co.uk promise unbeatable prices and quality in bedding, and Dune London tempts with stylish discounts.

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UK Media & Entertainment Movies & Music - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Competitor Count for UK Media & Entertainment Movies & Music

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

UK Media & Entertainment Movies & Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance