US Media & Entertainment Movies & Music - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
fandango.com	22.57
paramountplus.com	7.16
amazon.com	5.56
apple.com	4.92
ticketmaster.com	4.89
seatgeek.com	4.05
eventticketscenter.com	4.02
viagogo.com	3.29
universalstudioshollywood.com	2.78
tickets-center.com	2.63
others	38.13

Fandango leads with 22.57% click share, followed by Paramount Plus at 7.16%. Others dominate with 38.13%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	fandango.com	amazon.com	ticketmaster.com	seatgeek.com	apple.com	eventticketscenter.com	viagogo.com	tickets-center.com	paramountplus.com	tubitv.com
2025/03/01	8.42%	6.46%	5.95%	6.36%	2.15%	6.43%	6.86%	5.67%	4.72%	6.15%
2025/03/02	10.09%	4.21%	5.83%	6.41%	2.93%	5.41%	5.51%	4.97%	3.24%	5.64%
2025/03/03	6.56%	4.58%	4.91%	6.7%	3.36%	5.09%	7.41%	5.21%	3.16%	3.93%
2025/03/04	6.42%	4.52%	6.79%	6.99%	2.81%	5.19%	5.64%	4.88%	3%	5.36%
2025/03/05	9.13%	8.2%	5.42%	9.4%	3.32%	4.21%	6.96%	3.79%	3.47%	3.02%
2025/03/06	3.23%	7.63%	5.43%	8.47%	3.9%	6.22%	8.7%	5.85%	2.68%	2.68%
2025/03/07	3.77%	6.52%	4.88%	6.82%	6.22%	6.18%	7.46%	5.53%	3.04%	1.97%
2025/03/08	5.26%	5.74%	6.53%	7.76%	6.15%	3.88%	6.08%	5.35%	2.47%	3.78%
2025/03/09	10.01%	4.78%	5.21%	5.91%	2.04%	6.07%	6.07%	4.84%	3.42%	3.57%
2025/03/10	5.46%	4.75%	8.33%	8.41%	2.96%	6.64%	5.9%	4.29%	4.15%	5.43%
2025/03/11	5.35%	3.22%	7.56%	8.23%	3.56%	5.05%	6.19%	5.13%	3.72%	1.44%
2025/03/12	9.37%	8.62%	5.38%	7.2%	3.78%	5.28%	6.2%	4.06%	3.93%	3.58%
2025/03/13	16.84%	5.67%	6.21%	7.45%	4.29%	5.68%	5.67%	2.94%	4.74%	4.84%
2025/03/14	11.9%	4.64%	5.19%	7.05%	2.66%	5.61%	5.36%	5.61%	2.2%	1.57%
2025/03/15	20.5%	8.8%	4.34%	5.72%	2.39%	5.15%	5.3%	3.95%	2.35%	2.71%
2025/03/16	15.31%	3.62%	4.53%	5.78%	3.78%	4.81%	5.05%	3.92%	3.54%	3.4%
2025/03/17	18.57%	2.98%	4.79%	4.44%	3.02%	4.74%	5.07%	3.41%	4.09%	4.55%
2025/03/18	22.66%	4.56%	6.68%	5.17%	2.91%	4.03%	4.71%	5.43%	3.04%	4.64%
2025/03/19	14.72%	4.82%	5.28%	6.12%	3.76%	5%	5.79%	3.44%	4.06%	3.19%
2025/03/20	20.4%	3.64%	4.51%	6.23%	2.73%	3.61%	6.13%	3.4%	3.43%	4.64%
2025/03/21	26.99%	4.24%	5.57%	4.67%	1.97%	5.4%	4.89%	5.04%	2.96%	4.01%
2025/03/22	27.16%	5.81%	5.79%	4.56%	3.52%	3.4%	4.51%	2.92%	2.83%	3.45%
2025/03/23	13.83%	5.89%	5.9%	6.47%	3.3%	5.31%	4.64%	3.66%	4.59%	3.98%
2025/03/24	7.22%	5.13%	7.18%	8.68%	2.53%	3.99%	8.39%	3.09%	3.87%	3.95%
2025/03/25	8.73%	3.57%	7.24%	7.81%	4.08%	4.33%	6.43%	2.72%	4.01%	2.81%
2025/03/26	8.39%	6.59%	5.16%	6.12%	3.63%	3.45%	5.64%	2.48%	3.01%	4.78%
2025/03/27	7.95%	7.79%	6.23%	8.66%	4.15%	4.35%	7.39%	6.84%	3.07%	5.02%
2025/03/28	7.35%	6.64%	5.87%	6.65%	3.11%	3.72%	8.63%	2.47%	3.17%	2.88%
2025/03/29	10.9%	11.78%	5.61%	5.75%	2.49%	3.87%	5.86%	2.8%	3.42%	3.07%
2025/03/30	9.59%	4.81%	6.6%	9.38%	3.1%	4.87%	8.18%	4.95%	3.9%	2.44%
2025/03/31	12.34%	7.25%	6.04%	3.87%	3.85%	3.5%	3.11%	3.01%	2.38%	2.27%

Fandango’s PPC spend surged mid-March, peaking at 27.16% on the 22nd. Amazon’s spend fluctuated, ending at 7.25%. Ticketmaster and Seatgeek maintained steady trends, while Viagogo saw a late-month dip.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	591
2025/03/02	579
2025/03/03	608
2025/03/04	570
2025/03/05	587
2025/03/06	623
2025/03/07	638
2025/03/08	653
2025/03/09	588
2025/03/10	593
2025/03/11	591
2025/03/12	592
2025/03/13	615
2025/03/14	621
2025/03/15	586
2025/03/16	579
2025/03/17	574
2025/03/18	561
2025/03/19	552
2025/03/20	565
2025/03/21	579
2025/03/22	569
2025/03/23	592
2025/03/24	570
2025/03/25	558
2025/03/26	567
2025/03/27	557
2025/03/28	555
2025/03/29	547
2025/03/30	569
2025/03/31	573

March began with 591 advertisers, peaking at 653 on March 8. A decline followed, reaching 547 on March 29. The month concluded with 573 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
fandango.com	6.66%
amctheatres.com	0.45%
go.com	0.41%
pandora.com	0.36%
universalorlando.com	0.28%
tickets-center.com	-0.79%
seatgeek.com	-0.81%
eventticketscenter.com	-1.14%
ticketsonsale.com	-1.14%
disneyplus.com	-2.04%

Fandango.com surged with a 6.66% click share increase, while disneyplus.com dropped by 2.04%.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	fandango.com	ticketmaster.com	eventticketscenter.com	seatgeek.com	tickets-center.com	viagogo.com	apple.com	paramountplus.com	ticketsonsale.com
2025/03/01	9.07%	6.43%	4.73%	9.28%	5.93%	6.17%	6.44%	2.08%	4.69%	4.14%
2025/03/02	5.74%	7.74%	5.25%	8.1%	5.95%	6.58%	5.24%	3.03%	3.46%	4.11%
2025/03/03	6.41%	5.74%	4.06%	8.06%	6.8%	6.68%	7.98%	2.56%	3.64%	5.19%
2025/03/04	5.04%	5.38%	5.5%	7.21%	6.3%	5.94%	5.52%	2.41%	3.81%	4.51%
2025/03/05	11.32%	7.34%	4.71%	5.92%	9.08%	4.44%	9.09%	2.42%	3.58%	5.55%
2025/03/06	8.13%	2.49%	4.18%	7.79%	7.89%	6.34%	8.21%	2.02%	2.69%	6.32%
2025/03/07	9.22%	3.09%	3.97%	7.95%	6.5%	6.33%	7.03%	3.53%	3.01%	4.28%
2025/03/08	6.66%	4.55%	6.08%	5.84%	7.91%	5.72%	6.38%	3.26%	3.02%	4.01%
2025/03/09	6.38%	7.22%	3.94%	8.38%	6.05%	5.61%	5.68%	1.6%	3.24%	4.59%
2025/03/10	5.46%	4.53%	7.58%	8.94%	8.89%	5.04%	6.33%	2.28%	3.79%	4.88%
2025/03/11	5.09%	4.19%	6.21%	7.1%	8.25%	5.68%	8.7%	2.85%	3.82%	4.5%
2025/03/12	9.99%	10.31%	4.64%	6.88%	6.88%	4.43%	5.97%	2.55%	3.59%	3.98%
2025/03/13	8.08%	13.43%	5.44%	7.46%	7.29%	3.34%	5.96%	3.08%	4.46%	4.34%
2025/03/14	7.94%	10.61%	3.28%	6.46%	8.7%	5.95%	4.75%	1.29%	2.05%	3.97%
2025/03/15	10.46%	16.7%	3.98%	7.14%	6.06%	4.58%	5.63%	1.85%	2.66%	3.18%
2025/03/16	4.34%	16.61%	3.25%	6.5%	5.48%	4.18%	5.1%	2.64%	3.92%	3.17%
2025/03/17	4.26%	17.67%	4.07%	6.79%	4.84%	3.95%	5.53%	2.84%	4.63%	2.45%
2025/03/18	5.03%	22.7%	5.94%	5.97%	4.95%	6.86%	4.68%	2.21%	3.55%	3%
2025/03/19	7.32%	13.14%	4.25%	6.83%	7.68%	4.11%	5.81%	2.17%	4.24%	2.81%
2025/03/20	5.95%	21.14%	3.72%	5.35%	6.42%	3.51%	6.81%	1.84%	3.88%	2.3%
2025/03/21	4.77%	30.21%	4.31%	6.92%	4.43%	6.03%	4.86%	1.67%	3.46%	4.85%
2025/03/22	6.46%	27.45%	5.35%	4.85%	4.77%	3.67%	4.75%	2.04%	2.93%	2.37%
2025/03/23	6.7%	16.63%	5.27%	7.18%	6.63%	4.32%	4.87%	2.25%	4.79%	2.76%
2025/03/24	7.7%	7.77%	6.46%	5.52%	8.22%	3.84%	7.89%	2.52%	4.28%	3.07%
2025/03/25	4.44%	8.01%	7.09%	6.66%	8.13%	3.8%	6.91%	3.13%	4.34%	2.48%
2025/03/26	7.39%	5.8%	4.35%	5.22%	8.05%	3.33%	5.82%	2.52%	3.48%	1.82%
2025/03/27	8.62%	9.02%	6.19%	6.15%	8.27%	7.37%	7.59%	2.64%	3.39%	2.42%
2025/03/28	9.29%	6.79%	5.1%	5.07%	6.81%	3.16%	8.61%	2.51%	3.57%	2.64%
2025/03/29	12.16%	8.78%	5.01%	5.12%	5.87%	3.27%	6.27%	1.7%	3.59%	2.68%
2025/03/30	6.77%	6.33%	5.71%	6.68%	8.94%	4.96%	8.33%	2.46%	4.85%	2.71%
2025/03/31	11.45%	9.64%	5.91%	5.37%	4.52%	4.02%	3.46%	2.97%	2.72%	1.9%

In March 2025, Fandango.com surged, peaking at 30.21% on March 21. Amazon.com fluctuated, ending strong at 11.45%. Ticketmaster.com remained steady, while EventTicketsCenter.com saw minor dips. Seatgeek.com and Viagogo.com showed consistent activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
New Movies 2024 - Best Movies To Watch Now https://www.amazon.com
Looking for something to watch tonight? Explore Prime Video's award winning collection.
2
Daredevil: Born Again - Now Streaming on Disney+ https://www.disneyplus.com › daredevil › bornagain
Two-episode premier of Marvel Television's Daredevil: Born Again
3
The Amateur | Only In Theaters April 11 | Get Tickets Now https://www.fandango.com
Starring Academy Award® winner Rami Malek and Academy Award® nominee Laurence Fishburne. Don't underestimate him.
4
Nikki Glaser | Tickets 2025 https://www.stubhub.com
Buy Beacon Theatre Tickets — Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025
5
Universal Studios Hollywood https://www.universalstudioshollywood.com
Buy Tickets Online and Save — Thrilling Rides, a Real Movie Studio Tour, and a Selection of L.A.'s Best Restaurants. Save...

In the vibrant world of PPC advertising, Amazon entices viewers with a rich collection of award-winning movies on Prime Video. Disney+ captures Marvel fans with the thrilling “Daredevil: Born Again.” Fandango excites cinema-goers with “The Amateur,” starring Rami Malek. StubHub offers exclusive tickets for Nikki Glaser’s 2025 show, while Universal Studios Hollywood promises thrilling rides and a real movie studio tour. Each ad uniquely captivates its audience, showcasing entertainment’s diverse allure.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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US Media & Entertainment Movies & Music - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Competitor Count for US Media & Entertainment Movies & Music

Market Loss & Market Gains for US Media & Entertainment Movies & Music

US Media & Entertainment Movies & Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance