Log in Book a Demo

US Education & Training Online Universities/E-Learning - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Universities/E-Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Online Universities/E-Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
teacherspayteachers.com 8.13
coursera.org 4.81
asu.edu 4.64
udemy.com 3.9
wgu.edu 3.65
quizlet.com 3.43
snhu.edu 3.39
phoenix.edu 3.2
devry.edu 2.51
chegg.com 1.91
others 60.43

Copyright © Adthena. All rights reserved.

In the education sector’s PPC landscape, “others” dominate with 60.43% click share. TeachersPayTeachers.com leads individual domains at 8.13%, followed by Coursera.org at 4.81%.

Market Exposure

Share of Spend for the top 10 US Education & Training Online Universities/E-Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date asu.edu devry.edu phoenix.edu snhu.edu wgu.edu gcu.edu bryantstratton.edu capella.edu purdue.edu csuglobal.edu
2025/03/01 6.66% 6.56% 5.6% 5.95% 7.19% 2.18% 2.17% 2.89% 2.35% 0.93%
2025/03/02 6.64% 5.54% 4.84% 5.25% 7.65% 2.14% 1.92% 2.62% 2.44% 0.7%
2025/03/03 7.24% 5.37% 6.11% 6.19% 5.83% 2.59% 1.87% 3.43% 2.34% 0.91%
2025/03/04 8.13% 5.59% 5.69% 5.89% 5.62% 2.52% 2.04% 3.6% 2.04% 0.93%
2025/03/05 8.38% 5.93% 6.34% 5.52% 3.99% 2.53% 2.22% 3.75% 2% 1.49%
2025/03/06 6.88% 4.82% 6% 5.86% 5.14% 2.13% 2.27% 3.16% 1.61% 2.37%
2025/03/07 7.11% 4.05% 5.19% 4.73% 5.33% 1.69% 1.92% 2.19% 2.33% 1.86%
2025/03/08 7.26% 4.51% 5.29% 4.89% 6.98% 1.59% 1.54% 1.71% 2.59% 1.55%
2025/03/09 6.11% 4.32% 4.51% 6.4% 5.4% 2.47% 1.88% 2.16% 1.94% 2.49%
2025/03/10 6.85% 4.26% 5.3% 5.45% 4.96% 2.33% 2.13% 3.19% 1.89% 2.31%
2025/03/11 6.78% 4.69% 6.12% 5.89% 3.73% 2.69% 2.51% 3.03% 1.68% 2.52%
2025/03/12 6.9% 3.79% 6.32% 5.68% 4.99% 1.57% 2.29% 3.08% 1.52% 2.58%
2025/03/13 6.82% 3.91% 6.14% 6.54% 4.92% 1.2% 2.19% 3.21% 1.51% 2.3%
2025/03/14 6.52% 4.7% 5.53% 5.65% 4.48% 1.63% 2.59% 3.24% 1.55% 2.31%
2025/03/15 5.81% 4.11% 6.11% 6.91% 5.53% 1.66% 2.15% 2.75% 1.74% 2.06%
2025/03/16 6.37% 3.23% 5.41% 7.47% 7.16% 2.44% 1.64% 2.33% 1.62% 2.23%
2025/03/17 7.86% 2.86% 5.86% 7.3% 5.13% 3.18% 1.83% 2.75% 1.22% 2.74%
2025/03/18 9.26% 3.5% 6.23% 6.34% 4.68% 2.48% 1.98% 3.28% 1.26% 2.35%
2025/03/19 6.5% 4.32% 6.58% 7.08% 4.17% 1.98% 2.35% 3.31% 1.45% 2.43%
2025/03/20 9.15% 3.08% 6.65% 7.71% 4.83% 1.76% 2.06% 3.48% 1.71% 2.52%
2025/03/21 7.67% 4.22% 6.84% 7% 4.86% 1.88% 1.86% 3.53% 1.39% 2.5%
2025/03/22 7.27% 4.18% 6.54% 7.02% 6.1% 1.61% 2.01% 2.83% 1.87% 2.29%
2025/03/23 7.53% 3.62% 6.35% 7.54% 5.74% 1.99% 2.29% 2.94% 1.85% 2.57%
2025/03/24 7.99% 3.77% 5.98% 6.42% 5.56% 1.72% 1.94% 2.76% 1.04% 2.4%
2025/03/25 7.29% 4.7% 6.11% 6.45% 4.49% 1.96% 2.49% 3.28% 1.31% 2.59%
2025/03/26 7.43% 4.9% 5.79% 6.02% 4.75% 2.01% 2.14% 3.7% 1.21% 2.43%
2025/03/27 7.08% 4.61% 5.41% 6.55% 4.5% 1.87% 1.82% 3.31% 1.49% 2.38%
2025/03/28 7.15% 4.56% 5.61% 6.19% 4.94% 2.21% 2.18% 3.09% 1.48% 1.97%
2025/03/29 6.79% 4.92% 5.85% 6.55% 6.29% 2.47% 2.28% 2.77% 1.54% 2.15%
2025/03/30 7.25% 4.04% 6.3% 6.22% 6.27% 2.2% 1.82% 2.6% 1.97% 2.35%
2025/03/31 6.39% 5.6% 5.54% 4.95% 3.96% 3.06% 2.75% 2.6% 2.14% 1.81%

Copyright © Adthena. All rights reserved.

In March 2025, ASU.edu’s PPC spend share fluctuated, peaking at 9.26% on March 18. DeVry.edu saw a decline, while Phoenix.edu maintained stability. SNHU.edu experienced a mid-month surge, and WGU.edu’s share varied. GCU.edu and BryantStratton.edu had modest increases. Capella.edu and Purdue.edu showed steady trends, while CSUGlobal.edu’s share rose mid-month.

Market Exposure

Competitor Count for US Education & Training Online Universities/E-Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 1896
2025/03/02 1892
2025/03/03 1947
2025/03/04 2000
2025/03/05 1972
2025/03/06 2254
2025/03/07 2369
2025/03/08 2330
2025/03/09 1957
2025/03/10 2151
2025/03/11 2075
2025/03/12 2138
2025/03/13 2041
2025/03/14 2006
2025/03/15 1872
2025/03/16 1954
2025/03/17 1893
2025/03/18 1994
2025/03/19 1937
2025/03/20 1923
2025/03/21 1879
2025/03/22 1970
2025/03/23 1863
2025/03/24 1924
2025/03/25 1883
2025/03/26 1950
2025/03/27 1962
2025/03/28 1983
2025/03/29 1932
2025/03/30 1895
2025/03/31 1948

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, peaking at 2,369 on March 7. The month concluded with 1,948 advertisers, reflecting a fluctuating yet resilient landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Online Universities/E-Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
quizlet.com 1.14%
udemy.com 0.75%
teacherspayteachers.com 0.74%
k12.com 0.42%
snhu.edu 0.34%
purdue.edu -0.22%
keiseruniversity.edu -0.22%
umgc.edu -0.25%
wgu.edu -0.27%
chegg.com -0.33%

Copyright © Adthena. All rights reserved.

Quizlet.com surged with a 1.14 increase, while Chegg.com dropped by 0.33.

Campaign Efficiency

US Education & Training Online Universities/E-Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date phoenix.edu asu.edu devry.edu wgu.edu snhu.edu gcu.edu bryantstratton.edu coursera.org capella.edu csuglobal.edu
2025/03/01 4.14% 4.48% 4.92% 5.64% 3.6% 1.82% 1.93% 1.52% 2.03% 0.89%
2025/03/02 3.75% 4.68% 4.36% 6.09% 3.36% 1.78% 1.72% 1.48% 1.82% 0.7%
2025/03/03 4.53% 4.82% 4.04% 4.54% 3.6% 2.18% 1.82% 1.75% 2.31% 0.87%
2025/03/04 4.34% 5.63% 4.3% 4.5% 3.58% 2.2% 1.9% 1.61% 2.47% 0.85%
2025/03/05 4.8% 5.72% 4.59% 3.38% 3.32% 2.2% 2.26% 1.66% 2.6% 1.33%
2025/03/06 4.7% 4.75% 3.76% 4.26% 3.7% 1.85% 2.34% 1.63% 2.27% 2.11%
2025/03/07 4.14% 4.79% 3.08% 4.39% 2.99% 1.46% 1.95% 1.44% 1.56% 1.67%
2025/03/08 4.08% 4.87% 3.43% 5.65% 3.1% 1.4% 1.47% 1.53% 1.13% 1.43%
2025/03/09 3.22% 3.84% 3.06% 4.14% 3.71% 1.93% 1.75% 2.05% 1.33% 1.99%
2025/03/10 4.12% 4.72% 3.29% 3.98% 3.36% 2.01% 2.05% 1.92% 2.24% 2.07%
2025/03/11 4.58% 4.6% 3.56% 3% 3.56% 2.32% 2.47% 1.84% 2.08% 2.22%
2025/03/12 4.82% 4.81% 2.93% 4.06% 3.43% 1.36% 2.2% 1.8% 2.14% 2.27%
2025/03/13 4.61% 4.47% 2.98% 3.98% 3.98% 0.98% 2.12% 2.16% 2.18% 2.16%
2025/03/14 4.18% 4.26% 3.39% 3.45% 3.35% 1.31% 2.35% 1.93% 2.08% 2.05%
2025/03/15 4.38% 3.79% 2.87% 4.31% 3.94% 1.34% 2.01% 2.19% 1.78% 1.73%
2025/03/16 4.02% 4.29% 2.5% 5.55% 4.56% 2.02% 1.58% 1.77% 1.56% 2.08%
2025/03/17 4.33% 5.31% 2.32% 3.93% 4.42% 2.66% 1.63% 2% 1.79% 2.43%
2025/03/18 4.91% 6.22% 2.73% 3.68% 3.9% 2.2% 1.84% 2.22% 2.32% 2.15%
2025/03/19 5.07% 4.56% 3.4% 3.49% 4.34% 1.76% 2.11% 1.9% 2.45% 2.26%
2025/03/20 5.18% 6.4% 2.42% 3.89% 4.78% 1.55% 1.87% 1.8% 2.5% 2.25%
2025/03/21 5.08% 5.11% 3.25% 3.95% 4.21% 1.58% 1.73% 1.75% 2.53% 2.3%
2025/03/22 4.95% 4.81% 3.04% 4.82% 4.36% 1.31% 1.75% 1.61% 1.96% 2.14%
2025/03/23 4.7% 4.93% 2.75% 4.24% 4.33% 1.57% 1.94% 1.95% 1.97% 2.21%
2025/03/24 4.54% 5.31% 3.02% 4.39% 3.96% 1.43% 1.85% 1.77% 1.96% 2.12%
2025/03/25 4.49% 4.93% 3.59% 3.49% 3.95% 1.63% 2.36% 1.92% 2.33% 2.29%
2025/03/26 4.43% 5.06% 3.81% 3.9% 3.82% 1.71% 2.08% 1.68% 2.66% 2.12%
2025/03/27 4.1% 4.71% 3.59% 3.61% 3.92% 1.62% 1.66% 1.86% 2.31% 2.1%
2025/03/28 4.27% 4.68% 3.22% 3.91% 3.66% 1.9% 1.93% 1.92% 2.02% 1.75%
2025/03/29 4.39% 4.51% 3.68% 5.01% 3.86% 2.08% 2.06% 1.81% 1.87% 1.93%
2025/03/30 4.45% 4.7% 3.11% 4.84% 3.65% 1.84% 1.56% 1.98% 1.73% 2.02%
2025/03/31 4.23% 4.2% 4.07% 3.34% 3.17% 2.5% 2.37% 1.85% 1.79% 1.68%

Copyright © Adthena. All rights reserved.

In March 2025, ASU.edu led with a peak impression share of 6.40% on March 20. Phoenix.edu and WGU.edu followed closely, while Devry.edu saw a decline. The month concluded with ASU.edu maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Online Universities/E-Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Arizona State University | 300+ Degree Programs Online https://start.asuonline.asu.edu › asu-online › degrees

    Earn a World-Class Degree Online at ASU Taught by the Same Faculty as on Campus.

  2. 2
    Coursera® Official Site https://www.coursera.org

    Learn the Latest Skills — Develop new skills in 2025 with an unlimited-access subscription to over 10,000+ courses. Take your new career from if, to when, to now. Learn without limits with Coursera Plus.

  3. 3
    Online Nursing Programs | Flexible for Working Nurses https://go.herzing.edu

    Choose from six nurse practitioner paths at Herzing and make a difference in healthcare.

  4. 4
    SNHU® - 8 Week Online Classes - Apply For Free Today https://degrees.snhu.edu › online-college

    No Matter the Path, SNHU® is Here to Help Along Your Journey. Start Today. Finish Strong. SNHU®...

  5. 5
    Medical Billing & Coding - Stay Home. Go To School Online https://learn2.ultimatemedical.edu › online › billing-coding

    Start Your Medical Billing And Coding Career Path Today with Online Classes. Learn More.

Copyright © Adthena. All rights reserved.

Arizona State University highlights over 300 online degrees, emphasizing quality education by campus faculty. Coursera offers limitless learning with 10,000+ courses, promoting career advancement. Herzing targets working nurses with flexible programs. SNHU encourages starting strong with free applications. Ultimate Medical focuses on online billing and coding careers.

Frequently Asked Questions

Customer Success Stories

UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.