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UK Telecommunications Internet of Things - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 13.12
nordvpn.com 11.63
ebay.co.uk 7.69
uswitch.com 6.57
forbes.com 4.92
ionos.co.uk 4.43
nordlayer.com 2.84
three.co.uk 2.36
solarwinds.com 2.17
livuapp.com 1.76
others 42.51

Copyright © Adthena. All rights reserved.

Starlink.com leads with 13.12% click share, followed by NordVPN.com at 11.63%. Others dominate with 42.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date nordvpn.com forbes.com nordlayer.com ionos.co.uk uswitch.com virginmediabusiness.co.uk vpnpro.com ebay.co.uk business.bt.com solarwinds.com
2025/03/01 23.58% 8.78% 6.2% 10.43% 3.89% 0.27% 7.79% 1.38% 1.46% 0.27%
2025/03/02 30.36% 10.82% 1.86% 7.32% 3.98% 0.42% 12.11% 1.13% 0.99% 0.06%
2025/03/03 19.59% 12.58% 7.75% 8.96% 2.66% 3.41% 6% 1.45% 1.88% 3.71%
2025/03/04 24.35% 16.6% 4.07% 7.74% 3.1% 2.98% 1.91% 1.11% 1.59% 0.39%
2025/03/05 22.39% 10.82% 3.51% 13.1% 2.72% 3.12% 5.18% 1.25% 1.48% 0.49%
2025/03/06 15.35% 9% 5.58% 9.84% 3.79% 3.37% 5.11% 2.28% 4.07% 0.3%
2025/03/07 19.69% 12.43% 0.14% 9.86% 7.38% 2.29% 0.83% 1.22% 2.69% 11.02%
2025/03/08 19.94% 18.19% 7.63% 10.74% 2.98% 0.84% 0.43% 1.56% 5.29% 0.38%
2025/03/09 15.9% 18.51% 0.37% 9.43% 3.93% 1.09% 1.53% 2.42% 3.57% 8.87%
2025/03/10 21.22% 13.65% 6.88% 7.92% 4.37% 3.8% 5.45% 0.99% 2.91% 6.87%
2025/03/11 21.95% 20.57% 3.72% 7.43% 2.98% 3.36% 2.33% 1.66% 2.65% 0.5%
2025/03/12 23.82% 10.37% 10.26% 12.32% 1.64% 3.67% 2.1% 1.89% 2.23% 0%
2025/03/13 22.46% 15.3% 3.99% 11.16% 4.11% 4.12% 0.86% 1.52% 2.72% 0%
2025/03/14 14.89% 16.91% 6.29% 9.32% 3.47% 2.8% 1.37% 1.38% 1.18% 0.5%
2025/03/15 23.8% 14.59% 6.04% 8.76% 3.37% 0.76% 11.35% 1.57% 0.67% 0.05%
2025/03/16 18.38% 11.16% 15.93% 9.34% 1.87% 0.95% 5.49% 3.12% 0.81% 0.13%
2025/03/17 29.22% 10.67% 10.83% 6.71% 1.87% 4.27% 4.51% 1.97% 1.05% 0.23%
2025/03/18 15.32% 5.3% 13.54% 10.59% 2.89% 3.34% 8.27% 1.17% 0.85% 6.26%
2025/03/19 25.01% 9.39% 7.51% 11.64% 2.39% 4.1% 1.59% 1.92% 0.8% 0.03%
2025/03/20 24.24% 1.26% 4.88% 9.81% 3.83% 5.06% 1.29% 3.2% 1.8% 0%
2025/03/21 25.16% 1.89% 4.44% 10.28% 4.39% 3.26% 1.29% 2.93% 3.06% 0%
2025/03/22 19.82% 11.54% 7.35% 13.48% 2.37% 0.47% 7.75% 2.32% 2.01% 0%
2025/03/23 14.45% 8.46% 4.2% 11.39% 20.66% 0.74% 0.86% 2.75% 1.65% 0%
2025/03/24 20.82% 23.19% 0.45% 9.04% 3.05% 3.96% 1% 2.16% 1.4% 0%
2025/03/25 26.81% 6.79% 3.74% 7.1% 3.71% 4.5% 1.82% 1.85% 2.19% 0%
2025/03/26 26.12% 12.86% 12.75% 5.56% 3.67% 3.25% 0.74% 2.21% 1.17% 0%
2025/03/27 24.1% 16.57% 7.2% 8.29% 3.72% 2.91% 3.56% 1.13% 0.54% 0%
2025/03/28 29.21% 6.06% 3.96% 11.25% 2.87% 3.19% 5.03% 1.37% 0.48% 0%
2025/03/29 17.32% 16.92% 6.35% 12.17% 8.94% 0.47% 6.82% 0.97% 1.04% 0%
2025/03/30 19.79% 14.48% 8.87% 10.65% 4.5% 0.79% 1.37% 1.73% 0.25% 0%
2025/03/31 20.29% 15.23% 13.26% 9.27% 3.17% 3.15% 1.26% 1.03% 0.71% 0%

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NordVPN’s spend share fluctuated, peaking at 30.36% on March 2nd. Forbes saw a significant rise on March 24th, reaching 23.19%. NordLayer’s highest was 15.93% on March 16th. Ionos.co.uk maintained steady growth, peaking at 13.48% on March 22nd.

Market Exposure

Competitor Count for UK Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 289
2025/03/02 282
2025/03/03 312
2025/03/04 306
2025/03/05 317
2025/03/06 335
2025/03/07 333
2025/03/08 319
2025/03/09 305
2025/03/10 319
2025/03/11 293
2025/03/12 298
2025/03/13 293
2025/03/14 297
2025/03/15 284
2025/03/16 279
2025/03/17 291
2025/03/18 287
2025/03/19 292
2025/03/20 288
2025/03/21 294
2025/03/22 281
2025/03/23 284
2025/03/24 308
2025/03/25 287
2025/03/26 291
2025/03/27 284
2025/03/28 273
2025/03/29 279
2025/03/30 274
2025/03/31 282

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March saw a dynamic shift in distinct advertisers, peaking at 335 on March 6. The month concluded with a slight decline, ending at 282.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 8.77%
uswitch.com 1.18%
aliexpress.com 0.79%
netgear.com 0.72%
1v1chat.me 0.47%
vodafone.co.uk -0.93%
bt.com -1.13%
nordvpn.com -1.26%
forbes.com -1.29%
solarwinds.com -3.3%

Copyright © Adthena. All rights reserved.

Starlink.com soared with an 8.77% click share increase, while solarwinds.com plummeted by 3.3%. Uswitch.com gained 1.18%, contrasting with forbes.com’s 1.29% decline.

Campaign Efficiency

UK Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date nordvpn.com nordlayer.com forbes.com ebay.co.uk three.co.uk ionos.co.uk uswitch.com starlink.com bt.com solarwinds.com
2025/03/01 9.14% 5.33% 6.48% 8.58% 1.93% 3.94% 3.77% 2.81% 0.73% 0.54%
2025/03/02 12.61% 2.63% 9.04% 7.85% 2.75% 3.29% 5.21% 1.17% 0.97% 0.1%
2025/03/03 10.22% 4.2% 4.79% 8.93% 1.73% 2.96% 2.29% 0.53% 0.25% 8.89%
2025/03/04 12.38% 2.56% 8.3% 6.94% 2.94% 2.98% 3.05% 4.24% 0.92% 1.06%
2025/03/05 10.99% 2.07% 5.51% 8.11% 2% 4.85% 2.8% 1.1% 0.76% 0.62%
2025/03/06 6.22% 3.33% 3.98% 11.62% 1.83% 3.1% 3.79% 1.8% 0.86% 1%
2025/03/07 8.01% 0.07% 6.36% 7.5% 1.62% 3.5% 8.58% 0.72% 0.61% 13.06%
2025/03/08 11.06% 4.89% 9.13% 9.34% 2.88% 4.04% 3.6% 0.54% 0.75% 1%
2025/03/09 6.3% 0.15% 6.56% 12.06% 3.23% 3.17% 3.42% 2.25% 0.38% 17.35%
2025/03/10 10.06% 4.33% 6.75% 6.94% 2.84% 2.76% 4.68% 2.85% 0.56% 14.96%
2025/03/11 11.33% 2.24% 10.09% 9.72% 2.62% 2.7% 2.65% 0.03% 0.97% 0.65%
2025/03/12 11.52% 6.45% 5.64% 13.78% 3.8% 4.49% 1.51% 1.85% 1.34% 0%
2025/03/13 10.72% 2.38% 7.84% 8.87% 3.68% 3.83% 4.17% 1.93% 1.3% 0%
2025/03/14 3.27% 1.8% 3.9% 4.39% 1.47% 1.73% 2.16% 1.41% 19.31% 0.38%
2025/03/15 10.87% 4.19% 7.41% 10.55% 3.27% 3.2% 3.42% 2.49% 1.56% 0.08%
2025/03/16 8.08% 8.86% 5.64% 17.11% 4.48% 3.07% 1.34% 0.03% 0.76% 0.27%
2025/03/17 14.17% 7.31% 5.28% 13.78% 3.63% 2.59% 1.48% 0.86% 1.42% 0.48%
2025/03/18 6.59% 7.95% 3.12% 7.33% 3.33% 3.12% 2.5% 0.98% 0.6% 8.91%
2025/03/19 10.52% 4.64% 5.29% 13.52% 3.65% 3.79% 1.89% 2.12% 0.94% 0.04%
2025/03/20 8.57% 2.67% 1.18% 15.92% 2.99% 2.7% 3.29% 2.76% 1.09% 0%
2025/03/21 7.97% 2.49% 1.02% 13.67% 2.95% 3.38% 4.51% 7.47% 0.53% 0%
2025/03/22 9.01% 4.04% 5.3% 13.89% 2.89% 4.49% 2% 6.6% 1.73% 0%
2025/03/23 4.92% 2.17% 4.36% 12.42% 2.66% 3.2% 21.37% 2.4% 0.96% 0%
2025/03/24 8.31% 0.23% 9.12% 13.97% 2.82% 3.15% 2.8% 4.04% 2% 0%
2025/03/25 10.7% 2.26% 4.71% 10.67% 3.34% 2.23% 2.36% 3.75% 2.12% 0%
2025/03/26 10.54% 6.58% 5.83% 12.55% 2.08% 1.96% 2.94% 2.44% 0.72% 0%
2025/03/27 12.36% 4.96% 9.06% 8.81% 2.87% 3.12% 4.09% 2.69% 1.8% 0%
2025/03/28 11.55% 2.6% 3.47% 7.34% 2.92% 3.9% 2.54% 5.03% 0.65% 0%
2025/03/29 7.68% 3.34% 7.5% 5.2% 3.16% 4.29% 21.29% 3.02% 0.97% 0%
2025/03/30 8.05% 4.55% 5.62% 8.13% 4.04% 3.43% 3.75% 4.36% 1.64% 0%
2025/03/31 11.1% 7.42% 7.23% 5.88% 3.91% 3.08% 2.46% 1.91% 1.48% 0%

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In March 2025, NordVPN’s impression share fluctuated, peaking at 14.17% on the 17th. eBay.co.uk saw a high of 17.11% on the 16th. Uswitch.com spiked to 21.37% on the 23rd. The month ended with NordVPN at 11.10%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Test My Broadband Speed Free https://www.info.co.uk/

    Explore 2025's Results — Check Out The Top Web Results On Info Here, A New Search Experience With Fast Results. Discover A Smarter Way To Find What Your Are Looking For With Info - Explore Today.

  2. 2
    Network VPN - Try Cloud VPN—No Hardware https://www.nordlayer.com

    Toggle-ready platform to connect, protect, detect & respond. No hardware, easy to deploy.

  3. 3
    Internet Speed Test https://www.solarwinds.com › speed-test

    Speed Test — Understand How Your Network Bandwidth Is Being Used and By Whom. Shut Down Bandwidth Hogs.

  4. 4
    Test Your Broadband Speed Now - Check My Broadband Speed https://www.uswitch.com

    Compare your speed to the rest of your area. See if you can switch to a faster provider

  5. 5
    Vodafone Broadband - Check Your Broadband Speed https://www.vodafone.co.uk

    Just Had A Shock Bill? Don't Worry, Switch To Vodafone & Get Full Fibre From Only £25pm

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, top-performing ads reveal a focus on speed and connectivity. Info.co.uk and Uswitch emphasize broadband speed tests, while Vodafone offers a cost-effective switch. Nordlayer highlights seamless VPN solutions, and SolarWinds targets network efficiency. These ads collectively underscore the importance of fast, reliable internet services.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.