Log in Book a Demo

UK Software & Technology IT Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
pcspecialist.co.uk 9.37
godaddy.com 8.04
microsoft.com 5
dell.com 4.75
ionos.co.uk 3.76
hp.com 3.55
wix.com 2.79
123-reg.co.uk 2.75
qr.io 2.64
cyberpowersystem.co.uk 2.48
others 54.87

Copyright © Adthena. All rights reserved.

In the PPC landscape, “others” dominate with 54.87% click share, while pcspecialist.co.uk leads individual advertisers at 9.37%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date ionos.co.uk godaddy.com names.co.uk fasthosts.co.uk wix.com one.com 123-reg.co.uk pcspecialist.co.uk top10.com zoho.com
2025/03/01 7.53% 10.37% 3.38% 3.86% 5.17% 3.83% 3.68% 1.73% 4.51% 2.09%
2025/03/02 6.88% 9.38% 4.66% 3.31% 4.51% 3.36% 2.66% 2.96% 3.71% 1.76%
2025/03/03 7.62% 10.2% 3.45% 4.19% 5.07% 3.75% 2.83% 1.87% 4.48% 1.72%
2025/03/04 7.2% 8.7% 4.01% 4.34% 4.84% 2.74% 3.38% 2.13% 4.52% 2.49%
2025/03/05 7.84% 7.86% 3.53% 4.8% 3.92% 3.34% 3.33% 1.77% 3.87% 2.2%
2025/03/06 7.39% 7.64% 4.03% 5.34% 3.72% 2.68% 3.19% 2.87% 3.39% 1.98%
2025/03/07 8.65% 9.84% 4.36% 5.38% 3.46% 2.91% 3.63% 1.97% 2.65% 2.27%
2025/03/08 9.54% 9.5% 5.89% 6.05% 4.27% 3.12% 3.27% 2.08% 2.45% 1.96%
2025/03/09 8.41% 7.69% 4.77% 6.14% 2.85% 4.03% 2.68% 3.88% 3.38% 1.42%
2025/03/10 6.51% 9.95% 5.07% 5.14% 5.12% 3% 3.39% 2.81% 2.97% 2.25%
2025/03/11 6.75% 8.24% 5.02% 5.38% 3.59% 2.81% 2.91% 2.46% 3.26% 2.91%
2025/03/12 8.13% 11.22% 5.14% 5.43% 3.91% 2.42% 4.64% 2.6% 2.75% 2.09%
2025/03/13 7.98% 10.97% 5.36% 5.79% 3.14% 2.95% 4.31% 2.96% 2.43% 2.3%
2025/03/14 7.98% 10.15% 5.24% 4.46% 4.95% 2.23% 4.15% 3.59% 2.61% 1.86%
2025/03/15 8.54% 10.74% 4.4% 4.9% 4.77% 2.78% 3.67% 2.15% 2.8% 1.75%
2025/03/16 8.72% 9.45% 4.42% 5.11% 3.77% 2.74% 3.09% 4.41% 2.62% 2.1%
2025/03/17 7.44% 9.17% 4.32% 4.57% 4.17% 2.88% 3.22% 2.48% 3.2% 2.44%
2025/03/18 7.84% 10.05% 5.77% 3.7% 4.93% 2.25% 3.72% 3.05% 2.39% 2.25%
2025/03/19 7.37% 8.93% 4.52% 5.16% 4.53% 2.36% 2.3% 4.01% 2.49% 2.37%
2025/03/20 7.57% 8.16% 4.78% 4.72% 4.06% 2.4% 2.43% 4.1% 2.98% 2.36%
2025/03/21 8.15% 8.32% 5.2% 4.47% 3.96% 2.22% 3.14% 3.76% 3.55% 2.14%
2025/03/22 9.16% 10.25% 5.23% 4.65% 4.49% 2.93% 3.89% 3.05% 2.95% 2.25%
2025/03/23 7.84% 7.84% 5.42% 4.59% 4.2% 2.71% 3.19% 3.29% 2.99% 2.39%
2025/03/24 7.28% 7.85% 6.12% 4.4% 4.94% 2.47% 3.89% 1.92% 3.73% 2.41%
2025/03/25 6.69% 6.97% 6.39% 4.57% 4.35% 2.39% 4.48% 1.99% 3.72% 2.89%
2025/03/26 7.41% 7.36% 6.12% 4.67% 3.45% 2.65% 4.57% 2.17% 4.19% 2.29%
2025/03/27 7.58% 8.42% 7.01% 5.36% 5.06% 3.04% 4.22% 1.99% 3.52% 2.43%
2025/03/28 7.64% 6.91% 6.5% 6.01% 3.51% 3.28% 3.11% 4.04% 3.13% 2.29%
2025/03/29 9.26% 7.61% 6.22% 7.24% 4.22% 3.87% 4.44% 2.23% 3.02% 1.84%
2025/03/30 8.89% 7.59% 5.53% 7.01% 3.5% 4.34% 3.51% 2.38% 3.33% 1.82%
2025/03/31 7.12% 6.7% 6.7% 6.2% 3.45% 3.36% 3.32% 3.18% 3% 2.04%

Copyright © Adthena. All rights reserved.

In March 2025, GoDaddy led PPC spend, peaking at 11.22% on March 12. Ionos.co.uk saw fluctuations, peaking at 9.54% on March 8. Names.co.uk and Fasthosts.co.uk showed steady growth, while Wix.com and One.com experienced declines. The month ended with GoDaddy maintaining dominance.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 2414
2025/03/02 2360
2025/03/03 2428
2025/03/04 2431
2025/03/05 2453
2025/03/06 2453
2025/03/07 2549
2025/03/08 2395
2025/03/09 2342
2025/03/10 2485
2025/03/11 2458
2025/03/12 2437
2025/03/13 2424
2025/03/14 2441
2025/03/15 2264
2025/03/16 2229
2025/03/17 2353
2025/03/18 2357
2025/03/19 2366
2025/03/20 2232
2025/03/21 2271
2025/03/22 2189
2025/03/23 2140
2025/03/24 2275
2025/03/25 2228
2025/03/26 2192
2025/03/27 2244
2025/03/28 2234
2025/03/29 2172
2025/03/30 2081
2025/03/31 2090

Copyright © Adthena. All rights reserved.

March began with 2,414 advertisers, peaking at 2,549 on the 7th. A decline followed, ending the month at 2,090.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
dell.com 0.92%
pcspecialist.co.uk 0.53%
hp.com 0.53%
cyberpowersystem.co.uk 0.4%
names.co.uk 0.34%
bitly.com -0.33%
adobe.com -0.33%
qr-code-generator.com -0.43%
microsoft.com -0.53%
godaddy.com -0.68%

Copyright © Adthena. All rights reserved.

Dell.com surged with a 0.92 increase, while godaddy.com dropped by 0.68.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date microsoft.com pcspecialist.co.uk fasthosts.co.uk hp.com ionos.co.uk godaddy.com ebay.co.uk qr.io dell.com names.co.uk
2025/03/01 2.43% 2.71% 2.42% 4.96% 3.69% 4.64% 2.81% 3.04% 2.83% 1.71%
2025/03/02 1.71% 4.11% 2.01% 3.91% 3.32% 3.9% 2.67% 2.52% 2.68% 2.22%
2025/03/03 1.55% 2.99% 2.69% 4.3% 3.44% 4.36% 2.17% 2.54% 1.93% 1.78%
2025/03/04 3.82% 3.32% 2.78% 4.19% 3.19% 3.81% 2.2% 3.15% 2.8% 1.99%
2025/03/05 3.58% 2.85% 3.03% 4.94% 3.56% 3.62% 2.24% 2.65% 2.65% 1.64%
2025/03/06 3.28% 3.92% 3.11% 4.49% 3.23% 3.17% 2.69% 2.95% 3.22% 1.68%
2025/03/07 4.11% 3.22% 3.61% 3.71% 4.1% 4.75% 1.89% 3.31% 2.12% 1.98%
2025/03/08 3.76% 3.47% 4.13% 4.07% 4.73% 4.76% 2.5% 3% 2.19% 2.77%
2025/03/09 1.88% 5.45% 3.46% 4.34% 3.62% 3.21% 3.59% 1.6% 3.18% 1.87%
2025/03/10 4.34% 4.39% 3.49% 3.78% 2.94% 4.69% 2.09% 1.99% 2.95% 2.35%
2025/03/11 6.34% 3.55% 3.36% 4.26% 2.87% 3.77% 2.42% 2.72% 4.19% 2.12%
2025/03/12 4.4% 3.98% 3.52% 3.16% 3.69% 4.92% 2.47% 2.72% 4.47% 2.33%
2025/03/13 4.12% 4.61% 3.7% 3.72% 3.59% 4.77% 2.08% 2.94% 3.53% 2.26%
2025/03/14 5.21% 5.53% 2.84% 4.06% 3.75% 4.32% 1.76% 2.29% 3.08% 2.07%
2025/03/15 1.82% 3.46% 3.15% 5.56% 4.02% 4.82% 1.86% 2.6% 3.73% 1.82%
2025/03/16 2.73% 6.02% 3.01% 6.93% 3.77% 4.11% 2.61% 1.86% 3.1% 1.7%
2025/03/17 4.29% 4.06% 2.7% 5.53% 3.17% 3.94% 2.66% 2.73% 3.11% 1.76%
2025/03/18 4.45% 4.73% 2.43% 3.52% 3.54% 4.62% 1.62% 3.02% 3.02% 2.43%
2025/03/19 5.33% 6.05% 3.19% 4.28% 3.32% 3.9% 1.73% 2.36% 3.29% 1.79%
2025/03/20 4.25% 6.01% 2.72% 5.11% 3.28% 3.53% 2.86% 2.64% 4.6% 1.92%
2025/03/21 6.62% 5.59% 2.59% 3.85% 3.44% 3.63% 1.9% 2.32% 4.15% 2.04%
2025/03/22 4.58% 4.82% 3.04% 3.94% 4.27% 4.84% 2.01% 2.27% 4.51% 2.26%
2025/03/23 2.96% 4.89% 2.74% 4.94% 3.51% 3.69% 2.65% 1.88% 5.5% 2.25%
2025/03/24 2.36% 3.16% 2.79% 4.07% 3.21% 3.49% 2.71% 1.76% 6.4% 2.6%
2025/03/25 5.17% 2.99% 2.84% 4.1% 2.99% 3.32% 2.28% 2.29% 5.43% 2.66%
2025/03/26 1.84% 3.22% 2.85% 5.28% 3.29% 3.5% 2.45% 2.32% 4.34% 2.4%
2025/03/27 0.33% 3.26% 3.6% 5.25% 3.76% 3.97% 2.27% 3.03% 2.33% 3%
2025/03/28 3.97% 6.11% 3.65% 6.82% 3.22% 3.12% 1.92% 2.69% 2.46% 2.51%
2025/03/29 2.18% 3.77% 4.84% 5.27% 4.3% 3.81% 2.26% 2.81% 3.2% 2.7%
2025/03/30 0.24% 3.58% 4.33% 7.8% 3.91% 3.46% 2.72% 2.5% 2.81% 2.28%
2025/03/31 5.17% 4.72% 3.6% 3.18% 3.05% 2.94% 2.71% 2.7% 2.63% 2.51%

Copyright © Adthena. All rights reserved.

In March 2025, Microsoft saw fluctuating ad impressions, peaking at 6.62% on the 21st. PC Specialist maintained a steady presence, while HP surged to 7.8% on the 30th. Dell’s impressions varied, ending at 2.63%. Overall, the month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Free Online QR Code Generator | Adobe Express https://www.adobe.com

    Personalize your QR code to match your brand or personality. Create Your Own Today.

  2. 2
    Microsoft® Official Site - Microsoft 365 https://www.microsoft.com › microsoft_365

    Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Family & Business Plans. Home & Business Plans.

  3. 3
    .co.uk domains for £0.99 https://www.one.com

    .com domains for £0.99 — Build your online presence with one.com - search for available domains and register them.

  4. 4
    QR Code Generator https://www.online-qr-generator.com

    Best Free QR Code Generator — Creating a PDF QR Code Has Never Been Easier. Create & Design The Perfect QR Code For Free

  5. 5
    QR Code Generator - Create QR Codes https://www.qr.io

    Generate fully customized QR Codes, with color, shape and logo. And keep track of how many people scan your QR Codes, from where and on what date. Free QR Codes.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe’s personalized QR code generator stands out, offering brand alignment. Microsoft 365 emphasizes tailored plans for diverse needs. One.com entices with affordable domain registration. Online QR Generator and QR.io focus on customization and tracking, enhancing user engagement.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.