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UK Telecommunications Managed Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ee.co.uk 23.98
vodafone.co.uk 13.81
business.bt.com 6.22
digital-tv.co.uk 6.08
virginmedia.com 5.26
virginmediabusiness.co.uk 4.23
virtuallandline.co.uk 3.34
claritycheck.com 3.28
vonage.co.uk 3.2
ringcentral.com 2.53
others 28.07

Copyright © Adthena. All rights reserved.

EE.co.uk leads with 23.98% click share, followed by Vodafone.co.uk at 13.81%. Others collectively hold 28.07%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ee.co.uk ionos.co.uk vonage.co.uk ringcentral.com vodafone.co.uk virtuallandline.co.uk dialpad.com virginmediabusiness.co.uk business.bt.com expertmarket.co.uk
2025/03/01 7.14% 12.33% 10.7% 3.62% 4.44% 3.98% 6.33% 3.65% 2.87% 4.96%
2025/03/02 6.64% 5.69% 12.61% 4.11% 3.8% 5.8% 7.58% 3.72% 2.08% 3.1%
2025/03/03 6.59% 8.12% 9.27% 3.1% 3.49% 3.73% 5.41% 4.46% 3.89% 4.78%
2025/03/04 8.29% 7.39% 7.73% 2.98% 4.68% 3.15% 5.25% 4.26% 4.98% 4.66%
2025/03/05 7.63% 7.48% 7.16% 2.69% 4% 3.83% 5.21% 3.38% 6.51% 4.79%
2025/03/06 5.37% 5.58% 6.12% 2.29% 2.93% 3.13% 3.59% 4.01% 5.29% 4.95%
2025/03/07 4.66% 5.69% 7.58% 2.24% 5.58% 3.09% 4.4% 3.98% 6.68% 3.08%
2025/03/08 7.12% 7.24% 10.07% 2.95% 5.49% 2.91% 5.41% 3.08% 8.32% 1.96%
2025/03/09 6.5% 6.06% 11.4% 3.98% 3.92% 3.47% 4.39% 4.93% 5.33% 2.92%
2025/03/10 5.78% 5.58% 5.6% 2.5% 4.53% 3.93% 4.91% 3.51% 9.3% 4.88%
2025/03/11 6.15% 4.89% 7.05% 3.28% 3.41% 3.86% 3.74% 3.85% 9.27% 4.29%
2025/03/12 7.81% 4.99% 9.43% 2.79% 3.56% 4.28% 3.6% 3.9% 5.77% 4.38%
2025/03/13 7.82% 6.47% 6.82% 3.14% 3.72% 3.74% 3.06% 4.71% 6.08% 3.26%
2025/03/14 6.34% 7.24% 8.17% 2.66% 3.27% 2.35% 3.7% 4.82% 5.68% 2.46%
2025/03/15 7.21% 11.76% 8.42% 3.57% 4.94% 4.82% 4.43% 3.4% 2.82% 1.99%
2025/03/16 11.46% 6.46% 10.62% 2.46% 4.81% 3.95% 4.63% 4.21% 3.22% 1.97%
2025/03/17 5.98% 5.67% 9.19% 3.21% 3.99% 3.38% 3.77% 5.7% 2.87% 2.62%
2025/03/18 5.84% 5.58% 8.32% 3.72% 4.19% 3.42% 4.37% 3.97% 7.06% 4.56%
2025/03/19 4.68% 5.93% 9.02% 3.79% 3.81% 4.79% 4.76% 5.1% 6.89% 5.8%
2025/03/20 7.54% 4.87% 8.45% 3.46% 3.55% 3.13% 3.51% 4.46% 10.28% 3.2%
2025/03/21 8.29% 5.33% 7.68% 4.86% 4.74% 4.27% 3.09% 4.17% 10.01% 4.24%
2025/03/22 8.69% 8.05% 9.47% 3.9% 5.7% 3.82% 3.15% 3.6% 5.75% 3.25%
2025/03/23 7.92% 6.34% 11.49% 3.5% 5.07% 4.24% 4.44% 3.46% 7.22% 1.83%
2025/03/24 3.3% 6.42% 9.34% 3.79% 5.45% 2.5% 5.19% 4.83% 8.63% 2.71%
2025/03/25 4.75% 3.45% 8.54% 2.82% 5.75% 4.23% 4.02% 4.18% 8.32% 2.76%
2025/03/26 5.92% 5.68% 8.5% 3.79% 4.99% 3.72% 3.28% 4% 8.48% 3.65%
2025/03/27 6.56% 5.42% 5.95% 2.86% 5.83% 3.76% 4.05% 3.36% 6.55% 3.83%
2025/03/28 6.63% 5.28% 6.49% 3.31% 5.98% 4.09% 4.49% 4.52% 3.41% 1.55%
2025/03/29 8.37% 7.33% 7.75% 4.14% 6.23% 4.77% 5.25% 4.16% 3.07% 0.59%
2025/03/30 10.51% 8.14% 8.18% 4.38% 4.86% 4.66% 4.93% 4.09% 2.99% 0.44%
2025/03/31 9.01% 6.76% 6.56% 6.37% 5.99% 5.88% 4.91% 4.08% 2.36% 0.76%

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In March 2025, Vonage led with a strong start, peaking mid-month. EE and Ionos showed fluctuations, while RingCentral and Vodafone had steady growth. Virgin Media Business and Dialpad maintained moderate levels. Expert Market declined sharply, ending the month low.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 312
2025/03/02 303
2025/03/03 299
2025/03/04 295
2025/03/05 315
2025/03/06 311
2025/03/07 318
2025/03/08 296
2025/03/09 292
2025/03/10 307
2025/03/11 312
2025/03/12 310
2025/03/13 319
2025/03/14 323
2025/03/15 302
2025/03/16 292
2025/03/17 308
2025/03/18 305
2025/03/19 306
2025/03/20 296
2025/03/21 292
2025/03/22 282
2025/03/23 285
2025/03/24 291
2025/03/25 294
2025/03/26 294
2025/03/27 297
2025/03/28 287
2025/03/29 283
2025/03/30 278
2025/03/31 286

Copyright © Adthena. All rights reserved.

March began with 312 advertisers, fluctuating throughout. Peaks on March 7 (318) and March 14 (323) contrasted with a decline to 278 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
vodafone.co.uk 1.96%
ee.co.uk 1.87%
ringcentral.com 0.51%
business.talktalk.co.uk 0.33%
virtuallandline.co.uk 0.33%
virginmediabusiness.co.uk -0.27%
vonage.co.uk -0.33%
ionos.co.uk -0.39%
o2.co.uk -0.43%
virginmedia.com -0.56%

Copyright © Adthena. All rights reserved.

Vodafone.co.uk and ee.co.uk surged in click share, gaining 1.96 and 1.87, respectively. Virginmedia.com and o2.co.uk saw declines, dropping by 0.56 and 0.43.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ee.co.uk vodafone.co.uk dialpad.com virginmedia.com ionos.co.uk vonage.co.uk claritycheck.com digital-tv.co.uk broadband-finder.co.uk business.bt.com
2025/03/01 13.04% 7.34% 4.91% 3.59% 8.24% 3.47% 2.11% 7.91% 1.09% 1.89%
2025/03/02 10.95% 5.55% 6.07% 2.86% 2.99% 4.29% 3.78% 4.85% 2.52% 1.27%
2025/03/03 6.82% 6.63% 4.7% 3.04% 3.28% 4.16% 2.17% 7.61% 0.93% 1.89%
2025/03/04 10.51% 8.5% 4.42% 2.68% 2.71% 3.51% 3.61% 1.21% 0.83% 3.03%
2025/03/05 8.9% 6.4% 4.15% 2.7% 3.55% 3.19% 3.17% 3.87% 1.93% 4.13%
2025/03/06 8.1% 4.55% 2.32% 2.17% 2.06% 2.57% 3.61% 13.02% 5.13% 2.78%
2025/03/07 6% 8.28% 2.65% 1.86% 1.82% 2.64% 5.86% 16.91% 5.61% 2.75%
2025/03/08 7.58% 8.73% 3.47% 2.57% 2.7% 3.71% 3.88% 13.73% 8.72% 4.25%
2025/03/09 6.27% 5.46% 4.01% 3.71% 2.71% 4.79% 3.43% 10.22% 2.61% 3%
2025/03/10 4.87% 6.58% 3.13% 1.68% 1.83% 2.52% 3.5% 20.38% 4.74% 4.73%
2025/03/11 4.9% 5% 2.49% 2.55% 1.79% 2.89% 4.95% 6.76% 2.71% 5.84%
2025/03/12 9.5% 5.03% 2.83% 3.04% 1.99% 3.39% 6.1% 7.6% 2.02% 3.91%
2025/03/13 10.54% 5.43% 2.43% 2.9% 2.11% 2.8% 3.28% 9.46% 7.39% 3.79%
2025/03/14 5.56% 4.31% 2.87% 2.51% 3.59% 3.25% 5.72% 14.43% 2.53% 3.5%
2025/03/15 10% 8.37% 3.99% 3.98% 4.26% 4.17% 4.75% 10.53% 3.67% 1.98%
2025/03/16 15.51% 6.65% 3.34% 3.27% 2.44% 4.57% 4.61% 6.39% 0.77% 2.7%
2025/03/17 9.55% 6.09% 3.34% 3.6% 2.1% 4.09% 5.13% 4.25% 0.34% 2.23%
2025/03/18 7.83% 6.67% 3.65% 3.13% 2.29% 3.9% 2.45% 7.47% 1.58% 5.04%
2025/03/19 6.97% 5.96% 3.58% 2.46% 2.42% 3.82% 3.17% 12.37% 1.16% 5.22%
2025/03/20 8.01% 6.04% 2.91% 2.66% 1.67% 3.91% 3.19% 11.64% 2.42% 6.3%
2025/03/21 9.57% 7.03% 2.21% 3.05% 1.98% 2.71% 4.34% 20.15% 3.31% 5.35%
2025/03/22 9.63% 8% 2.71% 2.91% 2.86% 4.25% 5.03% 10.92% 7.5% 3.35%
2025/03/23 14.08% 7.16% 3.67% 2.99% 2.25% 5.11% 5.9% 5.22% 5.38% 3.98%
2025/03/24 8.17% 8.5% 3.93% 2.46% 2.28% 4.19% 3.23% 10.67% 3.31% 4.65%
2025/03/25 8.46% 8.12% 2.88% 2.22% 1.13% 3.65% 7.28% 7.7% 1.15% 5.25%
2025/03/26 7.28% 7.61% 2.44% 2.55% 1.87% 4.14% 7.51% 7.95% 1.69% 5.61%
2025/03/27 7.81% 8.08% 2.56% 1.25% 1.75% 2.29% 5.65% 18.6% 8.05% 3.67%
2025/03/28 11.46% 7.47% 2.77% 1.93% 2.01% 2.44% 5.07% 22.68% 2.87% 1.76%
2025/03/29 12.49% 9.32% 4.4% 3.27% 3.07% 3.54% 5.76% 5.95% 0.53% 1.82%
2025/03/30 15.99% 6.7% 4.35% 2.73% 3.3% 3.7% 1.79% 9.65% 3.3% 1.79%
2025/03/31 15.6% 8.34% 4.42% 3.3% 3.05% 2.99% 2.68% 1.69% 1.46% 1.34%

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In March 2025, digital-tv.co.uk led with a peak impression share of 22.68% on March 28. EE.co.uk followed, ending strong at 15.6% on March 31. Vodafone.co.uk maintained a steady presence, closing at 8.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Sky Contact Number | Call Now https://sky.broadband-finder.co.uk › sky › broadband

    Get Sky Broadband and TV Deals — Get The Best Sky Broadband Deals Around. Sky Broadband for Only £25 Per Month. Don't Miss Out...

  2. 2
    Sky Contact Number | New Deals - Best Sky TV & Broadband... https://sky.digital-tv.co.uk › sky › tv

    Get Unmissable Sky TV Deals From As Low As £15pm! Watch All Your Favourite Shows On Sky.

  3. 3
    Need a Sky Contact Number? - Get the Right Contact Details https://www.sky.com › help

    If Your Issue Can't Be Fixed Online, Our Guides Will Direct You to the Best Contact Option

  4. 4
    24/7 Online Customer Service https://www.vodafone.co.uk

    Vodafone UK Chat Live — Get The Unlimited 5G Data Plan & Create The Future Of 5G With Us. Together We Can. Discover...

  5. 5
    Zoom VoIP Phone System https://www.zoom.com

    Flexible, Cost Effective Plans — Moving to the cloud doesn't have to be painful. Make a seamless transition to Zoom Phone.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Sky and Vodafone dominate with compelling offers. Sky’s ads focus on unbeatable broadband and TV deals, emphasizing affordability and entertainment. Vodafone highlights 24/7 customer service and cutting-edge 5G plans. Meanwhile, Zoom promotes seamless cloud transitions with flexible VoIP solutions.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.