US Gambling & Gaming Online Gambling - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
betonline.ag	13.27
playhop.com	11.75
cdkeys.com	7.41
crowncoinscasino.com	7.05
modo.us	4.8
samsclub.com	3.64
crazygames.com	3.36
spree.com	2.69
giftcards.com	2.61
beonlineincs.com	2.35
others	41.07

In the gambling & gaming PPC landscape, ‘betonline.ag’ leads with 13.27% click share, followed by ‘playhop.com’ at 11.75%. ‘Others’ dominate with 41.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	crowncoinscasino.com	spree.com	betonline.ag	megabonanza.com	socialplayhub.com	modo.us	betmgm.com	realprize.com	mcluck.com	pulsz.com
2025/03/01	14.73%	12.72%	0.89%	3.36%	5.32%	15.42%	6.62%	6.45%	6.73%	6.06%
2025/03/02	11.34%	7.28%	0%	7.1%	10.43%	17.85%	2.87%	4.1%	8.51%	11.43%
2025/03/03	15.64%	11.7%	0.13%	7.33%	5.52%	15.73%	1.57%	3.59%	8.45%	8.03%
2025/03/04	38.56%	4.84%	2%	1.32%	1.7%	5.99%	1.94%	1.21%	1.13%	1.62%
2025/03/05	4.49%	0%	32.3%	0%	0%	0%	0.01%	0%	0%	0%
2025/03/06	0.06%	0%	26.37%	0%	0%	0.34%	0.69%	0%	0.01%	0.02%
2025/03/07	23.93%	10.11%	1.78%	1.62%	6.39%	8.22%	4.52%	0.23%	3.57%	3.89%
2025/03/08	3.92%	6.75%	2.81%	0%	1.59%	6.7%	15.22%	0.05%	3.71%	2.3%
2025/03/09	0.1%	0%	28.38%	0%	0%	0.03%	0.26%	0%	0.01%	0.02%
2025/03/10	0.05%	0%	18.45%	0%	0%	0.02%	0.12%	0%	0.01%	0.01%
2025/03/11	0.2%	0%	68.89%	0%	0%	0%	0%	0%	0%	0%
2025/03/12	0.06%	0%	68.25%	0%	0%	0.66%	0%	0%	0%	0%
2025/03/13	0.01%	0%	73.67%	0%	0%	1.43%	0%	0%	0%	0%
2025/03/14	0.02%	0%	6.96%	0%	0%	4.1%	0%	0%	0%	0%
2025/03/15	0.03%	0%	0%	0%	0%	3.17%	0%	0%	0%	0%
2025/03/16	0.83%	0%	0%	0%	0%	11.43%	0%	0%	0%	0%
2025/03/17	0%	0%	0%	0%	0%	2.49%	0%	0%	0%	0%
2025/03/18	0%	0%	0%	0%	0%	40.06%	0%	0%	0%	0%
2025/03/19	0%	0%	0%	0%	0%	1.52%	0%	0%	0%	0%
2025/03/20	0%	0%	0%	0%	0%	1.46%	0%	0%	0%	0%
2025/03/21	0%	0%	0%	0%	0%	7.07%	0%	0%	0%	0%
2025/03/22	0%	0%	0%	0%	0%	5.61%	0%	0%	0%	0%
2025/03/23	0%	0%	0%	0%	0%	3.85%	0%	0%	0%	0%
2025/03/24	4.88%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/25	0.55%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/26	2.73%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/27	0.71%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/28	6.61%	0%	0%	0%	0%	5.14%	0%	0%	0%	0%
2025/03/29	0.26%	0%	5.12%	0%	0%	0%	0.15%	0%	0%	0%
2025/03/30	0.8%	0.38%	0%	0%	0%	0.79%	0%	0%	0%	0%
2025/03/31	47%	0.93%	0%	0%	0%	0%	0%	0%	0%	0%

CrownCoinsCasino’s spend peaked on March 31 at 47.00, while BetOnline.ag dominated mid-month with 73.67 on March 13. Modo.us surged on March 18 with 40.06.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	75
2025/03/02	78
2025/03/03	87
2025/03/04	82
2025/03/05	43
2025/03/06	62
2025/03/07	91
2025/03/08	75
2025/03/09	47
2025/03/10	52
2025/03/11	42
2025/03/12	41
2025/03/13	37
2025/03/14	43
2025/03/15	40
2025/03/16	36
2025/03/17	31
2025/03/18	35
2025/03/19	42
2025/03/20	38
2025/03/21	38
2025/03/22	43
2025/03/23	33
2025/03/24	46
2025/03/25	40
2025/03/26	40
2025/03/27	36
2025/03/28	37
2025/03/29	36
2025/03/30	35
2025/03/31	38

March began with 75 advertisers, peaking at 91 on the 7th. A decline followed, stabilizing around 38 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
playhop.com	16.76%
samsclub.com	6.75%
k4g.com	3.26%
giftcards.com	3.05%
beonlinez.com	2.76%
betmgm.com	-1.82%
1001juegos.com	-2.07%
crowncoinscasino.com	-6.18%
cdkeys.com	-10.06%
betonline.ag	-23.48%

Playhop.com surged with a 16.76% click share increase, while betonline.ag plummeted by 23.48%. Samsclub.com and k4g.com also saw positive gains, contrasting with cdkeys.com’s decline.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	playhop.com	crowncoinscasino.com	giftcards.com	samsclub.com	spree.com	beonlineincs.com	cdkeys.com	beonlinez.com	betonline.ag	modo.us
2025/03/01	0.64%	14.53%	1.58%	0%	8.6%	0%	3.2%	0%	1.61%	12.45%
2025/03/02	2.25%	12.68%	1%	0%	6.5%	0%	2.16%	0%	0%	14.29%
2025/03/03	2.49%	15.65%	0.39%	0.83%	7.26%	2.79%	1.31%	0%	0.13%	11.36%
2025/03/04	4.71%	28.16%	3.96%	1.98%	2.27%	1.34%	6.39%	1.34%	1.34%	3.88%
2025/03/05	7.69%	1.09%	2.02%	0%	0%	5.48%	8.2%	5.48%	11.65%	0%
2025/03/06	1.59%	0.02%	4.7%	0.26%	0%	4.78%	11.7%	0%	9.56%	0.09%
2025/03/07	1.6%	21.32%	0%	0.93%	6.19%	0%	5.05%	0%	1.89%	5.19%
2025/03/08	8.49%	3.67%	1.56%	1.65%	2.85%	4.77%	7.78%	3.18%	1.85%	4.22%
2025/03/09	0%	0.02%	7.34%	27.18%	0%	0.98%	33.12%	0.98%	5.97%	0.01%
2025/03/10	11.12%	0.01%	4.25%	4.25%	0%	4.03%	26.82%	10.95%	4.6%	0%
2025/03/11	0.41%	0.13%	3.3%	3.3%	0%	4.48%	20.82%	4.48%	35.74%	0%
2025/03/12	15.41%	0.06%	4.17%	4.17%	0%	0%	3.13%	8.48%	36.72%	0.51%
2025/03/13	0.56%	0.01%	4.33%	1.44%	0%	18.34%	4.33%	0.72%	49.16%	1.6%
2025/03/14	10.4%	0.01%	0%	11.87%	0%	12.99%	0%	11.16%	1.83%	1.62%
2025/03/15	8.93%	0.01%	6.02%	6.02%	0%	13.24%	3.01%	12.24%	0%	0.92%
2025/03/16	2.14%	0.5%	5.6%	5.6%	0%	0%	0%	0%	0%	5.62%
2025/03/17	19.95%	0%	3.59%	19.14%	0%	24.32%	7.19%	1.2%	0%	0.89%
2025/03/18	0.32%	0.02%	7.47%	3.73%	0%	7.59%	3.73%	7.59%	0%	33.83%
2025/03/19	8.7%	0%	1.95%	4.11%	0%	15.84%	0%	24.4%	0%	0.71%
2025/03/20	4.64%	0%	2.03%	8.78%	0%	13.06%	0%	21.32%	0%	0.65%
2025/03/21	22.8%	0%	5.06%	15.74%	0%	0%	0.26%	0%	0%	3.07%
2025/03/22	3.39%	0%	10%	10%	0%	7.89%	6.68%	0%	0%	2.17%
2025/03/23	8.24%	0%	11.57%	24.65%	0%	0%	2.32%	0%	0%	1.24%
2025/03/24	10.31%	0.54%	2.46%	12.75%	0%	6.68%	0%	0%	0%	0%
2025/03/25	13.49%	0.11%	7.92%	7.92%	0%	8.05%	1.99%	0%	0%	0%
2025/03/26	17.4%	0.56%	2.9%	8.7%	0%	12.76%	2.91%	12.76%	0%	0%
2025/03/27	26.88%	0.32%	13.2%	13.2%	0%	0%	3.31%	8.91%	0%	0%
2025/03/28	13.82%	6.65%	0%	13.16%	0%	14.04%	0.01%	1.98%	0%	6.47%
2025/03/29	22.68%	0.22%	8.39%	8.85%	0%	8.53%	8.39%	0%	1.4%	0%
2025/03/30	12.88%	0.11%	5.14%	25.39%	0.05%	0%	0%	0%	0%	0.11%
2025/03/31	33.06%	9.88%	5.95%	3.24%	0.4%	0%	0%	0%	0%	0%

In March 2025, “playhop.com” saw a dramatic rise, peaking at 33.06% on the 31st. “crowncoinscasino.com” started strong but dwindled mid-month. “beonlineincs.com” and “cdkeys.com” had fluctuating shares, while “giftcards.com” and “samsclub.com” showed consistent growth. “betonline.ag” spiked mid-month, and “spree.com” and “modo.us” had minimal impact. The month concluded with “playhop.com” leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Welcome to Betonline Official https://help.betonline.ag
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2
CrownCoins Casino: #1 in US | Play Sweet Bonanza Today https://www.crowncoinscasino.com
CrownCoins Casino, the #1 sweepstakes online casino in the US. Amazing gaming experience!
3
MegaBonanza Win Bigger & More http://www.megabonanza.com
Exclusive Welcome Rewards — More games, more luck, 10X more fun. Sign up for the ultimate social gaming experience. No...
4
Fast Payouts | They Take Weeks https://promo.modo.us
Get Fast No Hassle Redemptions — Join thousands of daily winners who love Modo for real wins and fun. Be a Modo VIP today. Avoid the...
5
SpinBlitz: Win Huge Prizes - Most Games in the US - spinblitz.com https://www.spinblitz.com
More games, more luck, more fun. Sign up for the ultimate social gaming experience today.

In the competitive world of online gambling, Betonline.ag emphasizes 24/7 support, while CrownCoins Casino highlights its top US ranking. MegaBonanza and SpinBlitz focus on abundant games and social experiences. Modo.us promises fast payouts, appealing to those seeking quick wins.

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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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US Gambling & Gaming Online Gambling - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Competitor Count for US Gambling & Gaming Online Gambling

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

US Gambling & Gaming Online Gambling Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena