UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
pokerstars.uk	40.07
skypoker.com	17.52
partypoker.com	16.8
ggpoker.co.uk	7.02
grosvenorcasinos.com	2.27
32red.com	1.9
cardplayer.com	1.35
ebay.co.uk	1.2
worldpokerfederation.org	1.1
betfair.com	1.04
others	9.73

Pokerstars.uk dominates with 40.07% click share, followed by Skypoker.com at 17.52%. Others collectively hold 9.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ggpoker.co.uk	pokerstars.uk	cardplayer.com	32red.com	grosvenorcasinos.com	10bestcasinos.co.uk	top10bestpokersites.co.uk	bestukonlinecasinosites.com	partypoker.com	skypoker.com
2025/03/01	9.62%	54.71%	0%	6.66%	4.55%	2.88%	4.51%	1.16%	14.42%	0%
2025/03/02	13.54%	38.49%	0%	7.58%	0%	0%	4.62%	1.78%	30.86%	0%
2025/03/03	15.79%	36.25%	3.24%	5.2%	7.2%	3.88%	1.66%	3.8%	10.02%	1.73%
2025/03/04	17.1%	35.37%	5.42%	6.37%	4.3%	3.42%	0.64%	2.24%	3.53%	3.99%
2025/03/05	18.73%	15.06%	13.18%	8.14%	6.23%	4.83%	1.09%	1.2%	1.29%	0%
2025/03/06	19.01%	15.28%	13.29%	8.2%	6.25%	4.87%	1.1%	1.21%	1.31%	0%
2025/03/07	19.08%	15.34%	13.34%	8.24%	6.3%	4.89%	1.1%	1.21%	1.31%	0%
2025/03/08	16.86%	13.78%	11.79%	7.28%	5.57%	4.32%	0.97%	1.07%	1.16%	0%
2025/03/09	19.04%	15.56%	13.31%	8.22%	6.29%	4.87%	1.1%	1.21%	1.31%	0%
2025/03/10	18.47%	16.46%	12.12%	7.7%	6.28%	4.95%	1.12%	1.22%	1.33%	0%
2025/03/11	18.89%	17.56%	14.07%	6.26%	4.42%	3.96%	1.5%	1.46%	1.23%	0%

In March 2025, ggpoker.co.uk’s spend share rose steadily, peaking at 19.08%. Pokerstars.uk saw a sharp decline from 54.71% to 17.56%. Cardplayer.com increased to 14.07%, while 32red.com fluctuated, ending at 6.26%. Grosvenorcasinos.com and others showed minor variations.

Market Exposure

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	38
2025/03/02	33
2025/03/03	67
2025/03/04	70
2025/03/05	60
2025/03/06	53
2025/03/07	49
2025/03/08	50
2025/03/09	49
2025/03/10	49
2025/03/11	45
2025/03/17	2

March began with 38 advertisers, peaking at 70 by the 4th. A decline followed, stabilizing around 49, before plummeting to 2 by the 17th.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
skypoker.com	22.52%
betfair.com	2.17%
cardplayer.com	1.76%
casinofever.co.uk	1.13%
grosvenorcasinos.com	1.06%
pokermerchant.com	-0.8%
premierpokerchips.com	-0.88%
ebay.co.uk	-1.97%
pokerstars.uk	-11.33%
partypoker.com	-18.55%

SkyPoker.com surged with a 22.52% click share increase, while PartyPoker.com plummeted by 18.55%. Betfair.com and CardPlayer.com also saw positive gains, contrasting with PokerStars.uk’s decline.

Campaign Efficiency

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ggpoker.co.uk	pokerstars.uk	cardplayer.com	playojo.com	casinofever.co.uk	32red.com	grosvenorcasinos.com	partypoker.com	ladbrokes.com	skypoker.com
2025/03/01	18.23%	42.52%	0%	0%	0%	6.54%	3.01%	9.07%	0%	0%
2025/03/02	18.18%	34.78%	0%	0%	0%	4.48%	0%	17.58%	3.08%	0%
2025/03/03	20.8%	25.22%	3.24%	2.51%	2.2%	4.63%	5.12%	7.39%	3.55%	4.48%
2025/03/04	20.03%	23.42%	5.13%	3.21%	3.85%	5.11%	5.52%	2.81%	2.18%	10.1%
2025/03/05	17.31%	11.55%	11.84%	4.78%	6.74%	6.5%	4.77%	1.1%	0.21%	0%
2025/03/06	18.02%	12%	12.23%	4.99%	6.95%	6.71%	4.88%	1.14%	0.21%	0%
2025/03/07	18.3%	12.19%	12.42%	5.17%	7.06%	6.81%	5%	1.16%	0.22%	0%
2025/03/08	14.51%	9.8%	9.85%	4.1%	5.6%	5.4%	3.97%	0.92%	0.17%	0%
2025/03/09	18.34%	12.39%	12.44%	5.18%	7.08%	6.83%	5.01%	1.16%	0.22%	0%
2025/03/10	17.95%	13.83%	10.86%	6.14%	6.27%	6.02%	4.87%	1.13%	0.21%	0%
2025/03/11	18.5%	14.07%	11.71%	6.17%	6.16%	5.25%	3.63%	1.25%	0.36%	0%

Pokerstars.uk started March strong with 42.52% but declined to 14.07%. Ggpoker.co.uk fluctuated, ending at 18.5%. Cardplayer.com rose to 12.44% mid-month, finishing at 11.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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2
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3
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Enjoy a Huge Variety Of Slots and Table Games . Quick Deposits + Withdrawals, 24/7 Support
4
Bet £10 Get £50 with Ladbrokes | Bet £10 & Play With £50 https://promo.ladbrokes.com › casino_offer › new_customers
Please Play Responsibly – Bet £10 & Get £50 Casino Bonus with Ladbrokes™. 18+ T&Cs Apply. Enjoy...
5
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In the competitive world of online poker, 32Red entices with a vast selection of games, while GGPoker offers a generous £40 free play. Grosvenor Casinos and Ladbrokes attract with enticing deposit bonuses, and PlayOJO stands out with no wagering requirements, ensuring all wins are paid in cash.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
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The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena