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AUS Healthcare & Medical Hospitals - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Hospitals category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Hospitals brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
healthengine.com.au 25.8
mytelehealthclinic.com.au 6.89
hbf.com.au 6.27
bupadental.com.au 3.5
ipn.com.au 3.43
doctorsondemand.com.au 3.08
healthcareaustralia.com.au 2.03
medcertificates.com.au 1.85
nextpracticehealth.com 1.82
northbridgemedical.com.au 1.62
others 43.71

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In the healthcare PPC landscape, Healthengine dominates with 25.8% click share, while “others” collectively hold 43.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Hospitals brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date healthengine.com.au mytelehealthclinic.com.au bupa.com.au ahm.com.au hbf.com.au medcertificates.com.au medileave.com.au doctorsondemand.com.au hoothealth.com.au finder.com.au
2025/03/01 8.17% 0% 1.28% 2.27% 4.64% 3.45% 6.04% 4.59% 6.5% 3.48%
2025/03/02 10.06% 2.22% 0.48% 1.34% 4.68% 4.94% 5.08% 4.58% 11.7% 1.21%
2025/03/03 9.09% 12.98% 0.99% 2.74% 6.93% 4.89% 4.51% 2.8% 1.82% 1.92%
2025/03/04 10.29% 12.11% 1.73% 2.13% 2.74% 0.22% 0.82% 2.9% 0.51% 3.15%
2025/03/05 8.42% 9.15% 2.26% 0.7% 7.71% 5.64% 3.86% 3.12% 1.13% 3.04%
2025/03/06 7.17% 11.23% 2.31% 1.86% 4.41% 1.9% 2.04% 11.07% 0% 2.45%
2025/03/07 6.84% 10.3% 1.02% 4.37% 3.92% 4.51% 2.61% 5.45% 0.96% 3.02%
2025/03/08 5.74% 11.73% 0.85% 3.51% 5.04% 6.41% 3.34% 4.3% 4.44% 2.81%
2025/03/09 11.28% 11.17% 0.81% 3% 3.43% 7.93% 3.27% 4.85% 5.46% 2.89%
2025/03/10 11.43% 9.63% 2.02% 1.77% 3.66% 7.79% 2.72% 6.39% 0% 1.78%
2025/03/11 10.31% 11.29% 1.53% 1.25% 3.93% 5.43% 3.23% 5.26% 0% 1.34%
2025/03/12 11.26% 10.64% 2.44% 2.85% 6.87% 3.42% 2.23% 5.95% 0.62% 5.72%
2025/03/13 8.1% 10.66% 3.2% 3.19% 3.29% 2.65% 2.04% 5.67% 1.67% 3.62%
2025/03/14 10.37% 10.53% 1.84% 2.59% 6.87% 7.54% 3.43% 4.6% 1.36% 2.69%
2025/03/15 18.99% 16.9% 2.14% 1.84% 3.36% 2% 2.24% 4.5% 3.85% 1.55%
2025/03/16 14.23% 11.75% 2.41% 1.49% 2.24% 6.6% 3.81% 3.8% 3.69% 0.96%
2025/03/17 11.42% 7.78% 2.03% 1.71% 8.53% 3.3% 2.42% 5.37% 0.21% 0.8%
2025/03/18 10.2% 10.43% 3.17% 2.01% 4.2% 2.46% 4.34% 5.23% 1.76% 1.84%
2025/03/19 12.86% 10.47% 3.35% 2.18% 4.36% 0.2% 3.31% 4.9% 3.4% 0.95%
2025/03/20 10.2% 7.41% 2.83% 2.38% 6.94% 0.67% 1.56% 8.48% 2.41% 3.28%
2025/03/21 17.15% 7.59% 4.98% 1.73% 7.34% 2.73% 1.6% 7.01% 1.52% 1%
2025/03/22 13.56% 15.82% 2.62% 1.5% 2.13% 5.39% 3.31% 3.35% 6.45% 1%
2025/03/23 14.19% 12.84% 2.26% 1.26% 7.67% 1.44% 3.68% 3.19% 5.05% 1.87%
2025/03/24 11.06% 10.53% 5.39% 4.01% 9.49% 0% 0.68% 3.09% 1.95% 2.73%
2025/03/25 12.08% 9.25% 2.92% 5.31% 6.59% 2.21% 2.4% 1.71% 0.99% 2.37%
2025/03/26 10.66% 10.48% 5.71% 4.18% 9.83% 1.6% 1.38% 0.9% 1.44% 1.58%
2025/03/27 12.61% 10.32% 4.63% 4.31% 5.32% 1.46% 2.53% 1.39% 2.82% 2.31%
2025/03/28 17.16% 9.9% 3.78% 2.53% 3.8% 3.42% 2.78% 1.01% 0.95% 2.36%
2025/03/29 11.32% 7.72% 1.59% 2.63% 8.86% 3.98% 2.06% 2.03% 2.07% 2.31%
2025/03/30 15.81% 9.87% 3.31% 2.94% 8.38% 1.04% 0.81% 2.37% 2.14% 3%
2025/03/31 9.46% 8.31% 4.96% 4.62% 4.2% 2.87% 2.82% 2.1% 1.61% 0.9%

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In March 2025, HealthEngine’s PPC spend fluctuated, peaking at 18.99% on the 15th. MyTeleHealthClinic saw a significant rise, starting at 0% and reaching 16.9% mid-month. Bupa’s spend increased steadily, ending at 4.96%. AHM and HBF showed varied trends, with HBF peaking at 9.83% on the 26th. MedCertificates and Medileave had sporadic increases, while DoctorsOnDemand and HootHealth experienced fluctuations. Finder’s spend was relatively stable, ending at 0.9%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Hospitals

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 230
2025/03/02 221
2025/03/03 216
2025/03/04 219
2025/03/05 216
2025/03/06 210
2025/03/07 232
2025/03/08 216
2025/03/09 233
2025/03/10 212
2025/03/11 224
2025/03/12 204
2025/03/13 226
2025/03/14 217
2025/03/15 200
2025/03/16 197
2025/03/17 222
2025/03/18 201
2025/03/19 219
2025/03/20 209
2025/03/21 213
2025/03/22 206
2025/03/23 208
2025/03/24 205
2025/03/25 208
2025/03/26 208
2025/03/27 188
2025/03/28 184
2025/03/29 205
2025/03/30 191
2025/03/31 188

Copyright © Adthena. All rights reserved.

March began with 230 advertisers, fluctuating throughout the month, peaking at 233 on March 9. The month concluded with a decline, ending at 188 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Hospitals

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
healthengine.com.au 4.86%
hbf.com.au 2.7%
ipn.com.au 1.02%
healthcareaustralia.com.au 0.76%
healthcareoncollins.com.au 0.58%
hotdoc.com.au -0.8%
mavendental.com.au -1.26%
medcertificates.com.au -1.29%
mytelehealthclinic.com.au -1.46%
doctorsondemand.com.au -1.5%

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Healthengine.com.au surged with a 4.86% click share increase, while doctorsondemand.com.au dropped by 1.5%.

Campaign Efficiency

AUS Healthcare & Medical Hospitals Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date healthengine.com.au mytelehealthclinic.com.au spmh.com.au ipn.com.au hbf.com.au bupadental.com.au medileave.com.au nextpracticehealth.com doctorsondemand.com.au northbridgemedical.com.au
2025/03/01 13.53% 0% 0% 1.65% 2.76% 3.89% 3.63% 3.85% 3.83% 1.49%
2025/03/02 15.49% 1.2% 0% 5.75% 3.03% 2.6% 2.71% 3.13% 3.39% 1.98%
2025/03/03 14.75% 9.17% 0% 0.04% 4.5% 2.53% 2.81% 2.05% 3.19% 4.88%
2025/03/04 18.18% 6.48% 0% 3.52% 0.92% 3.23% 0.59% 8.53% 2.25% 2.42%
2025/03/05 13.85% 5.93% 0% 8.5% 5.15% 2.85% 2.69% 3.5% 2.28% 0%
2025/03/06 10.18% 7.54% 6.61% 0.2% 1.75% 1.29% 1.45% 3.11% 7.18% 3.88%
2025/03/07 12.53% 9.17% 3.88% 4.38% 1.99% 1.67% 1.74% 1.92% 3.61% 4.98%
2025/03/08 10.65% 10.39% 0% 4.92% 2.47% 3.12% 2.27% 0.88% 4.14% 0%
2025/03/09 20.54% 11.74% 0% 0.59% 1.45% 2.48% 2.24% 1.53% 3.02% 2.21%
2025/03/10 20.5% 8.65% 1.97% 1.39% 1.69% 1.7% 1.59% 0% 5.09% 2.92%
2025/03/11 15.42% 8.31% 5.16% 2.59% 1.84% 1.75% 1.96% 4.93% 3.82% 3.11%
2025/03/12 20.75% 12.09% 0.44% 0.03% 4.13% 2.1% 1.82% 1.94% 5.35% 1.56%
2025/03/13 15.65% 9.39% 4.7% 5.03% 1.91% 2.04% 1.24% 0% 3.67% 1.85%
2025/03/14 19.18% 10.03% 1.44% 2.64% 4.09% 1.83% 2.1% 0.94% 2.25% 1.52%
2025/03/15 25.53% 15.44% 0% 3.7% 1.39% 1.04% 1.22% 2.54% 3.63% 0.1%
2025/03/16 23.66% 11.81% 0% 5.5% 0.99% 1.13% 2.29% 2.34% 3.54% 2.48%
2025/03/17 21.56% 6.67% 2.16% 1.96% 5.25% 1.52% 1.93% 1.25% 3.12% 0.18%
2025/03/18 18.7% 8.61% 0.1% 3.22% 2.51% 1.66% 2.81% 1.19% 3.87% 3.37%
2025/03/19 24.06% 8.19% 0% 4.52% 2.25% 0.51% 1.96% 1.67% 3.42% 0.22%
2025/03/20 17.28% 7.74% 0% 3.26% 3.31% 0.4% 1.06% 3.42% 5.01% 0.17%
2025/03/21 26.42% 4.29% 0.14% 1.19% 3.89% 1.74% 1.07% 1.37% 5.35% 5.17%
2025/03/22 22.53% 12.54% 0% 4.96% 1.14% 0.63% 2% 3.67% 3.2% 1.45%
2025/03/23 22.77% 10.12% 0% 6.25% 4.52% 2.19% 2.08% 2.76% 2% 0.22%
2025/03/24 22.41% 7.03% 6.61% 2.46% 6.25% 1.6% 0.52% 0.18% 2.51% 0.65%
2025/03/25 20.91% 8.44% 5.13% 4.32% 3.68% 1.84% 1.83% 0% 1.31% 0.11%
2025/03/26 19.91% 9.33% 1.51% 2.63% 6.21% 1.33% 1.09% 0.87% 0.65% 4.59%
2025/03/27 22.94% 8.74% 1.95% 5.65% 2.88% 1.94% 1.8% 1.37% 0.8% 0.05%
2025/03/28 27.61% 6.4% 4.94% 5.95% 1.61% 1.73% 1.88% 0.17% 0.4% 4.75%
2025/03/29 20.55% 7.24% 0% 6.3% 4.86% 2.72% 1.07% 1.92% 0.83% 1.34%
2025/03/30 29.7% 7.26% 0% 6.24% 4.08% 2.77% 0.53% 0% 2.51% 1.87%
2025/03/31 16.73% 7.28% 6.96% 6.09% 2.83% 2.31% 2.08% 1.9% 0.98% 0%

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In March 2025, Healthengine.com.au led with fluctuating impressions, peaking at 29.7% on March 30. Mytelehealthclinic.com.au showed steady growth, reaching 15.44% mid-month. SPMH.com.au and IPN.com.au had modest shares, while HBF.com.au and Bupadental.com.au maintained low but consistent presence. The month concluded with Healthengine.com.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Hospitals

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    24hrs - Doctors On Demand - Online Doctors On Demand 24/7 https://www.doctorsondemand.com.au

    We're open 24/7 (Business Hours & After Hours). Get Healthcare In Minutes. Book Now. Book An Online...

  2. 2
    Healthcare Rostering Software https://www.foundu.com.au

    Australia's Leading Platform — Get Your Processes Ready For The New Financial Year - Trusted By Top Australian Businesses

  3. 3
    HBF Health Insurance | HBF Keeps Premiums Low https://www.hbf.com.au

    Get The Lowest Average Premium Increase Of 5 Largest Health Funds With HBF. Switch To HBF - The Lowest Average Premium Increase Of 5 Largest health Funds.

  4. 4
    Same-day Appointments - Find a GP appointment near you https://www.healthengine.com.au › gp › appointments

    See next available appointment times at your local GP clinic & book online instantly. Bulk Bill GPs.

  5. 5
    Bulk Billed Appointment https://www.mytelehealthclinic.com.au

    Bulk Billed Telehealth Consult — Access Affordable Rapid Telehealth 24/7. Consultations, Medical Certificates & More. Skip...

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In the competitive landscape of healthcare PPC ads, “Doctors On Demand” stands out with its 24/7 availability, promising instant healthcare access. “FoundU” targets businesses with its rostering software, emphasizing efficiency. “HBF” highlights its low premium increases, appealing to cost-conscious consumers. “HealthEngine” and “MyTelehealthClinic” focus on convenience, offering same-day GP appointments and bulk-billed telehealth consultations, respectively.

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