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AUS Healthcare & Medical Nursing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
mable.com.au 9.83
healthcareaustralia.com.au 5.56
betterhelp.com 5.34
health.gov.au 5.3
betterhealth.vic.gov.au 4.82
enurse.com.au 3.87
healthdirect.gov.au 3.43
hireup.com.au 2.37
qld.gov.au 1.94
health.qld.gov.au 1.88
others 55.66

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 55.66% click share. Mable.com.au leads individual advertisers at 9.83%, followed by Healthcareaustralia.com.au at 5.56%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com mable.com.au healthcareaustralia.com.au hireup.com.au betterhealth.vic.gov.au myjuniper.com agedcaredecisions.com.au nursenextdoor.com.au iah.edu.au health.gov.au
2025/03/01 13.8% 6.37% 2.99% 3.94% 1.74% 3.92% 2.36% 3.3% 0.02% 1.57%
2025/03/02 19.85% 5.41% 3.38% 2.79% 2.47% 5.23% 2.32% 1.02% 0.14% 1.79%
2025/03/03 17.53% 6.78% 4.36% 3.82% 1.26% 6.77% 1.45% 3.04% 0.25% 1.34%
2025/03/04 13.89% 6.81% 3.71% 2.75% 0.39% 5.14% 1.28% 3.2% 0.95% 1.69%
2025/03/05 16.31% 6.64% 3.37% 2.62% 3.72% 5.18% 1.35% 3.36% 0.84% 1.55%
2025/03/06 19.84% 6.8% 1.28% 2.44% 0% 6.35% 0.55% 3.19% 1.44% 2.01%
2025/03/07 12.12% 7.08% 1.86% 3.83% 0% 3.94% 2.1% 3.48% 0.7% 3.34%
2025/03/08 11.69% 7.17% 1.16% 4.14% 0.75% 4.81% 1.96% 4.2% 1.4% 2.62%
2025/03/09 10.81% 7.62% 2.67% 4.37% 1.2% 1.59% 3.53% 4.2% 1.03% 1.72%
2025/03/10 14.84% 9.11% 5.53% 3.62% 1.05% 5.05% 1.75% 2.59% 1.9% 1.16%
2025/03/11 9.77% 8.89% 4.2% 2.94% 2.64% 3.18% 2.07% 3.78% 1.97% 1.57%
2025/03/12 16.31% 7.83% 3.16% 3.41% 2.98% 5.11% 2.73% 1.84% 2.65% 1.59%
2025/03/13 11.83% 8.09% 5.55% 3.09% 3.15% 2.7% 2.15% 2.69% 1.13% 2.43%
2025/03/14 14.13% 9.16% 5.45% 3.67% 1.48% 0% 2.09% 2.32% 1.02% 1.55%
2025/03/15 15.73% 9.14% 5.55% 2.9% 0.84% 0% 2.07% 1.1% 1.86% 1.62%
2025/03/16 16.31% 6.29% 3.53% 2.55% 0.15% 0% 1.77% 1.33% 1.33% 3.9%
2025/03/17 16.7% 9.09% 5.29% 3.3% 1.54% 0% 3.23% 1.51% 1.78% 2.46%
2025/03/18 17.65% 7.32% 4.24% 2.56% 2.03% 0% 1.67% 2.34% 2.25% 2.07%
2025/03/19 15.34% 9.92% 3.96% 3.68% 7% 0% 1.62% 2.01% 1.75% 2.24%
2025/03/20 9.52% 8.22% 4.65% 3.73% 4.54% 0% 1.85% 2.31% 1.02% 3.3%
2025/03/21 8.52% 10.36% 5.27% 3.55% 1.36% 0% 3.78% 2.14% 1.02% 4.3%
2025/03/22 5.78% 9.61% 5.27% 3.89% 4.45% 0% 0.93% 2.15% 1.7% 2.67%
2025/03/23 6.21% 10.02% 5.3% 4.06% 3.1% 0% 0.65% 1.98% 1.71% 3.06%
2025/03/24 7% 9.11% 4.52% 2.61% 2.98% 0% 1.97% 2.99% 1.48% 2.37%
2025/03/25 5.82% 8.09% 4.84% 3.12% 1.84% 0% 2.3% 2.68% 1.9% 2.89%
2025/03/26 8.72% 9.82% 5.19% 3.56% 2.16% 0% 1.48% 2.77% 1.55% 2.86%
2025/03/27 7.23% 8.42% 5.97% 3.44% 4.63% 0% 1.13% 1.77% 1.4% 4.21%
2025/03/28 9.19% 8.49% 7.88% 3.5% 1.85% 0% 2.56% 3.48% 1.48% 2.81%
2025/03/29 8.45% 7.32% 5.57% 3.63% 3.28% 0% 2.07% 3.33% 2.47% 0.23%
2025/03/30 11.95% 11.49% 5.88% 3.07% 4.04% 0% 1.12% 2.16% 2.34% 0.21%
2025/03/31 9.31% 6.86% 5.3% 5.1% 2.45% 2.41% 1.4% 1.37% 1.33% 0.17%

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In March 2025, BetterHelp.com led PPC spend, peaking at 19.85% early in the month. Mable.com.au showed consistent growth, ending strong at 11.49%. HealthcareAustralia.com.au and Hireup.com.au maintained steady shares, while BetterHealth.vic.gov.au and MyJuniper.com fluctuated. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 377
2025/03/02 337
2025/03/03 347
2025/03/04 373
2025/03/05 356
2025/03/06 318
2025/03/07 382
2025/03/08 328
2025/03/09 341
2025/03/10 326
2025/03/11 361
2025/03/12 321
2025/03/13 361
2025/03/14 336
2025/03/15 339
2025/03/16 334
2025/03/17 342
2025/03/18 316
2025/03/19 319
2025/03/20 324
2025/03/21 312
2025/03/22 332
2025/03/23 326
2025/03/24 316
2025/03/25 316
2025/03/26 302
2025/03/27 294
2025/03/28 277
2025/03/29 303
2025/03/30 286
2025/03/31 285

Copyright © Adthena. All rights reserved.

March began with 377 advertisers, fluctuating throughout the month. A peak of 382 on March 7th was followed by a steady decline, ending at 285.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
enurse.com.au 3.33%
betterhealth.vic.gov.au 3.16%
healthcareaustralia.com.au 1.96%
oncall.com.au 1.72%
alkalinesuperfoods.com.au 0.82%
carecareers.com.au -0.68%
fivegoodfriends.com.au -0.77%
healthdirect.gov.au -1.26%
myjuniper.com -2.02%
betterhelp.com -2.34%

Copyright © Adthena. All rights reserved.

In the past month, enurse.com.au and betterhealth.vic.gov.au surged in click share, gaining 3.33% and 3.16% respectively. Conversely, betterhelp.com and myjuniper.com experienced declines of 2.34% and 2.02%.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com healthcareaustralia.com.au mable.com.au hireup.com.au myjuniper.com healthdirect.gov.au betterhealth.vic.gov.au iah.edu.au agedcaredecisions.com.au health.gov.au
2025/03/01 10.82% 3.37% 5.48% 3.86% 5.27% 1.32% 1.56% 0.02% 2.33% 4.02%
2025/03/02 15.31% 3.19% 4.04% 2.49% 6.69% 2.47% 2.76% 0.19% 2.12% 4.46%
2025/03/03 13.57% 4.56% 4.9% 3.45% 9.16% 1.8% 1.75% 0.28% 1.27% 3.8%
2025/03/04 10.59% 3.4% 5% 2.24% 6.56% 1.38% 0.73% 1.12% 1.2% 3.82%
2025/03/05 13.24% 3.44% 4.9% 2.35% 6.73% 3.42% 4% 1.07% 1.2% 3.86%
2025/03/06 16.6% 1.29% 5.1% 2.44% 8.21% 0.07% 0% 1.63% 0.52% 5.25%
2025/03/07 8.8% 1.49% 5.07% 3.23% 4.72% 1.71% 0% 0.7% 2.19% 10.76%
2025/03/08 8.82% 1.35% 5.03% 3.18% 5.57% 0.65% 0.85% 1.39% 1.61% 5.75%
2025/03/09 8.24% 2.2% 5.49% 3.62% 1.96% 3.94% 1.28% 1.19% 3.02% 4.4%
2025/03/10 11.8% 4.85% 6.97% 2.91% 6.14% 2.92% 1.67% 2.2% 1.46% 2.62%
2025/03/11 8.14% 3.88% 7.34% 2.54% 4.05% 0.8% 3.25% 1.94% 1.68% 3.7%
2025/03/12 13.65% 3.32% 5.92% 2.41% 6.39% 2.3% 4.19% 3% 2.41% 3.67%
2025/03/13 8.56% 5.35% 5.36% 2.77% 3.16% 1.06% 3.21% 1.3% 1.71% 5.6%
2025/03/14 10.85% 5.11% 7.41% 2.96% 0% 2.14% 2.18% 1.17% 1.92% 3.61%
2025/03/15 11.42% 5.13% 7.3% 2.37% 0% 0.66% 1.19% 2.09% 1.71% 4.25%
2025/03/16 11.81% 3.82% 4.24% 1.97% 0% 1.46% 0.09% 1.34% 1.37% 7.81%
2025/03/17 12.68% 5.35% 7.28% 2.49% 0% 1.09% 1.61% 1.94% 2.94% 5.68%
2025/03/18 14.6% 4.65% 5.16% 1.86% 0% 1.38% 2.88% 2.53% 1.4% 4.81%
2025/03/19 12.18% 4.56% 8% 2.9% 0% 1.17% 7.71% 1.83% 1.41% 5.27%
2025/03/20 7.5% 4.24% 5.89% 2.69% 0% 1.16% 3.47% 0.95% 1.45% 8.8%
2025/03/21 6.73% 5.85% 7.69% 2.53% 0% 4% 0.82% 1.28% 3.23% 12.7%
2025/03/22 4.62% 5.84% 7.41% 2.78% 0% 0.6% 3.22% 1.82% 0.79% 6.45%
2025/03/23 4.21% 5.04% 6.9% 2.76% 0% 0.97% 3.97% 1.65% 0.41% 6.25%
2025/03/24 5.81% 4.79% 6.8% 2.02% 0% 1.22% 3.93% 1.91% 1.62% 5.29%
2025/03/25 5.19% 5.42% 5.74% 2.43% 0% 0.75% 2.57% 2.28% 1.89% 5.6%
2025/03/26 7.11% 5.69% 7.89% 2.88% 0% 0% 2.07% 1.74% 1.17% 5.69%
2025/03/27 5.36% 5.73% 6.01% 2.46% 0% 0.04% 5.05% 1.41% 0.99% 10.95%
2025/03/28 7.72% 7.87% 6.5% 2.64% 0% 1.4% 2.24% 1.5% 2.31% 3.95%
2025/03/29 6.7% 5.82% 5.29% 2.71% 0% 0.12% 4.07% 2.55% 1.82% 0.44%
2025/03/30 9.2% 5.57% 9.92% 2.56% 0% 3.18% 4.28% 2.46% 1.06% 0.41%
2025/03/31 8.4% 5.51% 5.45% 4.37% 3% 2.13% 2.04% 1.66% 1.07% 0.35%

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In March 2025, BetterHelp’s impression share fluctuated, peaking at 16.60% on March 6, then declining to 8.40% by month’s end. Health.gov.au saw a significant rise, reaching 12.70% on March 21, before dropping to 0.35% on March 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Chat with the 24-Hour Nurse https://www.askadoctor.help › ask-a-nurse › 24-7-365-online

    Chat with a Nurse Right Now — Talk to the 24-Hour Nurse and Ask Anything in 1-on-1 Chat. Get Care Right from Home.

  2. 2
    Psychologist | Find A Therapist Today https://bestonlinetherapyservices.com › therapist › online

    Compare the Best Online Therapy Services For Mar 2025. Available Anywhere, Anytime! No More...

  3. 3
    Therapy Without Referrals https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours. No Long...

  4. 4
    See Current Vacancies http://www.health.gov.au

    See Current Opportunities — Visit Our Site To Learn More About The Pathways And Incentives In Primary Healthcare.

  5. 5
    Find and hire private nurses for local home care on Mable https://www.mable.com.au

    View The Profiles Of Support Workers In Your Area to Help with Nursing Requirements.

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In the realm of healthcare PPC ads, “askadoctor.help” shines with its 24/7 nurse chat, emphasizing immediate, home-based care. “bestonlinetherapyservices.com” and “betterhelp.com” focus on accessible, flexible therapy, highlighting convenience and quick therapist matching. Meanwhile, “health.gov.au” and “mable.com.au” cater to healthcare professionals and local nursing needs, respectively, showcasing opportunities and personalized care solutions.

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