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AUS Healthcare & Medical Rehabilitation - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
weightwatchers.com 7.15
chemistwarehouse.com.au 5.7
optifast.com.au 4.48
healthengine.com.au 4.11
betterhelp.com 3.03
infraredi.com.au 2.42
revitive.com 2.23
infrahealau.com 1.96
inspirehealthcare.com.au 1.74
backinmotion.com.au 1.6
others 65.58

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 65.58% click share, overshadowing ‘weightwatchers.com’ at 7.15% and ‘chemistwarehouse.com.au’ at 5.7%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date healthengine.com.au betterhelp.com purephysio.com.au weightwatchers.com bestonlinetherapyservices.com backinmotion.com.au inspirehealthcare.com.au physioinq.com.au peaksportsandspinecentre.com.au chphysio.com.au
2025/03/01 6.42% 10.15% 1.66% 3.21% 3.09% 2.3% 1.49% 1.52% 1.93% 0%
2025/03/02 5.39% 7.42% 0.37% 3.91% 2.2% 7.53% 0.79% 0.43% 0.27% 0.84%
2025/03/03 3.82% 9.94% 4.41% 2.14% 1.78% 3.58% 0.98% 1.28% 2.15% 1.29%
2025/03/04 0.23% 5.4% 1.29% 3.38% 2.26% 1.94% 0.86% 0.64% 3.28% 1.75%
2025/03/05 6.34% 8.56% 1.37% 2.9% 2.23% 0.7% 3.52% 2.42% 1.19% 2.84%
2025/03/06 0.01% 10.2% 0.53% 4.44% 2.57% 0.15% 1.17% 1.1% 2.42% 1.18%
2025/03/07 2.43% 8.14% 0.77% 1.68% 2.24% 1.69% 5.58% 3.27% 0.8% 1.44%
2025/03/08 0.71% 7.29% 2.02% 2.34% 2.08% 2.04% 2.78% 1.09% 4.69% 2.01%
2025/03/09 3.53% 7.59% 0.09% 2.68% 1.78% 0.59% 3.69% 0.19% 5.08% 0%
2025/03/10 4.8% 7.16% 1.97% 2.44% 2.47% 4.1% 2.21% 1.17% 1.16% 0%
2025/03/11 1.52% 8.02% 4.13% 2.19% 2.66% 4.22% 2.19% 3.45% 2.22% 0%
2025/03/12 3.14% 7.74% 0.96% 3.53% 2.12% 1.64% 1.99% 2.36% 2.63% 1.9%
2025/03/13 4.94% 9.32% 3.4% 2.2% 3.17% 2.33% 4.01% 3% 0.01% 2.87%
2025/03/14 3.89% 8% 2.14% 3.31% 1.47% 2.12% 5.66% 1.67% 3.05% 4.41%
2025/03/15 8.41% 9.01% 2.59% 2.61% 2.87% 3.73% 2.64% 0.07% 0.31% 2.06%
2025/03/16 6.67% 9.71% 0.06% 2.72% 3.03% 1.25% 2.54% 0.24% 1.76% 0.79%
2025/03/17 5.58% 7.96% 1.75% 2.47% 2.76% 1.61% 2.64% 2.5% 0.82% 0.89%
2025/03/18 5.77% 9.28% 1.22% 2.43% 2.96% 1.38% 1.89% 3.92% 0.58% 1.65%
2025/03/19 4.93% 5.85% 2.06% 2.62% 2.95% 4.72% 3.51% 2.75% 1.64% 1%
2025/03/20 4.54% 5.44% 2.44% 2.35% 2.34% 3.35% 2.33% 3.95% 0.51% 2.98%
2025/03/21 11% 6.14% 0.23% 2.34% 2.63% 5.55% 0.17% 3.18% 1.97% 4.74%
2025/03/22 7.08% 4.1% 1.75% 3.04% 2.65% 3.75% 4.91% 1.07% 0.17% 1.75%
2025/03/23 7.49% 5.48% 0.3% 3.03% 2.18% 0.08% 5.51% 0.22% 1.23% 3.37%
2025/03/24 3.79% 5.53% 1.06% 2.09% 3.33% 3.05% 2.52% 2.3% 3.46% 1.17%
2025/03/25 7% 4.81% 3.4% 2.33% 3.12% 1.18% 1.17% 2.39% 1.35% 0.52%
2025/03/26 9.23% 5.56% 0.07% 2.56% 3.88% 0.17% 4.09% 3.06% 1.09% 5.72%
2025/03/27 1.74% 6.81% 5.07% 3.45% 3.85% 0.09% 2.15% 1.17% 3.25% 1.21%
2025/03/28 9.23% 4.68% 3.3% 3.14% 1.29% 3.53% 3.17% 3.58% 1.49% 1.35%
2025/03/29 8.61% 5.77% 4.04% 2.37% 2.03% 4.21% 1.16% 0.07% 3.7% 1.9%
2025/03/30 10.77% 6.51% 0.89% 3.66% 2.59% 2.78% 2.54% 0.01% 1.74% 3.48%
2025/03/31 6.51% 4.65% 3.86% 2.62% 2.61% 2.23% 2.04% 1.76% 1.65% 0%

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In March 2025, HealthEngine’s PPC spend fluctuated, peaking at 11.00 on the 21st. BetterHelp maintained a steady presence, while Pure Physio saw sporadic spikes. WeightWatchers and Best Online Therapy Services showed consistent activity. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 668
2025/03/02 660
2025/03/03 677
2025/03/04 657
2025/03/05 658
2025/03/06 614
2025/03/07 677
2025/03/08 689
2025/03/09 712
2025/03/10 669
2025/03/11 682
2025/03/12 651
2025/03/13 664
2025/03/14 632
2025/03/15 642
2025/03/16 612
2025/03/17 622
2025/03/18 597
2025/03/19 610
2025/03/20 639
2025/03/21 607
2025/03/22 624
2025/03/23 618
2025/03/24 600
2025/03/25 639
2025/03/26 614
2025/03/27 598
2025/03/28 561
2025/03/29 589
2025/03/30 582
2025/03/31 586

Copyright © Adthena. All rights reserved.

March began with 668 advertisers, peaking at 712 on March 9. A decline followed, ending the month at 586.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
chemistwarehouse.com.au 2.8%
healthengine.com.au 2.33%
revitive.com 0.48%
purephysio.com.au 0.45%
painfreeaussies.com.au 0.39%
disabilityshop.com.au -0.44%
mobilitydelivery.com.au -0.56%
myjuniper.com -0.64%
betterhelp.com -1.04%
optifast.com.au -3.88%

Copyright © Adthena. All rights reserved.

Chemistwarehouse.com.au and healthengine.com.au surged in click share, while optifast.com.au faced a significant decline.

Campaign Efficiency

AUS Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au healthengine.com.au betterhelp.com inspirehealthcare.com.au backinmotion.com.au infrahealau.com painfreeaussies.com.au bestonlinetherapyservices.com infraredi.com.au peaksportsandspinecentre.com.au
2025/03/01 5.67% 2.55% 4.93% 1.17% 1.43% 2.51% 0.86% 1.62% 2.93% 1.32%
2025/03/02 6.64% 4.71% 3.77% 0.73% 5.15% 2.06% 1.34% 1.12% 2.84% 0.18%
2025/03/03 4.31% 2.95% 5.09% 0.68% 3.23% 2.01% 1.15% 1.03% 2.74% 1.61%
2025/03/04 5.01% 0.15% 2.7% 0.65% 1.36% 1.26% 2.09% 1.25% 2.09% 2.29%
2025/03/05 4.77% 3.57% 4.84% 2.62% 0.6% 2.47% 1.44% 1.22% 4.75% 0.94%
2025/03/06 4.68% 0% 5.34% 0.87% 0.1% 5.25% 1.05% 1.44% 3.86% 1.8%
2025/03/07 2.63% 1.57% 4.81% 4.01% 1.51% 1.94% 0.73% 1.27% 1.76% 0.63%
2025/03/08 1.84% 0.65% 4.26% 2.36% 1.77% 1.87% 0.65% 1.18% 1.49% 3.5%
2025/03/09 1.62% 1.94% 4.29% 2.76% 0.45% 2.11% 1.31% 1.04% 2.11% 3.32%
2025/03/10 1.85% 3.16% 4.04% 1.84% 3.21% 2.12% 1.34% 1.45% 1.93% 0.69%
2025/03/11 3.1% 0.92% 4.67% 1.71% 2.92% 1.98% 1.01% 1.56% 1.26% 1.97%
2025/03/12 3.3% 2.1% 4.54% 1.27% 1.35% 3.16% 1.42% 1.26% 2.77% 2.08%
2025/03/13 4.88% 2.63% 5.48% 3.06% 1.93% 2.92% 1.18% 1.76% 3.28% 0.01%
2025/03/14 3.74% 2.43% 4.7% 4.61% 1.75% 1.94% 0.63% 0.85% 3.3% 2.46%
2025/03/15 3.22% 5.23% 5.23% 2.31% 2.89% 2.62% 1.68% 1.5% 3.84% 0.26%
2025/03/16 3.09% 4.1% 5.6% 2.4% 1.08% 1.86% 1.18% 1.79% 1.3% 1.6%
2025/03/17 3.97% 4.14% 4.99% 1.63% 1.27% 1.83% 1.28% 1.73% 1.33% 0.52%
2025/03/18 4.79% 3.51% 5.3% 1.58% 1.02% 2.07% 1.83% 1.62% 1.15% 0.44%
2025/03/19 5.55% 3.56% 3.77% 2.93% 3.23% 1.15% 1.65% 1.9% 1.92% 1.55%
2025/03/20 2.75% 3.6% 3.24% 2.12% 2.54% 2.94% 1.41% 1.36% 3.3% 0.42%
2025/03/21 5.67% 6.14% 3.56% 0.15% 3.69% 2.4% 1.27% 1.34% 2.4% 1.69%
2025/03/22 5.05% 4.51% 2.32% 4.15% 3.04% 2.27% 1.6% 1.62% 2.45% 0.14%
2025/03/23 3.1% 5.12% 3.24% 4.61% 0.06% 1.76% 1.28% 1.28% 1.06% 1.12%
2025/03/24 5.14% 2.03% 3.21% 1.66% 1.96% 2.4% 2.65% 1.98% 3.79% 2.66%
2025/03/25 3.61% 4.62% 2.79% 1.08% 0.91% 2.19% 0.65% 2.01% 2.19% 1.06%
2025/03/26 4.06% 6.15% 3.25% 3.37% 0.13% 2.78% 2.32% 2.37% 2.04% 0.83%
2025/03/27 7.18% 1.08% 3.81% 1.58% 0.06% 2.28% 1.36% 2.19% 3.04% 2.64%
2025/03/28 8.04% 5.15% 2.57% 2.42% 2.29% 2.19% 1.49% 0.68% 2.01% 1.19%
2025/03/29 7.68% 5.39% 3.32% 0.83% 3.01% 1.86% 1.69% 1.23% 3.55% 3.01%
2025/03/30 8.29% 6.31% 3.61% 2.19% 1.82% 1.68% 2.1% 1.46% 2.81% 1.6%
2025/03/31 6.56% 4.18% 2.55% 1.99% 1.73% 1.66% 1.59% 1.58% 1.47% 1.45%

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In March 2025, Chemist Warehouse’s impression share fluctuated, peaking at 8.29% on March 30. Healthengine saw a rise mid-month, reaching 6.31% on March 30. BetterHelp’s share was steady, while Inspire Healthcare and others showed varied trends. The month ended with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Physiotherapy | Hurstville https://www.benevolent.org.au › physiotherapy

    Physiotherapists may work on gross motor skills such as sitting, standing, and walking.

  2. 2
    Speak To a Therapist Now https://www.bestonlinetherapyservices.com › online › therapy

    Access A Therapist 24/7 — The Search for the Best Online Therapists & Counselors Ends Today. Compare Top Vendors Now.

  3. 3
    Therapy Without Referrals https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours.

  4. 4
    Find Physios Near Me https://www.healthengine.com.au › physio › appointments

    See All Available Appointments — See next available appointment times at your local Physio clinic & book online instantly.

  5. 5
    Physiotherapy Morningside https://www.peaksportsandspinecentre.com.au

    Physiotherapy Cannon Hill — Our Physiotherapists Have a Wide Range of Skills and Work Together to Solve Your Problems

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In the competitive landscape of healthcare PPC ads, themes of accessibility and expertise shine. Benevolent.org.au emphasizes skillful physiotherapy, while bestonlinetherapyservices.com and betterhelp.com highlight 24/7 therapist access and quick matching. Healthengine.com.au and peaksportsandspinecentre.com.au focus on local availability and collaborative care.

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