AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
peptideworldwide.com.au	31.21
zyrtec.com.au	21.96
chemistwarehouse.com.au	13.41
alkalinesuperfoods.com.au	10.99
healthletic.io	5.72
thepeptideco.com	4.87
geneticlabsaustralia.com	2.67
bulknutrients.com.au	1.85
claratyne.com.au	1.01
sarmnation.com	0.79
others	5.52

In the PPC landscape, peptideworldwide.com.au dominates with 31.21% click share, followed by zyrtec.com.au at 21.96%. Others collectively hold 5.52%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	peptideworldwide.com.au	zyrtec.com.au	alkalinesuperfoods.com.au	healthletic.io	chemistwarehouse.com.au	thepeptideco.com	geneticlabsaustralia.com	sarmnation.com	homemed.com.au	bulknutrients.com.au
2025/03/01	46.08%	2.77%	10.27%	5.42%	23.85%	0.88%	1.67%	1.24%	0%	2.16%
2025/03/02	52.01%	4.04%	6.92%	4.41%	19.5%	1.13%	1.33%	0.4%	0%	3.41%
2025/03/03	72.02%	1.28%	6.31%	4.36%	7.69%	1.65%	2.1%	0.68%	0%	2.45%
2025/03/04	71.3%	3.18%	6.15%	3.41%	8.1%	2.14%	0.67%	0.42%	0%	2.23%
2025/03/05	38.95%	3.98%	7.5%	7.71%	22.81%	3.37%	2.51%	1.25%	0%	4.16%
2025/03/06	1.49%	0%	18.79%	29.64%	15.18%	5.15%	7.49%	0%	7.19%	10.28%
2025/03/07	3.88%	0%	12.95%	23.47%	18.37%	8.63%	8.75%	0%	0%	9.99%
2025/03/08	0%	0%	13.61%	22.79%	12.97%	7.64%	6.12%	3.96%	9.14%	8.53%
2025/03/09	9.6%	18.16%	14.37%	16.76%	6.54%	5.35%	3.18%	1.92%	8.67%	4.41%
2025/03/10	24.11%	0%	17.96%	17.39%	7.86%	6.5%	1.62%	0%	11.06%	5.61%
2025/03/11	48.42%	12.23%	6.12%	6.32%	4.17%	4.83%	0%	1.13%	4.64%	3.98%
2025/03/12	37.27%	11.51%	1.02%	13.32%	12.43%	9.69%	0%	2.07%	0.74%	6.25%
2025/03/13	24.91%	0%	14.53%	21.45%	9.95%	10.15%	0%	1.97%	0.86%	9.45%
2025/03/14	40.93%	11.19%	11.54%	11.55%	10.15%	2.96%	0%	3.01%	0.42%	2.18%
2025/03/15	59.08%	4.57%	12.59%	5.08%	9.01%	5.58%	0%	0.65%	0.25%	0%
2025/03/16	50.67%	13.45%	14.44%	0%	10.51%	6.23%	0%	2.64%	0.29%	0%
2025/03/17	46.34%	0%	18.35%	0%	7.35%	10.7%	1.9%	1.25%	0.23%	0%
2025/03/18	64.28%	4.57%	10%	1.71%	4.14%	3.66%	1.44%	0.43%	0.15%	0%
2025/03/19	57.44%	4.76%	12.92%	3.82%	2.45%	6.07%	4%	1.05%	3.51%	0%
2025/03/20	56.53%	0%	16.41%	3.09%	6.93%	5.83%	5.76%	1.27%	0.06%	0%
2025/03/21	51.38%	5.79%	16.45%	7.13%	3.65%	5.66%	5.78%	1.05%	0.06%	0%
2025/03/22	42.15%	6.38%	16.46%	8.23%	9.95%	4.57%	5.37%	1.15%	0.21%	0.27%
2025/03/23	42.04%	5.6%	19.91%	9.63%	3.44%	5.9%	5.3%	0%	0.18%	0%
2025/03/24	46.89%	5.58%	19.59%	6.87%	5.37%	4.7%	3.22%	1.32%	0.24%	0%
2025/03/25	54.15%	0%	19.58%	4.93%	8.81%	5.67%	3.11%	0.25%	0.23%	0.23%
2025/03/26	61.18%	0%	21.1%	5.35%	3.13%	3.37%	3.91%	0%	0.22%	0%
2025/03/27	48.12%	4.29%	16.36%	5.49%	7.84%	3.61%	2.93%	1.14%	3.21%	0.18%
2025/03/28	49.98%	11.09%	5.37%	9.75%	10.92%	3.03%	2.62%	1.69%	0.24%	0%
2025/03/29	52.15%	12.36%	3.08%	11.5%	6.68%	2.61%	1.73%	0%	0.13%	0%
2025/03/30	46.17%	19.98%	6.38%	9.47%	5.94%	5.73%	3.41%	0%	0.05%	0%
2025/03/31	48.36%	13.23%	9.3%	8.84%	5.51%	5.29%	2.43%	0.57%	0.07%	0%

In March 2025, peptideworldwide.com.au dominated PPC spend, peaking early, then stabilizing. Zyrtec.com.au saw a late surge, while alkalinesuperfoods.com.au maintained steady growth. Healthletic.io fluctuated, ending strong. Chemistwarehouse.com.au’s spend varied, finishing modestly.

Market Exposure

Competitor Count for AUS Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	24
2025/03/02	31
2025/03/03	22
2025/03/04	22
2025/03/05	23
2025/03/06	19
2025/03/07	21
2025/03/08	23
2025/03/09	22
2025/03/10	20
2025/03/11	17
2025/03/12	17
2025/03/13	19
2025/03/14	23
2025/03/15	17
2025/03/16	13
2025/03/17	19
2025/03/18	21
2025/03/19	17
2025/03/20	19
2025/03/21	19
2025/03/22	18
2025/03/23	17
2025/03/24	23
2025/03/25	22
2025/03/26	15
2025/03/27	18
2025/03/28	18
2025/03/29	20
2025/03/30	20
2025/03/31	19

March began with 24 advertisers, peaking at 31 on March 2. Mid-month saw a decline, reaching a low of 13 on March 16. The month concluded with 19 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
peptideworldwide.com.au	9.88%
zyrtec.com.au	2.81%
alkalinesuperfoods.com.au	2.26%
geneticlabsaustralia.com	1.99%
advil.net.au	0.28%
thepeptideco.com	-0.87%
homemed.com.au	-1.13%
healthletic.io	-2.39%
bulknutrients.com.au	-3.81%
chemistwarehouse.com.au	-7.34%

Peptideworldwide.com.au surged with a 9.88% click share increase, while chemistwarehouse.com.au dropped by 7.34%.

Campaign Efficiency

AUS Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	peptideworldwide.com.au	alkalinesuperfoods.com.au	zyrtec.com.au	thepeptideco.com	healthletic.io	claratyne.com.au	chemistwarehouse.com.au	geneticlabsaustralia.com	telfast.com	bulknutrients.com.au
2025/03/01	41%	10.07%	3.95%	1.98%	3.6%	1.98%	26.21%	2.16%	1.98%	2.34%
2025/03/02	41.71%	6.22%	5.39%	2.13%	2.45%	5.39%	23.02%	1.47%	5.39%	3.43%
2025/03/03	63.68%	6.64%	1.87%	3.41%	3.41%	0%	12.96%	2.55%	0%	2.89%
2025/03/04	60.44%	8.71%	2.9%	4.22%	3.17%	0%	10.7%	1.06%	2.9%	3.7%
2025/03/05	26.7%	8.19%	2.9%	5.02%	6.08%	2.9%	32.67%	3.17%	0%	5.02%
2025/03/06	0.68%	21.84%	0%	8.19%	23.88%	0%	11.9%	9.55%	0%	13.65%
2025/03/07	3.21%	14.46%	0%	12.85%	17.67%	0%	14.61%	10.44%	0%	11.24%
2025/03/08	0%	13.9%	0%	11.45%	15.53%	0%	12.18%	7.36%	0%	10.63%
2025/03/09	6.28%	16.59%	13.48%	8.59%	13.02%	8.99%	5.73%	4.09%	4.49%	5.42%
2025/03/10	17.61%	22.72%	0%	11.36%	14.77%	0%	6.38%	2.27%	0%	7.95%
2025/03/11	38.02%	9.4%	10.49%	8.97%	5.83%	5.24%	3.45%	0%	0%	6.41%
2025/03/12	31.95%	1.7%	9.34%	17.01%	9.72%	0%	11.77%	0%	0%	8.65%
2025/03/13	17.47%	17.47%	0%	15.88%	17.47%	0%	8.5%	0%	0%	13.5%
2025/03/14	32.83%	15.33%	9.34%	5.35%	9.9%	4.67%	10.07%	0%	0%	3.89%
2025/03/15	47.86%	15.13%	3.87%	10.21%	3.87%	0%	13.71%	0%	0%	0%
2025/03/16	43.96%	18.54%	11.64%	11.65%	0%	0%	8.16%	0%	0%	0%
2025/03/17	35.26%	21.15%	0%	18.44%	0%	0%	6.97%	2.71%	0%	0%
2025/03/18	54.68%	12.82%	4.14%	7.17%	1.51%	4.14%	3.34%	2.26%	0%	0%
2025/03/19	50.75%	15.33%	4.01%	10.22%	3.29%	0%	2.61%	5.84%	0%	0%
2025/03/20	47.04%	18.82%	0%	10.26%	2.57%	0%	6.46%	8.13%	0%	0%
2025/03/21	43.15%	19.37%	4.84%	9.25%	6.16%	0%	2.88%	8.37%	0%	0%
2025/03/22	32.18%	18.73%	5.28%	8.17%	7.21%	5.28%	8.97%	7.69%	0%	0.48%
2025/03/23	32.05%	24.98%	4.57%	10.41%	8.33%	0%	3.61%	7.49%	0%	0%
2025/03/24	36.92%	25.31%	4.56%	8.3%	5.81%	0%	4.79%	4.56%	0%	0%
2025/03/25	45.94%	23.56%	0%	9.82%	4.32%	0%	7.33%	4.32%	0%	0.39%
2025/03/26	52.01%	26.95%	0%	5.69%	4.93%	0%	2.48%	5.69%	0%	0%
2025/03/27	36.53%	18.99%	3.21%	5.84%	4.09%	6.42%	10.42%	3.8%	6.42%	0.29%
2025/03/28	39.51%	7.33%	8.95%	5.3%	7.74%	4.47%	15.34%	3.67%	4.47%	0%
2025/03/29	48.5%	4.41%	11.18%	5.09%	10.85%	0%	6.63%	2.71%	0%	0%
2025/03/30	40.34%	9.22%	16.88%	9.61%	9.22%	0%	5.48%	4.99%	0%	0%
2025/03/31	38.62%	12.54%	11.02%	9.53%	7.52%	5.51%	5.37%	3.51%	0%	0%

Peptideworldwide.com.au dominated March with fluctuating impressions, peaking at 63.68% on March 3rd. Alkalinesuperfoods.com.au saw a steady rise, ending at 12.54%. Zyrtec.com.au and others had minor shares, with zyrtec.com.au peaking at 16.88% on March 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Advil Migraine Headache Relief https://www.advil.net.au › migraine › relief
Find Your Nearest Pharmacy — Advil Liquid Capsules Temporarily Relieves Pain And Discomfort From Migraine Headaches.
2
Happy Mammoth Hormone Harmony | Helps Lose Hormonal Weight https://www.happymammoth.com › hormone › harmony
Find Relief From Hormonal Chaos & Say Hello to Your Old Self Again With Hormone Harmony! Take...
3
Relieve Migraine & Headache https://www.nurofen.com.au › nurofen › headache
Migraine & Sinus Congestion — Check Out The Nurofen Range Of Tablets For Quick & Easy Headache & Migraine Pain Relief.
4
Try Panadol With Optizorb - Australia's #1 Pain Relief https://www.panadol.com
Panadol Products Provide Fast, Effective Temporary Relief Of Aches And Pains. Explore Now.
5
The Peptide Co Australia https://www.thepeptideco.com
Premium Peptides Australia — The Peptide Co – your go-to for research peptides. Reliable, tested, and fast...

In the competitive landscape of Google PPC, Advil, Happy Mammoth, Nurofen, Panadol, and The Peptide Co stand out. Advil and Nurofen focus on migraine relief, emphasizing quick pain alleviation. Happy Mammoth targets hormonal balance, while Panadol highlights its top-ranking pain relief. The Peptide Co offers premium research peptides, showcasing reliability.

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AUS Pharma & Biotech Pharmacology - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 AUS Pharma & Biotech Pharmacology brands

Competitor Count for AUS Pharma & Biotech Pharmacology

Market Loss & Market Gains for AUS Pharma & Biotech Pharmacology

AUS Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Pharma & Biotech Pharmacology

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena