Log in Book a Demo

AUS Retail Home & Garden - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 18.37
bunnings.com.au 14.33
temu.com 9.71
kmart.com.au 5.58
amazon.com.au 3.41
fantasticfurniture.com.au 3.22
bigw.com.au 1.95
koala.com 1.94
amartfurniture.com.au 1.61
loungelovers.com.au 1.31
others 38.57

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC ads, Temple & Webster leads with 18.37% click share, followed by Bunnings at 14.33%. ‘Others’ collectively dominate with 38.57%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date templeandwebster.com.au temu.com amazon.com.au bunnings.com.au loungelovers.com.au fantasticfurniture.com.au koala.com kmart.com.au bigw.com.au ecosa.com.au
2025/03/01 17.34% 12.53% 2.04% 3.34% 2.65% 2.83% 3.3% 1.63% 1.87% 1.5%
2025/03/02 19.12% 13.72% 1.85% 2.77% 2.72% 2.64% 3.47% 1.55% 1.42% 1.37%
2025/03/03 20.56% 11.11% 2.02% 2.89% 2.69% 2.77% 3.48% 1.69% 1.28% 1.33%
2025/03/04 18.08% 9.64% 2.1% 3.52% 1.4% 3.04% 2.79% 2.15% 2.36% 1.44%
2025/03/05 16.48% 9.68% 1.81% 3.96% 1.88% 3.4% 2.7% 2.23% 2.65% 1.31%
2025/03/06 17.99% 10.26% 1.41% 3.09% 1.69% 2.79% 2.77% 2.32% 2.18% 1.71%
2025/03/07 17.39% 10.82% 1.86% 3.49% 1.52% 3.03% 2.86% 1.82% 1.81% 1.99%
2025/03/08 16.62% 13.36% 2.05% 3.74% 2.21% 2.61% 2.84% 1.56% 2.23% 1.76%
2025/03/09 18.71% 13.11% 1.74% 3.14% 2.41% 2.45% 3.17% 1.67% 1.83% 1.64%
2025/03/10 19.36% 11.85% 3.31% 2.89% 2.62% 2.34% 3.41% 1.7% 1.59% 1.64%
2025/03/11 15.37% 12.29% 4.39% 3.2% 1.96% 2.68% 3.63% 1.9% 2.14% 1.62%
2025/03/12 17.86% 11.33% 3.22% 2.98% 1.63% 2.78% 3.05% 2.01% 2.42% 1.56%
2025/03/13 17.3% 9.86% 3.32% 3.07% 1.54% 2.78% 3.23% 2.14% 2.24% 2.05%
2025/03/14 18.67% 10.33% 2.71% 2.77% 1.24% 2.98% 2.47% 2.13% 2.38% 2.15%
2025/03/15 21.97% 11.1% 2.41% 2.6% 1.75% 2.53% 2.12% 1.79% 1.38% 2.27%
2025/03/16 19.86% 12.67% 3% 2.65% 1.96% 2.08% 2.54% 1.72% 1.62% 2.32%
2025/03/17 18.89% 9.87% 5.16% 2.97% 2.39% 2.18% 4.15% 1.76% 1.99% 2.32%
2025/03/18 15.91% 8.9% 5.33% 2.88% 1.33% 2.45% 7.76% 1.86% 1.75% 0.84%
2025/03/19 17.72% 8.98% 4.72% 2.58% 1.32% 2.25% 7.18% 1.65% 1.45% 2.11%
2025/03/20 14.95% 9.28% 4.51% 2.65% 1.27% 2.57% 6.08% 1.46% 1.64% 2.44%
2025/03/21 16.31% 10.23% 4.29% 2.96% 1.25% 2.61% 4.1% 1.66% 1.06% 2.53%
2025/03/22 18.93% 11.19% 4.12% 2.77% 1.84% 2.16% 2.68% 1.63% 1.37% 2.34%
2025/03/23 21.48% 6.06% 3.31% 2.88% 1.99% 1.71% 5.19% 1.69% 1.49% 2.02%
2025/03/24 20.45% 9.19% 4.01% 3.1% 2.89% 2.11% 0.93% 1.67% 1.99% 1.56%
2025/03/25 19.12% 9.64% 3.93% 3.3% 2.05% 2.52% 1.56% 1.58% 1.31% 1.34%
2025/03/26 19.31% 11.11% 3.02% 2.96% 1.51% 3% 1.64% 1.62% 1.21% 1.61%
2025/03/27 20.79% 10.32% 3.07% 3.02% 1.65% 3.22% 1.63% 1.69% 1.63% 1.36%
2025/03/28 19.63% 9.86% 3.6% 3.47% 1.58% 3.23% 1.74% 1.82% 1.77% 1.55%
2025/03/29 15.75% 12.29% 3.53% 3.26% 2.21% 3.53% 1.83% 1.81% 1.69% 1.58%
2025/03/30 17.85% 12.84% 4.01% 3.38% 2.34% 3.22% 1.18% 1.72% 1.54% 1.32%
2025/03/31 19% 11.14% 4.95% 3.49% 3.48% 2.5% 1.67% 1.62% 1.45% 1.32%

Copyright © Adthena. All rights reserved.

Temple & Webster led March with fluctuating spend, peaking mid-month. Temu’s share dipped, while Amazon surged late. Bunnings and Lounge Lovers saw steady trends. Koala spiked mid-month, then declined. Kmart, Big W, and Ecosa remained stable.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 8409
2025/03/02 8188
2025/03/03 8266
2025/03/04 8187
2025/03/05 8109
2025/03/06 7916
2025/03/07 8217
2025/03/08 8035
2025/03/09 8105
2025/03/10 8143
2025/03/11 8071
2025/03/12 7997
2025/03/13 8072
2025/03/14 8008
2025/03/15 8003
2025/03/16 7831
2025/03/17 7911
2025/03/18 7794
2025/03/19 7737
2025/03/20 7750
2025/03/21 7690
2025/03/22 7705
2025/03/23 7641
2025/03/24 7680
2025/03/25 7695
2025/03/26 7602
2025/03/27 7671
2025/03/28 7600
2025/03/29 7626
2025/03/30 7516
2025/03/31 7506

Copyright © Adthena. All rights reserved.

March began with 8,409 advertisers, experiencing fluctuations throughout. By month’s end, the number settled at 7,506, indicating a gradual decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 1.18%
templeandwebster.com.au 0.92%
ikea.com 0.5%
amartfurniture.com.au 0.49%
freedom.com.au 0.42%
adairs.com.au -0.46%
bigw.com.au -0.55%
kmart.com.au -0.68%
temu.com -0.88%
bunnings.com.au -1.16%

Copyright © Adthena. All rights reserved.

Amazon.com.au surged with a 1.18% click share increase, while Bunnings.com.au dropped by 1.16%. Templeandwebster.com.au and Ikea.com also saw positive growth.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date templeandwebster.com.au temu.com amazon.com.au bunnings.com.au loungelovers.com.au kmart.com.au fantasticfurniture.com.au bigw.com.au amartfurniture.com.au koala.com
2025/03/01 17.23% 16.37% 2.95% 6.17% 2.41% 2.4% 2.43% 2.77% 0.97% 2.31%
2025/03/02 19.54% 17.4% 2.78% 5.23% 2.45% 2.29% 2.4% 2.13% 0.89% 2.41%
2025/03/03 21.47% 14.27% 3.08% 5.2% 2.51% 2.64% 2.59% 1.92% 1.1% 2.5%
2025/03/04 18.74% 12.47% 3.07% 6.84% 1.24% 3.32% 2.7% 3.36% 1.23% 1.93%
2025/03/05 16.84% 12.83% 2.71% 7.65% 1.49% 3.55% 2.9% 3.72% 1.36% 1.85%
2025/03/06 18.7% 13.27% 1.93% 6.23% 1.44% 3.65% 2.46% 3.17% 1.56% 1.92%
2025/03/07 17.9% 13.67% 2.6% 6.8% 1.33% 2.89% 2.74% 2.53% 1.78% 1.92%
2025/03/08 16.41% 16.02% 2.98% 7.41% 1.74% 2.5% 2.37% 2.96% 1.67% 2.04%
2025/03/09 19.2% 16.08% 2.48% 6.23% 2.03% 2.67% 2.16% 2.4% 1.56% 2.33%
2025/03/10 20.04% 15.05% 4.47% 5.56% 2.29% 2.68% 2.02% 2.17% 1.17% 2.57%
2025/03/11 15.65% 15.28% 5.98% 6.16% 1.75% 2.96% 2.33% 2.83% 1.16% 2.8%
2025/03/12 18.11% 14.46% 4.57% 5.85% 1.51% 3.26% 2.34% 3.36% 0.88% 2.23%
2025/03/13 17.96% 12.59% 4.84% 6.1% 1.37% 3.43% 2.37% 3.1% 1.01% 2.29%
2025/03/14 19.41% 13.17% 3.93% 5.67% 1.13% 3.31% 2.49% 3.25% 1.05% 1.74%
2025/03/15 22.69% 14.14% 3.48% 5.53% 1.57% 2.88% 2.07% 1.91% 0.99% 1.45%
2025/03/16 20.52% 15.35% 4.3% 5.38% 1.76% 2.71% 1.9% 2.09% 0.97% 1.85%
2025/03/17 19.44% 12.69% 7.1% 5.81% 2.13% 2.77% 1.92% 2.58% 0.98% 3.06%
2025/03/18 16.72% 11.69% 7.39% 5.61% 1.19% 2.93% 2.2% 2.38% 1.09% 5.96%
2025/03/19 18.74% 11.48% 6.62% 5.17% 1.1% 2.58% 2.03% 2.03% 1.19% 5.74%
2025/03/20 16% 12.08% 6.11% 5.24% 1.12% 2.3% 2.22% 2.24% 1.57% 4.8%
2025/03/21 17.37% 13.52% 5.9% 5.87% 1.13% 2.55% 2.21% 1.51% 1.77% 2.95%
2025/03/22 19.83% 14.07% 5.8% 5.34% 1.52% 2.5% 1.96% 1.82% 1.63% 1.8%
2025/03/23 23.1% 7.67% 4.69% 5.52% 1.8% 2.71% 1.58% 1.99% 1.34% 3.87%
2025/03/24 21.1% 11.4% 5.58% 5.88% 2.43% 2.66% 1.79% 2.64% 1.08% 0.56%
2025/03/25 19.83% 12.34% 5.39% 6.26% 1.79% 2.55% 2.24% 1.84% 1.64% 0.92%
2025/03/26 19.66% 14.19% 4.31% 5.92% 1.36% 2.54% 2.6% 1.66% 1.54% 0.96%
2025/03/27 21.42% 12.95% 4.28% 5.86% 1.47% 2.67% 2.81% 2.23% 1.97% 1%
2025/03/28 19.77% 12.58% 5.01% 6.75% 1.43% 2.81% 2.99% 2.41% 2.43% 1.05%
2025/03/29 15.66% 15.62% 5.01% 6.38% 1.94% 2.8% 3.34% 2.25% 2.14% 1.08%
2025/03/30 17.76% 15.65% 5.62% 6.34% 2.08% 2.6% 3.04% 2.01% 1.85% 0.68%
2025/03/31 19.12% 14.08% 6.78% 6.62% 3.02% 2.45% 2.3% 1.96% 1.84% 1%

Copyright © Adthena. All rights reserved.

In March 2025, Temple & Webster led with fluctuating impressions, peaking mid-month. Temu’s share dipped, while Amazon and Bunnings saw steady growth. Koala’s share spiked mid-month but ended lower. Overall, Temple & Webster maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Bunnings Warehouse https://www.bunnings.com.au

    Shop Our Wide Range Online — Get more done with our prices with great value for your projects. View the range online

  2. 2
    Fantastic Furniture https://www.fantasticfurniture.com.au

    Easily Complete Your Space — Browse our stylish collections and discover chic furniture for every living room style. Whether you're a savvy shopper or an online explorer, we've got you covered.

  3. 3
    IKEA Wardrobe Design Service | Design Your Dream Wardrobe https://www.ikea.com

    Want Free Expert Help Creating Your Dream Wardrobe? Book In Wardrobe Planning Appointment.

  4. 4
    Bed Size Guide Australian Standard Dimensions https://www.luxoliving.com.au

    Breathe New Life into Your Home with Luxo Living's Stylish Furniture. Shop Online Today.

  5. 5
    Shop Temple & Webster Online https://www.templeandwebster.com.au › homewares › furniture

    Imagine Your Dream Home — Explore The Latest Styles & Brands At Temple & Webster. Shop Now To Discover New Trends.

Copyright © Adthena. All rights reserved.

In the competitive world of home and garden retail, Bunnings, Fantastic Furniture, IKEA, Luxo Living, and Temple & Webster captivate audiences with unique propositions. Bunnings emphasizes value, Fantastic Furniture offers chic solutions, IKEA provides expert wardrobe design, Luxo Living rejuvenates spaces, and Temple & Webster inspires with trendy styles.

Frequently Asked Questions

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study
Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.