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AUS Retail Pet Supplies - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 19.17
temu.com 17.6
petcircle.com.au 14.75
budgetpetproducts.com.au 4.02
amazon.com.au 3.48
petstock.com.au 3.01
kmart.com.au 2.43
pawpawup.com.au 1.48
vetsupply.com.au 1.43
bigw.com.au 1.25
others 31.38

Copyright © Adthena. All rights reserved.

In the pet supplies PPC landscape, Petbarn leads with 19.17% click share, followed by Temu at 17.6%. Petcircle holds 14.75%, while others collectively capture 31.38%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date temu.com petcircle.com.au petbarn.com.au budgetpetproducts.com.au amazon.com.au vetsupply.com.au petstock.com.au swaggle.com.au funnyfuzzy.com pawpawup.com.au
2025/03/01 19.95% 14.87% 13.29% 5.51% 1.89% 2.44% 2.8% 1.08% 1.14% 1.11%
2025/03/02 21.07% 14.32% 14.55% 5.15% 1.8% 2.5% 2.33% 1.1% 0.97% 0.89%
2025/03/03 18.92% 13.76% 13.74% 5.45% 2% 2.49% 2.43% 1.21% 0.9% 1.25%
2025/03/04 16.25% 13.6% 14.03% 5.91% 1.99% 2.41% 2.01% 1.27% 1.46% 1.56%
2025/03/05 16.04% 13.82% 14.49% 6.37% 1.95% 2.37% 2.02% 1.11% 1.44% 1.33%
2025/03/06 15.03% 14.52% 14.97% 6.31% 0.99% 2.46% 2.57% 0.9% 1.68% 1.55%
2025/03/07 16.34% 13.71% 13.15% 6.62% 1.78% 2.44% 2.01% 0.98% 1.3% 1.64%
2025/03/08 21.49% 12.34% 10.99% 5.92% 1.86% 2.69% 2.5% 1.3% 1.55% 1.22%
2025/03/09 20.61% 12.26% 12.89% 5.81% 1.42% 2.49% 2.77% 1.25% 1.35% 1.15%
2025/03/10 19.41% 13.26% 12% 5.11% 2.65% 2.48% 2.2% 1.1% 1.31% 1.47%
2025/03/11 17.98% 13.52% 12.49% 5.04% 3.92% 2.54% 2.1% 1.47% 1.81% 1.41%
2025/03/12 16.52% 14.46% 13.44% 6.02% 3.1% 2.57% 2% 1.6% 2.09% 1.16%
2025/03/13 15.26% 15.26% 13.89% 5.69% 3.83% 2.74% 2.08% 1.54% 1.77% 1.52%
2025/03/14 15.07% 15.78% 15.23% 5.71% 2.43% 2.24% 2.35% 1.37% 1.7% 1.48%
2025/03/15 16.15% 17.29% 14.19% 5.24% 2.34% 2.43% 2.44% 1.64% 1.47% 1.31%
2025/03/16 19.63% 16.76% 13.68% 4.12% 2.59% 2.38% 2.11% 1.41% 1.17% 1.02%
2025/03/17 17.82% 15.4% 12.25% 4.42% 4.58% 2.1% 2.18% 1.3% 1.19% 1.4%
2025/03/18 13.94% 14.75% 13.53% 4.84% 5.18% 2.07% 2.48% 1.27% 1.17% 1.92%
2025/03/19 14.24% 15.01% 13.26% 5.74% 4.85% 1.89% 1.76% 1.24% 0.82% 1.73%
2025/03/20 14.03% 12.64% 14.79% 6.87% 4.63% 2.11% 2.25% 1.47% 0.92% 1.63%
2025/03/21 15.13% 12.96% 14.9% 5.94% 4.19% 2.18% 2.01% 1.71% 0.87% 1.86%
2025/03/22 17.29% 13.09% 13.14% 5.79% 4.2% 2.29% 2.02% 1.76% 0.97% 1.07%
2025/03/23 10.83% 14.45% 14.2% 5.02% 3.8% 2.82% 1.97% 1.87% 1.66% 1.02%
2025/03/24 15.08% 13.26% 13.18% 5.73% 4.04% 3.11% 1.82% 1.94% 1.28% 0.98%
2025/03/25 15.82% 13.17% 13.42% 4.6% 4.12% 2.98% 1.79% 1.88% 1.49% 1.46%
2025/03/26 17.2% 13.88% 13.04% 5.05% 2.93% 3.28% 2.31% 1.61% 1.54% 1.38%
2025/03/27 16.28% 14.82% 12.49% 4.41% 3.23% 3.1% 2% 1.57% 1.42% 1.39%
2025/03/28 16.21% 14.4% 12.42% 4.65% 3.54% 2.8% 1.72% 1.32% 1.46% 1.18%
2025/03/29 19.56% 15.52% 10.88% 3.74% 3.24% 2.71% 1.7% 1.29% 1.57% 1.05%
2025/03/30 19.47% 16.87% 11.5% 3.76% 3.45% 2.85% 1.45% 1.32% 1.42% 1.16%
2025/03/31 17.51% 15.57% 11.59% 4.68% 4.62% 2.84% 1.69% 1.33% 1.2% 1.04%

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In March 2025, Temu.com led with fluctuating spend, peaking mid-month. Petcircle.com.au and Petbarn.com.au showed steady trends, while Budgetpetproducts.com.au and Amazon.com.au had varied patterns. The month ended with Temu.com maintaining dominance.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 934
2025/03/02 928
2025/03/03 930
2025/03/04 920
2025/03/05 916
2025/03/06 896
2025/03/07 944
2025/03/08 941
2025/03/09 933
2025/03/10 909
2025/03/11 887
2025/03/12 900
2025/03/13 907
2025/03/14 900
2025/03/15 899
2025/03/16 872
2025/03/17 882
2025/03/18 856
2025/03/19 888
2025/03/20 885
2025/03/21 871
2025/03/22 870
2025/03/23 892
2025/03/24 871
2025/03/25 886
2025/03/26 865
2025/03/27 868
2025/03/28 863
2025/03/29 887
2025/03/30 859
2025/03/31 854

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 934 and ending at 854. Mid-month fluctuations highlighted a peak of 944 on March 7, followed by a gradual decline, closing the month with a notable decrease.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 1.38%
coles.com.au 0.35%
petcircle.com.au 0.24%
petbarn.com.au 0.2%
barkcontrol.com.au 0.19%
kmart.com.au -0.18%
budgetpetproducts.com.au -0.31%
pet-tech.com.au -0.33%
petstock.com.au -0.43%
temu.com -1.94%

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Amazon.com.au surged with a 1.38 increase, while Temu.com plummeted by -1.94. Coles.com.au gained 0.35, contrasting Petstock.com.au’s -0.43 decline.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com petcircle.com.au petbarn.com.au amazon.com.au budgetpetproducts.com.au ebay.com.au kmart.com.au bigw.com.au petstock.com.au pawpawup.com.au
2025/03/01 28.57% 12.18% 9.65% 2.69% 2.56% 1.46% 1.9% 2.53% 2.15% 1.29%
2025/03/02 29.63% 11.94% 10.25% 2.66% 2.4% 1.27% 1.66% 2.04% 1.82% 1.1%
2025/03/03 26.4% 11.08% 10.94% 2.73% 2.38% 1.63% 1.8% 1.73% 1.78% 1.51%
2025/03/04 23% 10.99% 11.31% 2.67% 2.69% 1.62% 2.02% 2.51% 1.77% 1.87%
2025/03/05 23.04% 11.12% 11.81% 2.47% 2.89% 1.58% 2.39% 2.11% 1.8% 1.72%
2025/03/06 21.84% 11.73% 12.12% 1.47% 3% 1.81% 2.42% 2.02% 2.41% 1.99%
2025/03/07 23.76% 10.52% 10.97% 2.27% 3.31% 1.57% 1.96% 1.46% 1.74% 2.11%
2025/03/08 29.82% 9.18% 8.76% 2.55% 2.87% 1.96% 1.91% 1.61% 2.2% 1.52%
2025/03/09 28.93% 9.6% 10.2% 2.04% 2.86% 1.59% 1.9% 1.49% 2.42% 1.39%
2025/03/10 27.52% 10.66% 9.51% 3.53% 2.46% 1.35% 1.59% 1.23% 1.8% 1.87%
2025/03/11 25.86% 10.59% 9.75% 5.33% 2.4% 1.43% 1.83% 1.35% 1.82% 1.74%
2025/03/12 24.22% 11.8% 10.55% 4.46% 2.71% 1.46% 1.97% 1.55% 1.71% 1.5%
2025/03/13 22.44% 12.92% 11.13% 5.25% 2.66% 1.62% 2.03% 1.6% 1.87% 1.94%
2025/03/14 21.94% 13.46% 11.75% 3.6% 2.64% 1.33% 1.92% 1.73% 2.1% 1.87%
2025/03/15 23.85% 15.12% 10.97% 3.12% 2.61% 1.33% 1.69% 1.11% 1.94% 1.64%
2025/03/16 27.53% 14.28% 10.67% 3.52% 2.03% 1.51% 1.81% 1.56% 1.68% 1.21%
2025/03/17 24.65% 12.58% 10.19% 6.04% 2.08% 1.41% 1.8% 1.5% 1.8% 1.72%
2025/03/18 19.83% 12.54% 10.68% 6.85% 2.39% 1.45% 1.7% 1.37% 2.07% 2.43%
2025/03/19 19.86% 12.74% 10.83% 6.33% 2.85% 1.22% 1.68% 1.42% 1.58% 2.19%
2025/03/20 20.26% 10.42% 11.37% 5.93% 3.18% 1.51% 1.42% 1.63% 1.98% 2.12%
2025/03/21 21.51% 10.68% 11.72% 5.57% 2.75% 1.46% 1.64% 1.09% 1.85% 2.32%
2025/03/22 24.03% 10.73% 10.19% 5.71% 2.64% 1.74% 1.71% 1.51% 1.78% 1.38%
2025/03/23 15.15% 12.92% 11.65% 5.28% 2.5% 1.76% 2.12% 1.78% 1.69% 1.3%
2025/03/24 21.12% 11.42% 11.14% 5.42% 2.54% 1.51% 1.95% 1.88% 1.51% 1.21%
2025/03/25 22.4% 11.18% 10.89% 5.34% 2.2% 1.11% 1.62% 1.29% 1.55% 1.8%
2025/03/26 24.68% 11.69% 10.08% 3.98% 2.29% 1.16% 1.59% 1.24% 1.84% 1.7%
2025/03/27 23.01% 12.48% 10.15% 4.24% 2.09% 0.93% 1.75% 1.6% 1.69% 1.68%
2025/03/28 22.87% 12.25% 10.45% 4.68% 2.14% 0.76% 1.87% 1.91% 1.3% 1.45%
2025/03/29 27.1% 13.06% 8.65% 4.32% 1.92% 1.12% 1.66% 1.66% 1.31% 1.22%
2025/03/30 26.58% 14.09% 9.34% 4.56% 1.81% 1.54% 1.7% 1.63% 1.14% 1.36%
2025/03/31 24.33% 13.51% 9.51% 6.07% 2.15% 1.68% 1.62% 1.49% 1.34% 1.24%

Copyright © Adthena. All rights reserved.

In March 2025, Temu.com led with fluctuating impressions, peaking early and mid-month. Petcircle.com.au showed a steady rise, while Amazon.com.au gained momentum mid-month. Petbarn.com.au and others maintained moderate shares. The month ended with Temu.com still leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    BudgetPetProducts.com.au https://www.budgetpetproducts.com.au

    Official Website — Free Fast Shipping On Orders Over $49* Premium Brands, Affordable Prices. Over 650,000 Customers.

  2. 2
    PETBARN - Shop Online Today - Shop All Your Pet Needs https://www.petbarn.com.au › shop

    At PETBARN, We Believe Life Is Better With Pets. Shop Our Range Of Quality Pet Products. Save Up...

  3. 3
    Price Beat Promise - Free Metro Shipping Over $49 https://www.petcircle.com.au

    Price Beat Promise - If You Find a Cheaper Price, We Won't Just Match It, We'll Beat It!

  4. 4
    Shop Pet Food & Supplies https://www.petstock.com.au › shop-now › at-petstock

    Shop At Petstock Today — Be rewarded with Brand Cash back* on participating brands and get free shipping over $25*. Earn 15...

  5. 5
    Cat Scratching Posts https://www.templeandwebster.com.au › shop-all › pet

    48h Dispatch On Most Items — Checkout The Latest Cat Scratching Posts & Update Your Home. Shop New Styles & Trends

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In the bustling world of pet supplies, BudgetPetProducts.com.au shines with free fast shipping and premium brands, attracting over 650,000 customers. PETBARN emphasizes a life enriched by pets, offering quality products. Petcircle.com.au promises unbeatable prices, while Petstock rewards loyalty with cashback and free shipping. Temple & Webster updates homes with trendy cat scratching posts.

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