AUS Software & Technology Mobile App Dev - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
microsoft.com	23.03
apple.com	19.03
spacetalk.co	10.87
amazon.com.au	7.13
shopify.com	3.84
squareup.com	3.46
dell.com	3.39
lenovo.com	2.37
adobe.com	1.53
australiancomputertraders.com.au	1.27
others	24.08

In the PPC landscape, Microsoft leads with 23.03% click share, closely followed by Apple at 19.03%. ‘Others’ collectively hold 24.08%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	microsoft.com	dell.com	apple.com	amazon.com.au	squareup.com	appetiser.com.au	bubble.io	adobe.com	spacetalk.co	shopify.com
2025/03/01	12.4%	3.81%	3.45%	1.88%	9.49%	4.78%	3.09%	2.34%	4.07%	1.38%
2025/03/02	5.22%	4.43%	2.38%	1.39%	7.88%	5.89%	3.63%	2.78%	6.33%	0.8%
2025/03/03	4.3%	5.79%	3.75%	2.91%	7.5%	5.55%	2.36%	2.76%	3.03%	1.03%
2025/03/04	4.44%	1.78%	2.45%	2.23%	9.58%	4.71%	2.55%	2.88%	3.56%	0.88%
2025/03/05	3.11%	8.21%	3.7%	3.08%	8.16%	4.59%	2.25%	3.69%	4.25%	0.96%
2025/03/06	3.62%	4.39%	2.19%	1.04%	9.66%	5.26%	2.04%	3.79%	3.77%	0.8%
2025/03/07	3.15%	7.22%	4.49%	0.86%	10.87%	5.54%	2.11%	2.77%	2.47%	1.3%
2025/03/08	6.76%	4.87%	9.46%	1.54%	8.98%	4.39%	2.92%	1.9%	2.3%	1.22%
2025/03/09	6.62%	6.15%	11.51%	1.85%	8.17%	4.74%	2.31%	3%	2.62%	0.58%
2025/03/10	6.66%	7.46%	7.16%	4.29%	5.19%	4.04%	1.66%	2.16%	2.74%	1.94%
2025/03/11	6.52%	10.11%	6.89%	6.22%	9.14%	3.57%	1.53%	2.39%	2.55%	2.36%
2025/03/12	7.73%	3.58%	8.71%	4.3%	8.01%	4.78%	1.44%	1.89%	0.61%	2.89%
2025/03/13	8%	4.07%	8.42%	6.64%	5.14%	4.65%	1.38%	2.68%	1.01%	2.99%
2025/03/14	7.2%	3.55%	5.17%	4.16%	4.45%	5.27%	1.95%	1.68%	1.98%	4.67%
2025/03/15	6.78%	4.91%	7.52%	5.58%	4.75%	4.86%	2.23%	1.99%	1.56%	2.46%
2025/03/16	6.93%	4.02%	11.39%	6.21%	3.96%	6%	1.82%	2.41%	2.17%	2.88%
2025/03/17	6.9%	2.58%	4.96%	8.51%	7.42%	6.03%	1.78%	2.21%	2.62%	2.36%
2025/03/18	7.92%	3.81%	6.88%	8.42%	5.29%	5.31%	1.91%	2.18%	2.28%	1.75%
2025/03/19	11.86%	3.8%	1.1%	9.39%	6.62%	3.59%	1.98%	2.37%	1.38%	2.66%
2025/03/20	14.18%	2.5%	1.47%	8.12%	6.61%	4.31%	2.39%	1.92%	2.15%	2.9%
2025/03/21	11.74%	2.86%	1.9%	7.22%	7.15%	4.68%	2.31%	1.63%	3.23%	1.58%
2025/03/22	11.37%	3.1%	3.35%	8.67%	7.67%	4.32%	2.35%	2.49%	3.24%	3.02%
2025/03/23	11.45%	4.16%	3.03%	5.05%	8.05%	3.07%	2.27%	2.24%	2.04%	3.27%
2025/03/24	15.26%	1.29%	8.18%	4.11%	4.86%	4.07%	1.66%	2.08%	2.71%	2.57%
2025/03/25	11.95%	4.05%	10.47%	4.34%	7.26%	4.17%	1.72%	1.48%	2.68%	3.33%
2025/03/26	9.74%	5.16%	5.38%	3.26%	7.72%	5.23%	1.55%	1.9%	2.13%	3.79%
2025/03/27	9.48%	3.63%	7.98%	4.42%	7.12%	4.65%	2.1%	1.8%	2.44%	3.21%
2025/03/28	12.17%	6.24%	12.3%	6.21%	6.46%	4.01%	2.16%	1.52%	1.8%	2.2%
2025/03/29	11.55%	2.86%	10.99%	4.16%	8.1%	4.11%	1.97%	1.92%	2.73%	2.96%
2025/03/30	12.32%	4.9%	14.38%	4.58%	6.29%	3.99%	2.3%	2.28%	2.2%	3.68%
2025/03/31	10.94%	8.03%	7.18%	6.95%	5.76%	4.83%	2.45%	2%	1.65%	1.49%

In March 2025, Microsoft led PPC spend, peaking at 15.26% on March 24. Apple surged mid-month, reaching 14.38% on March 30. Dell fluctuated, ending at 8.03%. Amazon.com.au and Squareup.com showed consistent growth, while Shopify and Adobe maintained lower shares.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	519
2025/03/02	519
2025/03/03	514
2025/03/04	500
2025/03/05	503
2025/03/06	490
2025/03/07	502
2025/03/08	498
2025/03/09	492
2025/03/10	496
2025/03/11	502
2025/03/12	470
2025/03/13	475
2025/03/14	471
2025/03/15	487
2025/03/16	457
2025/03/17	479
2025/03/18	450
2025/03/19	459
2025/03/20	473
2025/03/21	469
2025/03/22	474
2025/03/23	460
2025/03/24	464
2025/03/25	451
2025/03/26	443
2025/03/27	441
2025/03/28	424
2025/03/29	419
2025/03/30	422
2025/03/31	428

March saw a decline in distinct advertisers, starting at 519 and ending at 428. The month experienced fluctuations, with a notable drop mid-month, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
microsoft.com	12.38%
shopify.com	1.41%
amazon.com.au	0.79%
eposnow.com	0.46%
hp.com	0.3%
dicksmith.com.au	-0.69%
dell.com	-1.31%
spacetalk.co	-1.47%
lenovo.com	-2.2%
apple.com	-5.16%

Microsoft.com surged with a 12.38% click share increase, while apple.com dropped by 5.16%.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	microsoft.com	amazon.com.au	apple.com	dell.com	australiancomputertraders.com.au	spacetalk.co	adobe.com	lenovo.com	squareup.com	shopify.com
2025/03/01	20.78%	5.47%	8.27%	1.67%	1.55%	4.85%	2.26%	9.3%	2.4%	0.74%
2025/03/02	9.01%	3.95%	5.21%	2.15%	1.83%	6.82%	2.93%	10.74%	2.04%	0.22%
2025/03/03	8.31%	9.07%	9.56%	3.4%	2.29%	3.55%	2.93%	5.51%	2.36%	0.53%
2025/03/04	9.75%	6.21%	4.97%	1.76%	4%	6.81%	3.08%	8.29%	2.25%	0.44%
2025/03/05	6.66%	8%	6.38%	4.85%	1.9%	8.44%	4.03%	8.59%	2.3%	0.63%
2025/03/06	8.71%	5.62%	5.19%	3.01%	1.82%	7.2%	4.29%	6.2%	2.01%	0.36%
2025/03/07	6.28%	2.17%	9.36%	3.68%	2.04%	4.26%	2.67%	4.49%	4.66%	4.66%
2025/03/08	13.05%	5.37%	15.27%	2.54%	3.89%	4.05%	1.69%	6.57%	1.87%	0.75%
2025/03/09	13.72%	5.44%	15.3%	3.4%	2.86%	4.34%	2.6%	10.45%	1.31%	0.16%
2025/03/10	12.4%	12.21%	11.07%	3.67%	2.68%	4.36%	1.83%	4.81%	1.72%	2.69%
2025/03/11	12.42%	11.99%	10.42%	6.05%	1.95%	4.41%	2.2%	2.08%	2.86%	2.9%
2025/03/12	16.52%	10.1%	10.6%	3.05%	1.1%	0.79%	1.76%	4.01%	3.11%	3.62%
2025/03/13	16.56%	17.68%	10.66%	2.36%	0.63%	1.82%	2.65%	2.78%	1.27%	3.01%
2025/03/14	14.48%	12.72%	6.39%	1.59%	1.28%	3.17%	1.44%	3.48%	1.84%	5.57%
2025/03/15	11.73%	12.86%	9.59%	2.19%	0.71%	2.44%	1.66%	5.86%	1.23%	3.31%
2025/03/16	11.52%	18%	11.92%	1.85%	0.61%	3.01%	1.85%	7.32%	2.22%	3.41%
2025/03/17	12.42%	20.11%	7.88%	1.72%	1.11%	3.95%	1.82%	4.15%	2.18%	3.11%
2025/03/18	14.94%	19.24%	8.57%	1.77%	1.12%	3.69%	1.97%	4.8%	1.87%	2.67%
2025/03/19	22.75%	17.03%	1.6%	1.7%	2.25%	2.3%	1.95%	3.92%	2.75%	3%
2025/03/20	26.82%	18.66%	2.41%	1.22%	2.15%	3.28%	1.52%	1.92%	1.76%	3.03%
2025/03/21	21.45%	15.99%	2.57%	1.46%	1.55%	5.34%	1.42%	1.06%	2.41%	1.87%
2025/03/22	20.93%	16.44%	3.78%	1.45%	1.83%	4.56%	1.92%	3.02%	2.31%	3.54%
2025/03/23	19.04%	9.95%	4.63%	2.11%	2.75%	3.12%	1.86%	1.77%	3.14%	5.05%
2025/03/24	26.54%	9.88%	8.68%	0.98%	1.81%	3.95%	1.74%	1.5%	1.15%	3.25%
2025/03/25	21.63%	10.81%	13.5%	2.05%	1.92%	4.28%	1.38%	0.52%	4.05%	3.85%
2025/03/26	19.48%	7.89%	6.8%	2.13%	4.78%	3.18%	1.62%	1.7%	4.94%	5.53%
2025/03/27	17.71%	11.5%	9.14%	1.76%	2.52%	4.04%	1.53%	2.3%	4.27%	5.59%
2025/03/28	24.72%	12.78%	13.49%	2.92%	1.18%	3.04%	1.46%	1.17%	1.04%	2.45%
2025/03/29	22.26%	7.48%	16%	1.4%	1.73%	4.18%	1.68%	1.25%	2.92%	4.65%
2025/03/30	22.29%	7.81%	17.74%	2.45%	3.6%	3.38%	1.85%	1.62%	3.44%	4.36%
2025/03/31	21.68%	17.16%	8.35%	4.43%	2.82%	2.48%	1.89%	1.59%	1.41%	1.21%

In March 2025, Microsoft led with fluctuating impressions, peaking at 26.82%. Amazon and Apple showed varied trends, while Dell and Adobe maintained lower shares. The month ended with Microsoft still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AI Photo Editor | Edit Product Images Easy https://commercepro.capcut.com › commercepro
Generate product videos, boost your sales and meet your GMV goals. AI-powered photo...
2
Free Inventory Management Apps https://www.capterra.com.au › inventory › tools
Top 10 Inventory Mgmt Apps — Discover Free, Easy-To-Use Inventory Management Apps For your Remote Business. Start Now.
3
Shop Surface today https://www.microsoft.com
Surface deals — You sketch it. AI creates it. Bring your ideas into existence with cocreator. Surface Copilot+ PCs combine speed, battery life, and AI experiences. Trade in and upgrade. 24/7 support.
4
Free Inventory Management App https://www.odoo.com
Free Inventory Tracking App — Simplify your operations with barcode scanners at every touchpoint. Learn more today. Track every...
5
Retailers Love Retail Express | Retail Express POS & Inventory https://www.retailexpress.com.au › pos › inventory
Smarter inventory means less lost sales from understocking and less waste in overstocking.

In the competitive landscape of Google’s SERP, Capcut.com stands out with its AI-driven photo editor, promising to boost sales and meet GMV goals. Meanwhile, Capterra.com.au and Odoo.com offer free, user-friendly inventory management solutions, catering to remote businesses. Microsoft.com entices with Surface deals, blending AI and creativity, while RetailExpress.com.au emphasizes smarter inventory management to minimize losses and waste. Each ad uniquely addresses specific business needs, showcasing innovation and efficiency.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Mobile App Dev - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Competitor Count for AUS Software & Technology Mobile App Dev

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

AUS Software & Technology Mobile App Dev Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance