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AUS Services Real Estate Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
realestate.com.au 25.81
realcommercial.com.au 25.1
domain.com.au 20.81
commercialrealestate.com.au 11.26
openagent.com.au 1.16
rent.com.au 0.96
metricon.com.au 0.93
anybusiness.com.au 0.91
businessesforsale.com 0.79
rentola.com.au 0.71
others 11.56

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In the real estate PPC landscape, realestate.com.au leads with 25.81% click share, closely followed by realcommercial.com.au at 25.10%. Domain.com.au captures 20.81%, while commercialrealestate.com.au holds 11.26%. The ‘others’ category collectively garners 11.56%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date domain.com.au realestate.com.au realcommercial.com.au localagentfinder.com.au commercialrealestate.com.au openagent.com.au absolutedomestics.com.au mcgrath.com.au alliancecc.com.au ezlocksmith.com.au
2025/03/01 9.83% 15.22% 8.47% 3.57% 5.36% 2.95% 2.78% 1.7% 1.72% 0%
2025/03/02 15.13% 15.51% 8.94% 4.05% 4.69% 4.18% 1.99% 2.94% 1% 1.96%
2025/03/03 12.4% 14.08% 8.74% 3.5% 5.39% 3.12% 3.25% 1.64% 0.59% 1.27%
2025/03/04 10.96% 15.7% 6.96% 3.71% 4.19% 2.15% 3.4% 0.97% 0.3% 2.31%
2025/03/05 15.71% 14.8% 5.98% 3.87% 4.26% 3.34% 2.86% 1.23% 1.16% 1.75%
2025/03/06 15.79% 13.01% 6.96% 3.83% 4.47% 3.05% 2.93% 2.12% 0.3% 2.16%
2025/03/07 10.88% 12.35% 5.4% 3.65% 5.86% 3.97% 3.59% 1.04% 1.24% 0.98%
2025/03/08 10.77% 19.37% 6.7% 3.7% 5.45% 3.49% 2.59% 1.93% 1.86% 1.91%
2025/03/09 14.14% 18.5% 5.81% 3.97% 4.77% 2.75% 3% 1.13% 1.51% 4.73%
2025/03/10 12.09% 13.31% 7.31% 4.66% 5.07% 3.13% 3.01% 0.68% 1.74% 0%
2025/03/11 12.34% 15.74% 7.04% 4.35% 5.87% 3.51% 3.14% 0.81% 0.75% 1.37%
2025/03/12 14.04% 16.04% 6.37% 4.1% 5.09% 2.85% 2.27% 0.94% 1.18% 7.06%
2025/03/13 10.91% 16.29% 7.26% 4.04% 6.19% 3.04% 3.3% 1.13% 0.72% 1.61%
2025/03/14 14.07% 13.74% 7.66% 4.65% 5.71% 3.09% 1.64% 1.07% 0.47% 2.09%
2025/03/15 15.9% 13.41% 7.63% 4.35% 5.74% 3.16% 2.73% 1.39% 1.76% 0%
2025/03/16 16.08% 14.71% 7.81% 3.88% 5.14% 4.09% 1.66% 0.7% 0.78% 0%
2025/03/17 14.72% 15.89% 8.36% 3.7% 6.29% 3.49% 4.02% 0.92% 0.87% 0%
2025/03/18 17.81% 15.56% 7.28% 3.64% 6.66% 3.37% 2.48% 1.4% 0% 0%
2025/03/19 14.14% 12.09% 6.51% 3.09% 5.15% 2.94% 2.76% 1.02% 1.34% 1.83%
2025/03/20 14.77% 12.76% 7.17% 4.6% 5.29% 4.24% 2.41% 1.53% 0.7% 1.33%
2025/03/21 16.8% 11.82% 7.46% 4.21% 5.38% 2.53% 2.67% 0.93% 0.99% 0%
2025/03/22 14.52% 16.47% 7.01% 5.08% 5.32% 4.33% 2.13% 1.88% 1.64% 0%
2025/03/23 13.49% 14.04% 7.07% 4.47% 3.99% 3.99% 3.3% 0.95% 1.82% 5.26%
2025/03/24 13.42% 14.45% 7.1% 4.2% 4.52% 4.42% 2.61% 2.42% 1.25% 2%
2025/03/25 13.37% 14.04% 7.34% 5.03% 3.67% 2.75% 3.81% 0.93% 0.9% 5.05%
2025/03/26 15.49% 15.54% 7.06% 6.07% 3.33% 2.91% 2.51% 1.62% 1.07% 1.38%
2025/03/27 12.41% 10.88% 6.25% 4.93% 3.97% 2.8% 2.77% 1.01% 1.19% 0%
2025/03/28 18.66% 14.73% 9.24% 5.78% 4.36% 3.22% 1.98% 1.1% 1.18% 0%
2025/03/29 12.82% 17.17% 7.34% 4.05% 4.57% 2.9% 2.1% 1.33% 0.32% 1.89%
2025/03/30 16.8% 18.83% 8.65% 5.23% 3.92% 4.01% 1.85% 0.75% 1.49% 0%
2025/03/31 19.31% 15.41% 8.83% 6.2% 5.1% 4.17% 2.9% 0.28% 0.04% 0%

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In March 2025, domain.com.au’s PPC spend fluctuated, peaking at 19.31% on the 31st. Realestate.com.au maintained a steady presence, while realcommercial.com.au saw modest gains. Localagentfinder.com.au and commercialrealestate.com.au showed consistent activity. The month concluded with domain.com.au leading.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 781
2025/03/02 739
2025/03/03 774
2025/03/04 755
2025/03/05 732
2025/03/06 686
2025/03/07 792
2025/03/08 733
2025/03/09 760
2025/03/10 732
2025/03/11 767
2025/03/12 695
2025/03/13 771
2025/03/14 698
2025/03/15 713
2025/03/16 694
2025/03/17 720
2025/03/18 675
2025/03/19 748
2025/03/20 748
2025/03/21 696
2025/03/22 685
2025/03/23 673
2025/03/24 670
2025/03/25 678
2025/03/26 639
2025/03/27 656
2025/03/28 616
2025/03/29 611
2025/03/30 559
2025/03/31 583

Copyright © Adthena. All rights reserved.

March saw a fluctuating trend in distinct advertisers, starting at 781 and ending at 583. Mid-month peaks and troughs highlighted dynamic shifts, with a notable decline towards month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
realcommercial.com.au 2.93%
domain.com.au 1.4%
hiddenvalleyland.com.au 0.36%
rent.com.au 0.17%
rentola.com.au 0.07%
anybusiness.com.au -0.16%
airbnb.com.au -0.16%
commercialrealestate.com.au -0.88%
businessesforsale.com -0.94%
realestate.com.au -2.56%

Copyright © Adthena. All rights reserved.

Realcommercial.com.au surged with a 2.93% click share increase, while realestate.com.au dropped by 2.56%. Domain.com.au gained 1.4%, contrasting businessesforsale.com’s 0.94% decline. Hiddenvalleyland.com.au rose 0.36%.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date realestate.com.au realcommercial.com.au domain.com.au commercialrealestate.com.au openagent.com.au rentola.com.au localagentfinder.com.au rent.com.au anybusiness.com.au mcgrath.com.au
2025/03/01 22.17% 16% 8.56% 10.72% 2.62% 1.22% 1.36% 1.03% 1.36% 1.73%
2025/03/02 19.37% 18.34% 12.02% 9.32% 3.63% 0.99% 1.66% 0.86% 0.89% 3.11%
2025/03/03 20.99% 15.63% 11.29% 9.59% 2.66% 1.7% 1.43% 1.46% 1.41% 2.01%
2025/03/04 22.73% 15.59% 12.53% 8.88% 1.84% 2.31% 1.53% 1.67% 1.67% 1.15%
2025/03/05 22.73% 13.59% 11.91% 9.5% 3.06% 2.68% 1.53% 1.47% 1.63% 1.35%
2025/03/06 19.52% 17.08% 12.81% 10.93% 2.92% 0.75% 1.47% 0.73% 1.06% 2.45%
2025/03/07 18.11% 12.98% 10.97% 13.22% 3.39% 1.59% 1.6% 1.27% 1.74% 1.21%
2025/03/08 25.06% 14.52% 9.41% 11.36% 2.47% 1.92% 0.99% 1.29% 1.5% 1.84%
2025/03/09 27.97% 12.72% 11.52% 10.7% 2.41% 1.37% 1.5% 1.07% 1.37% 1.28%
2025/03/10 21.95% 16.17% 11.62% 11.64% 2.91% 1.45% 2% 1.52% 0.93% 0.81%
2025/03/11 23.42% 16.41% 10.3% 12.92% 2.63% 1.55% 1.44% 1.23% 1.09% 1.01%
2025/03/12 25.82% 14.92% 12.49% 10.9% 2.64% 1.45% 1.41% 1.49% 1.13% 1.24%
2025/03/13 21.91% 16.41% 10.76% 13.72% 2.6% 0.82% 1.46% 0.9% 1.7% 1.28%
2025/03/14 18.44% 18.51% 11.56% 14.67% 2.69% 0.83% 1.65% 0.73% 1.09% 1.38%
2025/03/15 17.11% 17.23% 12.23% 12.88% 2.79% 1.73% 2.26% 1.38% 1.16% 1.68%
2025/03/16 20.8% 18.95% 11.99% 13.58% 3.14% 1.56% 1.53% 0.84% 1.01% 0.84%
2025/03/17 21.96% 17.5% 14.92% 12.83% 2.71% 1.23% 1.34% 0.81% 1.34% 1.1%
2025/03/18 21.01% 16.43% 14.15% 14.19% 2.55% 1.09% 1.22% 0.78% 1.11% 1.86%
2025/03/19 19.03% 17.25% 11.98% 13.01% 2.95% 1.59% 1.24% 1.33% 1.25% 1.52%
2025/03/20 17.36% 18.47% 11.54% 13.98% 3.81% 0.78% 1.64% 1.02% 0.92% 1.9%
2025/03/21 17.36% 19.06% 13.1% 14.49% 2.04% 0.88% 1.45% 0.84% 0.92% 1.25%
2025/03/22 20.96% 16.53% 10.83% 13.35% 3.38% 1.13% 1.73% 0.82% 1.11% 1.8%
2025/03/23 20.28% 18.49% 11.15% 9.93% 3.73% 2.49% 1.57% 1.64% 0.99% 1.17%
2025/03/24 22.58% 16.51% 11.46% 10.26% 3.74% 2.19% 1.31% 1.76% 1.21% 2.72%
2025/03/25 23.86% 17.49% 10.89% 8.65% 2.42% 1.88% 2.4% 1.77% 1% 1.07%
2025/03/26 22.47% 17.05% 11.83% 9.98% 2.34% 1.76% 2.09% 1.65% 1.12% 2.01%
2025/03/27 17.32% 16.29% 9.58% 11.47% 2.51% 1.11% 2.02% 1.39% 1.12% 1.39%
2025/03/28 20.82% 22.31% 12.89% 10.47% 2.71% 0.96% 1.93% 1.1% 1.38% 1.48%
2025/03/29 23.33% 18.54% 12.07% 11.25% 2.04% 2.08% 1.26% 1.84% 1.2% 1.6%
2025/03/30 23.75% 19.51% 13.04% 10% 2.86% 2.81% 1.89% 1.85% 1.11% 0.97%
2025/03/31 19.45% 18.34% 15.64% 10.01% 3.25% 2.5% 2.37% 2.33% 1.26% 0.39%

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In March 2025, realestate.com.au led with fluctuating impressions, peaking at 27.97% on March 9. Realcommercial.com.au and domain.com.au followed, showing varied trends. The month ended with realestate.com.au at 19.45%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Commercial Real Estate™ | Listings For Sale and Lease https://www.commercialrealestate.com.au

    Find business property listings for sale or lease on Commercial Real Estate™. Enquire now. Search for commercial properties and find your next address with Commercial Real Estate™.

  2. 2
    Domain.com.au https://www.domain.com.au › sale

    Real Estate — Search by map, shortlist properties and plan inspections on Domain. Investment News & Advice. Receive New Home Alerts. Types: Houses, Terraces.

  3. 3
    McGrath Estate Agents - Check Home's Estimated Value https://www.mcgrath.com.au › property › appraisal

    Get In Touch With Us For A Step-By-Step Guide On Maximizing Your Property's Sale Price. Provide...

  4. 4
    realcommercial.com.au https://www.realcommercial.com.au

    Commercial Property For Sale — realcommercial.com.au: The Ultimate Hub For Australia’s Top Commercial Property Listings. Save Your Favourite Commercial Properties & Searches & Get Notified About New Listings.

  5. 5
    Find Out Your Property's Value https://www.realestate.com.au › property › value

    With Just Your Address — Australia’s #1 Property Value Estimate - Value Your Home For Free With A realEstimate™ Now

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, “Commercial Real Estate™” stands out with its promise of comprehensive listings for sale and lease, enticing prospects to find their next address. “Domain.com.au” offers a user-friendly experience with map searches and property shortlists, catering to diverse property types. “McGrath Estate Agents” focuses on maximizing property sale prices, providing a step-by-step guide. “realcommercial.com.au” positions itself as the ultimate hub for top commercial property listings, emphasizing favorites and notifications. Lastly, “realestate.com.au” offers free property value estimates, appealing to homeowners seeking valuation insights.

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