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AUS Services Recruitment - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
seek.com.au 26.79
au.jora.com 17.14
indeed.com 14.62
myperfectresume.com 2.86
hays.com.au 2.22
colescareers.com.au 1.74
absolutedomestics.com.au 1.57
resume-now.com 1.52
wiseemployment.com.au 1.28
resume.co 1.12
others 29.14

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In the recruitment PPC landscape, Seek.com.au leads with 26.79% click share, closely followed by au.jora.com at 17.14%. Indeed.com captures 14.62%, while ‘others’ collectively hold 29.14%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date seek.com.au myperfectresume.com indeed.com resume-now.com au.jora.com resume.co resumegenius.com bettercv.com linkedin.com hays.com.au
2025/03/01 13.41% 8.31% 13.27% 5.55% 4.74% 3.27% 3.19% 1% 2.02% 3.02%
2025/03/02 14.79% 7.94% 10.62% 5.63% 4.23% 3.65% 3.79% 1.72% 1.6% 2.02%
2025/03/03 12.13% 8.89% 11.86% 6.45% 4.32% 4.29% 3.86% 1.18% 2.61% 3.37%
2025/03/04 13.85% 9.02% 12.64% 6.04% 4.88% 2.94% 3.6% 1.83% 2.5% 3.15%
2025/03/05 11.39% 8.16% 11.62% 6.11% 3.8% 2.62% 3.48% 2.28% 3.04% 3.79%
2025/03/06 10.38% 10.47% 12.27% 7.78% 4.72% 2.44% 3.87% 1.93% 2.42% 3.93%
2025/03/07 12.38% 6.93% 12.25% 5.22% 5.54% 2.3% 3% 1.06% 2.02% 4.7%
2025/03/08 14.09% 7.22% 13.18% 4.71% 4.52% 2.6% 2.73% 0.97% 1.38% 3.87%
2025/03/09 13.93% 7.39% 11.09% 4.64% 5.68% 2.41% 2.78% 1.21% 1.6% 3.31%
2025/03/10 11.86% 9.17% 11.43% 6.72% 4.55% 3.83% 4.6% 1.38% 1.19% 3.16%
2025/03/11 12.24% 8.95% 9.83% 5.82% 4.53% 3.07% 3.8% 1.14% 3.4% 3.66%
2025/03/12 10.64% 10.57% 8.13% 7.09% 4.5% 3.21% 3.88% 2.61% 4.03% 3.01%
2025/03/13 10.44% 10.38% 8.93% 6.67% 3.92% 3.43% 3.76% 1.72% 1.66% 4.29%
2025/03/14 11.41% 10.78% 10.31% 6.97% 4.52% 2.35% 3.65% 2.74% 1.54% 3.36%
2025/03/15 11.05% 9.92% 10.14% 7.39% 3.95% 4.14% 3.77% 1.92% 3.9% 2.94%
2025/03/16 12.59% 10.57% 9.83% 7.07% 4.85% 3.22% 3.46% 2.36% 3.32% 2.81%
2025/03/17 10.04% 8.9% 9.48% 5.25% 5.61% 3.83% 3.51% 1.65% 2.16% 3.86%
2025/03/18 10.88% 9.29% 10.62% 5.84% 5.45% 2.87% 3.68% 2.2% 1.39% 2.77%
2025/03/19 10.29% 10.57% 10.09% 6.12% 4.99% 2.68% 4.54% 1.81% 2.08% 2.78%
2025/03/20 10.5% 11.18% 8.73% 7.52% 5.42% 3.09% 4.06% 2.8% 1.28% 3.1%
2025/03/21 10.31% 12.17% 8.62% 7.45% 5.09% 4.3% 2.43% 4.02% 0.98% 1.86%
2025/03/22 11.87% 9.59% 8.64% 6.55% 6.14% 3.57% 0.87% 1.91% 2.11% 2.33%
2025/03/23 9.8% 11.15% 10.72% 6.93% 6.21% 3.45% 2.65% 2.04% 0.96% 2.39%
2025/03/24 9.88% 8.51% 10.53% 5.71% 6.4% 3.95% 2.23% 1.84% 0.83% 1.95%
2025/03/25 8.34% 8.77% 10.04% 6.1% 5.87% 3.23% 1.63% 2% 1.04% 2.19%
2025/03/26 9.24% 11.27% 9.85% 7.73% 4.7% 3.19% 2.94% 2.54% 0.73% 0.85%
2025/03/27 10.65% 10.13% 11.53% 6.87% 5.65% 3.35% 2.44% 1.99% 0.86% 0.32%
2025/03/28 13.67% 9.76% 10.97% 6.86% 4.85% 3.68% 2.83% 2.01% 0.55% 0.39%
2025/03/29 13.25% 8.65% 10.55% 6.72% 5.24% 2.86% 2.38% 1.8% 1.22% 0.64%
2025/03/30 12.42% 9.98% 11.15% 6.61% 5.81% 3.94% 2.73% 2.34% 1.22% 0.52%
2025/03/31 13.29% 11.51% 11.31% 7.47% 4.55% 3.36% 2.9% 2.43% 0.35% 0.13%

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In March 2025, seek.com.au led with fluctuating spend, peaking mid-month. Myperfectresume.com and indeed.com showed consistent growth, while resume-now.com and au.jora.com maintained stability. LinkedIn and hays.com.au experienced declines, ending the month lower.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 706
2025/03/02 677
2025/03/03 688
2025/03/04 689
2025/03/05 651
2025/03/06 624
2025/03/07 681
2025/03/08 661
2025/03/09 654
2025/03/10 662
2025/03/11 653
2025/03/12 635
2025/03/13 652
2025/03/14 634
2025/03/15 656
2025/03/16 627
2025/03/17 654
2025/03/18 627
2025/03/19 640
2025/03/20 647
2025/03/21 637
2025/03/22 618
2025/03/23 608
2025/03/24 616
2025/03/25 625
2025/03/26 610
2025/03/27 608
2025/03/28 594
2025/03/29 593
2025/03/30 574
2025/03/31 582

Copyright © Adthena. All rights reserved.

March began with 706 advertisers, gradually declining to 582 by month’s end. The decrease was steady, with minor fluctuations, indicating a consistent downward trend throughout the month.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
au.jora.com 2.56%
michaelpage.com.au 0.78%
colescareers.com.au 0.68%
resumehelp.com 0.53%
myperfectresume.com 0.44%
linkedin.com -0.69%
seek.com.au -0.69%
careerproplus-talents.com -0.98%
indeed.com -1.47%
hays.com.au -1.62%

Copyright © Adthena. All rights reserved.

In the past month, au.jora.com surged with a 2.56% click share increase, while hays.com.au dropped by 1.62%.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date seek.com.au indeed.com au.jora.com myperfectresume.com resume-now.com resumegenius.com talenthorizonau.xyz wiseemployment.com.au absolutedomestics.com.au hays.com.au
2025/03/01 16.25% 14.58% 11.92% 3.52% 2.88% 1.56% 1.78% 2.89% 1.63% 2.05%
2025/03/02 17.38% 11.72% 10.78% 3.51% 3.05% 1.97% 1.77% 2.56% 1.47% 1.3%
2025/03/03 14.88% 13.47% 11% 4.09% 3.51% 2.04% 1.33% 1.6% 1.81% 2.31%
2025/03/04 16.78% 15.01% 12.52% 3.35% 2.77% 1.78% 1.08% 1.87% 1.53% 2.25%
2025/03/05 14.08% 15.28% 10.05% 3.15% 2.91% 1.84% 1.42% 2.65% 1.69% 2.73%
2025/03/06 12.99% 16.22% 12.51% 4.45% 3.93% 2.17% 1.94% 1.52% 2.02% 2.95%
2025/03/07 13.99% 16.67% 13.17% 2.49% 2.16% 1.39% 2.29% 2.82% 1.61% 3.01%
2025/03/08 15.84% 18.04% 10.82% 2.35% 1.86% 1.14% 2.27% 2.71% 1.89% 2.54%
2025/03/09 15.42% 15.14% 12.8% 2.45% 1.86% 1.28% 2.49% 2.62% 2.34% 2.15%
2025/03/10 13.67% 15.28% 11.63% 3.73% 3.22% 2.35% 2.07% 1.7% 2.42% 2.25%
2025/03/11 14.58% 11.7% 11.42% 3.35% 2.68% 1.85% 2.61% 2.61% 2.58% 2.71%
2025/03/12 12.48% 10.59% 11.88% 4.25% 3.34% 2.1% 1.8% 1.79% 2.52% 2.3%
2025/03/13 13.45% 10.25% 10.84% 4.21% 3.19% 2.08% 1.5% 2.23% 3.11% 3.22%
2025/03/14 14.02% 12.71% 12.77% 4.52% 3.38% 1.92% 1.79% 1.33% 2.41% 2.58%
2025/03/15 13.16% 12.96% 10.32% 3.78% 3.32% 1.89% 1.08% 1.13% 2.24% 2.23%
2025/03/16 15.6% 12.1% 12.69% 4.04% 3.22% 1.76% 1.19% 1.82% 2.16% 2%
2025/03/17 12.39% 10.88% 14.11% 3.5% 2.41% 1.79% 1.42% 2.06% 2.08% 2.7%
2025/03/18 12.18% 13.74% 13.77% 3.65% 2.86% 1.89% 0.85% 1.97% 1.49% 1.9%
2025/03/19 12.07% 12.92% 14.46% 4.07% 2.98% 2.4% 1.38% 1.74% 1.62% 2.1%
2025/03/20 12.69% 10.62% 15.94% 4.54% 3.65% 2.19% 1.09% 1.85% 1.77% 2.47%
2025/03/21 13.18% 11.23% 15.16% 4.96% 3.62% 1.32% 0.92% 1.5% 1.37% 1.45%
2025/03/22 13.89% 10.89% 15.78% 3.61% 3.02% 0.44% 1.82% 1.52% 2.2% 1.73%
2025/03/23 12.28% 14.29% 15.82% 3.98% 3.17% 1.3% 2.3% 1.3% 1.49% 1.66%
2025/03/24 12.09% 11.88% 16.62% 3.54% 2.64% 1.1% 1.81% 2.18% 2.29% 1.4%
2025/03/25 11.07% 11.53% 15.5% 3.63% 2.99% 0.82% 2.26% 2.21% 2.32% 1.55%
2025/03/26 12.08% 11.82% 14.47% 4.7% 3.73% 1.58% 2.29% 1.95% 1.41% 0.67%
2025/03/27 12.78% 14.81% 15.15% 4.37% 3.46% 1.29% 2.54% 1.57% 0.86% 0.24%
2025/03/28 16.74% 13.26% 13.91% 4.1% 3.44% 1.64% 1.51% 2.12% 0.73% 0.31%
2025/03/29 15.93% 14.3% 14.1% 3.31% 3% 1.14% 1.58% 2.06% 1.28% 0.45%
2025/03/30 15.22% 15.96% 14.55% 3.68% 2.95% 1.29% 1.26% 2.24% 1.05% 0.38%
2025/03/31 16.22% 15.84% 13.23% 4.5% 3.53% 1.56% 1.39% 1.28% 0.59% 0.09%

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In March 2025, seek.com.au led with fluctuating impressions, peaking mid-month. Indeed.com saw a steady rise, while au.jora.com maintained consistency. Myperfectresume.com and resume-now.com showed minor variations. Talenthorizonau.xyz and wiseemployment.com.au had modest shares. Absolutedomestics.com.au and hays.com.au experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Jobs For You On Jora https://au.jora.com

    Find Your Next Job On Jora — Feeling Undervalued? Find A Job That Celebrates Your Talents And Start Shining With Jora.

  2. 2
    Apply Today - Coles Group https://www.colescareers.com.au › coles › relauncher

    Jobs that Make a Difference — Join Coles' Relauncher program with structured training & a guaranteed role upon success.

  3. 3
    Jobs Hiring Immediately https://dasher.doordash.com › application

    No Experience Necessary — All You Need Is Transportation And A Smartphone To Start Dashing. No Experience Necessary.

  4. 4
    Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au

    Find passionate people to transform your business. Register a vacancy with Hays. We'll...

  5. 5
    Job Search | Indeed https://au.indeed.com/

    Thousands of new jobs — With Indeed, you can search millions of jobs online to find the next step in your career

Copyright © Adthena. All rights reserved.

In the competitive world of job recruitment, five advertisers stand out with compelling PPC ads. Jora entices job seekers feeling undervalued to find roles that celebrate their talents. Coles Group offers a structured relauncher program, promising impactful careers. DoorDash appeals to those seeking immediate employment with minimal requirements. Hays focuses on businesses, promising transformative talent. Indeed provides a vast array of opportunities, encouraging career advancement. Each ad uniquely addresses different needs, from immediate employment to career growth and business transformation.

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