What if your smartest analyst worked 24/7, never needed a dashboard, and delivered insights in seconds? That’s the reality with Ask Arlo, Adthena’s AI-powered data analyst for search intelligence - and it’s earning serious recognition.
We’re thrilled to announce that Ask Arlo has been shortlisted for three major categories at the 2025 European Search Awards, celebrating innovation, automation, and impact in search marketing.
What if you could get strategic search insights in seconds? That’s exactly what Ask Arlo delivers and why we’ve been shortlisted for three major industry awards for technical innovation.
This recognition isn’t just about clever tech; it’s about transforming the way marketers interact with their data. No filters. No digging. No dashboards. Whether it’s tracking market shifts, spotting missed opportunities, or reporting to your CMO in record time, just ask your question and Arlo delivers.
The news is out and you heard it here first! Ask Arlo has been shortlisted for three prestigious categories at the 2025 European Search Awards:
The European Search Awards are a highly respected celebration of excellence in PPC, SEO, and content marketing across Europe. These awards recognize and reward the ingenuity, creativity, strategy, and technical innovation behind the marketing campaigns and tools that are setting industry standards.
These nominations certainly reflect a shift: search intelligence is no longer about dashboards or data dumps. It’s about accessibility, clarity, and speed and that’s exactly what Ask Arlo is built for.
Who exactly is Ask Arlo? Launched in 2024, Ask Arlo is Adthena’s AI-powered, conversational data analyst, designed to simplify and streamline marketing campaigns by delivering instant answers, tailored insights, and clear visualizations in seconds.
Think of Arlo as your dedicated data expert, ready to answer any question you have about your search performance and market landscape. And because it’s embedded right inside the Adthena platform, Arlo requires no manual analysis.
This nomination is a proud moment for our product team and a signal that the future of search intelligence is not just automated; it’s accessible, insightful, and truly intelligent.
We’re glad you asked! Here’s how Ask Arlo is helping brands, agencies, and digital teams interact with their search data:
Save hours of manual work. Arlo automates the analysis process, delivering answers in seconds (not hours) so marketers can focus on strategy, not spreadsheets.
Uncover hidden growth opportunities. Whether you’re tracking market share, spotting new competitors, or analyzing ad copy performance, Arlo finds the signals that matter.
Proactive, not reactive. Arlo suggests relevant follow-up questions, guides your analysis, and flags changes in your landscape before they impact performance.
Just ask. With a simple question like “Which competitors increased spend last month?” or “What were the top ad headlines for ‘summer sale’?,” Arlo delivers an instant, clear answer. No need for filters, queries, or digging through dashboards.
See the story, not just the stats. Arlo turns raw data into clean, presentation-ready visuals so you can spot trends and explain results faster, whether you’re in a team meeting or reporting to the CMO.
Here are some examples of how Ask Arlo delivers instant competitive analysis.
With just one question, Arlo analyzed the market from January 15 to April 15, 2025, surfacing click share movements across major auto platforms. Here’s what we found:
During the busiest shopping week of the year (Black Friday), Arlo can instantly surface competitive ad copy trends revealing how rival brands were dominating the search landscape.
Arlo’s analysis:
Arlo doesn’t stop at retail. When travel demand surged in spring, Arlo quickly unpacked which brands were winning in the “Bank Holiday Getaways” search landscape.
Arlo’s analysis:
Key dates for holiday booking activity:
William Hill’s team needed a deeper understanding of which competitors were bidding on key terms, what promotions they were pushing, and how their ads appeared on the SERP — but collecting that data took hours and still left gaps. Manually piecing together insights from Google searches and Auction Insights was time-consuming and incomplete.
With Ask Arlo, the team now gets instant insights in just a few clicks. What once required multiple tools and manual effort is now handled in seconds by a single prompt. The team saved 10+ hours a month, with the time now being reinvested into strategic planning while still remaining competitive.
One of the most valuable aspects of Ask Arlo has been its ability to help me identify and analyse emerging trends in the market. I’ve used it extensively to track the search volumes of new market entrants and understand how their presence is impacting the competitive landscape. Additionally, Ask Arlo’s ability to provide context for fluctuating search volumes has been invaluable. By combining data visualization with insightful commentary, I’ve been able to uncover potential reasons behind search volume changes, such as seasonal trends or industry events. Ask Arlo has been a game-changer for my job.
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Temitayo Akerele
William Hill
PPC Gaming Manager
We’re keeping our fingers crossed for the awards ceremony on May 8th, 2025, and we’ll be cheering Ask Arlo all the way! Regardless of the outcome, we are immensely proud of Ask Arlo and the value it brings to our users. Stay tuned for more updates.
In the meantime, if you want to know more about Ask Arlo, simply book a meeting.
