UK Automotive Commercial Vehicles - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.co.uk	19.25
citroen.co.uk	7.17
motors.co.uk	7.1
carwow.co.uk	6.99
ford.co.uk	4.36
ebay.co.uk	4.34
arnoldclark.com	3.85
mercedes-benz.co.uk	3.69
globalvans.co.uk	3.03
pistonheads.com	2.27
others	37.95

Cargurus.co.uk leads with 19.25% click share, followed by Citroen.co.uk at 7.17%. ‘Others’ dominate with 37.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	citroen.co.uk	cargurus.co.uk	motors.co.uk	carwow.co.uk	globalvans.co.uk	ford.co.uk	arnoldclark.com	peugeot.co.uk	mercedes-benz.co.uk	volvocars.com
2025/03/01	7.67%	12.56%	11.53%	3.97%	7.09%	5.65%	1.75%	8.7%	2.79%	1.25%
2025/03/02	7.79%	10.48%	4.14%	4.38%	12.48%	3.7%	2.98%	5.59%	3.81%	1.9%
2025/03/03	7.2%	4.94%	13.39%	3.45%	10.33%	6.48%	2.24%	4.74%	2.88%	1.35%
2025/03/04	2.35%	17.91%	9.27%	3.26%	9.42%	4.63%	1.76%	3.03%	1.86%	1.11%
2025/03/05	3.25%	18.79%	8.08%	6.48%	5.55%	4.34%	3.03%	2.63%	2.1%	1.73%
2025/03/06	5.65%	24.24%	4.91%	7.28%	3.54%	1.83%	3.74%	1.23%	3.15%	2.31%
2025/03/07	5.37%	17.26%	5.22%	9.32%	3.57%	2.91%	4.61%	1.13%	2.96%	2.08%
2025/03/08	8.82%	13.45%	5.23%	8.86%	4.76%	4.61%	2.65%	1.8%	2.86%	2.75%
2025/03/09	6.89%	15.84%	4%	6.41%	3.41%	3.99%	3.22%	1.52%	3.65%	2.41%
2025/03/10	3.95%	10.88%	3.92%	6.45%	6.69%	4.63%	2.93%	0.67%	3.71%	3%
2025/03/11	7.29%	9.29%	5.81%	8.27%	4.97%	5.07%	3.31%	1.42%	4.12%	2.05%
2025/03/12	4.23%	15.19%	5.21%	6.76%	4.91%	5.06%	3.42%	2.01%	4.36%	2.14%
2025/03/13	3.38%	14.58%	3.9%	5.02%	5.58%	6.63%	3.45%	1.48%	4.95%	2.94%
2025/03/14	3.5%	10.1%	3.39%	4.1%	7.07%	7.45%	3.95%	2.29%	5.74%	2.91%
2025/03/15	3.19%	16.18%	3%	5.69%	5.59%	6.93%	3.78%	2.25%	5.07%	2.2%
2025/03/16	3.74%	16.22%	4.54%	5.88%	5.15%	5.64%	3.7%	2.42%	4.71%	2.54%
2025/03/17	2.65%	10.43%	6.33%	5.84%	7.31%	6.18%	1.6%	2.41%	4.78%	2.78%
2025/03/18	7.2%	11.78%	4.44%	5.59%	5.64%	6.21%	2.21%	4.12%	3.61%	2.7%
2025/03/19	17.88%	14.37%	3.52%	6.58%	4.12%	3.84%	3.79%	3.84%	2.37%	1.71%
2025/03/20	11.82%	15.76%	5%	4.03%	4.57%	4.4%	2.88%	2.76%	4.46%	1.72%
2025/03/21	9.19%	16.72%	2.86%	7.94%	4.88%	5.89%	4.94%	3.75%	3.68%	1.84%
2025/03/22	13.03%	11.4%	5.48%	7.97%	4.11%	4.91%	3.73%	3.31%	3.36%	2.06%
2025/03/23	9.86%	13.52%	2.25%	10.55%	4.65%	4.28%	4.87%	2.13%	3.82%	2.41%
2025/03/24	8.86%	14.43%	6.21%	7.04%	5.89%	4.03%	2.87%	2.13%	2.36%	2.69%
2025/03/25	10.28%	9.84%	2.14%	4.68%	7.09%	8.53%	1.48%	2.76%	3.5%	2.24%
2025/03/26	8.07%	11.12%	5.16%	6.18%	5.22%	4.72%	3.26%	2.53%	3.89%	1.82%
2025/03/27	15.73%	11.29%	4.36%	5.14%	4.26%	4.18%	2.44%	3.12%	3.05%	2.29%
2025/03/28	13.56%	8.39%	4.14%	5.21%	6.15%	5.45%	3.94%	2.87%	4.03%	3.87%
2025/03/29	23.37%	12.35%	4.83%	4.17%	4.17%	4.15%	3.52%	2.19%	2.38%	2.53%
2025/03/30	15.41%	21.15%	3.46%	4.94%	3.31%	3.18%	2.16%	1.5%	2.4%	2.15%
2025/03/31	19.26%	18.14%	7.49%	4.35%	3.09%	2.94%	2.9%	2.32%	2.11%	0.67%

Citroen’s PPC spend surged mid-March, peaking at 23.37% on the 29th. Cargurus maintained a strong presence, while Motors and Carwow showed fluctuations. By month’s end, Citroen led, followed by Cargurus.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	338
2025/03/02	319
2025/03/03	339
2025/03/04	344
2025/03/05	373
2025/03/06	383
2025/03/07	399
2025/03/08	372
2025/03/09	346
2025/03/10	383
2025/03/11	343
2025/03/12	356
2025/03/13	366
2025/03/14	378
2025/03/15	353
2025/03/16	342
2025/03/17	350
2025/03/18	353
2025/03/19	335
2025/03/20	323
2025/03/21	330
2025/03/22	326
2025/03/23	313
2025/03/24	330
2025/03/25	329
2025/03/26	342
2025/03/27	361
2025/03/28	370
2025/03/29	360
2025/03/30	354
2025/03/31	351

March began with 338 advertisers, peaking at 399 on the 7th. A decline followed, ending the month with 351 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
citroen.co.uk	7.42%
peugeot.co.uk	0.95%
volkswagen-vans.co.uk	0.75%
carsupermarket.com	0.69%
perrys.co.uk	0.48%
pistonheads.com	-0.93%
toyota.co.uk	-1%
carwow.co.uk	-1.07%
heycar.com	-1.18%
cargurus.co.uk	-2.19%

Citroen.co.uk surged with a 7.42% click share increase, while cargurus.co.uk dropped by 2.19%. Peugeot.co.uk gained 0.95%, contrasting with heycar.com’s 1.18% decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.co.uk	citroen.co.uk	motors.co.uk	ebay.co.uk	carwow.co.uk	pistonheads.com	arnoldclark.com	carsupermarket.com	globalvans.co.uk	mercedes-benz.co.uk
2025/03/01	19.09%	6.1%	14.67%	5.99%	4.01%	2.34%	2.14%	0.67%	5.58%	2.29%
2025/03/02	15.71%	6.75%	6.7%	3.52%	4.9%	2.91%	3.45%	1.27%	8.95%	3.59%
2025/03/03	8.39%	7.4%	15.07%	3.27%	4.15%	2.77%	3.66%	0.72%	7.32%	2.67%
2025/03/04	25.14%	1.99%	12.1%	4.05%	3.45%	3.01%	2.4%	0.94%	6.57%	1.32%
2025/03/05	24.22%	3.3%	8.49%	3.26%	7%	3.66%	3.92%	1.47%	3.8%	1.62%
2025/03/06	30.1%	5.39%	5.31%	3.21%	6.85%	2.71%	4.87%	1.75%	2.3%	2.56%
2025/03/07	21.9%	5.07%	5.57%	2.09%	9.62%	3.13%	6.2%	2.83%	2.41%	2.47%
2025/03/08	18.92%	7.13%	6.57%	2.9%	9.14%	2.87%	3.59%	1.46%	3.51%	2.44%
2025/03/09	20.43%	6.28%	4.93%	5.72%	6.44%	2.86%	4.51%	2.26%	2.39%	3.12%
2025/03/10	15.1%	2.85%	5.25%	5.7%	6.67%	3.47%	3.94%	1.12%	4.66%	2.79%
2025/03/11	13.5%	6.99%	8.34%	3.9%	9.81%	5.33%	4.81%	0.85%	3.17%	3.95%
2025/03/12	22.43%	3.76%	6.42%	3.65%	7.32%	4.19%	4.69%	1.68%	3.36%	3.26%
2025/03/13	20.84%	2.62%	5.19%	4.49%	5.69%	3.54%	5.22%	1.62%	4.11%	4.35%
2025/03/14	14.35%	3.16%	4.87%	5.14%	4.39%	2.21%	5.89%	1.62%	5.29%	5.03%
2025/03/15	23.08%	2.64%	4.53%	5.25%	6%	1.54%	4.96%	1.79%	4.36%	4.3%
2025/03/16	22.74%	3.36%	5.91%	5.41%	6.37%	3.77%	4.93%	2.46%	3.28%	3.73%
2025/03/17	16.43%	2.06%	9.11%	4.82%	6.6%	2.25%	2.1%	2.77%	5.19%	3.85%
2025/03/18	17.65%	7.01%	7%	3.13%	6.82%	2.25%	3.25%	2.48%	4.49%	3.01%
2025/03/19	21.36%	17.27%	4.89%	1.76%	6.76%	1.54%	5.12%	2.35%	2.52%	1.95%
2025/03/20	23.94%	12.11%	7.06%	3.99%	4.22%	3.41%	3.94%	2.2%	2.89%	3.37%
2025/03/21	22.29%	10.07%	3.68%	3.07%	8.27%	1.46%	6.25%	2.76%	3.83%	2.67%
2025/03/22	17.53%	11.6%	6.86%	3.52%	8.54%	2.49%	5.06%	2.52%	2.74%	2.48%
2025/03/23	19.99%	9.46%	3.08%	4.98%	11.23%	1.49%	6.37%	2.92%	2.92%	3.32%
2025/03/24	19.12%	8.62%	7.94%	4.93%	7.02%	1.92%	3.89%	2.6%	4.01%	1.8%
2025/03/25	15.86%	12.06%	3.14%	3.75%	5.14%	0.92%	2.04%	0.69%	5.88%	3.09%
2025/03/26	16.11%	7.29%	7.16%	5.58%	6.4%	2.1%	3.86%	4.04%	3.71%	2.65%
2025/03/27	17.11%	14.11%	6.41%	4.76%	5.36%	1.67%	3.47%	2.88%	3.15%	2.58%
2025/03/28	12.09%	13.34%	5.86%	3.74%	5.37%	1.13%	5.7%	1.77%	4.73%	3.12%
2025/03/29	17.66%	22.65%	6.16%	4.04%	4.02%	2.58%	4.14%	2.27%	2.97%	1.8%
2025/03/30	26.43%	14.77%	4.36%	5.08%	5.49%	1.82%	2.9%	3.04%	2.04%	1.74%
2025/03/31	22.81%	18.02%	9.35%	4.25%	4.24%	3.82%	3.7%	2.09%	2.04%	1.69%

Cargurus.co.uk led March with fluctuating impressions, peaking at 30.10% on the 6th. Citroen.co.uk surged mid-month, reaching 22.65% on the 29th. The month concluded with cargurus.co.uk at 22.81%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Best Used 7-Seater Cars of 2025 | Carwow https://www.carwow.co.uk
Discover the right used car, from the dealer you like best, at the right price for you. Great value used...
2
Sprinter Vans For Sale https://www.mercedes-benz.co.uk › vans › sprinter
Official Mercedes-Benz Vans UK — Discover expertly tailored Mercedes-Benz vans. Make your enquiry today to learn more. Search & compare Mercedes-Benz Sprinter van today. Filter by model, body type & more.
3
New Vans From £189 Per Month https://www.universalvans.co.uk › van › leasing
Low or No Deposit Options — Vans from £189 per month. Over 500...
4
New Luton Vans for Sale and Lease | Vanaways https://www.vanaways.co.uk
We Sell New Vans And Leasing Options With Competitive Finance Rates And Free UK Delivery.
5
EX90 | Fully electric 7-seater SUV | Volvo Cars https://www.volvocars.com
Our experts reveal the research and innovations transforming safety at Volvo

In the competitive landscape of Google’s PPC, Carwow entices with value-driven used 7-seaters, while Mercedes-Benz highlights tailored Sprinter vans. Universal Vans offers affordability with low monthly rates, and Vanaways emphasizes competitive finance and delivery. Volvo showcases innovation in electric SUVs, focusing on safety.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Automotive Commercial Vehicles - PPC Market Share Analysis March 2025

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Competitor Count for UK Automotive Commercial Vehicles

Market Loss & Market Gains for UK Automotive Commercial Vehicles

UK Automotive Commercial Vehicles Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance