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UK Healthcare & Medical Medicines - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemist-4-u.com 12.77
pharmacyonline.co.uk 7.5
numan.com 7.33
vitabiotics.com 6.38
hollandandbarrett.com 5.24
british-supplements.net 4.66
pharmica.uk 4.36
myjuniper.co.uk 4.21
ebay.co.uk 3.24
farmeci.com 3.16
others 41.15

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In the competitive landscape of Google PPC, “chemist-4-u.com” leads with a 12.77% click share. “Pharmacyonline.co.uk” and “numan.com” follow closely. Notably, “others” dominate with a significant 41.15% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pharmacyonline.co.uk farmeci.com chemist-4-u.com numan.com myjuniper.co.uk pharmica.uk healthexpress.co.uk kingspharmacyonline.com mylondonpharmacy.co.uk british-supplements.net
2025/03/01 11.53% 0.1% 16.73% 9.86% 5.87% 4.29% 2.25% 2.99% 5.83% 1.32%
2025/03/02 11.66% 0.5% 16.26% 10.24% 5.14% 4.83% 3.64% 4.67% 5.99% 1.41%
2025/03/03 14.22% 1.22% 18.41% 9.51% 4.25% 4.34% 2.45% 4.57% 5.45% 1.33%
2025/03/04 9.15% 1.42% 19.23% 12.06% 5.31% 4.55% 2.76% 5.55% 3.56% 1.1%
2025/03/05 12.14% 1.02% 22.05% 13.93% 5.66% 3.91% 3.93% 4.67% 4.12% 1.49%
2025/03/06 8.12% 0.03% 22.95% 13.66% 10.48% 3.89% 4.22% 3.32% 2.98% 1.17%
2025/03/07 7.21% 0.43% 21.11% 15.56% 10.06% 4.58% 3.52% 3.25% 2.86% 1.7%
2025/03/08 13.22% 3.05% 19.84% 10.33% 7.54% 3.59% 4.86% 3.46% 4.05% 2%
2025/03/09 13.56% 4.96% 18.56% 13.89% 8.39% 3.34% 2.45% 3.08% 1.27% 2.51%
2025/03/10 10.67% 4.99% 20.41% 13.97% 11.35% 3.79% 3.36% 3.17% 1.74% 1.85%
2025/03/11 11.38% 7.25% 21.34% 5.19% 10.65% 4.03% 4.49% 2.6% 3.15% 1.64%
2025/03/12 10.21% 4.99% 18.82% 16.64% 8.57% 3.89% 4.6% 2.27% 5.79% 1.46%
2025/03/13 10.95% 7.71% 16.77% 11.98% 10.01% 4.55% 2.82% 3.36% 7.33% 1.68%
2025/03/14 13.45% 3.62% 24.14% 10.05% 9.05% 3.78% 3.82% 3.54% 4.05% 1.97%
2025/03/15 8.26% 4.48% 22.9% 12.66% 8.98% 5.79% 2.44% 0.28% 1.14% 3.46%
2025/03/16 8.52% 3.87% 23.29% 15.76% 7% 4.8% 2.45% 0.31% 1.1% 2.98%
2025/03/17 6.97% 0.64% 23.85% 14.99% 10.44% 5.28% 2.76% 0.45% 1.11% 3.18%
2025/03/18 15.27% 0% 15.76% 12.96% 8.4% 4.58% 3.26% 0.5% 4.78% 1.93%
2025/03/19 15.57% 0% 10.4% 12.59% 6.94% 5.1% 4.92% 2.71% 4.77% 1.94%
2025/03/20 14.65% 0% 11.68% 11.11% 6.07% 5.16% 6.71% 1.73% 8.2% 2.19%
2025/03/21 21.25% 0.16% 10.9% 10.59% 8.91% 4.86% 7.23% 2.71% 5.31% 2.46%
2025/03/22 13.32% 0.86% 9.68% 8.56% 9.6% 5.96% 3.54% 2.22% 10.69% 3.52%
2025/03/23 12.59% 1.06% 9.39% 14.7% 6.08% 5.79% 4.61% 2.06% 6.59% 2.27%
2025/03/24 11.72% 3.02% 8.6% 15.14% 8.17% 7.01% 5.21% 0.46% 4.63% 2.99%
2025/03/25 16.17% 7.56% 10.89% 8.52% 4.37% 4.14% 5.04% 6.7% 9.29% 2.39%
2025/03/26 15.58% 18.1% 10.54% 13.17% 3.26% 4.22% 3.78% 3.19% 2.24% 2.44%
2025/03/27 17.84% 18.65% 10.07% 10.58% 4.48% 5.53% 4.94% 2.89% 1.81% 1.78%
2025/03/28 16.33% 12.51% 9.06% 10.48% 4.82% 4.05% 5.43% 6.43% 2.31% 1.94%
2025/03/29 15.85% 11.25% 9.34% 8.48% 5.42% 4.62% 3.7% 6.32% 2.66% 2.67%
2025/03/30 18.51% 10.91% 9.62% 9.13% 5.73% 3.91% 4.16% 2.94% 2.29% 2.46%
2025/03/31 18.6% 9.82% 9.34% 8.78% 4.94% 4.8% 4.37% 4.28% 3.38% 2.13%

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March saw dynamic shifts in PPC spend share. Chemist-4-u.com led early, peaking mid-month. Pharmacyonline.co.uk surged late March, closing strong. Farmeci.com showed a late-month rise, while others fluctuated.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 429
2025/03/02 416
2025/03/03 436
2025/03/04 406
2025/03/05 412
2025/03/06 461
2025/03/07 466
2025/03/08 433
2025/03/09 415
2025/03/10 414
2025/03/11 397
2025/03/12 393
2025/03/13 410
2025/03/14 417
2025/03/15 401
2025/03/16 417
2025/03/17 419
2025/03/18 423
2025/03/19 401
2025/03/20 411
2025/03/21 388
2025/03/22 398
2025/03/23 401
2025/03/24 402
2025/03/25 375
2025/03/26 386
2025/03/27 419
2025/03/28 410
2025/03/29 408
2025/03/30 409
2025/03/31 373

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 466 on March 7. The month concluded with a decline, ending at 373.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pharmacyonline.co.uk 3.36%
farmeci.com 2.61%
british-supplements.net 0.73%
vitabiotics.com 0.69%
healthexpress.co.uk 0.6%
forhims.co.uk -0.28%
yourmedicals.co.uk -0.55%
numan.com -1.33%
myjuniper.co.uk -1.64%
chemist-4-u.com -7.17%

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk surged with a 3.36% click share increase, while chemist-4-u.com plummeted by 7.17%.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date pharmacyonline.co.uk chemist-4-u.com farmeci.com british-supplements.net numan.com hollandandbarrett.com vitabiotics.com pharmica.uk ebay.co.uk myjuniper.co.uk
2025/03/01 6.77% 14.54% 0.14% 3.19% 5.41% 5.29% 3.19% 5.88% 2.13% 2.77%
2025/03/02 6.8% 13.46% 0.4% 3.51% 5.79% 6.19% 3.67% 6.02% 2.07% 2.7%
2025/03/03 7.2% 15.41% 0.44% 3.63% 5.25% 5.6% 3.81% 6.2% 1.92% 2.24%
2025/03/04 4.9% 15.65% 0.41% 2.74% 6.65% 6.28% 4.05% 5.73% 1.98% 2.78%
2025/03/05 6.9% 17.61% 0.38% 3.96% 8.1% 4.6% 3.82% 4.01% 3.24% 3.41%
2025/03/06 3.97% 17.75% 0.11% 3.51% 7.99% 4.28% 3.54% 3.8% 3.39% 6.12%
2025/03/07 3.08% 16.96% 0.37% 4.41% 8.92% 4.55% 3.76% 4.24% 3.52% 5.95%
2025/03/08 8.25% 16.99% 2.23% 5.6% 6.4% 3.44% 3.31% 3.44% 2.89% 4.92%
2025/03/09 7.15% 14.61% 3.56% 6.48% 7.83% 4.19% 4.41% 3.09% 3.09% 5.01%
2025/03/10 5.89% 16.17% 4.59% 4.95% 8.64% 3.84% 5.37% 3.77% 3.03% 6.85%
2025/03/11 6.72% 16.57% 6.38% 4.21% 2.94% 3.87% 3.9% 3.83% 3.12% 6.63%
2025/03/12 6.32% 14.26% 4.35% 3.91% 10.45% 3.3% 4.91% 3.73% 2.97% 5.75%
2025/03/13 5.96% 13.1% 6.17% 4.45% 6.88% 3.42% 4.66% 4.36% 2.85% 6.18%
2025/03/14 7.4% 17.73% 4.05% 5.45% 5.89% 4.44% 3.51% 3.89% 3.04% 5.91%
2025/03/15 4.87% 15.76% 4.6% 7.45% 6.18% 5.29% 4.87% 4.19% 3.69% 4.8%
2025/03/16 4.75% 16.1% 3.66% 6.37% 8.14% 6.63% 4.83% 3.67% 4.19% 3.72%
2025/03/17 4.37% 16.76% 0.81% 7.2% 7.66% 5.79% 5.07% 4.17% 4.11% 5.52%
2025/03/18 8.73% 12.67% 0% 4.9% 8.14% 4.45% 4.45% 4.24% 3.6% 5.2%
2025/03/19 8.14% 9.66% 0% 4.99% 8% 4.1% 4.16% 4.64% 3.52% 4.31%
2025/03/20 7.74% 10.44% 0% 5.57% 6.34% 3.69% 4.78% 4.59% 3.89% 3.54%
2025/03/21 11.91% 9.8% 0.35% 6.32% 5.63% 3.94% 3.99% 4.29% 3.13% 5.46%
2025/03/22 8.23% 8.19% 0.96% 7.78% 4.33% 4.65% 5.24% 4.34% 2.73% 4.94%
2025/03/23 7.66% 7.91% 1.47% 4.73% 7.37% 5% 6.47% 4.4% 3.59% 3.44%
2025/03/24 6.6% 7.48% 3.71% 6.09% 7.58% 5.09% 4.78% 5.23% 3.63% 4.22%
2025/03/25 9.75% 9.67% 5.38% 5.87% 4.28% 4.19% 4.87% 4.02% 3.3% 2.64%
2025/03/26 9.06% 8.89% 13.08% 6.29% 6.7% 4.72% 4.73% 3.94% 3.47% 1.96%
2025/03/27 10.33% 8.79% 14.54% 4.46% 6.11% 3.87% 3.89% 5.14% 3.18% 2.87%
2025/03/28 9.9% 8.51% 10.36% 5.27% 6.16% 4.2% 3.83% 4.21% 2.63% 2.82%
2025/03/29 8.55% 8.3% 9.57% 6.66% 4.71% 4.17% 4.55% 4.33% 3.57% 3.04%
2025/03/30 10.14% 8.01% 8.05% 5.85% 5.02% 5.75% 4.56% 3.69% 3.66% 2.88%
2025/03/31 9.43% 8.46% 7.29% 5.47% 5.15% 4.94% 4.93% 4.87% 3.31% 2.85%

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March saw dynamic shifts in PPC impressions. Chemist-4-u.com led early, but pharmacyonline.co.uk surged mid-month. Farmeci.com spiked late, while myjuniper.co.uk declined. The month concluded with diverse domain performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Was £169, now £129 - UK's No.1 Weight Loss Provider https://start.joinvoy.com › weight-loss › treatment

    Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get End-to-End Support. Learn How To Take Your Medication Effectively With Your Care Team.

  2. 2
    Now Only £29 Per Week - For BMI Greater Than 27 https://www.myjuniper.co.uk

    Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. 4.5x more likely to lose weight with Juniper. Trusted by...

  3. 3
    Was £209, Now £125 https://www.numan.com › weight-loss-uk › obesity-program

    Free Next-Day UK Delivery — Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s...

  4. 4
    First Month Now Just £99 - For BMI Greater Than 27 https://www.shemed.co.uk

    Using science-backed weight loss treatment, lose 22%* of your body weight in a few months.

  5. 5
    Was £249, Now £149 - UK's No.1 Weight Loss Clinic https://www.weightlossclinic.co.uk

    Programme incl. Guidance, Coaching, and Weight Loss Treatment. Start Now from £149 / month

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In the competitive landscape of weight loss solutions, five top advertisers stand out with compelling offers. Joinvoy.com leads with a significant price drop and science-backed treatments, emphasizing comprehensive support. Myjuniper.co.uk highlights affordability and proven results, targeting those with a BMI over 27. Numan.com combines clinical guidance with lifestyle coaching, offering free next-day delivery. Shemed.co.uk promises substantial weight loss using scientific methods, while weightlossclinic.co.uk positions itself as the UK’s top clinic, offering a holistic program at a reduced rate. Each ad leverages price cuts and scientific credibility to attract health-conscious consumers.

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