AUS Hospitality Food & Beverage - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
mcdonalds.com.au	28.87
subway.com	22.26
ubereats.com	21.41
kfc.com.au	6.91
pizzahut.com.au	3.38
doordash.com	2.72
dominos.com.au	2.67
viator.com	1.15
pancakeparlour.com.au	1.13
getyourguide.com	0.92
others	8.58

In the PPC landscape, McDonald’s leads with 28.87% click share, followed by Subway at 22.26%. UberEats captures 21.41%, while ‘others’ collectively hold 8.58%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	doordash.com	ubereats.com	kfc.com.au	viator.com	getyourguide.com	menulog.com.au	dominos.com.au	subway.com	pizzahut.com.au	mcdonalds.com.au
2025/03/01	5.27%	20.51%	26.21%	4.38%	3.63%	4.96%	6.13%	0.39%	3.32%	3.82%
2025/03/02	11.81%	25.45%	11.39%	3.99%	3.02%	5.44%	4.69%	2.1%	3.01%	1.77%
2025/03/03	23.77%	20.03%	9.4%	4.76%	3.9%	3.76%	3.99%	0.87%	2.55%	3.93%
2025/03/04	7.5%	29.63%	10.07%	5.25%	4.18%	3.05%	2.22%	5.37%	1.75%	1.99%
2025/03/05	10.47%	21.42%	16.84%	4.51%	4%	5.17%	2.29%	3.35%	3.16%	3.39%
2025/03/06	19.61%	31.56%	2.1%	3.54%	3.04%	3.93%	1.63%	6.12%	2.22%	4.54%
2025/03/07	14.71%	22.52%	2.52%	5.14%	4.28%	5.68%	7.34%	2.8%	8.33%	0.01%
2025/03/08	14.34%	24.89%	3.53%	5.34%	4.96%	4.63%	5.69%	2.34%	8.83%	1.46%
2025/03/09	12.92%	25.64%	10.06%	4.14%	4.4%	6.05%	4.05%	1.52%	5.6%	1.26%
2025/03/10	11.98%	21.09%	23.05%	5.11%	3.23%	1.88%	2.97%	2.73%	3.4%	3.93%
2025/03/11	9.04%	21.52%	22.63%	3.29%	2.8%	3.72%	3.61%	0.52%	2.56%	1.25%
2025/03/12	13.47%	28.11%	13.84%	3.94%	2.67%	6.42%	4.28%	0%	3.32%	0.01%
2025/03/13	12.18%	24.15%	4.62%	5.44%	4.58%	4.78%	4.74%	1.37%	2.71%	3.14%
2025/03/14	10.75%	29.61%	3.15%	5.21%	5.5%	5.74%	7%	4.36%	5.75%	3.17%
2025/03/15	9.94%	25.56%	18.64%	4.31%	3.06%	4.7%	6.73%	0.04%	5.14%	4.41%
2025/03/16	22.72%	21.56%	9.22%	3.58%	2.8%	2.96%	6.27%	4.67%	4.48%	2.71%
2025/03/17	20.25%	29.12%	17.16%	2.7%	1.83%	2.99%	2.42%	1.97%	3.57%	2.89%
2025/03/18	7.92%	29.29%	11.6%	3.94%	3.96%	2.15%	3.6%	0.8%	6.12%	3.2%
2025/03/19	10.83%	24.54%	16.83%	3.62%	2.79%	2.64%	3.71%	4.29%	4.97%	2.66%
2025/03/20	28.23%	19.91%	14.25%	4.65%	3.77%	0.71%	2.95%	2%	3.27%	4.72%
2025/03/21	9.88%	29.28%	9.62%	4.27%	3.98%	3.78%	3.94%	0.64%	2.64%	2.96%
2025/03/22	26.2%	22.45%	12.31%	3.73%	2.79%	1.46%	5.57%	3%	3.53%	3.84%
2025/03/23	6.86%	26.95%	17.32%	4.57%	2.84%	2.9%	6.11%	3.71%	6.06%	2.75%
2025/03/24	12.03%	32.73%	0.41%	6.18%	4.39%	6.03%	4.97%	3.46%	3.95%	2.91%
2025/03/25	5.46%	24.45%	9.79%	5.52%	4.53%	2.1%	3.67%	3.84%	3.15%	6.86%
2025/03/26	10.36%	28.5%	9.99%	3.79%	2.53%	2.2%	4.75%	3.55%	3.7%	4.44%
2025/03/27	18.34%	18.38%	20.14%	4.77%	3.34%	1.82%	3.4%	4.03%	2.16%	3.48%
2025/03/28	16.97%	25.16%	8.09%	5.07%	3.96%	3.55%	4.05%	3.12%	2.44%	3.73%
2025/03/29	8.22%	24.25%	17.8%	4.65%	3.53%	3.79%	8.34%	3.98%	2.79%	2.82%
2025/03/30	31.74%	34.02%	11.28%	2.7%	2.18%	1.74%	1.84%	1.99%	1.08%	0.73%
2025/03/31	23.17%	22.14%	10.56%	7.5%	5.9%	3.74%	3.14%	2.78%	1.98%	0%

In March 2025, UberEats dominated PPC spend, peaking at 34.02 on March 30. DoorDash fluctuated, ending strong at 23.17. KFC saw a mid-month dip, while Viator and GetYourGuide maintained steady trends.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	353
2025/03/02	340
2025/03/03	340
2025/03/04	355
2025/03/05	348
2025/03/06	313
2025/03/07	344
2025/03/08	342
2025/03/09	331
2025/03/10	330
2025/03/11	337
2025/03/12	292
2025/03/13	296
2025/03/14	285
2025/03/15	287
2025/03/16	239
2025/03/17	240
2025/03/18	244
2025/03/19	237
2025/03/20	236
2025/03/21	249
2025/03/22	250
2025/03/23	232
2025/03/24	238
2025/03/25	251
2025/03/26	255
2025/03/27	239
2025/03/28	229
2025/03/29	230
2025/03/30	236
2025/03/31	246

March began with 353 advertisers, fluctuating mid-month, and ended at 246. A notable decline occurred mid-month, stabilizing towards the end.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
mcdonalds.com.au	5.33%
subway.com	0.68%
doordash.com	0.34%
cutecakesandco.com.au	0.22%
crust.com.au	0.07%
gelato.com	-0.28%
menulog.com.au	-0.29%
kfc.com.au	-0.33%
pizzahut.com.au	-1.25%
ubereats.com	-1.86%

McDonald’s surged with a 5.33% click share increase, while UberEats dropped by 1.86%. Subway and DoorDash saw modest gains, whereas Pizza Hut and KFC experienced declines.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	kfc.com.au	doordash.com	subway.com	ubereats.com	dominos.com.au	viator.com	getyourguide.com	menulog.com.au	pizzahut.com.au	mcdonalds.com.au
2025/03/01	29.5%	4.02%	2.62%	9.71%	5.62%	1.75%	1.59%	3.18%	3.79%	21.29%
2025/03/02	15.27%	8.39%	15.81%	13.73%	5.24%	1.73%	1.46%	4.12%	3.93%	10.83%
2025/03/03	11.98%	16.17%	5.84%	10.56%	3.84%	2.06%	1.78%	2.23%	3.09%	23.92%
2025/03/04	13.32%	5.74%	24.3%	12.98%	2.45%	2.01%	1.7%	2.46%	2.2%	9.5%
2025/03/05	21.71%	8.2%	14.19%	9.04%	2.09%	1.65%	1.52%	3.87%	3.71%	15.56%
2025/03/06	0.93%	11.72%	26.54%	13.2%	1.91%	1.57%	1.52%	2.7%	2.71%	20.76%
2025/03/07	1.36%	12.55%	13.94%	11.8%	8.93%	2.42%	1.97%	5.33%	11.53%	0.01%
2025/03/08	2.27%	13.24%	12.64%	13.71%	6.99%	2.68%	2.69%	3.9%	12.69%	8.57%
2025/03/09	14.25%	12.75%	8.17%	14.29%	5.02%	2.04%	2.33%	5.44%	8.05%	7.42%
2025/03/10	30.02%	7.92%	10.85%	8.92%	3.09%	2.07%	1.32%	1.21%	4.4%	17.63%
2025/03/11	35.59%	7.4%	2.62%	10.92%	4.4%	1.64%	1.48%	3.05%	3.5%	6.95%
2025/03/12	22.96%	13.46%	0%	17.54%	6.57%	2.23%	1.72%	7.15%	5.38%	0.02%
2025/03/13	3.85%	11.81%	6.99%	13.09%	7.01%	2.59%	2.41%	4.57%	4.53%	18.74%
2025/03/14	1.82%	8.84%	20.08%	13.33%	8.46%	1.98%	2.7%	4.64%	6.98%	15.58%
2025/03/15	24.59%	8.38%	0.02%	11.25%	7.69%	1.74%	1.39%	3.54%	6.55%	21.07%
2025/03/16	11.7%	14.67%	21.25%	9.29%	7.29%	1.34%	1.13%	2.26%	4.93%	12.83%
2025/03/17	24.17%	14.32%	8.71%	15.13%	2.61%	1.12%	0.84%	2.48%	4.14%	14.17%
2025/03/18	17.24%	7.83%	3.44%	15.31%	5.06%	1.88%	2.05%	1.79%	8.89%	18.29%
2025/03/19	18.81%	15.22%	15.93%	9.09%	3.71%	1.18%	0.99%	1.82%	5.79%	10.83%
2025/03/20	20.08%	15.85%	8.68%	9.09%	3.62%	1.64%	1.41%	0.46%	4.2%	23.53%
2025/03/21	14.95%	8.69%	3.12%	15.46%	5.35%	1.94%	1.85%	3.77%	3.74%	17%
2025/03/22	15.76%	15.6%	13.34%	10%	6.36%	1.45%	1.25%	1.09%	4.78%	18.15%
2025/03/23	21.3%	5.33%	15.85%	11.38%	6.43%	1.68%	1.23%	1.8%	7.42%	12.32%
2025/03/24	0.19%	11.87%	17.17%	16.64%	6.39%	2.63%	1.98%	5.3%	5.89%	15.55%
2025/03/25	11.15%	3.34%	15.72%	10.39%	3.89%	1.82%	1.51%	1.15%	3.54%	30.5%
2025/03/26	12.36%	7.28%	15.34%	11.96%	5.38%	1.61%	1.35%	0.96%	4.84%	20.82%
2025/03/27	26.43%	10.82%	17.4%	7.65%	3.73%	1.71%	1.33%	1.18%	2.68%	15.73%
2025/03/28	11.36%	11.26%	14.45%	11.83%	5%	2.11%	1.85%	2.99%	3.56%	19.55%
2025/03/29	22.2%	5.74%	16.42%	10.88%	9.35%	1.8%	1.57%	2.6%	3.56%	12.74%
2025/03/30	18.68%	19.84%	13.98%	20.34%	2.96%	1.59%	1.37%	1.76%	2.09%	5.43%
2025/03/31	17.98%	17.07%	15%	13.19%	4.77%	3.69%	3.24%	3.18%	3.12%	0%

KFC’s impression share fluctuated, peaking at 35.59% on March 11. DoorDash and Subway showed steady mid-month gains, while UberEats surged to 20.34% on March 30. McDonald’s and Pizza Hut had varied trends, ending March with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Super Saturday $1 Pizzas - Get $1 Pizzas* Today Only https://www.dominos.com.au
Buy 1 Large Traditional Or Premium Pizza & Get 1 Large Trad, Value Or Value Max From $1.
2
DoorDash® - Official Site | $0 Delivery Fees on 1st Orders https://www.doordash.com › restaurant › delivery
Find all your favourite eats on DoorDash. Use our promo codes and place your order today.
3
KFC© Australia https://www.kfc.com.au › kfc › australia
Kick Back With Zing — Grab A Tasty Lil' Snack To Keep The Belly Rumbles At Bay. Or An Epic Feast. No Judgement. Find A...
4
Order Pick Up At Subway® https://order.subway.com › subway › menu
Fresh Subs To-Go — Click & Collect your sub, salad or wrap just the way you like it on the Subway® app. Subs...
5
Uber Eats - Order Food Online https://www.ubereats.com
Order food online — $10 Off Your First Order When You Spend $30 Or More. Use Code: AU36J3P. Terms Apply.

In the bustling world of online food delivery, top advertisers like Domino’s, DoorDash, KFC, Subway, and Uber Eats captivate audiences with irresistible offers. Domino’s tempts with $1 pizzas, while DoorDash and Uber Eats entice with delivery fee waivers and discounts. KFC and Subway focus on convenience and variety, ensuring every craving is satisfied.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Competitor Count for AUS Hospitality Food & Beverage

Market Loss & Market Gains for AUS Hospitality Food & Beverage

AUS Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance