AUS Telecommunications Internet of Things - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
starlink.com	50.25
ventraip.com.au	12.85
telstra.com.au	7.64
forbes.com	2.77
whistleout.com.au	2.55
finder.com.au	2.43
letsbemates.com.au	2.41
vpnpro.com	2.13
nordvpn.com	1.69
aussiebroadband.com.au	1.43
others	13.85

Starlink.com dominates with 50.25% click share, overshadowing others. Ventraip.com.au follows at 12.85%, while Telstra.com.au holds 7.64%. “Others” collectively capture 13.85%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	vpnpro.com	forbes.com	starlink.com	aussiebroadband.com.au	nordvpn.com	finder.com.au	whistleout.com.au	tpg.com.au	telstra.com.au	nordlayer.com
2025/03/01	9.58%	18.68%	13.07%	3.67%	3.91%	5.79%	5.92%	2.61%	3.74%	12.31%
2025/03/02	11.22%	19.41%	20.15%	5.46%	0%	0.89%	0.6%	0.88%	5.16%	15.36%
2025/03/03	5.34%	7.3%	17.85%	1.75%	4.86%	5.35%	6.83%	2.23%	1.77%	16.85%
2025/03/04	14.8%	15.8%	17.91%	1.78%	8.08%	3.64%	4.06%	1.09%	0.87%	7.21%
2025/03/05	16.89%	26%	8.02%	0.29%	12.28%	3.07%	4.2%	1.47%	0.4%	10.57%
2025/03/06	12.83%	28.57%	11.08%	1.65%	10.12%	4.06%	5.48%	2.56%	0.35%	9.79%
2025/03/07	13.05%	17.91%	4.36%	1.54%	11.07%	6.95%	7.74%	5.76%	2.92%	6.16%
2025/03/08	9.78%	20.28%	7.61%	10.23%	11.3%	4.72%	5.53%	3.09%	4.29%	6.5%
2025/03/09	8.22%	33.06%	2.73%	11.41%	4.49%	6.17%	6.51%	3.57%	4.03%	0%
2025/03/10	15.62%	16.67%	1.52%	5.32%	17.58%	6.03%	6.73%	2.04%	2.55%	11.8%
2025/03/11	17.37%	21.53%	0%	5.85%	9.18%	7.06%	8.36%	4.89%	3.07%	0%
2025/03/12	9.51%	31.61%	0%	5.28%	17.45%	4.13%	7.03%	1.77%	0.64%	5.35%
2025/03/13	15.24%	20.24%	0.3%	5.01%	22.19%	4.65%	4.91%	3.61%	1.45%	3.86%
2025/03/14	30.34%	22.49%	0.04%	1.68%	6.8%	3.78%	4.45%	1.17%	3.07%	5.71%
2025/03/15	11.17%	38.97%	0.36%	6.66%	9.08%	5.47%	6.19%	2.62%	1.59%	0%
2025/03/16	15.3%	33.47%	0%	2.84%	9.66%	4.09%	3.69%	1.2%	5.21%	0%
2025/03/17	18.71%	30.93%	0%	5.44%	11.32%	4.34%	2.78%	2.4%	3.2%	9.83%
2025/03/18	7.61%	36.26%	2.06%	2.56%	0%	2.58%	2.86%	2.13%	3.47%	21.3%
2025/03/19	18.95%	15.37%	2.39%	11.4%	11.11%	3.69%	4.5%	1.18%	3.72%	9.91%
2025/03/20	17.95%	0%	11.11%	3.52%	0%	9.73%	10.61%	6.26%	5.66%	0%
2025/03/21	29.44%	21.89%	4.94%	1.58%	18.74%	3.59%	2.09%	2.33%	1.88%	0%
2025/03/22	25.44%	22.06%	5.67%	4.83%	14.65%	3.4%	2.73%	0.91%	0.21%	0%
2025/03/23	8.72%	27.32%	9.75%	9.4%	5.55%	4.13%	3.93%	3.2%	4%	0%
2025/03/24	21.61%	14.21%	13.06%	1.62%	5.8%	7.53%	3.94%	3.6%	4.74%	0%
2025/03/25	18.2%	11.81%	11.89%	6.16%	22.13%	3.62%	2.66%	2.02%	4.62%	0%
2025/03/26	22.99%	14.22%	4.74%	7.78%	7.72%	5.59%	4.53%	1.76%	2.8%	0%
2025/03/27	10.64%	13.72%	22.17%	3.58%	8%	5.41%	4.75%	3.46%	2.69%	0%
2025/03/28	24.75%	8.32%	6.23%	1.22%	19.04%	7.04%	4.54%	4%	2.63%	0%
2025/03/29	14.55%	24.03%	8.43%	4.61%	17.49%	5.05%	4.62%	3.25%	2.88%	0%
2025/03/30	14.97%	16.62%	10.03%	9.17%	4.73%	7.36%	7.99%	4.07%	3.38%	4.64%
2025/03/31	17.69%	16.26%	8.14%	6.94%	6.54%	5.9%	4.99%	4.3%	2.66%	0%

In March 2025, Forbes.com led PPC spend, peaking mid-month. VPNpro.com showed fluctuating trends, while Starlink.com had a mid-month dip. NordVPN.com and NordLayer.com maintained steady growth. The month ended with Forbes.com dominating.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	116
2025/03/02	115
2025/03/03	118
2025/03/04	104
2025/03/05	114
2025/03/06	104
2025/03/07	108
2025/03/08	104
2025/03/09	108
2025/03/10	104
2025/03/11	99
2025/03/12	95
2025/03/13	107
2025/03/14	96
2025/03/15	106
2025/03/16	103
2025/03/17	99
2025/03/18	95
2025/03/19	94
2025/03/20	87
2025/03/21	81
2025/03/22	89
2025/03/23	89
2025/03/24	90
2025/03/25	86
2025/03/26	86
2025/03/27	82
2025/03/28	88
2025/03/29	89
2025/03/30	84
2025/03/31	81

March began with 116 advertisers, fluctuating mid-month, and concluded at 81. A notable decline marked the month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
starlink.com	17.99%
thfcomms.com.au	0.18%
domain.com	0.16%
gigacomm.net.au	0.09%
iprimus.com.au	0.08%
nordvpn.com	-0.93%
finder.com.au	-1.22%
whistleout.com.au	-2.02%
forbes.com	-2.44%
ventraip.com.au	-3.12%

Starlink.com soared with a 17.99% click share increase, while ventraip.com.au plummeted by 3.12%. Other notable declines include forbes.com and whistleout.com.au.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	starlink.com	telstra.com.au	forbes.com	vpnpro.com	finder.com.au	tpg.com.au	aussiebroadband.com.au	whistleout.com.au	ventraip.com.au	nordvpn.com
2025/03/01	28.16%	12.09%	8.25%	3.1%	3.76%	2.34%	2.45%	3.58%	2.3%	1.03%
2025/03/02	35.21%	13.64%	5.86%	2.93%	0.55%	1.44%	1.79%	0.38%	4.66%	0%
2025/03/03	36.43%	6.66%	3.04%	1.52%	3.27%	1.58%	1.11%	3.94%	5.82%	1.52%
2025/03/04	48.25%	1.34%	4.07%	4.07%	2.46%	0.92%	1.39%	2.88%	4.49%	2.03%
2025/03/05	32.3%	1.23%	10.28%	7.34%	3.41%	1.86%	0.23%	4.74%	4.81%	4.41%
2025/03/06	39.74%	0.72%	9.53%	4.77%	3.51%	2.58%	1.56%	4.85%	5.9%	3.18%
2025/03/07	17.88%	4.6%	7.4%	5.76%	7.29%	6.93%	1.68%	7.93%	3.24%	4.11%
2025/03/08	27.31%	14.25%	6.96%	3.48%	4.23%	3.6%	6.11%	4.9%	2.56%	3.48%
2025/03/09	11.02%	11.13%	12.18%	3.04%	6.44%	4.35%	6.96%	6.62%	3.24%	1.52%
2025/03/10	7.08%	9.17%	6.98%	6.98%	6.37%	4.75%	4.87%	7.42%	5.77%	6.98%
2025/03/11	0%	10.67%	9.35%	7.48%	7.62%	6.62%	4.94%	8.49%	6.26%	3.74%
2025/03/12	0%	3.5%	16.62%	5.54%	5.36%	4.05%	4.69%	8.89%	4.95%	8.31%
2025/03/13	3.16%	7.03%	9.33%	7.77%	5.47%	4.78%	4.27%	6.09%	6.44%	9.33%
2025/03/14	0.07%	16.1%	8.86%	13.28%	3.39%	2%	1.63%	3.72%	4.08%	2.21%
2025/03/15	3.42%	11.01%	16.83%	5.05%	5.78%	4.34%	4.99%	6.28%	5.37%	3.37%
2025/03/16	0%	21.15%	9.13%	4.56%	2.67%	1%	1.75%	2.6%	6.2%	2.28%
2025/03/17	0%	17.23%	14.17%	9.45%	5.13%	3.8%	3.79%	3.79%	4.29%	4.72%
2025/03/18	11.43%	18.15%	11.05%	2.21%	1.99%	2.64%	2.04%	2.33%	6.21%	0%
2025/03/19	13.78%	15.49%	4.82%	6.43%	3.01%	1.55%	5.86%	4.07%	5.42%	3.22%
2025/03/20	25.2%	9.45%	0%	3.89%	5.86%	4.97%	1.94%	6.16%	3.68%	0%
2025/03/21	20.63%	7.84%	8.98%	12.58%	4.09%	3.12%	1.99%	2.43%	5.08%	7.19%
2025/03/22	27.15%	0.58%	9.73%	11.68%	3.58%	1.61%	4.19%	2.45%	5.79%	5.84%
2025/03/23	31.73%	11.56%	7.68%	2.56%	2.72%	2.77%	4.38%	2.95%	3.77%	1.28%
2025/03/24	40.37%	12.71%	3.64%	6.07%	4.65%	3.03%	0.99%	2.4%	4.66%	1.21%
2025/03/25	33.01%	17.47%	3.76%	6.26%	3.11%	2.27%	3.07%	2.22%	4.28%	6.26%
2025/03/26	17.03%	9.26%	3.83%	7.66%	4.09%	1.67%	4.21%	2.63%	7.25%	1.91%
2025/03/27	50.62%	5.23%	3.14%	3.14%	2.93%	2.18%	1.85%	2.29%	6.05%	1.57%
2025/03/28	19.24%	12.48%	2.94%	8.83%	5.68%	6.12%	0.9%	3.61%	4.16%	5.89%
2025/03/29	27.69%	11.44%	7.41%	4.94%	3.84%	4.61%	2.28%	3.12%	4.73%	4.94%
2025/03/30	28.13%	10.66%	5.42%	5.42%	6.25%	3.88%	5.18%	6.2%	3.25%	1.35%
2025/03/31	26.26%	6.7%	6.06%	6.06%	5.47%	5.05%	4.7%	4.57%	3.35%	2.02%

Starlink’s impression share fluctuated significantly, peaking at 50.62% on March 27. Telstra’s share was more stable, with a high of 21.15% on March 16. Forbes and VPNPro showed moderate variations, while NordVPN and others maintained lower shares. March ended with Starlink leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Top 10 Best VPNs in Australia - Recommended (March 2025) https://au.cybernews.com › best-vpn › australia
Enjoy Stable & Safe Connections Anywhere! Prices Start at just $5.09 per Month! Your Security is Our Top Priority. Unbiased VPN...
2
Best Australia VPN 2025 https://www.forbes.com › best › vpn
Most Popular VPN In Australia — Compare & Buy Top VPN Services On Forbes Advisor™ & Choose The One That Meets Your Needs.
3
For As Low As $99/Month | $349 For A New Starlink Kit https://www.starlink.com
World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to order online in 2 minutes. Try for 30 days. No...
4
Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink
Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.
5
VentraIP Web Hosting https://www.ventraip.com.au › web-hosting › business
Ventraip Web Hosting — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing.

In the competitive landscape of Google’s SERP, advertisers like Cybernews and Forbes focus on VPNs, emphasizing security and affordability. Starlink and Telstra highlight satellite internet’s reach and speed, while VentraIP promotes trusted web hosting. Each ad targets specific needs, from security to connectivity.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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AUS Telecommunications Internet of Things - PPC Market Share Analysis March 2025

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Competitor Count for AUS Telecommunications Internet of Things

Market Loss & Market Gains for AUS Telecommunications Internet of Things

AUS Telecommunications Internet of Things Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance