Log in Book a Demo

AUS Telecommunications Television and Streaming Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
primevideo.com 30.33
stan.com.au 25.46
disneyplus.com 15.52
foxtel.com.au 6.84
samsung.com 6.26
apple.com 5.36
amazon.com.au 4.18
kogan.com 3.83
binge.com.au 0.84
paramountplus.com 0.27
others 1.11

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, primevideo.com leads with a 30.33% click share. Stan.com.au follows at 25.46%, while disneyplus.com captures 15.52%. Foxtel.com.au and samsung.com hold 6.84% and 6.26%, respectively. Apple.com, amazon.com.au, and kogan.com collectively account for 13.37%. Binge.com.au and paramountplus.com contribute 1.11%. The ‘others’ category rounds out the chart with 1.11%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date samsung.com disneyplus.com primevideo.com foxtel.com.au apple.com amazon.com.au kogan.com stan.com.au paramountplus.com binge.com.au
2025/03/01 16.99% 0.46% 35.87% 19.15% 7.71% 1.47% 5.37% 6.87% 1.96% 0.18%
2025/03/02 13.27% 0.41% 39.15% 7.15% 9.1% 2.01% 8.23% 10.11% 4.84% 0.44%
2025/03/03 16.24% 0.49% 24.49% 16.01% 10.05% 2.06% 12.73% 11.55% 0.49% 0.84%
2025/03/04 13.31% 0.49% 13.8% 21.79% 15.01% 2.23% 18.45% 8.82% 0.47% 1.15%
2025/03/05 7.86% 0.65% 18.4% 29.38% 6.23% 4.88% 13.78% 9.46% 4.02% 1.52%
2025/03/06 6.1% 0.79% 35.51% 14.5% 0.01% 2.62% 6.16% 14.94% 12.15% 2.48%
2025/03/07 12.66% 2.95% 24.09% 9.13% 11.14% 1.96% 10.59% 8.6% 13.75% 1.77%
2025/03/08 14.54% 0.55% 17.38% 19.97% 6.23% 4.83% 14.07% 9.13% 7.5% 1.89%
2025/03/09 20.89% 2.89% 15.93% 13.97% 4.08% 6.87% 9.48% 8.87% 10.61% 1.77%
2025/03/10 23.68% 3.18% 5.28% 14.83% 12.39% 7.97% 13.56% 10.3% 4.41% 1.6%
2025/03/11 17.72% 0.47% 13.74% 15.16% 14.51% 11.19% 10.63% 6.69% 5.69% 1.18%
2025/03/12 17.07% 7.84% 15.86% 17.91% 12.57% 7.02% 12.79% 3.94% 0.36% 1.41%
2025/03/13 16.99% 11.55% 13.97% 9.07% 12.57% 7.02% 12.4% 6.72% 5.78% 1.07%
2025/03/14 17.7% 12.18% 17% 11.44% 9.68% 6.83% 7.37% 7.78% 6.44% 1.25%
2025/03/15 22.05% 13.02% 19.91% 7.94% 6.52% 9.53% 10.02% 6.89% 0.62% 0.78%
2025/03/16 21.54% 11.63% 18.9% 8.76% 10.04% 4.47% 10.19% 7.38% 3.66% 1.05%
2025/03/17 23.2% 12.19% 17.07% 8.87% 6.14% 8.38% 10.94% 5.72% 3.4% 0.92%
2025/03/18 14.51% 12.45% 18.33% 9.91% 15.29% 10.77% 11.38% 0.05% 3.1% 1.33%
2025/03/19 20.24% 11.19% 14.63% 10.41% 13.12% 10.66% 10.53% 0.25% 5.6% 1.1%
2025/03/20 16.3% 11.72% 19.5% 15.9% 10.21% 8.41% 8.27% 0.26% 6.01% 1.02%
2025/03/21 25.25% 11.18% 17.76% 10.63% 6.44% 8.64% 9.58% 3.99% 3.17% 0.89%
2025/03/22 15.9% 10.45% 20.68% 8.54% 13.61% 6.99% 7.97% 6.91% 5.5% 0.81%
2025/03/23 20.43% 10.97% 14.19% 6.84% 13.53% 7.2% 11.28% 6.77% 5.55% 1%
2025/03/24 11.15% 11.21% 19.21% 13.56% 9.78% 10.28% 11.5% 7.2% 3.01% 0.91%
2025/03/25 0.31% 13.52% 17.48% 18.78% 0.96% 11.89% 13.86% 8.68% 9.91% 0.9%
2025/03/26 1.14% 19.07% 26.32% 16.21% 0.01% 5.25% 10.39% 9.7% 7.52% 1.26%
2025/03/27 5.52% 22.49% 18.85% 18.49% 0.01% 5.28% 11.6% 9.18% 4.13% 0.96%
2025/03/28 13.28% 16.69% 17.18% 14.65% 0.9% 7.2% 12.81% 7.74% 6.2% 1.07%
2025/03/29 24.16% 13.85% 19.47% 8.08% 0.8% 6.65% 13.41% 7.29% 3.3% 0.74%
2025/03/30 17.29% 15.09% 19.91% 15.18% 0% 4.96% 14.2% 6.49% 3.15% 0.93%
2025/03/31 18.47% 16.92% 13.24% 11.06% 9.93% 9.93% 8.21% 6.77% 2.64% 0.77%

Copyright © Adthena. All rights reserved.

In March 2025, Samsung’s PPC spend fluctuated, peaking at 25.25% on March 21. Disney+ saw a steady rise, ending at 16.92%. Prime Video’s spend was highest at 39.15% on March 2. Foxtel’s spend peaked early, while Apple showed sporadic activity. Amazon, Kogan, and Stan had moderate fluctuations. Paramount+ and Binge maintained low spend levels.

Market Exposure

Competitor Count for AUS Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 56
2025/03/02 49
2025/03/03 52
2025/03/04 56
2025/03/05 50
2025/03/06 52
2025/03/07 57
2025/03/08 59
2025/03/09 56
2025/03/10 53
2025/03/11 54
2025/03/12 55
2025/03/13 56
2025/03/14 56
2025/03/15 59
2025/03/16 58
2025/03/17 51
2025/03/18 52
2025/03/19 50
2025/03/20 50
2025/03/21 53
2025/03/22 48
2025/03/23 51
2025/03/24 50
2025/03/25 51
2025/03/26 52
2025/03/27 53
2025/03/28 54
2025/03/29 52
2025/03/30 53
2025/03/31 50

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 59 on the 8th and 15th. The month concluded with a slight dip to 50.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
disneyplus.com 13.88%
amazon.com.au 0.27%
fetchtv.com.au 0.03%
snaffle.com.au 0.02%
flicks.com.au 0.02%
kogan.com -0.49%
foxtel.com.au -1.35%
apple.com -1.37%
samsung.com -1.39%
stan.com.au -8.52%

Copyright © Adthena. All rights reserved.

Disneyplus.com surged with a 13.88% click share increase, while stan.com.au faced an 8.52% decline.

Campaign Efficiency

AUS Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date stan.com.au disneyplus.com amazon.com.au primevideo.com kogan.com samsung.com foxtel.com.au apple.com paramountplus.com binge.com.au
2025/03/01 21.79% 0.27% 4.6% 28% 12.64% 9.22% 10.38% 5.52% 2.28% 0.12%
2025/03/02 28.95% 0.2% 5.62% 27.26% 12.1% 6.7% 3.12% 6.83% 4.81% 0.36%
2025/03/03 31.16% 0.22% 4.51% 17.42% 18.43% 6.69% 6.89% 6.96% 0.18% 0.98%
2025/03/04 24.42% 0.2% 4.63% 15.85% 28.74% 5.87% 10% 4.3% 0.25% 0.8%
2025/03/05 25.91% 0.27% 6.85% 18.03% 21.22% 4.75% 12.96% 2.88% 2.02% 1.31%
2025/03/06 33.73% 0.23% 4.3% 27.48% 8.63% 2.53% 5.97% 0% 5.17% 1.72%
2025/03/07 26.38% 2.2% 4.09% 23.4% 15.89% 5.79% 4.34% 4.73% 8.06% 1.57%
2025/03/08 27.08% 0.25% 7.66% 17.95% 17.33% 6.89% 9.59% 3.18% 4.32% 1.63%
2025/03/09 25.41% 1.98% 10.58% 16.19% 14.05% 9.82% 6.65% 4.19% 5.97% 1.49%
2025/03/10 29.84% 2.2% 12.81% 8.54% 15.85% 12.37% 7.14% 4.97% 2.33% 1.3%
2025/03/11 18.45% 0.23% 17.11% 14.42% 17.97% 9.62% 6.86% 8.01% 3.11% 0.95%
2025/03/12 11.91% 8.19% 14.38% 17.14% 18.72% 9.66% 8.8% 5.95% 0.2% 1.21%
2025/03/13 18.78% 12.36% 13.43% 14.17% 16.61% 9.65% 4.54% 3.76% 3.2% 0.79%
2025/03/14 21.42% 12.43% 11.68% 17.63% 12.89% 8.65% 5.47% 3.77% 3.35% 0.86%
2025/03/15 19.41% 13.23% 14.31% 20.08% 13.13% 8.92% 3.83% 4.01% 0.31% 0.52%
2025/03/16 21.51% 12.53% 7.95% 20.65% 13.1% 9.81% 4.29% 5.06% 1.96% 0.89%
2025/03/17 14.34% 12.22% 13.64% 17.42% 16.61% 11.5% 4.19% 3.71% 1.72% 0.7%
2025/03/18 0.08% 14.87% 18.66% 20.89% 16.97% 8.47% 5.4% 7.52% 2.01% 1.29%
2025/03/19 0.11% 14.29% 19.65% 18.36% 15.61% 11.07% 5.88% 5.82% 3.81% 1.18%
2025/03/20 0.12% 13.92% 14.93% 23.22% 16.08% 9.51% 8.7% 5.65% 3.73% 0.96%
2025/03/21 13.07% 12.88% 13.81% 19.87% 13.82% 11.16% 5.24% 5.21% 1.98% 0.75%
2025/03/22 20.13% 11.04% 11.63% 21.07% 12.16% 7.38% 3.84% 6.71% 3% 0.64%
2025/03/23 20.4% 11.91% 11.46% 15.17% 16.06% 9.12% 3.75% 6.02% 3.19% 0.8%
2025/03/24 20.05% 11.04% 13.67% 18.22% 16.63% 5.27% 6.5% 4.5% 1.51% 0.72%
2025/03/25 21.98% 12.1% 15.28% 15.39% 17.56% 0.21% 7.95% 1.23% 4.67% 0.67%
2025/03/26 24.28% 16.73% 8.79% 23.88% 12.21% 0.44% 6.57% 0% 3.43% 0.91%
2025/03/27 22.92% 20.11% 9.3% 16.15% 16.62% 2.39% 7.33% 0% 1.84% 0.57%
2025/03/28 20.94% 16.46% 12% 17% 13.21% 6.44% 6.73% 1.24% 3.12% 0.71%
2025/03/29 20.48% 14.58% 10.29% 18.59% 17.28% 10.06% 3.64% 1.14% 1.74% 0.63%
2025/03/30 17.89% 14.09% 9.04% 18.68% 19.96% 8.85% 7% 0% 1.55% 0.68%
2025/03/31 19.48% 17.57% 13.82% 13.63% 12.55% 9.22% 5.67% 4.32% 1.43% 0.62%

Copyright © Adthena. All rights reserved.

In March 2025, Stan.com.au led with fluctuating impressions, peaking mid-month. Disneyplus.com saw a steady rise, while Amazon.com.au and Primevideo.com showed varied trends. Kogan.com and Samsung.com had mixed performances. Foxtel.com.au and Apple.com experienced ups and downs, with Paramountplus.com and Binge.com.au maintaining lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Apple TV+ | Watch now | All Apple Originals https://www.apple.com › au

    New Apple Originals streaming every month. Watch now on Apple TV+. Subscription required. Find on the Apple App Store and Google Play.

  2. 2
    ESPN is coming to Disney+ | on March 26. https://www.disneyplus.com

    From March 26, catch all the action live on ESPN - included in your Disney+ subscription. From March 26, ESPN will be included in Disney+. Sign up to watch NBA, UFC, & more.

  3. 3
    Foxtel's Winning Deal https://www.foxtel.com.au › shop › foxtel_shop

    Foxtel | All in one place — Entertain the whole family with Foxtel. New customers only. Offer ends 19.05.2025.

  4. 4
    Prime Video https://www.primevideo.com

    Stream Anywhere, Anytime — Get more from the entertainment you love. Start your 30-day free trial, cancel anytime. Enjoy additional...

  5. 5
    Stan | Watch Ad-Free | The Biggest TV Shows & Movies https://www.stan.com.au

    The Biggest Deal in Entertainment. Unlimited Access To TV Shows & Movies. Sign Up Today to Start Streaming Movies & TV Shows at Home or On The Go.

Copyright © Adthena. All rights reserved.

In the competitive world of streaming services, Apple TV+ entices with exclusive Apple Originals, while Disney+ integrates ESPN for sports enthusiasts. Foxtel offers family entertainment deals, Prime Video highlights flexibility with a free trial, and Stan promises ad-free, unlimited access to top shows and movies.

Frequently Asked Questions

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study
Havas Case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.