Paid search advertisers can steal brand clicks without you even knowing, driving up CPCs and harming your reputation.
Adthena’s Brand Protection Solution puts brand coverage and spend efficiency back into your control so you can focus on driving growth.
UNTUCKit unlocks $54k with Adthena’s Brand Activator
Brand Activator provided real-time insights into competitor activity and allowed the brand to display ads only when necessary, significantly reducing unnecessary ad spend.
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Sage saw a 75% decrease in CPCs
In just five days Sage dramatically decreased CPCs and partner impression share with Adthena’s brand monitoring in place.
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Go City identified 89K infringements
Using Ad-Hijacking Detection, Go City reduced the number of partners bidding on brand terms by 86%.
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Adthena helped us identify real spend efficiencies. Through Brand Activator, we’re able to stop spending on brand terms and reinvest that budget to areas that are more conducive to acquiring new customers.
We keep this as simple and personalized as possible. Here are the typical steps you can expect as we get you prepared for your demo and beyond.
Step 1: Introductory call
Your local, dedicated search consultant sets up a quick call to understand your current PPC pains, campaign structures, and bidding strategies.
Step 2: 1:1 Personalized demo
During the live demo, we’ll walk you through how Adthena can solve your pains using live data that you are familiar with.
We’ll be there to answer any questions and get you set up on the platform.
Paid search brand protection is the safeguarding of your online presence and reputation in search engine results. When effective brand protection is in place, you can:
Brand monitoring tools, such as Adthena, continuously scan search results for instances of your brand name, trademarks, and variations being used in ad copy.
Adthena goes beyond just brand monitoring however. It provides in-depth competitor analysis, including insights into competitor activity, market seasonality, and average CPCs. This allows you to identify potential brand hijackers and understand their strategies.
Adthena’s Infringement Tracker lets you continually map and monitor all competitive and partner activity around your brand terms by the hour, so you can efficiently stop trademark infringements in their tracks.
Ad Hijacking Detection is an add-on feature of Adthena’s fleet of Brand Protection solutions that helps detect illegitimate advertisements and identify the affiliate and imposter networks that are fraudulently earning commissions and clicks from your brand.
Adthena’s Brand Activator spots when your text ad is alone on the SERP and you also have the first organic result (we call these “Lone Rangers”). In this case, your text ad is taking paid clicks that would have gone to your organic result for free, so Brand Activator turns the ad off so you can reinvest this spend in more incremental search terms.
Adthena is the market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies lower paid search costs, protect brand equity and stay ahead of competitor movements. Built by data scientists for search specialists struggling to gain transparency and wasting budget in a largely blind auction in Google Ads, Adthena provides paid search intelligence to uncover the blindspots.
For 12+ years, our unique AI learning models have helped more than 300 customers across the globe see beyond Google, so they can proactively adapt paid search strategies with actionable insights.
Paid search intelligence is your secret weapon for paid search campaigns. It uses data analysis to unlock insights about your campaigns, competitor strategies, and market trends. This intel helps you optimize your bids, target the right keywords, craft winning ad copy, and even identify sneaky ad hijacking. Ultimately, paid search intelligence empowers you to make smarter decisions and maximize your return on investment (ROI).
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
