Campaign Efficiency

Drive campaign efficiency and maximize PPC performance

Get deep competitive insights, including ad copy analysis, spend efficiency data, and keyword identification, to help refine targeting, improve ad relevance, and allocate budget more effectively.

Achieve paid and organic search synergy

Unify your search strategies by instantly identifying keyword gaps between paid and organic. 

With instant and accurate insights, you can adjust bids based on organic performance, improve landing page experiences, and prevent organic traffic cannibalization.

Get clarity and control across Performance Max campaigns

Adthena is perfectly positioned to help expand your visibility into search terms and competitors to optimize your Performance Max campaigns.

Boost performance through competitive ad analysis, identify key trends, and get Google Shopping insights to uncover competitor strategies and optimize shopping feeds.

Maximize your Google Shopping Ads performance

With Adthena’s Google Shopping Insights, it’s never been easier to drive profitable campaigns by revealing hidden PPC insights.

Find high impact feed optimization opportunities and make data-driven campaign decisions with insights into top performers, competitor pricing, and more.

Inform your campaigns with search term competitor analysis

Use Adthena’s Search Term Detail report to reveal which keywords drive competitor success, including clicks, CPC, and position. 

Quickly and easily identify opportunities, improve search term coverage and determine related term inclusion – so you can finally stop  manually monitoring the SERP!

See what audiences are searching for locally with location-based search insights

Get location-based search insights to reveal local search trends, best-performing ads, and competitor activity.

Adthena’s Local View offers a tailored market view by state, city or DMA, providing real-time competitor monitoring, automated alerts, and spend efficiency data.

Is Adthena right for your brand?

Adthena’s paid search intelligence is a perfect fit for enterprise brands and agencies with a Google Ads spend of over 40k per country, per month. Typically, our customers are experiencing a similar set of challenges. 

  • Reached a ceiling on how many conversions they can drive without sacrificing margin.
  • Wasting budget on ads for terms with top organic listings.
  • Struggling to contextualize performance.

Customer Success Stories