Automotive PPC software solutions

Market Share Reports: See what's trending in your industry right now

AWARD WIN: Best AI Search Software Solution at the APAC Search Awards

Ask Arlo: Your new GenAI data analyst is ready to share search insights

Why
Cut waste & build efficient growth from Google Ads
- Campaign EfficiencySolutions to ensure you hit performance targets
- Market ExposureSolutions to boost your market share
- Brand Coverage and ProtectionSolutions to drive growth with your brand
What
Award-winning search intelligence with Gen AI analysis
- TechnologyProprietary market-leading AI technology
- Our DataUnique data with zero privacy concerns
  - Our Differentiated Data
  - Data Integrations
- Demo & CostsSee Adthena in action and get started
Who
Results for enterprise customers & agencies
- Our CustomersDiscover success stories across the verticals
- Our ExpertsMeet our world-class experts and Gen AI analyst
Measure
Measure your success in Google Ads
- Metrics to gauge & improve ROI
  - Vertical Market Share Reports
  - Search Performance Score – coming soon!
Resources
Read about Adthena & digest search resources
- EducationalSearch intelligence resources for you to digest
- CompanyDiscover all you need to know about Adthena

See the entire search landscape

Automotive PPC software solutions to optimize search spend and performance

Whether you’re a global car brand or managing an extensive network of dealers, Adthena can help you achieve your performance goals in Google Ads.

With our AI-powered Search Intelligence, you’ll better understand the search landscape of your target cities, countries, regions, or DMAs, so that you can make data driven decisions that drive growth.

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The challenge of PPC in Auto

Automotive advertisers often struggle with limited visibility into competitor activity and performance. Just some of the challenges we help our customers overcome:

Difficulty understanding local dealership activity
Lack of insights into local competitor influence
Reliance on manual SERP monitoring and competitor research
Struggle to reduce CPAs and boost tROAS
Can’t identify top organic performers or partner violations

Adthena’s comprehensive search intelligence helps optimize campaigns, control costs, and improve performance.

Optimize your strategy with Google Vehicle Listing Ads

Want to capture more relevant queries, and improve overall visibility and performance of your Vehicle Listing Ads (VLAs)?

Adthena provides valuable insights into your VLA performance, revealing the search terms triggering your ads, benchmarking your pricing against competitors, identifying key SERP attributes, and spotting inventory trends.

Transform your strategy

Improve visibility and control over your campaigns at local level

Monitor local search performance and competitive activity with Adthena’s Local View.

Local View empowers both manufacturers and dealerships to understand audience search behavior by location, optimize ad copy, identify competitors, and receive automated alerts on market shifts.

Explore Local View

Get complete visibility into competitor ad strategies

Struggling to track competitor ad creatives, offers, and pricing?

Adthena’s Top Ads feature provides instant visibility into competitor ad copy, offers, CTAs, position, frequency, and A/B testing, saving you hours of manual SERP monitoring.

Take a closer look at Top Ads

Leverage a comprehensive competitive intelligence toolkit that empowers you to create high-performing campaigns and optimize existing campaigns for impact.

Get instant alerts on competitor activity

Staying on top of competitor search term performance, pricing and spend can be a real blind spot when relying on Google alerts and manual research.

With Smart Monitor, you can get real-time alerts on competitor shifts and high-performing keywords, so you can react instantly to market changes and seize opportunities.

Learn more about Smart Monitor

How do your Automotive ads stack up?

See what's trending in Automotive Search right now

Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends in the Automotive category, providing key insights to help you measure your paid search success.

View the latest Auto PPC Market Share report

Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends in hundreds of categories, providing key insights to help you measure your paid search success.

Loved by auto & motor brands everywhere

Experience Adthena's Search Intelligence firsthand

Platform tour for Automotive brands

Overcome the biggest digital marketing challenges within your industry, and save money while increasing ROI and conversion quality. Keep up to speed with local and national competitor and dealership movements. The road to search success awaits.

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Customer Success Stories

Volvo

New search terms & 3x clicks
Volvo identified 72 new search term opportunities that captured consumer intent as they researched hybrid vehicles.

Read Case Study

Mazda

Driving 31% dealer efficiency
Adthena enabled Mazda to align dealer accounts to their own strategy and monitor a defined set of keywords to be used by the network.

Read Case Study