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AWARD WIN: Best AI Search Software Solution at the APAC Search Awards

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Ask Arlo: Your new GenAI data analyst is ready to share search insights

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PPC & Paid Search Software Solutions for Finance

See the entire Finance landscape

AI-powered Paid Search intelligence for Finance brands

Gain a competitive edge in financial search marketing.

Adthena equips banks, insurers, and financial services brands with powerful AI-driven search intelligence to navigate a competitive landscape with confidence.

Our award-winning technology delivers strategic insights to optimize performance, reduce wasted spend, and protect your brand in a high-CPC environment.

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Book a demo

Loved by financial brands everywhere

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We understand the Finance PPC challenges you face

With Adthena’s rich industry knowledge and award-winning technology, we will help you solve your biggest PPC challenges:

  • Adapting to market and regulatory changes
  • Finding the best timing for financial product ads
  • Tracking challenger brands and competitor movements
  • Optimizing spend in a high-CPC industry
How CFPB guidance impacts paid search
How CFPB guidance impacts paid search

Monitor your competitor activity and market shifts

When competitors change their bidding strategies, launch new offers, or drop out of auctions, it can directly impact your campaign performance. Google won’t notify you, but Adthena will. 

Smart Monitor automatically tracks your search term groups, sending you PPC alerts when key market changes happen so you can react instantly, protect your ad spend, and maintain a competitive edge.

Get alerted to market shifts
Get alerted to market shifts

Reduce CPCs and maximize ROI

Aggressive bidding and auction changes can cause CPCs to rise, making cost control harder. Without visibility, you could be wasting budget without realizing it.

Adthena can help you:

  • Track CPC trends across your key financial search terms
  • Spot inefficient spend and identify cost-saving keyword adjustments
  • Benchmark against competitors to optimize bidding strategies
Navigate the CPC surge
Navigate the CPC surgeAnalyze the search term detail behind your competitors' campaign success.

Stop trademark misuse & affiliate abuse

Brand trust is everything, but competitors, affiliates, and resellers may be misusing your trademarks in ad copy. This can mislead customers, inflate CPCs, and disrupt your marketing strategy.

Adthena’s Infringement Tracker monitors brand term usage in ad copy, identifying when unauthorized parties use your trademarked terms.

Take a 5 min product tour
Take a 5 min product tourAdthena's Infringement Tracker

Adthena’s Whole Market View vs. Traditional Panel Data

Panel data relies on website visits, browser extensions, and app data to estimate search trends, but it’s often lagging, incomplete, and not built for PPC. Adthena’s Whole Market View pulls directly from Google search results, delivering real-time competitive insights with no guesswork.

 

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How do your Finance ads stack up?

See what's trending in Finance Search right now

Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends in the Finance category, providing key insights to help you measure your paid search success.

View the latest Finance PPC report
View the latest Finance PPC report
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Sage

Lowering CPCs -75% in 5 days
Sage used Adthena to automatically police brand bidding problems and renegotiate agreements with partners. Sage saw a 75% decrease in CPCs for brand terms in just 5 days, and a 33% decrease in partner impression share.

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Legal & General

Boosting conversions 160%
Legal & General gained a complete view of the competitor space, supporting C-suite executives on strategy. The finance brand gained +60% in market share in the retirement category and +160% in conversions.

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Staysure

Insights lead to new products
​​Adthena’s search intelligence revealed what travellers were searching for and gaps in the market. The insurer developed three new product offerings, sustained ROI and lower CPCs during the pandemic

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Paid Search Guide

How to improve Google Ads performance in finance markets

In this 3-step Enterprise search guide, reveal how leading finance brands like Legal and General and Staysure can overcome the biggest PPC challenges, and save money while increasing ROI and conversion quality.

  • Grow profitably with competitor insights
  • Improve visibility and identify wasted budget on brand terms
  • Contextualize performance with informed search insights
Get the Guide
Get the GuideOvercome top PPC challenges in complex finance markets

Get started with Adthena today

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