PPC & Paid Search Software Solutions for Retail

See the entire retail search landscape

AI-powered Paid Search Intelligence for Enterprise Retail Advertisers

Get granular with Google Ads data. 

Enterprise Retail Advertisers often struggle to effectively track pricing, ad copy, and competitor threats due to auction fluctuations and limited insights from Google Ads.

Our advanced AI-powered search intelligence solutions go beyond what Google Ads shows.

Empowering top retail brands worldwide

What you gain with Adthena Retail Search Intelligence

Enterprise Retail Advertisers use Adthena’s Search Intelligence to gain the full picture of their
competitive landscape, helping to keep their brand protected, CPCs controlled and ROAS strong.

Competitor movement insights Never miss a single competitor movement in the Google Ads auction across your entire sitemap and product categories.
Market share & seasonal trends Reveal market trends, market share, estimated impressions, and share of clicks by search term group, competitor, search term, or device.
Brand Protection Protect from reseller violations and fraudulent ad activity, and automatically pause unnecessary brand bidding.
PMax & ad copy insights Analyze text ads & PLA ads by price, image, title and more to an unrivalled granularity.
Analyze market dynamics

See who's winning in your market & reveal hidden threats & opportunities

See everything affecting competitor market positioning and your performance across paid text ads, organic, and PLA:

  • Uncover full market share and share of spend for all competitors.
  • Reveal competitor activity, spend and identify keyword gaps.
  • Identify seasonal fluctuations impacting performance and adapt your strategy accordingly.
Google Shopping

Optimize Google Shopping campaigns

Analyze visual elements used by competitors and successful asset practices observed in the market to create new, relevant images that resonate better with your audiences and make informed pricing decisions.

Monitor, identify, pause, takedown.

Maximize brand coverage & protect your brand

Keep your brand protected from competitors while never spending more than you have to on brand clicks:

  • Identify and report trademark infringements. 
  • Monitor and report thousands of instances of affiliate ad hijacks across hundreds of affiliate networks.
  • Automatically pause Google Ads bidding on brand terms you are winning organically and there’s no other bidder.

Reaping the ROI in retail paid search

As the market leader in retail search intelligence, we go far beyond what Google Ads shows you. Partner with us to see every market shift and competitor move, then shape your strategy for success.

Adthena answers the questions Auction Insights can't.

How PLA Market Share has trended for top competitors.
The average price point for ads in a search term group.
Titles used by top competitors and how competitors position their products.
The share of clicks movement across all search term groups.
How your prices compare to competitors.
How to optimize your shopping feed for maximum impact.
Offers and promotions in the market.
What’s driving your Performance Max Shopping traffic.

Explore our Retail Resources