Brand Activator
Lower brand search costs
Have you ever wondered why you’re the sole paid ad, already dominating the top organic position? Are Healthcare Provider (HCP) and Direct To Consumer (DTC) domains needlessly bidding against each other?
If this sounds familiar, you could be spending tens of thousands of dollars when those clicks could have been yours, for free.
With Brand Activator, all you need to do is decide what to do with the savings – save or reinvest.
Monitor competitors
See the entire pharma landscape
Are you finding it difficult to contextualize your search performance to competitors? Adthena can help you achieve your goals.
Our AI-driven technology gives you visibility of your entire relevant search landscape, so you can see your market share, get intel on competitor spend, and view trends over time filtered by category. All so you can set your strategy up for success.
Your biggest challenges
We understand the toughest marketing challenges you’re facing in pharma. With our rich industry knowledge and award-winning technology, we’ll help you solve them:
- Limited competitor intel due to regulatory restrictions and Google’s limited visibility, making it difficult to assess competitor performance.
- Wasted spend due to HCP and DTC domain overlap in auctions, resulting in brand bidding against each other, inflating CPCs, or causing paid cannibalization of SEO.
- Determining competitors’ investments and identifying gaps in paid and organic strategies.
- Ensuring ad copy compliance with regulations while using unbranded queries.
Pharma search blog
Mastering Pharma PPC
Navigating pharma PPC requires a strategic approach.
Klick Health’s Mike Ott and Adthena’s Tom Larkin discuss the role of AI, industry challenges, and data-driven strategies for optimizing search marketing in this sector.
Adthena has you covered
Market-leading solutions
Adthena’s AI-powered search intelligence combined with our industry knowledge in the pharma vertical will help you maximize your PPC budget and outperform your competitors.
Our four distinct solutions will provide you with a clear view of the pharma search market, enabling you to make informed, data-driven decisions, and achieve success. Our team of expert industry consultants are always here to support you, and our Smart Monitor technology alerts you immediately to any competitive shifts.
Solutions for digital marketers
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Strategic Advantage
Influence business outcomes with strategic insights.
Market Entry
Break down entry barriers and launch with confidence.
View other industries
Travel
Navigate the world of travel advertising with ease using Adthena’s award-winning search intelligence tools
Read More
