Whether you’re a global SaaS company that needs to protect brand equity, you’re fighting for clicks in online security, or you’re launching a new tech product, Adthena can help you achieve your goals.
Our award-winning technology gives you visibility of your entire search landscape, so you can achieve paid search success.
Tech brands face a similar set of PPC challenges. With our deep industry expertise and award-winning AI, Adthena helps you solve them:
Navigating the vast technology landscape requires a clear view of your competitive environment. Adthena’s Whole Market View™ offers a comprehensive map of your search market, enabling you to analyze competitor activities and market trends across various tech product categories.
With this insight, you can identify and capitalize on opportunities, ensuring your campaigns are always ahead of the curve.
Communicating complex tech products within limited ad space is challenging. Adthena’s Ad Copy Insights analyze competitor ad messaging, promotions, and CTAs, providing you with data-driven recommendations.
Craft compelling, concise ads that effectively convey your product’s unique benefits, ensuring you stand out in a crowded marketplace.
Brand terms often drive the most valuable traffic, but generic search volume can be limited. Without protection, competitors and resellers may bid on your brand terms, diverting high-intent customers.
With Adthena’s Infringement Tracker, you can safeguard your brand’s search presence and ensure your marketing investment delivers maximum returns.
Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends in the Technology category, providing key insights to help you measure your paid search success.
Monitor and analyze ads across your market landscape.
Guard your most valuable assets from rivals and coordinate with your partners.
Influence business outcomes with strategic insights.
Break down entry barriers and launch with confidence.
Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.
Four distinct solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.
Boosting sales by 10%
Vodafone used Adthena to optimize the launch of the Samsung S22. Combining Adthena’s Strategic Insights with Google Smart Bidding, they maintained a flexible strategy leveraging manual and automated bidding.
CPCs lowered 75% in 5 days
Sage used Adthena to automatically police brand bidding problems and renegotiate agreements with partners. Sage saw a 75% decrease in CPCs for brand terms in just 5 days, and a 33% decrease in partner impression share
Boosting market share +15%
Adthena’s Local View helped Origin optimize and fund PPC by location by benchmarking share of clicks, impressions & spend. The results set them apart with +15% market share in all states and 8hrs saved per month.
