Monitor competitors
See the entire travel landscape
Whether you’re a travel brand expanding into new markets, managing a network of affiliates, or an airline company fighting for the top spot – Adthena can help you achieve your goals.
Our AI-powered technology gives you a comprehensive view of your relevant search landscape, enabling you to develop a winning strategy.
Loved by travel brands everywhere
We understand the Travel PPC challenges you face
As a digital marketer in the travel industry, you face unique challenges such as:
- Competing with large OTAs and metasearch engines that have extensive budgets and resources.
- Monitoring affiliates to prevent brand infringement and cannibalization.
- Adapting to constantly changing search engine algorithms and new competitor entrants.
- Overcoming rising costs in the industry as well as search costs.
- Limited visibility of changing consumer patterns, and which destinations your target customers will travel to.
- Managing travel volumes that have returned to pre-Covid levels.
Read on to find out how Adthena can help solve these challenges with you.
Solutions for digital marketers in the Travel space
Adthena's AI-powered search intelligence combined with our industry knowledge in the travel vertical will help you maximize your PPC budget and outperform your competitors.
Our four distinct solutions will provide you with a clear view of the travel search market, enabling you to make informed, data-driven decisions, and achieve success. Our team of expert industry consultants are always here to support you, and our Smart Monitor technology alerts you immediately to any competitive shifts.
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Strategic Advantage
Influence business outcomes with strategic insights.
Market Entry
Break down entry barriers and launch with confidence.
Experience Adthena's Search Intelligence firsthand
Platform tour for Travel brands
Overcome the biggest digital marketing challenges within your industry, and save money while increasing ROI and conversion quality. Transparency is key to survive the shifting traveller habits, inflated targets and relentless competition. Your ticket to search success is here.
Avanti case study
Save 32% on brand spend
By leveraging Adthena’s Lone Ranger reports, Avanti West Coast saved 32% on brand spend and grew revenue on generics by 13%
Travel search blog
3 steps to boost your summer bookings
Get ready, because with travel finally back to 2019 levels and competition for travel dollars will be intense.
Eurostar case study
Paid Search Guide
How to improve Google Ads performance in travel markets
In this 3-step Enterprise search guide, reveal how leading travel brands like Booking.com, Expedia, and Avis can improve performance and overcome the top Google Ads challenges.
- Increase conversion volume to grow profitably
- Improve visibility and identify wasted budget on brand terms
- Contextualize performance with informed search insights
